Jenai Kavarana Portfolio 2015 by Jenai Kavarana

PORTFOLIO JENAI KAVARANA +91 9167 358969 jenai.kavarana@gmail.com cargocollective.com/jenai D OM US AC AD E MY Milan, Italy 2012 - 2013 MA Visual Brand Design 70% Merit Based Scholarship

LCC , U N I V ER S IT Y OF T H E A RTS LON D O N

London, UK 2009 - 2012 BA (HONS) Graphic For Media Design

JUMEIRAH COLLEGE

Dubai, UAE 2002 - 2009 A Levels: Art and Design - A* / Product Design - A* / Business - A

WORK O R G A N I Z E / NYC / 2013 - 2015

LEAD DESIGNER AND COMMUNITY MANAGER ORGANIZE is solving the organ donation crisis in America by building one centralized registry. As a start up the only employees were the two co-founders and I. I was responsible for strategizing and designing every piece of collateral, including our optimized website which includes a registration portal for the whole country. Another key feature that I helped developed was the idea of a social declaration which essentially is the idea of capturing any social posts that state that the individual wants to be an organ donor into our registry. During my time at ORGANIZE, we were the recipients of a million dollar cash prize from Verizon as the top healthcare initiative in the US.

CV JENAI KAVARANA +91 9167 358969 jenai.kavarana@gmail.com cargocollective.com/jenai D OM US AC AD E MY Milan, Italy 2012 - 2013 MA Visual Brand Design 70% Merit Based Scholarship

LCC , U N I V ER S IT Y OF T H E A RTS LON D O N

London, UK 2009 - 2012 BA (HONS) Graphic For Media Design

JUMEIRAH COLLEGE

Dubai, UAE 2002 - 2009 A Levels: Art and Design - A* / Product Design - A* / Business - A

Q U I N T E S S E N T I A L L Y C R E A T I V E / DXB / 2014 GRAPHIC DESIGNER

The multinational company from the UK brought it’s offices to Dubai having already established many of the top luxury brands including JUMEIRAH HOTELS, ASTON MARTIN, ROGER DUBIS etc. I was responsible for creating design work for all of their clients and brands.

F R E E L A N C E D E S I G N E R / GLOBAL / 2012-PRESENT MULTI-DISCIPLINARY DESIGNER

As a freelancer I have grown and learnt along with each project. My clients have included many start ups by designing logos, websites, stationary, menu cards, invitations, posters, developing community guidelines, designing graphic stratgy that helps increase click through rates, investor’s decks etc. My clients include: COCA COLA, CARTIER, GALAXY, MARS, TADMOR ENTERTAINMENT, LANDMARK GROUP, CARTER’S

I N T E R N S H I P S / DXB + IND / 2009 - 2011 DESIGN INTERN

VH1 / BOM / 2011 / On Air Production Intern WUNDERMAN / DXB / 2011 / Creative Intern VOGUE / BOM / 2010 / Art Intern INK / DXB / 2009 / Creative Intern

SKILLS Fluent in all adobe creative suite programs. Fluent in all Apple and MS programs (Keynote, iMovie, Pages, Numbers, MS Office). Advertising, Branding, Identity Design, Strategic Design and thinking, App Design, Web Design, Wireframes, Interaction Design, Photography, Moving Image, Film, Television Commercials, Design Research. References are avaible upon request.

PALATIAL PERFECTION

Relax and experience indulgence ﬁt for royalty in one of the world’s most luxurious summer resort destinations.

