jenai kavarana Portfolio 2013
advertising design
app design
branding graphic design
layout
photography
video wire framing
This page shows the skills set I have used in each project. Please use this as key.
jenai kavarana Portfolio 2013 MA Visual brand design, DISTINCTION Domus Academy, Milan, Italy
BA (HONS) Graphic for media Design London College of Communication, London, UK A LEVELS AND GCSEs Jumeirah College, Dubai, UAE
Choose a job you love and you will never have to work a day in your life. – Confucius
jenai kavarana Mobile +1 857 791 98266 USA / +91 98 701 57854 India / +97 150 853 7764 UAE Email jenai.kavarana@gmail.com website cargocollective.com/jenai Education Domus Academy, Milan, Italy, 2012-2013
• Masters in Visual Brand Design, first place winner of the 70% scholarship competition
London College of Communication, University of the Arts London, 2009-2012 • BA (HONS) Graphic for Media Design, Information Design Pathway
Jumeirah College, 2002-2009
• Completed A-Levels - Art and Design (A*), Product Design (A*), Business Studies (A)
Work Experience Freelancer, 2012-Present
• G2000, Carters, Bossini, SFS, IWSTW, Organize • Creative Team, University of Arts London, Freelancer
• Advertising: Sale, shop window, POS, in-store banners, radio, web-design, wireframes, re-branding, stationary, design, logo design, photography
VH1, Mumbai, India, On Air Production Intern, 2011 • Worked directly under the OAP Associate Director • Logo ID formation was nominated for design award
Wunderman, Dubai, UAE, Creative Intern, 2011
• Worked directly under Senior Art Directors • Yas Marina yacht club logo won pitch and was selected by the client
Vogue, Mumbai, India, Art Intern, 2010
• Worked directly under the Art Director • Featured in the V Loves Section
Ink, Dubai, UAE, Creative Intern, 2009
• Worked directly under the CEO and Creative Director
• Created a logo ID that was chosen to go on air
• Produced work for clients: Cartier, Mashreq Bank, Galaxy, Mars, Sweet Lane, Landmark Group, @home interiors • Contributed pages to the October 5th Anniversary issue • Worked on the Fashion’s Night Out, India Booklet • Picked up useful computer and design skills and principles
design skills • Adobe Creative Suite, Fluent in all programs • Creative Advertising, Branding, Identity, Strategic Design • Photography, Moving Image, Film, TVC
• Apple: Keynote, iMovie, Pages / MS Office Fluent in all • Google SketchUp, fluent • App Design, Web Design, Wireframing, Interaction Design
personal Projects • PAGEANTS: May Queen Mumbai, 2011, Winner / • Hydra Executives (Apprentice based reality TV show), Miss India World Wide, South Africa, 2009, Finalist Abu Dhabi, 2008, Came in the top 3, representing India Femina Miss, Mumbai, 2008 Semi Finalist / • ‘Unleash your life’, Song, Music Video, Dubai, 2009, CoTelelife Trendsetters, Dubai 2008, Winner. wrote lyrics and was featured in the music video • Modeled in Dubai 2005- 2009: MAC, Manish Malhotra, Grazia ME, • COVERS: Telelife, Travel and Lifestyle, ETC, X Press Marie Claire USA, Nestle, United Colours of Benetton, Ford Fiesta, DU
languages •English, Hindi, Gujarati
• References available upon request
Hyatti allows the guest to check in on the go so that they can go straight to their rooms upon reaching the hotel. This allows the hotel to know exactly who is coming in and when as well as their preferances and personal issues such as allergies (saved on Hyatti cloud)
Mobile app concept for park hyatt milan
Overview: Secret Societies: For centuries a selected few have formed and joined secret societies around the world. They reap the benefits of the group and have symbolic and recognisable logos. Hyatti is a mobile phone application that uses an ambiguous code that is designed to look like ar t inspired by the marble Ed Tuttle, the architect has used around the hotel. Hyatti means life in Arabic and Turkish, and this application will be just that to the guests as they are able to control everything with the scan of a code and the tap of a finger. This application thus binds all the Park Hyatt guests together as they are the only ones who know about the unique functions of this secret code. Outcome: Mobile Application concept using a unique AR inspired code. skills: App Design, Branding, Graphic Design, Layout, Wireframing.
hyatti - MA VBD
Hyatti
] 2012 [
WELCOME
CHECK-IN
PERSONALIZE
ROOM
HOME
CHECK-IN
PERSONALIZE
ROOM
HOME
FIRST NAME
LAST NAME
ROOM COLOUR
ROOM FRAGRANCE 23
Notify via mobile
ROOM TEMPERATURE
MOBILE
UNPACKING SERVICE
ROOM TEMPERATURE
Notify via email
SIGN UP
S AV E
S AV E
H YAT T G O L D
SKIP
MENU
Enter personalized information
Personalization options
Adjusting room temperature without having to physically be there
SUCCESSFUL PROCEED TO YO U R S U I T
#371
UNLOCK
Once the guests reach the hotel the bell boy follows them into their now personalized room to assist them with unpacking.
