The Jeju Weekly Issue88

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www.jejuweekly.com

Publisher : Song Jung Hee Editor : Darren Southcott Designer : Yun Seong Un Address : Rm. 505 Jeju Venture Maru Bldg. 217 Jungang-ro, Jeju City, Korea Phone : +82-64-724-7776, 702-8885 / Fax : +82-64-724-7796 For advertizing or further inquiries please contact: editor@jejuweekly.com

Vol. IV No. 88

May 2013

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Jeju seeks advantage in game of cat and MICE 6WUDWHJLVW 5RKLW 7DOZDU DGYLVHV RQ KRZ WR IXWXUH SURRI WKH -HMX EUDQG By Darren Southcott HGLWRU#MHMXZHHNO\ FRP

Just a couple of days before the interview I received an email - Rohit Talwar, renowned futurist, was calling off his visit to Jeju. The conflict with North Korea suddenly seemed a lot more real. “I want to set the record straight here our insurers told us, “if you travel somewhere where there is an open declaration of war, we cannot insure you,� said Talwar. “As a business and family man, I had no choice.� Luckily, that same day, a local insurer

was found. It displayed the kind of approach that Londoner Talwar says is essential at successful MICE events: “that was smart thinking, it was incredibly flexible and resolved the same day.� Talwar talks a lot about being smart and he should know. According to the London Independent he is a “crystal-ball gazer� and the man to ask if you want to know “What will happen if Britain is hit by an asteroid in the year 3000.� He introduces himself on website Speakers’ Corner as, “a global futurist who helps clients understand and respond to the trends and forces shaping the future.� He specializes in thinking differently, acting fast and being first, “inspiring audiences with cutting edge insights and practical ‘how-to’ advice.� He is the founder of Fast Future Research, analyzing future trends, drivers and shocks. If you’re moving forward, he is the man you should have on board. He touched down on Jeju for SMART MICE Week 2013 [see “What is MICE?� on page 2] at the Grand Hotel, Jeju City. Before arriving, Talwar knew little of Jeju as a destination and he sees this as its “profile-raising challenge:� “There are so many places now com-

peting for the attention of the eventbuyer. You have to tie in events with the key sectors you already have, such as ess, food, the energy tourism, wellness, erates value locally and sector. This generates lobal industry.â€? connects to the global ave been on the rise for a MICE events have number of years now in Jeju with some hes such as the World high profile catches ongress in 2012. Conservation Congress ese specialized Talwar sees these al to developing events as crucial the Jeju brand. ving the right “It’s about having type of event. There is a strong tourism sector here and you could also hold nces. In energy conferences. MART my view, ‘SMART MICE’ is about trathaving a clear stratning egy about combining the business and leisure aspects.. It’s about targetingg the Continued on page 2 7DOZDU VD\V -HMX KDV D ´SURILOH UDLVLQJ FKDOOHQJH Âľ Photo courtesy -HMX 7RXULVP 2UJDQL]DWLRQ


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