For reservations book through your preferred travel partner or call quoting XXXXX Dubai: 800 JUMEIRAH (800 5863 4724) ** | Saudi Arabia 800 897 1439 | Bahrain 800 00555 | Qatar +971 4 364 7541** | Kuwait +971 4 364 7540** (**IDD rates apply) www.Jumeirah.com/jzssummerbreaks The Jumeirah and STAY DIFFERENT logos, trademarks and trade names (Jumeirah Marks) published in this publication are owned by or licenced to Jumeirah International LLC or its affiliates (collectively referred to as Jumeirah). The use of the Jumeirah Marks by xxxxxxxx Developer have been authorized by Jumeirah under licence, solely in relation to the intention of Jumeirah to manage and operate the Jumeirah xxxxxx Hotel development located at xxxxx. The Development is not owned, developed or sold by Jumeirah. The Company, which is not an affiliate of Jumeirah, is responsible for the marketing and sales of the Development. Accordingly, Jumeirah will not be responsible for (a) any advertising claims or representations in this publication or otherwise made by the Company (b) any content in this publication, (c) any marketing and/or data collection practices carried out by the Company (d) any dealings of communications that you have with the Company and (e) any infringement of third party rights or local laws in connection with this publication. Jumierah strongly recommends that you confirm any information appearing in this publication and consult your professional advisors before proceeding with any related transaction. To the maximum extent permitted by law Jumeirah will not be liable for any form of loss or damage arising out of or in connection with this publication, the Development, or any dealings or communications that you have with the Company.

JUMEIRAH ZABEEL SARAY HOTEL / DUBAI, UAE Overview: During the summer, the Jumeirah group emails their entire database with an offer that is exclusive to residents of the UAE and GCC. While working with Quintessentially Creative, I was put in charge of designing a full page magazine advertisement with two variations as well as an email template. As the target group was individuals from the GCC I wanted to focus on images that stood out as being predominately cool. Almost as if to say that a stay at the hotel would help you cool down during the summer months. As the hotelâ&#x20AC;&#x2122;s property is palatial and stunning I wanted to images to feel very grand and luxurious. The images had to exude Arabian Hospitality. I also kept with the Islamic traditions and steered away from images with people in them so that there was a respectful mass appreciation.

JUMEIRAH HOTELS

PALATIAL PARADISE

Relax and experience indulgence ﬁt for royalty in one of the world’s most luxurious summer resort destinations.

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Our recognition. Your rewards | Join today at siriuscard.com *Terms and conditions apply The Jumeirah and STAY DIFFERENT logos, trademarks and trade names (Jumeirah Marks) published in this publication are owned by or licenced to Jumeirah International LLC or its affiliates (collectively referred to as Jumeirah). The use of the Jumeirah Marks by xxxxxxxx Developer have been authorized by Jumeirah under licence, solely in relation to the intention of Jumeirah to manage and operate the Jumeirah xxxxxx Hotel development located at xxxxx. The Development is not owned, developed or sold by Jumeirah. The Company, which is not an affiliate of Jumeirah, is responsible for the marketing and sales of the Development. Accordingly, Jumeirah will not be responsible for (a) any advertising claims or representations in this publication or otherwise made by the Company (b) any content in this publication, (c) any marketing and/or data collection practices carried out by the Company (d) any dealings of communications that you have with the Company and (e) any infringement of third party rights or local laws in connection with this publication. Jumierah strongly recommends that you confirm any information appearing in this publication and consult your professional advisors before proceeding with any related transaction. To the maximum extent permitted by law Jumeirah will not be liable for any form of loss or damage arising out of or in connection with this publication, the Development, or any dealings or communications that you have with the Company. The Jumeirah and STAY DIFFERENT logos, trademarks and trade names (Jumeirah Marks) published in this publication are owned by or licenced to Jumeirah International LLC or its affiliates (collectively referred to as Jumeirah). The use of the Jumeirah Marks by xxxxxxxx Developer have been authorized by Jumeirah under licence, solely in relation to the intention of Jumeirah to manage and operate the Jumeirah xxxxxx Hotel development located at xxxxx. The Development is not owned, developed or sold by Jumeirah. The Company, which is not an affiliate of Jumeirah, is responsible for the marketing and sales of the Development.

