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Business Magazine
Is Networking for Me? Osteoporosis and Death by Calcium The Importance of Leaving a Legacy Living the Lean Launchpad - A Start-up Journey WRITE IT DOWN! Getting Things Done
Jennie Gorman
“the People Connector “
From Jennie’s Desk As we all get into the swing for 2014 we become aware of how fast time is moving. Where did January, and now February, go? I feel that my life is being moved so fast these days. Do you? I am thrilled to announce that in March my book ‘Awesome Authenticity’ will be republished, updated and ready to go out into the world. I am excited about it as I know that the information contained within it will be useful for many of my clients, friends and the small business public generally. MasterMind Groups have taken off again and I am excited to see what this year will bring to the participants. I welcome Tam Ho and Tanja Caprioli to the team as co-facilitators. It is so nice to be working from a facilitation perspective with people who are my opposite profile. We complement each other which brings an added advantage to our participants. I want to say a very big thank you to all the authors who have sent me articles to be published in this issue. Without them this publication could not happen. I am grateful to them all and encourage you to read them and take a look at their websites for further information. At last, just prior to Christmas, my ‘Business MasterMind Groups’ trademark was registered. Special thanks to Geoff Moller who looked after the total process for me. If you are considering having a Trademark registered for your business, contact Geoff at http://www.geoffmoller.com/ He is one of my regular authors for this publication, so read his article for more information. I have decided to only have 6 x e-magazines a year instead on monthly. I hope you enjoy the read here and look forward to your comments in due course. Enjoy until the April/May issue.
Testimonials I had read “Think and Grow Rich”, Napoleon Hill’s book many years ago, I was familiar with the Master Mind principle, though I had never done anything to follow it through. I was re-introduced to it some months ago, and as a result I met Jennie Gorman. Meeting Jennie literally changed my whole approach. I have been in business in the construction industry for many years, and I was aware that things seemed static – we were going nowhere. It was in meeting and talking with Jennie, the ultimate networker, that I began to realize that everything had changed, and social media and networking were new paradigm in marketing. Probably this has always been the case, but it was a revelation to me. I became a member of an executive Master Mind group, and met my fellow members with an open mind. We are all a little reserved when we join a new group, but as we got to know each other, we were made aware of the depth of the knowledge, experience and the talents of every member, and all of this was available to the group.
problems and issues that were stifling me, became small events when examined by the minds of other talented people. The primary feeling invoked was, we are not on our own, and a lot of what we regard as problems dissipate when subjected to objective observation by sympathetic mind(s). Part of Jennie’s talent is in the matching up of the members of a Master Mind group. She always gets it just right. I cannot speak highly enough of the Master Mind principal, of Jennie Gorman. Jennie’s great skill in chairing meetings and keeping everything on track, and her genuine interest in everyone’s business and problems, is the reason Master Minding works as well as it does. This interest is on-going. We all become members of Jennie’s network.
Geoff Livings
www.theshedcompany.com.au
We basically formed a Board of Directors for everyone’s business, and, speaking personally,
I have known Jennie for quite a long time, been part of a mastermind group and seen the results of the people who have participated .... Jennie really does live up to her reputation of connecting people. She will get you connected with the right people to propel your business forward. John Mulvey
www.creativepresentations.com.au
Contents
Disclaimer: The opinions and viewpoints expressed in Connexions Business Magazine do not necessarily represent those of the editor, staff or publisher or any Connexions Unlimited staff or related parties. The publisher, Connexions Unlimited personnel are not liable for any mistake, misprint or omission. All information contained in Connexions Business Magazine is intended to inform and illustrate and should not be taken as financial, health, legal or accounting advice. You should seek professional advice before making any business related decisions. We are not liable for any losses you may incur directly or indirectly as a result of reading Connexions Business Magazine. Reproduction of any material or contents of the magazine without written permission from the publisher is strictly prohibited.
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Is Networking for Me?
08
Planning for Achievement
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Osteoporosis and Death by Calcium
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Thinking About Trademark?
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The Importance of Leaving a Legacy
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Should You Rent or Buy Your Home?
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Dis-connecting IN to Life
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Business Management Skills
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Thank You: A Simple Act of Gratitude
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MasterMinding, what can it give me?
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WRITE IT DOWN! Getting Things Done
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A Christian Wedding in China
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What is Mindfulness?
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One Minute Per Week ... Boosting your way to Business Success! Negotiation Strategy
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Living the Lean Launchpad a Start-up Journey
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Upcoming Events
LAUNCHING SOON!
2nd Printing: New updated version
Connexions Unlimited
4 /1311 Ipswich Rd, Rocklea, Queensland 4106
jennie@jenniegorman.com.au Call 0414 278 344 for details
Is Networking for Me? by Jennie Gorman
Networking is not for everyone but is a necessary skill for all small business owners. You are probably thinking that this is a silly question to be asking. If you understand the importance of using your innate skills wisely, it is a question that needs to be asked. Networking for people who do it innately just do it without thinking. They are extraverts, love people and enjoy being where the action is and it is done with ease. They are happy to small talk and have the ability to get information out of people without even realising that they are doing it. On the other hand, networking can be a very difficult thing for a lot of people. For most introverts, it is a painful experience but there are some extroverts that find it hard as well. These people just do not like people all that much and are not comfortable in this type of environment. They find chit-chat and gossip
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unimportant and extremely boring. They are more comfortable in their own skin when they are alone. If you are a solo entrepreneur who is an introvert or not comfortable networking, you need to be smart. By learning the necessary skills to become more relaxed in a networking situation, you will find that relationship building become easier. Networking is vital for a business to grow today so the learning of correct skills for each personality type can make a big difference. It is easiest for an introvert to be the first to arrive at a function so that they can set the space for themselves when other people enter the room. I often suggest to people who are uncomfortable in this situation to look for others who are just as uncomfortable. They will be happy to talk and be relieved to have someone else to support them. So, become the supporter for
them and help yourself at the same time. It is important for all business people to become aware that networking is an investment, not a nuisance, for your business growth. If you have lots of contacts and you know lots of people, it will then be easier to find who and what you need. Without contacts, you will find it time wasting looking for the relevant information or people to give you what you want. Putting in the time to create your network, which does not have to be large, will pay off in the long run.
