JE NNIFE R WHE ELE R Visual Communications Professional
CONTACT jennifer.alcorn.wheeler@gmail.com
ABOUT I have over 20 years of experience in the field of photography and visual communications. I have built several websites for myself, as well as other businesses,
(952) 270-6836
and I assist in creating processes to help people connect to their target audience, through social media, print, and email marketing.
1245 Langewood Drive Minnetrista, MN 55364
EDUCATION
SKILLS
BACHELOR OF ARTS: PSYCHOLOGY University of Minnesota Twin Cities 1996
Photography
Web design
Photo editing
Business marketing strategy
Social media management
Branding
Target market identification
Graphic design & layout for print and web
Copywriting for processes and sales
Creation of organizational processes
SEO
COMPUTER SKILLS
WHEEL ER Visual Communications Professional
CONTACT jennifer.alcorn.wheeler@gmail.com
May 7, 2017
(952)270-6836
Dear Three Rivers Parks District,
1245 Langewood Drive
I am writing to apply for the position of Web Coordinator. Not only do I believe my
Minnetrista, MN 55364
qualifications and experience make me an excellent candidate for this position, but I am passionate about the organization. I have remarked many times to family and friends that the Three Rivers Parks District is one of our community’s best assets, and one of my favorite things about being a Twin Cities resident. I have over 20 years of experience in the field of photography and communications. In addition to marketing and operating Serendipity Photography for the past 15 years, I have offered my marketing, design and social media skills to other businesses. I have a knack for turning concept into visual and verbal reality, and connecting with the right audience. In looking at your current online presence, I can see that an increase in engagement and followers is necessary. I can help you with that immediately, as well as assisting with the organizational needs you have.
Please contact me at 952-270-6836, if you would like to connect personally. I would love to be the perfect fit for your team. In the meantime, please enjoy a few photos I have taken in the past as I enjoyed the Three Rivers Parks. Best regards, Jen Wheeler 952-270-6836
JE N NI FER WHEEL ER Visual Communications Professional
CONTACT jennifer.alcorn.wheeler@gmail.com
ABOUT I have over 20 years of experience in the field of photography and visual communications. I have built several websites for myself, as well as other businesses,
(952) 270-6836
and I assist in creating processes to help people connect to their target audience, through social media, print, and email marketing.
1245 Langewood Drive Minnetrista, MN 55364
EDUCATION
SKILLS
BACHELOR OF ARTS: PSYCHOLOGY University of Minnesota Twin Cities 1996
Photography
Web design
Photo editing
Business marketing strategy
Social media management
Branding
Target market identification
Graphic design & layout for print and web
Copywriting for processes and sales
Creation of organizational processes
SEO
COMPUTER SKILLS EXPERIENCE Adobe Creative Suite; Photoshop, Lightroom, InDesign, Acrobat, e-sign, Dreamweaver
SERENDIPITY PHOTOGRAPHY, LLC
MS Office
Feb 2000-present
Quickbooks Wordpress
-Founded a portrait photography studio, specializing in wedding and portrait
HTML, CSS
photography
Social media: facebook, instagram,
-Hired and managed 5 associate photographers to perform photography and editing
Pinterest, LinkedIn, YouTube, Vimeo,
duties
Mailchimp, mad mimi, Constant Contact
-Manage all design, editing and production, using Adobe Creative Suite (Photoshop,
Multiple proprietary design & sales
Lightroom, InDesign, and proprietary software.)
