Jef Tan Compendium 2014 by Jef Tan

2014

Jef Tan

Jef Tan. I M P R I N T 2014

About Jef. EXPERIENCES

VALUES

20 years in the advertising and design industry has made me at ease and adept at media-neutral environments and what is known as ‘integrated’ work.

Nothing excites me more than collaborating with other creative professionals: illustrators, photographers, typographers, copywriters, musicians and sound editors, animators and various artisans. I love a well-thought campaign so I appreciate working with brilliant strategic planners. I believe that our creative future is one where art dovetails with commerce and relevance is determined by conversation.

My experience originates from the world of ‘hardcore’ advertising where creative integrity is drawn from the big idea, honed from the ability to meet harrowing deadlines and where reputation is polished from the ability to work well with your team of project managers and clients.

Moving onto design, I learnt to add skill and expertise in the fields of brand creation, branding and digital mediums. More importantly, I expanded my understanding of the creative process and the importance of craft.

CULTURES

Beyond professional landscapes, I was fortunate to have worked in countries like Singapore, the United Arab Emirates and Australia. It is a thrill to deliver quality work in the face of inter-cultural sensibilities and seeing my work appear in countries like Malaysia, Indonesia, Thailand, the UAE, Sudan, Kuwait, and Central Africa. If anything, these experiences have been valuable in shaping my abilities to empathise.

DISCIPLINES

Brand strategy Campaign Management Art Direction Print / TV / Online: web / Offline: Interactive Graphic Design Corporate identity / Publication / Retail / Packaging

PRESS MENTIONS

LÜRZER’s Archive Magazine Gulf Marketing Review The Straits Times, Singapore

AWARDS

Creative Circle Awards, 2003 Webby Awards: Action for AIDS Singapore 1997

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Jef Tan Brand Identity Self Promotion, Brand Revamp & Launch 2012, AUSTRALIA

Jef Tan. I M P R I N T 2014

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Wyeth Age 3 Infant Formula Integrated Campaign, 2006, UAE

Jef Tan. I M P R I N T 2014

Elm Brand Creation 2008, AUSTRALIA

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Cesar Pet Food PRESS CAMPAIGN 2003, SINGAPORE

Jef Tan. I M P R I N T 2014

Year of the Horse Self Promotion 2014

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‘Liberate’. Coffee Table Book Publication Design.

‘Liberation’ by Marcus Mok Book & Publication Design 2011, AUSTRALIA

Jef Tan. I M P R I N T 2014

THE ONLY

COULD

WAS THE CREAKY

FLOORBOARDS

THEY’VE ALL BEEN

HAPPY

HOTEL SPENCER

WAS BORN THE

BUT

WAS BORN THE

BUT

CHEAP PERFUME

HAVE ALL GONE INTO OUR NEW RANGE OF (BECAUSE WE JUST CAN’T GET IT OUT THE FLOORBOARDS.)

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YOUâ&#x20AC;&#x2122;LL FIND THEM ALL AT THE BAR AT THE SPENCER.

GLORIOUSLY DISGRACEFUL

The Spencer Hotel Brand Design and Campaign Launch 2012, AUSTRALIA

Jef Tan. I M P R I N T 2014

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Avira Properties by E&O Brand Creation and Design Suite 2013, MALAYSIA

Jef Tan. I M P R I N T 2014

delicious new hot and gluten-free options onboard

meals served on tray tables, not bread boards. pâté knives not provided at 30,000 feet.

please do not remove this menu from the aircraft. there will be other passengers who are hungry today.

we’d love to hear more about your flight today and anything you’d like to see featured in our menu. please ask our crew if you’d like our contact details.

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snacks

snacks kid’s snack pack $9 fruit ripperz (1 pack, 15g), mr munchies golden cookies (1 pack, 25g), chupa chup (1 piece, 15g), carman’s raspberry, apple and choc popcorn bar (1 piece, 23g), tigerair teaser puzzle (not suitable for children under 3 years) total pack weight (75g)

savoury

‘rowie’s’ rocky road or anzac bikkies + any hot drink

$650 save $150

assorted nuts (50g) $4 pringles original (40g) $4 pringles sour cream & onion (40g) $4 nissin chicken cup noodle meal (73g) $5 cobs natural popcorn sea salt (30g) $4 tasty cheese & biscuits (50g) $4 cinnamon porridge (70g) $5

tiger bites snack pack $9 pretzels & soy crisp mix, energy trail mix (contains fruit and nuts), arnotts jatz crackers x 1 portion containing 3 crackers, cheese wedge, tomato salsa dip, cadbury dairy milk chocolate

gluten free

sweet

dairy free

gluten free

wheat free

egg free

nut free

total pack weight (127g)

m&m’s (49g) $3 tim tam fingers (40g) $3 blueberry muffin (140g) $4 rowie’s yummy rocky road (55g) $4 rowie’s anzac bikkies (44g) $4 banana bread mini loaf (90g) $4

warning for tigerair teaser puzzle: choking hazard small parts. not suitable for children under 3 years. ensure a responsible adult safely removes the plastic spacer (in the open tile space). then slide the tiles round to from a picture of a jungle animal.