Be aware that if networking is a struggle in the beginning you may need to meet a lot of people ‌ and maybe kiss a lot of frogs on the way! Once you find your correct niche market it will become easier and you will eventually find the people you like and want to have around you.
If meeting people is difficult it is important that you do not spend too much time going to networking events as the following up is the most important part when you are starting out. Go to one or two events a month and build on that until you become comfortable. Over a year you will have built yourself a database of people who you will be able to support you to gain what needs you have in the marketplace. For people who do not like networking it is good to meet one or two people for lunch or drinks rather than at an event with lots of attendees. This gives you the opportunity to get to know people better in a more comfortable setting. Discuss things that you like eg hobbies, golf or fishing, what they do for fun etc. Ask them these questions to find out if you have any synergy away from the business environment. If you do not like networking more than likely you are intuitive and analytical. So, analyse
your results. What is working, what is not and where do you get the best results from the money you are spending. Networking is not something people should do for the sake of doing it, if they are smart. It is important you have a goal for every event you go to. It is not all about just meeting new people, it is about finding the people who are the best fit for you and your business. It is also important that you can support them too as you may have resources or contacts that are important to them. I suggest that you learn the skills, as networking is an important key to unlocking your own potential and future. If you are looking to find out how you can network better talk with Jennie today at
www.connexionsunlimited.com.au or on 0414 278 344
Cartoonist Ryan McDonald-Smith
www.awesomeauthenticity.com.au
2014 February-March 7
NEW
MASTERMIND GROUPS STARTING SOON
INTERESTED?
• Do you wish to move your business to the next level for 2014? • Would you like help to generate a large number of ideas for solutions to any challenges you are experiencing? • Are you wishing to have input from other business people into your business? • How would you like to have your business dissected in a creative way? • Are you looking for new contacts to support you? • Do you have ideas you would like to share with others? • Would you like to have your business brainstormed by other business people?
www.businessmastermindgroups.com.au 8
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Planning for Achievement by John Milne
Teachers have always specialised in lesson planning aimed at helping each student be an achiever. Educators and business leaders can adopt this model of strategic, medium term and short term or daily planning to plan for success. Strategic plans covering three years expand the focus. Medium term planning over ten weeks favours project development. Daily planning focuses on the tasks and skills to be achieved now. This process harnesses the power of intent. Plan thoroughly. # Elegant design British life style program “Restoration House” offers a fascinating insight into the design of plans by owners of heritage properties to rescue and to modernize decaying houses of note. A combination of imagination and practicality determines the better result. Planning involves both the helicopter overview and the magnifying glass of fine detail. Each creates a template for action, measurement and review. # Clear scope Building, learning or financial plans need a frame of reference that describes boundaries of the work to be performed. This scope serves everyone best if written in plain English with a minimum of jargon and technical terms. It acts as a ready reference point during the action. It gives a clear picture of the end result.
# Precise sequence Realistic timelines spur progress. They boost morale. They break large jobs into small. They tell team members progress is on track. They build on each success. # Contingency plans Accidents and system failures happen. “What if?” plans are a risk management strategy. They need to be understood and accepted by the team. # Action Oriented. Planning without purposeful action is the empty bowl of the leadership diet. Build on your achievement template today.Plan and work for achievement with daily doses of encouragement.
John Milne
www.leadershipdownunder.wordpress.com 2014 February-March 9
Osteoporosis and Death by Calcium by Greg Menz
It has always seemed curious to me that the countries with the highest rates of Osteoporosis such as Australia, USA, UK, and Sweden, consume the most milk, and milk is actively promoted as being rich in calcium and hence “good for your bones.”
to it. American women are among the biggest consumers of calcium in the world, and they still have one of the highest levels of osteoporosis in the world. And eating even more dairy products and calcium supplements is not going to change that fact.”
Those with low rates of dairy consumption such as China and Japan, have much lower rates of Osteoporosis.
And another quote from Dr. Thomas Levy, author of “Death by Calcium”
Countries with very high levels of calcium intake, regardless of source, also have high rates of Osteoporosis, particularly amongst women, but men also suffer from the condition, albeit at much lower rates. Being a suspicious type and knowing full well the power of big organizations, such as the dairy and supplement manufacturers to put profits ahead of public health, I decided to do a little digging.
“Recent scientific studies now provide overwhelming proof that unequivocally confirms what many mainstream health care practitioners have long known and asserted. The regular intake of dairy and calcium supplementation promotes all known chronic and degenerative diseases, and it significantly shortens life. All physicians and patients alike need to know the truth about calcium.
Here is a quote from - Dr. John McDougall The McDougall Program for Women (2000)
Most people already have too much calcium in their tissues and the incessant trumpeting of the purported health benefits of calcium supplementation and high dairy diets must finally be exposed as marketing ploys only.”
“The myth that osteoporosis is caused by calcium deficiency was created to sell dairy products and calcium supplements. There’s no truth
Strong words indeed but Dr. Levy is a boardcertified cardiologist and the author of five other books.
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So what are some of the real causes of Osteoporosis? * Excessive intake of caffeine, protein, sugar, fat and alcohol. * Rapid weight loss * Inadequate exercise * Corticosteroids, antidepressants * Low grade metabolic acidosis * Adequate mineralization, particularly magnesium, boron, zinc and manganese * Vitamin D is particularly important * Vitamin K, in the form of K2, is very important for the role it plays in not only binding calcium to the bones, but also in preventing calcium from hardening the arteries.
So what are your options?
* Do not believe in the myth of “if you just take enough calcium you will be fine.” * Do your own research. A good place to start is www.betterbones.com * If you are on calcium supplementation products like Rocaltrol, or others, look up the potential
side effects…you might be very surprised at the length of the list. Go to www.webmd.com * Take responsibility for your health and educate yourself. There is a lot you can do to ensure your own good bone health. None of this is meant to be an in depth treatise but rather a brief overview on Osteoporosis. Calcium is important but it is only one of the factors and my goal here was to simply raise a flag and say “Heh, have a look at this.” I hope it offers you some useful information and provides another direction that can be of benefit.
To your health.