CHECK-
hyatti - MA VBD
The hotel will be keyless as the application allows guests to lock and unlock their room using ‘Lockitron’ a secure server.
Guests can scan codes that will be placed around the room. Alternatively guests can scan the room and only the active objects will be luminous - they can adjust settings accordingly.
] 2012 [
MY ROOM
MY HOTEL
DINING
MY CITY
SPA
MY ROOM
MY HOTEL
VU N
MY CITY
L A CU PO L A
SUCCESSFUL PREORDERED TA B L E F O R O N E TO DAY 1 3 : 0 0
PARK BAR
GYM
ACTIVITIES
CONCIERGE
MAPS
D E H O U RS
G E O TAG G I N G
The app is split into 3 sections: My Hotel, My Room and My City
Reserve a table or pre-order meals before you get to the restaurant
Restaurant is able to use geo-tagging to determine the time it will take to reach
The guests can check into the in house restaurants to alert the staff that they are seated and ready to order / for their meal.
SUCCESSFUL PROCEED TO YO U R S U I T
#520
hyatti - MA VBD
UNLOCK
Guests are able to upload their personal/ work calenders via G-Cal, iCal etc. This way Hyatti is able to suggest activities to fill in blocks of free time. The more the ] 2012 [ guest uses the app, the more it learns about him/her and is able to suggest personalized activities. All data will be saved on Hyatti’s cloud.
H YAT T I S E L E C T S - FA S H I O N
M HYATTI Y R ALERT! OOM YOU ARE NOW FREE UNTIL 5PM TODAY
O MO E TEL M Y HH
SUGGESTIONS
AROUND ME
DISMISS
MY CITY
Hyatti sends alerts when guests are free for a block of time.
Guests can circle the area they want to explore and see what is around them.
2 versions of maps available so the guests have a choice of route.
Whilst guests walk past points of interest, Hyatti sends an alert through the app
ROMEO AND JULIET
Friday 7th Dec
€100
Saturday 8th Dec
€100
Friday 7th Dec
Sunday 9th Dec
€100
Monday 10th Dec
€100
Sunday 9th Dec
€100
Saturday 8th Dec
€100
Friday 7
€100
Monday 10th Dec
€100
Sunday
€100
Tuesday
€100
Thursda
€100
Saturday
HYATTI ALERT! Tuesday 11th Dec
€100
Wednesday 12th Dec
€100
Tuesday 11th Dec
€100
Wednesday 12th Dec
YOU HAVE A DINNER BICE AT 9PM ON Thursday 13th Dec €100 14th Dec MONDAY 10THFriday DECEMBER
Thursday 13th Dec
€100
Friday 14th Dec
€100
Saturday 15th Dec
€100
Sunday 16th Dec
€100
Saturday 15th Dec
€100
Monday 17th Dec
€100
Tuesday 18th Dec
€100
Monday 17th Dec
€100 Tuesday 18th Dec BACK
€100
Monday
Wednesday 19th Dec
€100
Thursday 20th Dec
€100
Wednesday 19th Dec
€100
€100
Wednes
Sunday 16th Dec
Thursday 20th Dec
DISMISS BUY TICKETS
Buying tickets is possible too! Hyatti links you to its own La Scala ticketing page
CONTINUE
If a guest chooses a date, Hyatti checks that it does not clash any calendar events
Friday 21st Dec
€100
Saturday 22nd Dec
€100
Hyatti alerts the guest that he/she is not free at that specific time and date
hyatti - MA VBD
THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT
] 2012 [
The future potentials of this app are endless as the client data keeps growing and the technology is getting stronger and faster. This app will not only be the future of Park Hyatt, but will set the example for their example making them the pioneers in innovation.
