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Partnerships
For Mental Health Awareness Month and the release of our Sunshine flavor, we partnered with On Our Sleeves, to raise awareness of—and increase conversations about—children’s mental health. Our donation of $25,000 helped On Our Sleeves distribute Kindness Kits to 30,000 kids in classrooms nationwide. Each kit included curriculum and activities for children to learn about and practice kindness together.
We re-released Strawberry Pretzel Pie to celebrate the release of Dolly Parton’s new album, “Run, Rose, Run,” offering an exclusive bonus track only available at jenis. com and helping to increase album sales by nearly 3x.
As an extension of our Sunshine campaign, we partnered with cult streetwear brand Lonely Ghost on a limited-edition hoodie inspired by our Sunshine flavor that sold out in about 1 minute.
We collaborated with the puzzle masters at Piecework on Happy Spoons, a 1,000-piece puzzle featuring an array of our signature spoonheads in past and present flavors.
We partnered with Uncle Nearest on a new version of our Boozy Eggnog ice cream. Launched in 2017, Uncle Nearest was created to pay homage to Nearest Green, the first known African American master distiller. Green is also credited with teaching Jack Daniel how to make Tennessee whiskey.
We partnered with Columbus’ LandGrant Brewing on the triumphant return of Strawberry Jam, our community festival celebrating Ohio’s strawberry season and the annual release of our Strawberry Buttermilk ice cream. Land-Grant brewed a special strawberry milkshake IPA for the occasion, the latest installment in their series of beer releases inspired by our ice cream.