Greg Menz
www.groundzerohealth.com.au
2014 February-March 11
Thinking About Trademark? by Geoff Moller
IP AUSTRALIA MAKE SOME IMPORTANT CHANGES I just wanted to cover off on some of the important changes coming at IP Australia. IP Australia is the administrator for trademarks among other registrable intellectual property assets in Australia. I just want to start by touching again on what a trademark actually is: IP Australia define it as “a way of identifying unique product or service that can be your most valuable marketing tool”. Your trademark can be your most important asset of the business, it’s an asset based on Intellectual Property (IP) It’s a common misconception that having a registered business name, company or domain name gives you the right to use that name as the trademark, the truth is you don’t own the intellectual property around that name or logo until you have a registered trademark. Once you do you can take legal action against another person or company for using it for goods or services like those covered under your trademark registration. Don’t be fooled, it can cost you in both opportunity and money if someone is using the same or similar brand to yours on their services or products, I have seen it over and over again. The only real way to protect your name or brand is to own a registered trademark. Now to the changes, IP Australia who administer the trademarks, like any business and many companies today, are trying to reduce costs and unfortunately their way of doing it is to remove and change a few things which have been very handy for access to information
and for communication with them, the first one being that they are shutting down all fax lines (not unexpected) this month and removing their ‘assist@IPAustralia’ email. There are more change it to come before the end of June this year but on the other side though they adding more information into their website. What’s it mean for anybody wanting to register a trademark? Maybe not much if you use a professional service to submit the application and guide you through the process, but if you’re doing yourself it can make the process a couple of degrees harder if you run into problems along the way. Geoff Moller is a management consultant specialising in the registration of trademarks and intellectual property strategies for business. He runs regular workshops on brand protection trademarks and IP, the next one being on the Gold Coast on the 20th March 2014. You can find it more details at www.ipgc.eventbrite.com.au or if you would like to ask Geoff a question about the trademarking process call Geoff directly on 0411 351 110 or email Geoff@GeoffMoller.com
Geoff
www.GeoffMoller.com 12
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Aussie App Store
Why go mobile? • Over 8.5 million smartphones are in use in Australia today • 98% of them are used at home, 85% on the go and 73% at work • 94% have been used to research products or services • 78% visit social networks • 74% never leave home without it. • 63% have performed a search on their mobile after seeing an offline ad • 59% make mobile purchases at least once a month • 58% access the Internet every day on their smartphone • 48% look for local info at least once a week, 18% look daily. 43% search Restaurants, Pubs, Bars
1300 494 188 • info@aussieappstore.com.au
www.AussieAppStore.com.au 2014 February-March 13
The Importance of Leaving a Legacy by Jim Rohn
There are four areas concerning leaving a legacy that I consider to be fundamental: a life well-lived, principles to live by, the importance of a spiritual legacy and an impact legacy and a financial legacy. Today I would like to share on a life well-lived. You know, I have had an amazing life. I have traveled the world. I have shared my heart with so many wonderful people. I have been fortunate enough to make a great living and enjoy the fruit of my work. I have met thousands of people who are dedicated to personal development and self-growth. I have made it my life’s pursuit to teach others the philosophies and actions that would help them achieve greatness and personal fulfillment in their own lives. Being aware of this has made me even more clear on my goal of living well and teaching others to do the same. Our One-Year Plan of Success is designed to help others achieve all of their dreams and is part of one of the legacies I want to leave behind. Leaving a legacy for others to follow is part of what drives me. I followed others who had gone before me; they left a legacy for me. Now I am making sure that those who come after me will have a trail to follow as well. You see, leaving a legacy is important. Think about those who left a legacy for us to follow and for you specifically: your parents, your grandparents, your aunts and uncles, your schoolteachers, your coaches, your neighbors where you grew up. There are literally thousands of men and women who lived in a way that affects our lives today. And yes, the list goes on from there as well. These are the people who we knew, who we lived with, and who shaped us deeply, for good and for bad continuum, from very bad to very good. It all depends on how we live our lives. How we live our lives is critically important.
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Why is leaving a legacy important? Here are a few reasons: The legacy we leave is part of the ongoing foundations of life. Those who came before leave us the world we live in. Those who will come after will have only what we leave them. We are stewards of this world, and we have a calling on our lives to leave it better than how we found it, even if it seems like such a small part. Legacies have raw power for good and for bad. There are people who have changed the world for good, people who have opened up new worlds for millions of others, people who have spurred others onto new heights. And there are people who have caused massive destruction for countless millions, people who left a wake of pain behind them wherever they went. There are parents who have blessed their children with greatness and other parents who have ruined their children’s fragile minds and hearts. What we do affects others. Our lives have the power to create good or purvey evil. It is important that we choose to do good.
It is an act of responsibility to leave a legacy. Because of the power of our lives and the legacies we leave, it is a great responsibility to choose to leave a positive legacy. All good men and women must take responsibility to create legacies that will take the next generation to a level we could only imagine. I truly believe that part of what makes us good and honorable people is to have a foundational part of our lives based on the goal of leaving a legacy. Purposefully leaving a legacy for others breaks the downward pull of selfishness that can be inherent in us. When we strive to leave a legacy, we are acting with a selflessness that can only be good for us. Yes, I suppose someone could work hard to earn money so that when he or she dies, a building is named after them, but that is not the kind of legacy we are talking about. We are talking about legacies that make life better for those who come after us, not about our own fame or recognition, but about helping others. After all, we won’t be around to watch our legacy. To build that which will last beyond us is selfless, and living
with that in mind breaks the power of selfishness that tries so desperately to engrain itself in our lives. It also keeps us focused on the big picture. Legacy building is “big picture.” It keeps us focused on the long-term and gives us values that we can judge our actions by. When we are acting based on selfishness, personal expediency and the like, we are “small picture” — whatever is pragmatic right now. When we are building a life that will give for many years, we are “big picture.” Ask yourself: How does this action affect my overall goals? How will this affect people in the years to come? Start living your legacy with the Jim Rohn One-Year Success Plan, available at JimRohn.com. The comprehensive resource and success plan will help you stay focused and on course for reaching your goals. The 12-month program will empower you to grow, learn and achieve the life of your dreams.
www. JimRohn.com
2014 February-March 15
Should You Rent or Buy Your Home? by Daimien Patterson
I get asked this question all the time by my clients and people who attend my property investor training. Should they be renting or should they be purchasing their home? If all that matters is the numbers, which is better?