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JUMEIRAH HOTELS

March 2014

NEW YORK CITY, USA Overview: Tadmor is a new entertainment company. They are headquartered in New York and Tel Aviv. Their first production is being released in the summer of 2016 called ‘Oppenheimer Strategies’ starring Richard Gere. The inspiration behind the logo was deep rooted in the company’s unique heritage and culture. Although the company is called Tadmor after the founder, it is also the name of the ancient city where his ancestors resided. I wanted to bring this notion of culture, heritage and history to the logo while still keeping with the theme of cinema. This was done with the use of a map of the area in a circular shape that doubles as smoke or fog which links back to cinema yet again. The most fascinating feature of cinema to me is the lighting, so the font is inspired by dark and light shadows that reveal and conceal the type. Due to the space between the letters, the audience is forced to stare at it a little bit longer than usual to get the whole gist of it... I made you look!

TADMOR

TA D M O R

NEW YORK CITY, USA Overview: Brand Development, Strategy, Social Media Strategy, Design and Guidelines for all ORGANIZE collateral. This includes the design for the first online nation-wide registration portal avaible on all devices via ORGANIZE.org 90% of American’s support Organ Donation however 50% of American’s AREN’T registered. Organize’s objective is to increase the amount of registered organ donors in the US by using new and to-be discovered (best) practices. Digital has to be a two-way conversation. Organize will leverage on-line pro-social communities to engage and maintain a conversation with supporters. The idea is to utilize the power of digital to create awareness and feasibility around organ donation. A key and unique aspect of the organization is the idea of a social declaration. If someone tweets, instagrams or posts something on Facebook using specific campaign driven hashtags, ORGANIZE can capture it and take it to their next-of-kin and evidence that their loved one supported organ donation and was interested in converting into an organ donor. This concept tagged us as Verizon’s Best Healthcare Initiative prize of 1 million dollars. Links: Optimized Website: ORGANIZE.org Brand Guidelines Facebook / Instagram / Twitter

ORGANIZE.ORG

ORGANIZE

GIVE ME WHAT I NEED.

REVEAL WHAT I NEED SCAN THE CODE TO REVEAL HOW YOU CAN GIVE ME WHAT I NEED

ORGANIZE.ORG

LEFT PAGE: Promotional campaign to raise awareness about organ donation by splashing provocative content which features people with a QR code over the organs that they need (for example, eyes, heart, lungs etc.) Users were encouraged to scan the QR code to ‘reveal’ the image. While users might think they are getting a provocative image, they are actually getting statistics on how many people are currently waiting for that particular organ and a registration page. THIS PAGE: Red Month = Spread Month / SPREAD RED Spreading awareness about organ donation for one whole month. Inspired by the men’s health initiative ‘Movember’, ORGANIZE decided to come up with a fun, annual month of events revolving around red lipstick. Women wear red lipstick to show they support organ donation and it serves as a conversation starter. Advocates can register additional donors on their lipstick app. Users with the maximum impact will receive a prize.

m Using it with type

UCHI

05/09/11 - 05/10/11

THE INDIGO TRAILS

UCHI EXHIBITION

A A KARIM

An on-line store that sells homeware. The products available are handcrafted versus mass created. Collections are lovingly curated and apply ancient techniques, textiles and aesthetics.

Brand identity for an exhibition at the Design Museum, London, UK. Uchi, the Japanese word for inside was used as a metaphor for spirituality and Zen design.

A music producer for video games based in London, UK. The logo is based on the idea of the triangles (press play and triangle button on controller).

THE INDIGO TRAILS

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BEE LOGISTICS

FLIXIT ANIMATIONS

TRAVIDEO

A logistics company based in Dubai, UAE. The brief was for it to represent a bee and logistics at the same time. I simplified both tasks within a cube shape for the logo.

An animation studio based in Mumbai, India. The logo is based on building blocks as this company aims to be the next big thing in the animation world.

An online hotel booking website that uses video footage to make sure that the customers do not get scammed by digitally enhanced photos whilst booking.