Freelance project, dubai shopping festival
Overview: When companies advertise that they are on sale the most popular colours they use are red and yellow to attract the attention of the passer bys. This is an antisale concept advertising the sale in a different way. I took inspiration from modern day popular culture as I was fascinated by the mirroring and colour effects in Jay-Z and Kanye West’s watch the throne music video. This brought a fresh and funky feel and was customizable enough for the client to add special promotional details. This design was selected by the client and used during the Dubai Shopping Festival 2013. Outcome: Shop window, sales banner, point of sale, news paper adver tisement. skills: Advertising Design, Branding, Graphic Design, Layout.
g2000 - freelance
g2000 - selected
] 2013 [
g2000- freelance ] 2013 [
Above: POS Image for the store front Left Page: Other proposed graphics Left: My work printed on the front page of the Gulf News, Dubai, UAE.
self initiated brief for final year project
Overview: ‘There are places on Earth, in every country, where, for various reasons, good schools cannot be built and good teachers cannot or do not want to go.’ Creating an innovating and engaging campaign to help Mr. Sugata Mitra’s (a scientist) plight in ensuring that good teachers go where they are needed. The idea is based around SOLEs (Self Organized Learning Environments) placed in large cities. Basically a large transparent box where teachers can spend one hour of their time per week teaching children across the world via Skype. Transparent in nature, this ambient adver tising will generate a buzz amongst the crowds. Outcome: Logo, Posters, Video explaining the project and several designs of the concept of the campaign. video link: http://vimeo.com/41611869 skills: Advertising Design, Branding, Graphic Design, Video.
one hour project - BA GMD
one hour project
] 2012 [
one hour project - BA GMD ] 2012 [
OneHourPosters_final.indd 3
4/29/12 4:27 PM
Top Right Page: Box details Bottom Right Page: Box in London This Page Top: Poster Design Above: Street view of box Left: One Hour Project logo design. It is based on building blocks, the O is a representation of a clock face that shows how short one hour really is.
internship work, on air since September 2011
Overview: An explosion of chaos, colour, creativity and music that were inspired by a rubik’s cube finds it’s way into the formation of the VH1 logo. My brief was to create an interesting 30 second formation of the VH1 logo. As the target age group for VH1 India is mainly teenagers and young adults, I used a dubstep version of the infamous ‘Tetris’ introduction as it would be relatable and it fit within my chosen theme of the rubik’s cube. Outcome: Logo formation graphics and motion graphics of the Logo formation using After Effects. video link: http://vimeo.com/40489923 skills: Advertising Design, Branding, Graphic Design, Video.
vh1 - internship
vh1 explode
] 2011 [
Flat Vector SMALL
Photographic Image MEDIUM
Layered Vector LARGE
This is the most simplified version of the logo. This is used for stamps and small sizes.
This image should be used for medium sized images. If this is printed one must insure that the image is always high resolution. If it pixallates please proceed to use the vector version
This is a vector of the photographic image of this logo. This should be used for large scale versions as this is in a vector format
The text may also be made white for this option as it will stand out using both colours.
Freelance work
Overview: A monthly arts and craft kit. The way they show relevancy is by creating products that allow children and families to make a positive difference. At the hear t of any brand is a big idea. Simple. Memorable. True. For I will save the world, this big idea is: CRAFTING HEROS. For the better. For the future. For life. A simple but powerful expression of what we believe in. CRAFTING HEROS is the focus of everything we do. Helping us make the right choices. Par t of our DNA – invisible, but vital. Outcome: Complete branding concept and package. video link: http://vimeo.com/40489923 skills: Branding, Graphic Design, Layout, Photography, Video, Website
i will save the world
i will save the world
] 2013 [
www.iwillsavetheworld.com
Subscription model:
Monthly
3 months
annual
$31 /- month + free shipping
$28/-month + free shipping
$26/-month + free shipping
Save $9
Save $30
3
2
1
Purpose Pack arrives at your front door
Learn about the partner and cause
5
4
Mail your completed purpose pack
Unleash your magic creativity
6
IWSTW will fly it to the charity
Purpose Pack reached children in need
Jenna Arnold Founder +305 609 4587 344 W 23rd St, NYC @jennaarnold iwillsavetheworld.com
Top Right Page: Stationary details Bottom Right Page: Subscription model Above: Information cards Left: Craft kit open with art tools
Undergraduate degree work
Overview: How are sausages really made? This is a creative concept of how I envision sausages to be made, by boxing them out of course! My brief was to create a campaign to raise awareness about Broad Oak Farm’s high quality sausages in order to help boost sales. The target group were18-30 year old proffessionals. The campaign surrounds a viral video which will aid people to come up with their own creative ideas about the naivity of how sausages are made and compete in an online competition. Outcome: Viral video and online campaign video link: https://vimeo.com/41329584 skills: Advertising Design, Branding, Graphic Design, Photography, Video.
pure hard work - ba gmd
pure hard work
] 2009 [
UCHI
05/09/11 - 05/10/11
ﻳــﺎس ﻣﺎرﻳـــﻨﺎ
YAS MARINA
Yas Marina
Uchi Exhibition
A A Karim
Yacht club based in Abu Dhabi, UAE. The challenge was to make sure it could be made simple enough to embroider onto a polo T-shir t.