still make the same money. We both still have a $360,000 mortgage, and we have the same rates and other bills to pay. Owning Your Own Home:
You will probably be surprised by this answer, but actually, financially you are better off renting your own home and buying investment properties, rather than buying your own home. Owning Your Home Is a Lifestyle Decision Buying your own home is a ‘lifestyle decision’ and will cost you more than buying an investment property. Here’s an example of why… Let’s say we both own identical houses side by side and each is worth $400,000. You live in yours and I live in mine. We both have a 90% mortgage of $360,000. We both pay the same rates, insurance etc. Everything is identical for the sake of this exercise. Then one day we have an idea! Someone suggests that we swap houses and rent off each other. Why Renting Saves Money You pay me $400 per week rent, and I pay you $400 per week rent. So cost of renting is offset by the rent received for our place and cancels out. We both still own one property worth $400,000. If the market goes up by 10% we both
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Renting Your Own Home and Owning an Investment Property:
But… now the property we own is considered an ‘investment property’. So the key difference is the government allows us to claim all our expenses on tax! All our mortgage interest, all our rates and insurance bills, maintenance costs, everything! So we get a big tax return every year. Simple. That is why renting and buying properties for others to live in, is always better financially than buying your own home. I am not saying that buying your own home is ‘wrong’. It is just
That is why renting and buying properties for others to live in, is always better financially than buying your own home. I am not saying that buying your own home is ‘wrong’. It is just important that you recognise that it is a lifestyle decision and not a financial decision. Use Investment Criteria and Make More Money Not only are you better off renting where you want to live, it also allows your buying criteria to be purely focused on investment reasons, and as such you will make exponentially more money because you will be able to buy where the property market is booming. There is always somewhere in Australia that is booming. If your criteria are purely investment driven, then every time you buy a property it can be in a boom location! To give you a dollar value on how much more money you will make… if you lived in a capital city that went up 4% one year, and instead of buying a house, you rented and bought an investment property in a booming location that went up 20% in the same year, you could be looking at a six-figure difference in capital growth. Start Investing Sooner Another advantage of renting where you live and buying investment properties is that if you are on a low budget, you can actually get into the market sooner. If you don’t have to buy where you are living, you can buy anywhere in the country. So if your budget is say, only
$200,000, then you can realistically still find something for that price somewhere in the country. Capital Gains Tax There is one important issue to consider that may or may not affect you. Good property investors generally don’t sell their properties, but if you do, there is one key advantage to living in a property you own. When you sell your ‘principal place of residence’ you are exempt from capital gains tax. If you are thinking of selling your own property, this is something to discuss with your Accountant to see what the best option is for you. I hope this information has been extremely useful for anyone who has ever wondered if they should rent or buy their own home. If you’d like to chat more about what options you have, give my office a call on 1300 372 677. I offer personal 90 min Property Investment Coaching Sessions and/or Portfolio Reviews. Aside from this, I host complimentary property investor training days around the country, so please visit
www.propertyinvestmentmentor.com.au/free-training
or give the office a call if you’re interested in finding out more.
Daimien Patterson is Australia’s leading property investment strategist and CEO of Integrity Investment Properties. Want to know more? Get Daimien’s book for FREE!
www.propertyinvestmentmentor.com.au 2014 February-March 17
Call Jennie to discuss how this works for you 0414 278 344
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Dis-connecting IN to Life by Josie Thomson
In this highly interconnected and chaotic world, it can be nice sometimes to just ‘switch off’. And switch off is exactly what I did recently when I decided that I needed a sanity break. I’m an entrepreneur business owner of a successful coaching and professional speaking practice, and a single mum. My life is full and abundant (my reappraisal for crazy, mad, busy with very little time to stop and catch my breath)! Over the years I developed habits and routines to ensure I do get the ‘me’ time I need each day to maintain my sanity. I’m up at 4.30am – I meditate and journal for an hour (that’s my ‘me’ time), I post my theme on facebook to share with the world, I walk the dogs, I then commence my day with getting lunches made, breakfasts sorted, files ready to go, kids to school, client work, pick up kids, get dinner organized, help kids with homework, do my admin, collapse into my comfy bed. That’s my typical day, so you can imagine that when I was asked to attend an interstate wedding recently, in a remote country region with very poor wifi, my initial reaction was ‘yes, great, it’s going to be awesome to switch off for a couple of weeks.’ And I did! At first I freaked out a little, thinking that the world around me would fall apart, that my clients needed access to me,
that my kids would need to contact me, that someone somewhere would want or need to speak with me….. I couldn’t have been more wrong. When I arrived, there was no internet signal at all – I actually breathed a sigh of relief. What a novel situation – an opportunity to disconnect from the ‘outside’ or non-present world, and to deeply connect with reality and the present moment – every one of them. My attention became expanded and fully focused on what was going on immediately around me. It was delightful. I was able to focus entirely on being present with family, and friends. I was able to truly relax and enjoy the moments I was in. I appreciated the lack of distraction and my ability to tune IN my focus and more deeply connect with the people, places and spaces I was in. There was no pressure to be anywhere else, to see anyone else, to attend to anyone else, to speak with anyone else – I had full permission to simply BE, and to really appreciate where I was, the people I was with and enjoy enriched interactions with no distractions other than nature’s sounds in the background. It was bliss. A day felt like a week. A week felt like a month. Two weeks felt like a year! I felt so at peace. I did not feel stressed or anxious. I felt relaxed and
my mind felt it had taken a proper vacation from the busy-ness of my life. I decided I would definitely do it again and more often. When I returned home, I decided to start having ‘technology free days’ (TFD) on a regular basis. Sundays are now my sacred TFD - no tv, no computer, no mobile phone. It’s awesome! The kids aren’t too impressed, but my mind, my heart, and my soul delights in experiencing Sundays the way they used to be when I was growing up. Sundays was all about family, visiting loved ones, attending ‘homey’ priorities and preparing for the week ahead. The biggest thing I realized is this: life is simple, we are the ones who complicate it!
