SWADDLED IN COMFORT WITH LITTLE CROCUS CO. By Talena Winters Photography by Melissa E. Earle littlecrocusco.etsy.com E Little Crocus Co. Q @littlecrocusco
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risten Wald, 30, has been making money from her crafts for years, selling windows and mirrors with vinyl wording at fairs and markets. However, a late-night dive on Pinterest became the catalyst for a pivot from home dĂŠcor to homemade headbands, and Little Crocus Co. was born. The business now also includes baby swaddles and slouchy beanies.
M OVE U P N O V E M B E R - F E B RU A RY 2020/ 2021 | www.moveupmag.com
Growing up, Wald’s grandmother imparted a love of crafting. A true Peace Country girl, Kristen was inspired to name her business after the first flowers that poke through the snow in a northern spring, flowers she remembers hunting for with her mom and grandma. The momma bear in her logo represents her love of the outdoors, gardening, adventures and creating. Wald lives near Grimshaw with her husband, two sons and two dogs.