I WILL SAVE THE WORLD A for purpose, for profit company based in New York that creates crafting kits for children paired with charities around the US. As this brand features crafting kits for kids I decided to base the logo around the typography (where the letter ‘i’ features a thumb print - representing their slogan: MAKE YOUR MARK) - The paint texture in the background is flexible and every changing with each crafting kit. These art mediums can be linked to the featured activity and will give the children a little hint as to what they can expect inside the kit.

FREELANCE WORK Overview: Logo design for start-ups, businesses and causes around the world. As a freelancer I have been given the wonderful opportunity to design a series of logos for some amazing companies and initiatives from across the globe. The examples shown on the right are examples of logos that I have done for companies based in New York, Dubai, London, Abu Dhabi, Dubai and Mumbai.

LOGO DESIGN

upto 60%off

sale

SALE SIGN / DUBAI SHOPPING FESTIVAL Overview: When companies advertise that they are on sale the most popular colours they use are red and yellow to attract the attention of the passer bys. This is an anti-sale concept advertising the sale in a different way. Carter’s is a multi-national children and baby wear brand. The idea behind the design was the use their illustrations in a more fun and playful. It was selected by the client and used during the Dubai Shopping Festival 2013. It was featured on all shop windows. Sales banners, POS and newspaper advertisements during the Shopping Festival.

CARTER’S

SELF-INITIATED / LONDON, UK Overview: ‘There are places on Earth, in every country, where, for various reasons, good schools cannot be built and good teachers cannot or do not want to go.’ Creating an innovating and engaging campaign to help Mr. Sugata Mitra’s (a Ted Award winning educational scientist) plight in ensuring that good teachers go where they are needed. The idea is based around SOLEs (Self Organized Learning Environments) placed in large cities. Basically a large transparent box where teachers can spend one hour of their time per week teaching children across the world via Skype. Transparent in nature, this ambient advertising will generate a buzz amongst the crowds. Links: Video explanation of the idea

ONE HOUR PROJECT

E X C L U S I V E LY F O R

All it takes is two people to create a bond of love, a bond that endures the test of time. E X C L U S I V E LY F O R

NEW YORK CITY, USA Overview: VeryGold, a jewelery company based in New York, Antwerp, Hong Kong and Mumbai was commissioned to come up with a collection around the theme of Love Ties to be sold exclusively at Zales, a large jewelery store in the US. In order to stand out from their competitors, VeryGold wanted to present a complete package to Zales, one that could go very quickly into stores as all the necessary design work for the displays, advertisements etc. would be designed. Thatâ&#x20AC;&#x2122;s where I came in. The theme was forever entwined, so I automatically picked a font that represented that easily. I choose to leave the logo as two separate colours, gold and silver, because I wanted to make sure that the name was read as two separate words, one of the main concerns that my client had. We didnâ&#x20AC;&#x2122;t want to complicate the design or make it seem too high end as this is a mid-level collection. It would have to appeal to the people of New York and Kansas respectively. This project was pitched to Zales in the summer of 2015, we are still waiting to hear if the project went through. Fingers crossed!

LOVE TIES FOR ZALES

SALE SIGN / DUBAI SHOPPING FESTIVAL Overview: When companies advertise that they are on sale the most popular colours they use are red and yellow to attract the attention of the passer bys. This is an anti-sale concept advertising the sale in a different way. I took inspiration from modern day popular culture as I was fascinated by the mirroring and colour effects in Jay-Z and Kanye West’s ‘Watch The Throne’ music video. This brought a fresh and funky feel and was customizable enough for the client to add special promotional details. This design was selected by the client and used during the Dubai Shopping Festival 2013.

G2000

G200

COMPETITION ENTRY / DUBAI, UAE Overview: Dubai has won the bid to host the next Expo and they held a competition for nationals and residents to redesign their existing approach for the logo. This will be featured all over the city in preparation for and during the Expo. It will also be on all Emirates Airlines. The inspiration behind it was their current theme of ‘Connecting Minds, Creating the Future’. My attempt was to create a visual experience around their concept. The design is based on a cloud, not the clouds that we rarely see in the UAE, but the clouds of the future aka the web. It’s this idea that data is with us at all times and keeps us constantly connected. I also added a 20 in Arabic as I wanted the logo to be worldly with a nod to our rich Middle Eastern heritage. The color palette is inter-changeable and so each section of the Expo can have it’s own color theme.