Josie Thomson, Multi-award winning coach, change expert, speaker, trainer, mentor and single mum
www.josiethomson.com download her FREE Simple Meditation For Busy People (valued at $24.95)
2014 February-March 19
Business Management Skills by Colin Thompson
It is the start of a new year and maybe your business needs a shot in the arm so to speak. To run a successful business you need a diverse range of business management skills. When you operate your business it’s likely that your responsibilities will include: * Research for your Market Defining your Business Goals * Creating a Business Plan Reassess Your Costs * Checking your Overheads How confident do you feel in your ability to manage them? It’s a good idea to plan ahead of time how you’re going to manage each area which may include delegating various functions to a business partner, undertaking additional training or contracting a specialist advisor such as a bookkeeper, graphic designer or merchandiser. Market research helps you to understand your customers, your competitors and your industry. It will tell you: * who your customers are, what their needs are, and how much they are willing to pay for your product or service * who your competitors are, what they sell and for what prices. Market research helps you to make decisions about many important areas of your busi-
ness (e.g. pricing and marketing of your goods and services, the location of your business, how you plan to compete with similar businesses). Redefine your Business Goals A common business goal is to run a profitable operation, which typically means increasing revenue while limiting expenses. Revenue objectives could consist of increasing annual sales by 10 percent or landing three new clients each month. Expense objectives could involve finding a new operating facility that decreases your rent by $200 a month or cutting monthly utility bills by 15 percent. Customer Service Examples of customer service goals are to develop a perception that your company is easy to do business with or to improve your response time to customer enquiries. Nothing annoys a prospective client more than YOU turning up late for an appointment or not turning up at all as we hear so often and that is bad for business. Revisit Your Business Plan. A business plan is a written description of your business’s future, a document that tells what you plan to do and how you plan to do it. If you jot down a paragraph on the
back of an envelope describing your business strategy, you’ve written a plan, or at least the germ of a plan. Business plans are inherently strategic. You start here, today, with certain resources and abilities. You want to get to a there, a point in the future (usually three to five years out) at which time your business will have a different set of resources and abilities as well as greater profitability and increased assets. Your plan shows how you will get from here to there. Know Your Costs You need to know what your immediate costs are. • What is your hourly rate, (show breakdown and remember it needs to increase at least yearly) • Cost of materials, • other direct costs Check Your Overheads You need to know what your ongoing, monthly expenses are. Among the expenses you should expect to pay (and there will likely be more, depending upon your business): * Rent Cost of Materials * Utilities ( power, phone, vehicle, hire purchase, petrol etc) * Payroll and owner’s draw Equipment replacement * Insurances Advertising and marketing * Taxes Debt repayment and Working capital
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2014 February-March 21
Thank You: A Simple Act of Gratitude by John Kralik
By now, I am used to answering the question. It comes up like this: A friend will say to someone else present, “John wrote a book, you know.” And the other person there will look at me, silently for a moment. Maybe they’ve known me for a while and find the notion that I would complete a book highly implausible. Perhaps this is a chance encounter, and they have sized me up only for a moment, and now they are trying to figure out how this unlikely looking person could actually completed a book.
Then, after this pause, they say, “So what’s it about?” The question is asked with an uncertainty that says, “I’m not sure I want the answer to this question since it may take up a few more minutes than I want to wait.” No worries. I don’t like talking about myself for very long anyway. So I’ve come up with a short answer. “A couple years ago, things were not going so well in my life. [I’ve learned to spare them the details.] And then I got the idea -- well, really, I
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was inspired [don’t want to give more details here either, as cocktail parties don’t really lend themselves to theological discourse]. And my inspiration was to write thank you notes, one a day, for a year. 365 thank you notes. And when I was done things were a lot better.” So how did I actually complete a book? Even now, I am not sure. My original inspiration had been to write thank-you notes, not to write a book. When I had finished my first 365 notes, I began to write a book about it. I wasn’t sure I really could write it. As a New Year dawns, and the book originally released as “365 Thank Yous” is being rereleased as “A Simple Act of Gratitude,” I find myself grateful for so much more than the ability to identify myself as a writer at cocktail parties. In my life, the book has been so much more than an item for idle conversation. Because I was lucky enough to publish a book, my gratitude to many people in my life was writ large on a stage larger than I could have intended when I carefully wrote the original notes. The book has now become a living cycle of gratitude in my life. I have not stopped writing thank-you notes, for now I have even more for which to be grateful. The people I send them to write back. I’ve heard from teachers, class-
mates, colleagues, friends, doctors, relatives, even distant relatives, and have a greater appreciation for the hundreds of good people who have touched and cared for my life. Those who have read the book, and who have now been writing thank-you notes themselves for more than a year, are finding the same renewal in their lives. I know because they write to me. As one of them wrote last week: “Your thank-you book has changed my life! I started writing long overdue notes and reaping phone calls, visits, loving hugs and happy times remembering happy times.” There is no feeling like knowing you have been able to bring joy to the lives of others from the pain in your own. Start the process of renewal in your own life. Just use some simple note cards. If you’re like me, you have unused ones hanging around. Of course it is proper to mention the gift, and what it means to you. But try to picture the person who gave it to you, where they are in life, and the effort they put into your gift, and the other things they have done for you. And then write from the heart. You have only a sentence, one chance to write one, true, sincere thought about what this person has meant to you.
Cultivate a Grateful Heart. Of course, at the beginning of my journey, in January 2008, I did not have a grateful heart. So many things were going wrong that I felt I had nothing for which to be grateful. In fact, I didn’t even know how to spell the word. But I had a goal, and that gave me the discipline to keep going, and what eventually occurred was a change in my heart. The goal of writing one note a day gradually made me watchful during the day for opportunities to be grateful, and note by note, I began to perceive the many good people around me, and the blessings in my life that I had failed to appreciate. And when I was grateful for these blessings, they seemed to multiply. Don’t Make a Lot of Rules. Several people have written to me after about three months of writing thank you notes, worried that they are running out of things for which to be grateful. If this happens, do not feel enslaved to mathematical perfection of the exercise. If you feel you are at the point of writing notes that are insincere, or perfunctory, take a break. If you don’t write a note every day, don’t panic. If you have written enough to awaken your perception of those things for which you
should be grateful, the blessings will come, and you will find that it is only good manners to write in response to them. As your heart becomes more grateful, it will show you the way. Don’t impose a rule that you can’t write to the same person more than once. I had many repetitive situations because I was running a business, and my notes provoked action that required another note. For example, when I thanked other lawyers for referring good cases, they referred more good cases. Each one required a thank you note, and really why not? Every person’s life is different. The things for which you are to be grateful will come to your attention in time if you are looking. If you do write repeat notes to your spouse or romantic partner, make each one special, by finding a special card, or enclosing them with flowers, or a ticket to a spa day. She/he has done something nice for you. Now it’s your turn. Recall a Turning Point. It was after about three months that I, too, had already thanked the obvious people in my day to day life. So I began to look beyond my immediate circumstances for persons to whom I needed to
write a thank-you note. For example, I began to look back, and to write notes to the friends who rescued me from self-destructive behavior in my youth, to the doctor whose operation saved me from a life of pain, and to the doctor who told me to stop drinking. This was an especially satisfying part of the journey for me, and I hope it can give you a broader view of life. Inevitably, life has its periodic rough times. By going back and thanking these people, I connected with better times and renewed the friendships forged then. This enabled me to take a longer, balance view of difficulties I experienced in the near term. To make a start at expressing gratitude, try the “wall of gratitude” at my website,
365thankyounotes.com John Kralik attended college and law school at the University of Michigan. He practiced law in Los Angeles for 30 years and was a partner in the law firms of Hughes Hubbard & Reed, Miller Tokuyama, Kralik & Sur and Kralik & Jacobs. In September 2009, he was appointed a Judge of the Los Angeles Superior Court. He lives in the Los Angeles area.
