Jef Tan Portfolio

Art director. Designer. Writer. Jef Tan.

Hello.

Experiences

Disciplines.

15 years in the advertising and design industry has made me at ease and adept at media-neutral environments and what is known as ‘integrated’ work.

Brand strategy / Campaign Management Art Direction Print / TV / Online: web / Offline: Interactive Graphic Design Corporate identity / Publication / Retail / Packaging

My experience originates from the world of ‘hardcore’ advertising where creative integrity is drawn from the big idea, honed from the ability to meet harrowing deadlines and where reputation is polished from the ability to work well with your team of project managers and clients.

Moving onto design, I learnt to add skill and expertise in the fields of brand creation, branding and digital mediums.

More importantly, I expanded my understanding of the creative process and the importance of craft.

Press mentions

LÜRZER’s Archive Magazine Gulf Marketing Review The Straits Times, Singapore

Awards cultures

Beyond professional landscapes, I was fortunate to have worked in countries like Singapore, the United Arab Emirates and Australia. It is a thrill to deliver quality work in the face of inter-cultural sensibilities and seeing my work appear in countries like Malaysia, Indonesia, Thailand, the UAE, Sudan, Kuwait, and Central Africa. If anything, these experiences have been valuable in shaping my abilities to empathise.

values

Nothing excites me more than collaborating with other creative professionals: illustrators, photographers, typographers, copywriters, musicians and sound editors, animators and various artisans. I love a well-thought campaign so I appreciate working with brilliant strategic planners. I believe that our creative future is one where art dovetails with commerce and relevance is determined by conversation.

Singapore Creative Circle Awards, 2003 Webby Awards: Action for AIDS Singapore 1997

Art director.

Wyeth/Pfizer Press Campaign for Progress Infant Formula For full campaign rollout, please visit website.

Ego Pharmaceuticals Outdoor Advertising

Cesar Pet Foods Singapore Creative Awards Winner

Medicins Sans Frontier (Doctors Without Borders) Press Campaign for Ramadan fundraiser

Papua New Guinea is made up of 151 exclusive islands.

Papua New Guinea is one of the world’s least explored regions.

By most people, that is.

We consider ourselves number 152.

Experience amazing Papua New Guinea in absolute confidence. Travel with just 35 other guests, visit picturesque islands, experience village hospitality and snorkel renowned coral reefs. Climb mountains in the ship’s air-conditioned helicopter and explore mighty jungle rivers. Then each night return to your floating boutique hotel!

Experience amazing Papua New Guinea in absolute confidence. Travel with just 35 other guests, visit picturesque islands, experience village hospitality and snorkel renowned coral reefs. Climb mountains in the ship’s air-conditioned helicopter and explore mighty jungle rivers. Then each night return to your floating boutique hotel!

North Star Cruises Australia Telephone: (+61 8) 9192 1829 northstarcruises.com.au

North Star Cruises Australia Telephone: (+61 8) 9192 1829 northstarcruises.com.au

True North Cruises Retail Press Ads

Microsoft Online Services Re-launch

Madame Flavour Retail Press Campaign

YOU’LL FIND THEM ALL AT THE BAR AT THE SPENCER.

GLORIOUSLY DISGRACEFUL

THE ONLY

COULD

WAS THE CREAKY

FLOORBOARDS

THEY’VE ALL BEEN

HAPPY

HOTEL SPENCER

WAS BORN THE

BUT YOU’LL FIND THEM ALL AT THE BAR AT THE SPENCER. WAS BORN THE

BUT

CHEAP PERFUME

HAVE ALL GONE INTO OUR NEW RANGE OF (BECAUSE WE JUST CAN’T GET IT OUT THE FLOORBOARDS.)

Pitch Proposal: The Spencer Hotel

SOUPS

All natural, all delicious and nothing to hide.

LaZuppa.com.au

La Zuppa Soups. Retail Press Campaign

SOUPS

SOUPS

SOUPS

All natural, all delicious

All natural, all delicious

All natural, all delicious

and nothing to hide.

and nothing to hide.

and nothing to hide.

LaZuppa.com.au

LaZuppa.com.au

LaZuppa.com.au

SOUPS

SOUPS

SOUPS

All natural, all delicious

All natural, all delicious

All natural, all delicious

and nothing to hide.

and nothing to hide.

and nothing to hide.

LaZuppa.com.au

LaZuppa.com.au

LaZuppa.com.au

Art director. Designer.

ANZ Private Banking. Direct Marketing Pitch.

Wedding. Invite Design.

Diageo/Smirnoff. Direct Marketing co-launch with Casino Royale.

Nike. Retail Marketing.

Singapore Polo Club. Membership Drive.

‘Liberate’.

Coffee Table Book Publication Design.

Designer. Digital.

Liberate. Microsite

http://www.sixscribespress.com/liberate/

VIX Technology

http://www.vixtechnology.com

Nourish Brands

http://www.nourishbrands.com

ONEseniors

http://www.oneseniors.com.au

Moe Than Quaffable

http://www.morethanquaffable.com

Pet Paws.

http://www.petpaws.com.au

Rodalie Ham. Writer and Novelist.

http://www.rosalieham.com

Trusted.

WHAT former EMPLOYERS, CO -WORKERS and CLIENTS ARE SAYING ABOUT JEF TAN

“How would I describe the standard of Jef’s work?

The best possible. Jef is ‘anal’ in a good way and perfectly well organised, and all this comes in a very gentle and very professional package. Let him be in charge of setting up or systems fine tuning. Give him room to be creative.”

– Arnaud Verchère Managing Director, Tonic Communications Dubai (Ranked 45 in the Gunner Report 2006) “I once put Jef in quite a spot when I asked him to help me produce five television commercials for a major corporation in Africa in a very short period of time.

The production took us to some of the remotest places in Central Africa including Sudan where commercial production was practically nonexistent. After a few weeks with Jef’s help we delivered some great spots to a very happy client.

I think it’s in Jef’s nature to roll-up his sleeves and take up a challenge no matter what is required of him.

His honesty and gentle nature has always been a guiding light for other creatives working under him. His attitude and brilliant work has always pleased the clients and I know they will miss him dearly.”

– Vincent Raffray Creative Director, Tonic Communications Dubai

“Since 1997, I have had the pleasure of working with Jef as a creative designer for my publicity projects. I found his concepts to be unique, refreshing, ingenuous and bold.”

– Emida Natalaray Executive Producer, Ark Pictures Pte Ltd “I can’t recommend Jef’s work highly enough. He’s a designer who THINKS and he gives you 110% each time” – Lucy Ashley Creative Director, E-DM “Jef is an excellent worker – dependable, committed to the job at hand, easy to work with and very creative.

As a client of his, I was more interested in how he interpreted the brief and he not only always met the brief, he would come up with interesting ideas and work that often pleasantly surprised me.

Over the years I’ve known Jef, I think he is passionate about design and creating things from scratch – be it writing, or photography or designing/art.

He loves what he does; and it shows.”

– Melissa Tham Communications Director, Discovery Inc More on my LinkedIn Profile here

Thank you.

For more complete and up-to-date work, please visit http://jefsix.com Contact me on +614 03800 791 jeftan@gmail.com