Brand identity for an exhibition at the Design Museum, London, UK. Uchi, the Japanese word for inside was used as a metaphor for spirituality and Zen design.
A music producer for video games based in London, UK. The logo is based on the idea of the triangles (press play and triangle button on controller).
ﻳــﺎس ﻣﺎرﻳـــﻨﺎ
YAS MARINA
Bee Logistics
A logistics company based in Dubai, UAE. The brief was for it to represent a bee and logistics at the same time. I simplified both tasks within a cube shape for the logo.
I Will Save the world
Flixit Animations
An animation studio based in Mumbai, India. The logo is based on building blocks as this company aims to be the next big thing in the animation world.
Travideo
An online hotel booking website that uses video footage to make sure that the customers do not get scammed by digitally enhanced photos whilst booking.
A for purpose, for profit company based in New York that creates crafting kits for children paired with charities around the US. As this brand features crafting kits for kids I decided to base the logo around the typography (where the letter ‘i’ features a thumb print - representing their slogan: MAKE YOUR MARK) - The paint texture in the background is flexible and every changing with each crafting kit. These ar t mediums can be linked to the featured activity and will give the children a little hint as to what they can expect inside the kit.
Freelance projects
Overview: Logo design for start-ups, businesses and causes around the world. As a freelancer I have been given the wonderful oppor tunity to design a series of logos for some amazing companies and initiatives from across the globe. The examples shown on the right are examples of logos that I have done for companies based in New York, Dubai, London, Abu Dhabi, Dubai and Mumbai. Outcome: Logos / Stationary / Branding skills: Branding, Graphic Design, Layout.
Logo Design
Logo design
] 2013 [
Shop re-design for Unieuro, milan
Overview: Unieuro’s main focus is still about selling products, but with a new shopping model I plan on encouraging customers to engage in activities by trying the products out for themselves. In essence, Unieuro Grande begins to shift focus to ‘trysumerism’. This added value should encourage buyers to spend more time in the store and keep coming back. Grande is split into 6 main sections: Caffé (DIY, trysumerism based), Cinema (Grande scheme under Euro 1500), Casa (home setting to help customers visualize their kitchen and living room), Informatica (computer classes and helpdesk), Cucina (classes integrated within the Caffé setting, taking trysumerism a step fur ther by offering an informative and educational service) and Studio (rented office space). Outcome: Exhibition design and branding skills: Advertising, Branding, Graphic Design, Layout. Spacial and Exhibition Design.
Unieuro shop design
UniEuro Grande
] 2013 [
Unieuro shop design ] 2013 [
Top left: Rendering of the cafe. Bottom Left: Rendering of the home space. Top Right: Unieuro’s new lightbox style price label. Above: Plan of the space.
self initiated brief for final year project
Overview: Education should be free for all, and in India it is with the added incentive of free lunch being provided to all government run schools. However, parents from lower income families would rather have their children beg and try and earn some money than send them to school. 08:30 - 15:45 is a coffee table book to showcase my photography and research that I did in India. The book addresses the issue of the Right to Education Act in India and how there are still over eight million children on the streets between 08:30 – 15:45 (when they should be in school) being denied their right to education. Outcome: Printed coffee table book Online link: http://issuu.com/jenai/docs/book_ design2 skills: Graphic Design, Layout, Photography.
08:30-15:45 - ba gmd
08:30 - 15:45
] 2012 [
ﻳــﺎس ﻣﺎرﻳـــﻨﺎ
YAS MARINA ﻳــﺎس ﻣﺎرﻳـــﻨﺎ
YAS MARINA
ﻳــﺎس ﻣﺎرﻳـــﻨﺎ
YAS MARINA
YAS MARINA tag line tel: +9714 000 0000 Fax: +9714 000 0000 email: info@domain.com www.yasmarina.com
Full Na me Title
ﻳــﺎس ﻣﺎرﻳـــﻨﺎ
YAS MARINA
Client: Description:
Yas Marina Stationery
tel: + 97 1 4 000 0000 Fax: + 97 1 4 000 0000 em a i l : i n fo @ d o m a i n .co m www.ya s m a ri n a .co m
YAS MARINA tag line tel: +9714 000 0000 Fax: +9714 000 0000 email: info@domain.com www.yasmarina.com
wunderman internship project
Overview: Yacht clubs are growing in popularity in the Middle Eastern region. Logo options for Yas Marina Yacht Club in Abu Dhabi, UAE. The logo had to represent a flag. It had to be simple enough to embroider on the polo shir t uniforms of the staff. I turned to the deep sea for inspiration which is where the purple and deep blue hues come from. The design itself is a very linear and simple representation of a flag. Outcome: Logo and stationary skills: Branding, Graphic Design, Layout.