2014 February-March 23
MasterMinding, what can it give me? by Jennie Gorman
Masterminding as a business building tool is the most productive and cost effective thing you can do. By being part of a group you will have the opportunity to grow not only your business but yourself as well. Working with the collective mind opens up a new frame of reference for participants.
In my Business MasterMind Groups I endeavour to put as many personality styles together so that we cover the spectrum and everyone gets the benefits necessary, I believe that we are born with innate gifts, we gain learned skills and some things we just never get! My groups are developed to support in all areas of business.
When we join a mastermind group we have expectations on what we want to ‘get’ from the experience and need to be mindful of what we can ‘give’ to our fellow participants.
What you can expect to ‘get’ from a group: 1 Confidentiality 2 Commitment 3 Unbiased advisory board 4 Accountability 5 Introductions 6 Skills expansion 7 Business leverage and growth 8 To be challenged and supported 9 Trust, compassion, respect and honesty from your fellow members.
Facilitators are aware of the importance of synergy within any group and endeavour to bring together like-minded people who will not only get on well but who will support the changing of perspectives in all areas of business. To do this it is necessary to bring in as many as possible different personality styles to the group. This way, everyone has the opportunity to not only grow their business but themselves as well. Many new skill sets are brought to the table which will support each member to develop and learn. For example, if you are not good at relationship building you will learn the skills necessary OR if you find technology a challenge someone with these skills can gently guide you and support you gain the knowledge necessary OR if you have challenges from a bookkeeping/accounting area you will also be supported.
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What can you expect to ‘give’ to a group: 1 Commitment 2 Time and participation 3 Investment 4 Trust, compassion, respect and honesty 5 Resources 6 New friendships 7 Support from my skill set To find out more go to my website.
www.businessmastermindgroups.com.au
Cartoonist Ryan McDonald-Smith
www.awesomeauthenticity.com.au
2014 February-March 25
WRITE IT DOWN! Getting Things Done by John Milne
For twenty six years he appeared at the same venue. Legendary Irish comedian Hal Roach told hilarious stories of everyday life. Years after seeing him at Jury’s Irish Cabaret in Dublin, I remember his refrain to the audience “Write it down.” “George” was a cheery District Supervisor who’d love to drop in for a chat. He’d be interested in all you had for repair, but he rarely wrote it down. No wonder it was so hard to get things done. Top performance is based on consistently applying high level knowledge and skills. These leaders are described by colleagues as drivers, doers, catalysts, problem solvers. They have a strong bias for action. They set and reset priorities with their team. They imbue in their team a dogged determination to achievement or learning. A relentless striving to agreed goals builds and sustains momentum. They write several ways to measure achievement. Both numbers and words draw a composite map. Sensible data analysis informs decision making and planning. By writing goals or tasks down, you can tick them off on completion. It still amazes me how many leaders and businesses don’t do what they say they will do. Be exceptional by keeping your promises. Service excellence is an action and an attitude!
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Mini I pads and smart phones become built in offices, as leaders visit frontline workers and team members. Notes, reminders of promised action, suggestions for improvement and commendations are almost instantaneous. Timely follow up provides nourishing calories in the leadership diet. Write precise, encouraging summaries of progress for the week, month or term. As on an aircraft, this can show team members that their work matters. It confirms the flight path to your destination. Online applications can smooth your path. Vague goals are like mirages in the desert. Writing in the digital age can be fast, short and strong. Write it down: Make a “to do” list your regular deposit in an achievement bank. Each year it will pay off mightily in terms of results and credibility.
John Milne Executive coaching 0448 357 626
(C)
www.leadershipdownunder.wordpress.com
2014 February-March 27
A Christian wedding in China by Tove Vine
I was invited to observe a Christian wedding in a church on Shamian Island. As China is not a Christian country I was curious and interested to see a Christian wedding. I arrived at the beautiful white church, went inside and found a seat down the back (out of respect, of course). I was there early and so I was able to see many of the wedding guests arriving. Many men had cameras and video cameras to capture the celebration. Finally the groom arrived dressed in a cream suit with a gold tie and handkerchief in his pocket and black shoes. He found his place up near the altar, waited patiently for his bride and passed the time talking on his mobile phone! Then the bride arrived, dressed in a lovely white fulllength Western-style wedding dress with a veil covering her head and a long train. She was beautifully made up and had an elaborate hairstyle. To top it off, the most beautiful little flower girl and page-boy escorted her. They were so gorgeous! The girl really looked like a little doll and was beautifully made up and had a lovely hairstyle with a hairpiece of curly long pigtails. (As Chinese people do not have curly hair, they often attach curly hairpieces). The page-boy was dressed in a gorgeous “penguin suit” completed with tails and he also wore make-up: rosy cheeks and bright red lips. Nevertheless, he looked absolutely gorgeous. Their role was to walk up the aisle first and throw roses, which they did very well. People in the church were looking at me wondering what I was doing there. They took many photos of me, capturing this funny-looking foreigner attending a Chinese wedding. When anyone looked at me I just smiled and said, “Ni hao.” An old Chinese lady sat behind me and told me that she lived close to the church and always came to watch the weddings. She was a Catholic and had her rosary beads in her hand.
