Art director. Designer. Jef Tan. I am a 'through-the-line' Art Director and Senior Designer with over 15 years of agency experience in integrated print and digital work spanning branding, TV, print and online applications. Fully versed in the creative–production workflow process, I build my reputation on efficient project management, meeting deadlines and maintaining high standards. My other strengths include versatility and resourcefulness in problem solving and my communication skills have been described as excellent. I have worked in the Middle East, Asia and Australia and have been proven to be very adept in solutions-neutral creative spaces when contributing with think-tanks on social media, campaign ideation, strategy and planning. I would love to take my talent and experience and bring them to your table. VIS IT M Y W E BS I TE F O R RE C E N T WORK
http://www.jefsix.com/
jeftan@gmail.com 0403 800 791
Professional milestones NOUR IS H BR A N DS
N OT E WO RTHY CL I ENTS
K EY R ESPO NSI BI L I TI ES
Creative Director
ONEmobile, ONEseniors
Creative direction, digital Strategy,
Madame Flavour, Lavazza
integrated campaign execution
VIX Technology, Trollbeads TONIC IN TE R N ATI O N A L A SI A
N OT E WO RTHY CL I ENTS
K EY R ESPO NSI BI L I TI ES
Creative Director
Cussons (Charles Worthington)
Set up of Tonic Asia in Singapore
Microsoft (Windows Live)
Staffing, new business initiatives Creative direction, digital Strategy
FR EELAN CE S N R DE S I G N ER / AD
K E Y AP P OI N TMENTS / CL I ENTS
K EY R ESPO NSI BI L I TI ES
M E LBO U RNE, AU STRA L IA
Admark, Designgrant, The Boiler Room,
Concept, design, art direction, strategy
July 2007 to present
Plutonium, EDM, Belong, Sense Advertising, Cabria Design, Formul8 Advertising Pte Ltd, BBDO Dubai, ThatWorks, Cornwell
TONIC C O M M U N I CATI O N S L LC
N OT E WO RTHY CL I ENTS
K EY R ESPO NSI BI L I TI ES
DUBA I, UA E
Wyeth Pharmaceutical
Concept, campaign execution and crea-
2 July 2005 – 29 June 2007
Dubai Multi Commodities Centre
tive content on TV, print and interac-
Dubai Sports City
tive media. Creative media integration.
The DAL Group
Through-the-line applications.
Diageo: Smirnoff
Setting up of Design Department as per
Legrand, Nakheel
corporate expansion objectives.
Park Hyatt Dubai
Art direction.
Design Director
Rasmala Investments PR ESS MENTI O NS
Gulf Marketing Review: UAE Young Creatives, LÜRZER’s Archive Magazine
(continued, overleaf)
(continued, page 2 of 3)
Professional milestones ATTAC K CM G P TE LTD
N OT E WO RTHY CL I ENTS
K EY R ESPO NSI BI L I TI ES
SINGA PORE
Ministry of Community Development
Concept, campaign execution and
5 May 2002 – 5 November 2004
Pets & Poochies
creative content on print and interactive
EMI Singapore
media. Creative media integration.
Hard Rock Cafe
Art direction.
Creative Head
The Singapore Polo Club Halia Restaurant
PR ESS MENTI O NS
The Discovery Channel
Singapore Creative Circle Awards 2003 LÜRZER’s Archive Magazine
S IXTHS EN S E I DS
N OT E WO RTHY CL I ENTS
K EY R ESPO NSI BI L I TI ES
SINGA PORE
NIKE South East Asia
Concept, campaign execution and
27 November 1998 – 28 February 2002
The Singapore Exchange
creative content on print, web and
MTV Asia
interactive media.
Principal Designer
The Singapore Marriott Hotel The Emerald Hill Group
Creative media integration.
Bang & Olufsen Asia
Art direction.
Comfort Transportation King Koil Beds INFOR MATI O N L A BO R ATORI E S
N OT E WO RTHY CL I ENTS
K EY R ESPO NSI BI L I TI ES
SINGA PORE
HP (Singapore and Asia Pacific),
Art direction, styling and copywriting
5 June 1995 – 23 October 1998
The Singapore Parliament,
craft in print and advertising.
The Singapore History Museum, Art Director
Bang & Olufsen Singapore,
AWAR D S
Action for AIDS Singapore,
Best Website Asia Pacific 1997
Reed Exhibitions International,
for Action for AIDS Singapore.
The Children’s Cancer Foundation, Hill & Knowlton SEA,
PR ESS MENTI O NS
Launched the Singapore Parliament’s First Website, historically the 3rd website of the Singapore Government.
Academic beginnings R OYAL M E L BO UR N E
QUALI FI CAT I O NS
ACCO MPL I SHMENTS
INSTITUT E O F TE CHN O LO GY
Certificate, Creative Writing
Completed first novel "Republic Day" (unpublished)
TEMAS EK P O LYTE CHN I C
QUALI FI CAT I O NS
ACCO MPL I SHMENTS
S CH OOL O F DE S I G N
Diploma, Visual Communications
Merit Award, National Youth Festival of
(BACHELOR EQUIVALENT)
Art Chairman of Graduation Committee
Merit 1994 Youth Festival featured entry: Course Curriculum Evaluation Committee
Singapore Museum
Invited Guest Reviewer PR ESS MENTI O NS
“One Kind Watches”, The Straits Times, Singapore
(continued, page 3 of 3)
Skills LAN G UAG E
ATTI TUD E
Excellent in verbal and written English.
I am enthusiastic, well organised and
Proficient in conversational Húayu
have an optimistic approach to life.
(Mandarin).
I am passionate about design and I love a good idea.
T E C H N I CAL
TR ANSFER ABL E
Adobe Creative Suite: Photoshop,
Organisational skills, client interfacing
InDesign, Illustrator, Acrobat Professional
skills, copywriting, drawing, emphatic
Fontographer, Microsoft Office: Word,
approach to problem solving,
Powerpoint, Excel, Wordpress CMS
resourcefulness.
M ARI TAL STATUS
PASTI ME
Partnered
Music, writing, art, gym-fitness and travel
RE S I D E N CY
CLUBS/MEMBER SHI PS
Australian Permanent Resident
Member, Australian Writers Guild
Personal
Member, AGDA, Victorian Writers Centre
References
C ON TAC T
http://www.jefsix.com/
jeftan@gmail.com 0403 800 791
Arnaud Verchère
Jason Massarotto
Managing Director
Design Director
TONIC INTERNATIONAL, DUBAI
OGILVYONE, NSW
PHONE
+97150 552 6141
PHO NE
0402 019 921
E - M AI L
arnaud@tonicinternational.com
E- MAI L
diameter@iinet.net.au
VI N C E N T RAFFR AY
NI CK CUMMI NS
Creative Director/Partner
Creative Director
TONIC INTERNATIONAL, DUBAI
THE ROYALS, VIC
M OB I LE
+971 50 784 0258
E - M AI L
vincent@tonicinternational.com
E- MAI L
nick@nickcummins.com
lucy ashley
Andres Vergara
Creative Director,
Creative Director
E-DM, NSW
BBDO, MOSCOW
PHONE
9811 4705
E - M AI L
lucy@e-dm.com.au
E- MAI L
andres.vergara@mac.com