EXPO 2020

MUMBAI, INDIA Overview: An explosion of chaos, colour, creativity and music that were inspired by a Rubik’s cube finds it’s way into the formation of the VH1 logo. My brief was to create an interesting 30 second formation of the VH1 logo. As the target age group for VH1 India is mainly teenagers and young adults, I used a dub-step version of the infamous ‘Tetris’ introduction as it would be relatable and it fit within my chosen theme of the Rubik’s cube. The final result was a logo formation of graphics and motion graphics created in After Effects. It was on air for over 2 years. Links: Logo Formation

VH1 INDIA

VH1 EXPLODE

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YAS MARINA ‫ﻳــﺎس ﻣﺎرﻳـــﻨﺎ‬

YAS MARINA

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YAS MARINA

YAS MARINA tag line tel: +9714 000 0000 Fax: +9714 000 0000 email: info@domain.com www.yasmarina.com

Full N am e Title

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YAS MARINA

Client: Description:

Yas Marina Stationery

tel: + 97 14 000 0000 Fax: + 97 14 000 0000 em ail: info @ d o m a i n .co m www.yasm a ri n a .co m

YAS MARINA tag line tel: +9714 000 0000 Fax: +9714 000 0000 email: info@domain.com www.yasmarina.com

ABU DHABI, UAE Overview: Yacht clubs are growing in popularity in the Middle Eastern region. Logo options for Yas Marina Yacht Club in Abu Dhabi, UAE. The logo had to represent a flag. It had to be simple enough to embroider on the polo shirt uniforms of the staff. I turned to the deep sea for inspiration which is where the purple and deep blue hues come from. The design itself is a very linear and simple representation of a flag.

YAS MARINA

YA S M A R I N A

SELF INITIATED BRIEF FOR FINAL YEAR PROJECT Overview: Education should be free for all, and in India it is with the added incentive of free lunch being provided to all government run schools. However, parents from lower income families would rather have their children beg and try and earn some money than send them to school. 08:30 - 15:45 is a coffee table book to showcase my photography and research that I did in India. The book addresses the issue of the Right to Education Act in India and how there are still over eight million children on the streets between 08:30 â&#x20AC;&#x201C; 15:45 (when they should be in school) being denied their right to education. Links: Digital Version of the coffee table book

PHOTOGRAPHY BOOK 08:30 - 15:45

08:30 - 15:45

LONDON, UK Overview: How are sausages really made? This is a creative concept of how I envision sausages to be made, by boxing them out of course! My brief was to create a campaign to raise awareness about Broad Oak Farmâ&#x20AC;&#x2122;s high quality sausages in order to help boost sales. The target group was 18-30 year old professionals. The campaign surrounds a viral video which will aid people to come up with their own creative ideas about the naivety of how sausages are made and compete in an Online competition. Links: Final Video

PURE HARD WORK

NATIONWIDE, USA Overview: Coca-Cola hosts an annual event for top executives every year in the US. This is a place employees can bond, show off and have fun. I was asked to design a few templates that they could use for their presentations at the annual event including some cover pages. Coca-Cola’s theme of ‘Open Happiness’ and red had to be a predominant feature of the design work.

COCA COLA

PORTFOLIO JENAI KAVARANA +91 9167 358969 jenai.kavarana@gmail.com cargocollective.com/jenai D OM US AC AD E MY Milan, Italy 2012 - 2013 MA Visual Brand Design 70% Merit Based Scholarship

LCC , U N I V ER S IT Y OF T H E A RTS LON D O N

London, UK 2009 - 2012 BA (HONS) Graphic For Media Design

JUMEIRAH COLLEGE

Dubai, UAE 2002 - 2009 A Levels: Art and Design - A* / Product Design - A* / Business - A