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It was interesting to follow the church service in Chinese and, as I knew what the priest was saying, I could pick out a few words. It was amazing to see a young Chinese man dressed as a Catholic priest. He looked so young, about sixteen or seventeen years old. Of course he would have been older but the young Chinese men often look very young. The church service and thewedding service were just like in a Western church and the bride and groom left the church followed by the family, and the father of the groom was dressed beautifully in a Chinese jacket and the father of the bride was dressed in a Western suit. Wedding photos were taken outside the church. It seemed that the traditional Chinese wedding was being replaced or at least influenced by Western customs. The bride and groom saw me as I came out of the church and reached out to touch me. I really didn’t feel it was my place to become involved in the wedding and to get close to the bride and groom as I was only an observer, but I allowed them to touch me and I said, “Hen piaoliang” (very beautiful).
By working together
we can change the world! You can make a difference…. It is as easy as a click on your computer. 2014 February-March 29
What is Mindfulness? by Josie Thomson
The best way I can describe mindfulness is that it is what happens when all of your senses get really curious about what you are doing…when you can focus on the present and notice something new. For many years I have wanted to show how the use of mindful awareness could be applied easily to day to day living to improve quality of life, experience deeper fulfillment and achieve greater success. It seemed clear to me from my experiences of unnecessary stress and overcoming cancer twice that breaking bad thinking habits can be effectively and relatively easily done. So too was it clear for my friend and renowned neuroscientist Dr Jeffrey M. Schwartz in his work with OCD sufferers, that breaking bad habits which is the core problem in the brain circuitry of people with OCD, was a great target application for applied mindfulness. Dr Schwartz developed a 4 Step solution specifically to make the use of mindful awareness user friendly for any person to enable increased function through creating new habits to replace old maladaptive ones, and to rewire the powerful habit centre in the brain. You can read more about this in his latest book You Are Not Your Brian, which I highly recommend to you.
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Essentially the 4 Steps are: RELABEL: Identify the intrusive thoughts and urges as uncomfortable sensations. Call them what they really are REFRAME: Say why those thoughts and urges keep bothering you. They are false brain messages (it’s NOT ME, it’s just my BRAIN). REFOCUS: Direct your attention by focusing on something that is productive and wholesome; DO ANOTHER BEHAVIOUR! REVALUE: Do not take the thoughts and urges at face value. They are simply sensations caused by deceptive brain messages. The key point that describes why the 4 Steps are successful is that they combine the use of proven cognitive methodologies with mindful awareness, directly applied to inform empowered choices about how to focus one’s attention in ways that lead to new adaptive habit patterns and a rewired brain. This results in having a brain that now works with you instead of against you in achieving your true goals and life purpose. Habits are hard to break because they get wired in to the very powerful habit centre in the brain which we share with all lower animals. The key point about the function of this brain area is that it controls behaviour beneath the level of conscious awareness. Therefore,
habits are hard to break because to a significant degree, we are unaware of when they are operating i.e. by the time we realize the behavior is a problem, the behaviour has often already been initiated or even completed. With mindfulness we can much more readily become aware of this process and be significantly empowered to change the focus of attention in ways that literally rewire the brain’s habit centre to work for us instead of against us. The key underlying neuroscience principle at play here is called Hebb’s Law: neurons that fire together, wire together. The entire program is based on the quantum principle that focused attention makes the adaptive cells and their associated brain circuits fire together, leading to new adaptive circuits wiring together to form a more adaptive brain. This process is called selfdirected neuroplasticity. You don’t have to be a product of your habits! With practice of the 4 Steps, you will realize that You Are Not Your Brain. * My highly popular ‘Simple Meditation for Busy People’ is available for download for free from my website: www.aexcel.com.au
It will help you achieve a deep meditative state in just 4 minutes. The download also includes an audiobook and some instrumental only tracks for extended meditation. If you’re interested in learning more about the 4-steps, Dr Jeffrey M Schwartz and I will be running special 6-week masterclass series, based on the content in his best-selling book, ‘You Are Not Your Brain’ in April 2014. Spaces are strictly limited. Register your interest, email josie@aexcel.com.au or head across to the course page to register: http://youarenotyourbrain.eventbrite.com/
About Josie Thomson
Josie Thomson is an executive coach, international speaker, trainer and seminar leader. An expert in her field, one of the few internationally certified master coaches in Australia (MCC). She has been awarded Coach of the Year for three consecutive years and was a Telstra Business Woman of the Year State Finalist. Having survived cancer twice, most recently a brain tumour, Josie is devoted to sharing the learnings from her experiences for the improvement in the lives of others.
www.josiethomson.com
Cartoonist Ryan McDonald-Smith
www.awesomeauthenticity.com.au
2014 February-March 31
One Minute Per Week ... Boosting your way to Business Success! Negotiation Strategy by Anthony Davis
When you start your business, the last thing on your mind is likely to be “how can I win more negotiations”. You don’t even recognise your “right” to negotiate. Perhaps in your mind you see your business as “tiny” and the supplier as “massive” so you think “What right do I have to a negotiation strategy?” Every time you relate to other people involves a form of negotiation. Consider: obtaining credit from a supplier; engaging with sub-contractors; subcontracting to others; renting premises; the price of purchases; etc., all of these involve a form of “negotiation”. So you start with understanding your “right” to negotiate and then you need to develop the skills to negotiate ... you develop your negotiation strategy. It is all about “range” ... When you buy a property you experience “range”. The seller sets a ‘high’ price and the buyer makes a ‘lower’ offer. This effectively sets the “range” of the negotiation. Both parties then apply their negotiation strategy until a solution is reached … or not! In business that range can be called your; Preferred; Acceptable; or Deal-breaker positions. Would you like to know more? How can YOU develop your Negotiation Strategy? Develop your negotiation skills and Strategy at the 4-hour Confident Contract Negotiation Workshop … the “how
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to” on negotiating and contracting with business, suppliers and builders. You will leave with a workbook that can form the basis of your contracting checklist, company policy and training for your staff. Consider bringing one of your key people or business partner. For further information on the range of Brightwater Coaching Tools & Programs, visit us at brightwater.com.au Anthony Davis & the Brightwater Team Copyright © 2014 Brightwater Business Coaching Pty Ltd All rights reserved. PO Box 1329, MILTON QLD 4064 Ph: +61 7 3367 0967 Free 1800 242 366 bizplan@brightwater.com.au
www.brightwater.com.au
Living the Lean Launchpad a Start-up Journey by Tracey McLeod
From humble beginnings in Silicon Valley, The Lean Launchpad is fast becoming a start-up business phenomenon in it’s own right. It is a process that is being embraced by tech start-ups internationally. Based on not so techy idea of getting out of the building and talking to people, it is becoming the standard for building strong foundations for success across the world’s emerging dot coms. And it is only a matter of time before this lean business model takes root in the wider business community.