Tigerbites by TigerAir Art direction, Publication Design 2014, AUSTRALIA

Jef Tan. I M P R I N T 2014

Halia Provisions Merchandise Brand Creation and Design Rollout 2014, SINGAPORE

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RACIAL DISCRIMINATION ACT 1975 ~ SECTION 18C: OFFENSIVE BEHAVIOUR BECAUSE OF RACE, COLOUR OR NATIONAL OR ETHNIC ORIGIN (1) IT IS UNLAWFUL FOR A PERSON TO DO AN ACT, OTHERWISE THAN IN PRIVATE, IF: (A) THE ACT IS REASONABLY LIKELY, IN ALL THE CIRCUMSTANCES, TO OFFEND, INSULT, HUMILIATE OR INTIMIDATE ANOTHER PERSON OR A GROUP OF PEOPLE; AND (B) THE ACT IS DONE BECAUSE OF THE RACE, COLOUR OR NATIONAL OR ETHNIC ORIGIN OF THE OTHER PERSON OR OF SOME OR ALL OF THE PEOPLE IN THE GROUP. NOTE: SUBSECTION (1) MAKES CERTAIN ACTS UNLAWFUL. SECTION 46P OF THE AUSTRALIAN HUMAN RIGHTS COMMISSION ACT 1986 ALLOWS PEOPLE TO MAKE COMPLAINTS TO THE AUSTRALIAN HUMAN RIGHTS COMMISSION ABOUT UNLAWFUL ACTS. HOWEVER, AN UNLAWFUL ACT IS NOT NECESSARILY A CRIMINAL OFFENCE. SECTION 26 SAYS THAT THIS ACT DOES NOT MAKE IT AN OFFENCE TO DO AN ACT THAT IS UNLAWFUL BECAUSE OF THIS PART, UNLESS PART IV EXPRESSLY SAYS THAT THE ACT IS AN OFFENCE. (2) FOR THE PURPOSES OF SUBSECTION (1), AN ACT IS TAKEN NOT TO BE DONE IN PRIVATE IF IT: (A) CAUSES WORDS, SOUNDS, IMAGES OR WRITING TO BE COMMUNICATED TO THE PUBLIC; OR (B) IS DONE IN A PUBLIC PLACE; OR (C) IS DONE IN THE SIGHT OR HEARING OF PEOPLE WHO ARE IN A PUBLIC PLACE. (3) IN THIS SECTION: “PUBLIC PLACE” INCLUDES ANY PLACE TO WHICH THE PUBLIC HAVE ACCESS AS OF RIGHT OR BY INVITATION, WHETHER EXPRESS OR IMPLIED AND WHETHER OR NOT A CHARGE IS MADE FOR ADMISSION TO THE PLACE.

18C Artists Against Racism contribution 2014, AUSTRALIA

Jef Tan. I M P R I N T 2014

Papua New Guinea is one of the worldâ&#x20AC;&#x2122;s least explored regions.

By most people, that is.

Experience amazing Papua New Guinea in absolute confidence. Travel with just 35 other guests, visit picturesque islands, experience village hospitality and snorkel renowned coral reefs. Climb mountains in the shipâ&#x20AC;&#x2122;s air-conditioned helicopter and explore mighty jungle rivers. Then each night return to your floating boutique hotel!

North Star Cruises Australia Telephone: (+61 8) 9192 1829 northstarcruises.com.au

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Papua New Guinea is made up of 151 exclusive islands.

We consider ourselves number 152.

North Star Cruises Australia Telephone: (+61 8) 9192 1829 northstarcruises.com.au

True North PNG Cruises Art direction, Press Campaign 2011, AUSTRALIA

Jef Tan. I M P R I N T 2014

SOUPS

All natural, all delicious

and nothing to hide.

LaZuppa.com.au

SOUPS

All natural, all delicious

and nothing to hide.

LaZuppa.com.au

SOUPS

All natural, all delicious

and nothing to hide.

LaZuppa.com.au

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SOUPS

All natural, all delicious and nothing to hide.

LaZuppa.com.au

La Zuppa Instant Soups Art Direction, Press Campaign 2012, AUSTRALIA

Jef Tan. I M P R I N T 2014

Espresso Italiano by Lavazza B2B Branding & Art Direction 2011, AUSTRALIA

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ANZ Private Banking Direct Marketing Design 2009, AUSTRALIA

Jef Tan. I M P R I N T 2014

Boroondara Kindergarten Brand Creation Design 2013, AUSTRALIA

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Jef Tan. I M P R I N T 2014

Madame Flavour Green Tea Launch Art direction, Campaign 2012, AUSTRALIA

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ONEseniors Relaunch Art direction, Brand Design 2012, AUSTRALIA

Jef Tan. I M P R I N T 2014

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J&J Wedding Direct Marketing Design 2011, AUSTRALIA

Jef Tan. I M P R I N T 2014

Thank you.

For more complete and up-to-date work, please visit JefTan.com Contact me on +614 03800 791 jeftan@gmail.com