yas marina - internship
Yas Marina
] 2011 [
upto 60%off
sale
Freelance project, dubai shopping festival
Overview: When companies advertise that they are on sale the most popular colours they use are red and yellow to attract the attention of the passer bys. This is an antisale concept advertising the sale in a different way. Car ters is a children and baby wear brand in Dubai. The idea was the use their illustrations in a more fun and playful. The idea was selected by the client and used during the Dubai Shopping Festival 2013. Outcome: Shop window, sales banner, point of sale, news paper adver tisement. skills: Advertising Design, Branding, Graphic Design, Layout.
carter’s - freelance
carter’s - selected
] 2013 [
carter’s - freelance ] 2013 [
Carter’s sales branding solutions in the Mirdiff City Center, Dubai, UAE. Below: Proposed Carter’s graphics
peek-a-boo
peek-a-boo
sale
sale
ç
ç
05/09/2011 - 05/10/2011
Undergraduate degree work
Overview: Uchi is the Japanese word for home. The theme of my exhibition concept for Uchi was to create the illusion of a Japanese home within the gallery space, split into 4 main sections: the Zen garden, the porch, the living space and ‘enlightenment zone’. The main idea for the viewers to experience life in a Japanese home from the ‘inside’ of the Design Museum, but the lighting will increase as viewers move towards the end of the exhibition where there will be a light installation in the ‘enlightenment zone’ - a place where viewers can meditate and reflect. The logo is a series of circular repetition patterns which represents the pattern made using a Zen rake in sand. The four circles interlink to outline the shape of a flower that symbolizes nature, tranquillity, symmetry and peace. The beige colour on the bottom circle spells the Japanese word Uchi. Outcome: Exhibition design and branding skills: Advertising, Branding, Graphic Design, Layout. Spacial and Exhibition Design.
uchi exhibition - ba gmd
uchi exhibition
] 2011 [
UCHI
05/09/11 - 05/10/11
UK STUDENT MUSEUM ENTRY - UCHI £ 6.00 05/09/2011 Become a Design Museum member
UCHI
05/09/11 - 05/10/11
uchi exhibition - ba gmd ] 2011 [
Jenai Kavarana Uchi Exhibition Designer jenai@designmuseum.org Design Museum London Shad Thames, London SE1 2YD 020 7403 6933
Uchi Stationary: Poster, Envelope, Invitation, Business Card, Letter Head
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT
uchi exhibition - ba gmd ] 2011 [
Interior exhibition spaces
jenai kavarana other interests Photography Photography, Photo Journalism.
art work Mixed media, crayons, pencil, inks, acrylic, stucco, clay, plaster.
self initiated projects
Overview: Seeing the world through a camera lens, one gets a very different perspective. This is one of the main reasons I love photography as I like to see the world around me in a new manner. These photographs are just an example of the type of photographer I am. I did a photography workshop with Sephi Bergerson and learnt a few tricks of the trade about photo journalism. skills: Photography, Photo Journalism.
photography
photography
] 2012 [
photography
] 2012 [
self initiated projects
Overview: Sir Henry Moore once said that to be an artist is to believe in life. I never fully understood this statement before but now it speaks to me in so many ways. Art isn’t just about painting, sketching and drawing. It is also about communication, emotions and a point of view. During my GCSE’s I scored 100% in my ar t and design courses and due to my passion, I decided pursue ar t for my A Levels too where I scored a near perfect score. But to me it was so much more than the score that I got. I have always used ar t as a tool of letting go and expressing myself. Mawaheb is an ar t studio for adults with special needs in the Bastakiya district of Dubai, UAE. It truly is the most wonderful atmosphere to work in which is why I volunteer there whenever I am in town. This is a wonderful oppor tunity for me to paint as I do not paint as often as I used to anymore. skills: Mixed media, crayons, pencil, inks, acrylic, stucco, clay, plaster.
ART WROKS
art works
] 2009 [
photography
] 2009 [
hire jenai kavarana Mobile +1 857 791 98266 USA +91 98 701 57854 India +97 150 853 7764 UAE Email jenai.kavarana@gmail.com website cargocollective.com/jenai MA Visual brand design, DISTINCTION Domus Academy, Milan, Italy BA (HONS) Graphic for media Design London College of Communication, London, UK A LEVELS AND GCSEs Jumeirah College, Dubai, UAE