The Idea
Harbouring a business idea which you suspect may be ‘the one’ is like discovering a gilt-edged treasure map. As the ambitious entrepreneur, you believe that you’ve found the ‘why hasn’t anyone seen this before’ pot of gold! And for you, and every other start-up founder, the journey from treasure map to treasure chest is daunting. Enter the Lean Launchpad1, a start-up model created by Steve Blank and others. Using the Business Model Canvas2 as a key tool, intended to build the start-up’s chances of success on a cost efficient and customer-driven foundation.
The Testing Ground
Up until this point you’ve more than likely kept your start-up idea largely secret. You’ve lived for months or years with your gem hugged to you, afraid of theft or ridicule. Everything changes when you emerge into marketplace with a prototype. Witness your gem becoming a germ - prodded, peered at, poked and pondered. Very early on you test your basic hypotheses and gather vital feedback from potential customers and the marketplace about every aspect of your idea. The feedback from the marketplace allows you to continuously improve the product along with your chances of success. You rebuild and resubmit until your idea takes hold or dies. Such is the power of the process that you, along with your idea, are built up and torn down with each iteration. Under the model you cannot delegate the task of listening. Feedback is the founders’ domain. While every idea has a unique path to success or obscurity, the journey of the entrepreneurial man or woman that is the most satisfying and rewarding for those living the launchpad. Along the way you and your co-founders find courage and resilience that has been borne directly out of your quest. It is the stuff of legends. The Lean Launchpad is a testing ground where only the strongest ideas, start-ups and teams survive. Tracey McLeod is founder of Presentation Sells a not very tech start-up. She has been living The Lean Launchpad over a six-month period in South-East Queensland. Her business idea was recently accepted into ilab Incubate program.
The canvas records the founders’ assumptions and getting out of the building tests them. And test them it does – both the strength of the idea and of you, it’s owner.
www.showsell.com.au 2014 February-March 33
Upcoming Events ‘How MasterMinding Will Move YOUR Business to the Next Level’ Monday, 3rd March, 2014 | 1.30pm - 3.00pm Complimentary Introductory Session Why not make 2014 your most powerful year yet! Discover How to use our MasterMinding Success formula to: Gain new business referrals Triple your business bottom line Collaborate and create joint ventures Be kept accountable Removing road blocks that stop you from growing your business Grow your business from where you want to be Share resources Business coaching/mentoring combined Learn what to do next when you and your business grow Maintain confidentiality in your group Get only the business results that count Meet past participants who can tell you their experiences.
Connexions Unlimited,
4/1311 Ipswich Road, Rocklea
Registration starts at 1.00pm
SME Business MasterMind Commencing Tuesday, 11th March, 2014 | 9.30am – 12 noon These Business MasterMinding Groups to be held in Brisbane are for the small business owner or solo entrepreneur who is looking for support to grow their business, to gain more expertise and skills in running their business, along with a group of like-minded people to share their journey. BMMG #2 – BRISBANE BUSINESS SMALL BUSINESS/ START UPS: Tuesday, 11 & 25 Mar; 7 & 23 Apr; 6 & 20 May; 3 & 17 June; 1, 15 & 29 Jul; 12 Aug. 2014 (note 23 April is a Wednesday owing to Easter)
Business masterminding is the fasted way to move your business forward.
Connexions Unlimited,
4/1311 Ipswich Road, Rocklea
Registration starts at 1.00pm
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Upcoming Events Business MasterMind Group #3 – Executive commencing 18th March 2014 | 9.30am – 12 noon WHO are Business Executive MasterMinders : Entrepreneurs who have come out of corporate and find that it is not as easy as it looked … Business managers/owners/entrepreneurs who have been in business for some years and need an independent ‘Board of Directors’ someone needing to be kept accountable with support to move to the next level. Tuesday 18th Mar; 1st, 15th & 29th Apr; 13th & 27th May; 10th & 24th June; 8th & 22nd Jul; 5th & 19th Aug. 2014 All members of this level have extensive business knowledge and expertise.
Connexions Unlimited,
4/1311 Ipswich Road, Rocklea
Registration starts at 1.00pm
Networking Chats Thursday, 13th March | 9.30am – 12 noon Networking Chats is now an Open MasterMinding for Networkers session. These groups will be limited to 20 people per month and will be on a first in, first serve basis. The aim of these groups will be to support participants toACTIONtheirnetworkingbycreatingaprogramme that will help them to become not only better networkers but to become stream-lined in their networking. WHERE:
Our Business Hub, 4/1311 Ipswich Road, Rocklea, Brisbane
INVESTMENT: $35 prepaid / $40 at the door
Connexions Unlimited,
4/1311 Ipswich Road, Rocklea
Registration starts at 1.00pm 2014 February-March 35
Contributors Editor : Jennie Gorman www.connexionsunlimited.com.au businessmastermindgroups.com.au
Graphic Design : J. Anne Delgado
Anthony Davis www.brightwater.com.au Colin Thompson www.aussiepaintersnetwork.com.au Daimien Patterson www.propertyinvestmentmentor.com.au Geoff Moller www.geoffmoller.com Greg Menz www.groundzerohealth.com.au
Formal education will make you a living; self-education will make you a fortune. - Jim Rohn
If you don’t like how things are, change it! You’re not a tree. - Jim Rohn
If you are not willing to risk the unusual, you will have to settle for the ordinary.
- Jim Rohn
Jennie Gorman www.connexionsunlimited.com.au Jim Rohn www.jimrohn.com John Milne www.leadershipdownunder.wordpress.com John Kralik www. 365thankyounotes.com Josie Thomson www.josiethomson.com Tove Vine www.facebook.com/pages/Miss-TovesEnglish-School/119240348088731 Tracey McLeod www.showsell.com.au