programs
-Market services using mailing lists, social media, and online reviews -Design and manage websites for each specialty, coding for SEO ranking. *Achieved
VOLUNTEERISM Meals on Wheels Westonka Schools Kids Core Board of Directors Alexandra House A Night to Remember special needs prom Westonka Community and Commerce
#1-2 listing on page 1 of search engines -Freelance design websites and branding pieces for other creatives (see Freelance Projects)
JE N NI FER WHEEL ER Visual Communications Professional jennifer.alcorn.wheeler@gmail.com (952) 270-6836
FREELANCE PROJECTS
L.A. SENIORS / LIZ ALLEN PHOTOGRAPHY Designed current and past websites (http://www.seniorphotos-mn.com) Set up and maintained workflow and client relations software Marketed services through social media, photography and video (behind-the-scenes, etc.) Programmed online scheduling site and integrated it with website and social media pages Examples: https://video214.com/play/pOpXJ8RLpdckeZHk5CzHuA/s/dark https://video214.com/play/Nq8XCR08WPi1ipuveuy2UA/s/dark https://video214.com/play/WVHB1AQFSaRjy06fh6cnEg/s/dark Reference: Liz Allen 612-889-9922
JACKI V PHOTOGRAPHY Designed albums and grad cards for a busy senior photography studio Programmed and integrated online scheduling to the main website Created workflow management system and advised on efficiency practices Handled client communications Reference: Jacki Vaughan 612-310-1486
LINABELL PHOTOGRAPHY Designed current and past websites (http://www.linabell.com, http://www.linabellbaby.com) Achieved #1, page 1 web search listing utilizing SEO practices (Maple Grove Senior Photographer) Managed domain names and web hosting changes Reference: Angie Kiser 763-226-1413
JE N NI FER WHEEL ER Visual Communications Professional jennifer.alcorn.wheeler@gmail.com (952) 270-6836
FREELANCE PROJECTS (CONTINUED)
EMMERLEE PHOTOGRAPHY Designed website (http://www.emmerlee.com) Designed logo and all branding materials Advised on business plan and marketing goals Achieved page 1 web search listing utilizing SEO practices (edgy Minneapolis wedding photography) Reference: Emmerlee Sherman 612-483-2358
CORE MOTUS MASSAGE Programmed and launched website using client’s selected wordpress theme (http:/www.coremotus.com) Designed logos and business cards Reference: Kim Mercer 602-857-8567
To Whom it May Concern, Jen worked on two of my websites, and did a number of things behind the scenes, to get my google rankings better, etc. She did an awesome job, used her artistic eye to accomplish the things I had asked of her, and they turned out so wonderful! She did everything in a quick turnaround time and had excellent communication throughout the whole process. She held my hand where I needed extra help, and took care of the things I didn’t know how to do, that I left up to her. I’m very happy with everything she has worked on for me, and I would highly recommend her for any job she is looking at, as I’m sure she will do amazing. Sincerely, Angie Kiser
May 10, 2017
To whom it may concern, A few years ago, I approached Jen to help me with my photography business, at a time when I was
completely overwhelmed trying to wear all of the hats at my studio. I needed something to change, to be successful as a business.
Jen turned my pile of post-it notes into an organized, cloud-based task list, that could be shared and
delegated amongst others. She turned my book of handwritten appointments into an online scheduling program, incorporating that into my website and google calendar, so nothing would fall through the cracks. She organized my email, and set up filters so I could be more efficient with clients, and weed out things that were taking unnecessary time and energy. Jen came up with a system for my start-to-finish workflow for shoots, and then selected and programmed my studio management system, which took care of client correspondence, contracts, bookkeeping, album and order proofing, all in one place.
I also hired Jen to build my website—twice. The first one was a wordpress theme, which she custom coded to
better match my brand, and it was SEO friendly, making me the #1 or #2 listing on search engines for my specialty, within a month or two. The second site was through a company called “ShowIt.” I needed an update to stay current with the times and all of the different devices that my clients are using to research my services. My new site is elegant and modern, and works everywhere!
Jen set up my social media, and integrated feeds into my website, and has even managed posting on my
behalf when I get too busy. She has done some behind-the-scenes video and marketing of my shoots, and posted those online for me. I would love to recommend Jen for any position that incorporates creativity with organization skills. She excels at both. She is quick to respond and to prioritize my needs. I have been able to focus on what I am good at, and enjoy my business. Please call or email if you have any questions. Sincerely, Liz Allen Liz Allen Photography / L.A Seniors liz@lizallenphotography.com / 612-889-9922
Emmerlee Sherman 14804 Southpointe Curve Burnsville, MN 55306 612-483-2358 info@emmerlee.com
To Whom it may concern, I am writing on behalf of Jennifer Wheeler. She has been working for me for several years on different projects. •
she updated and redesigned a new website
•
she set up a studio management program along with many template email responses
•
she set up a software program for me so that I could have clients view the work that I did for them along with a shopping cart
•
she designed several marketing pieces for me, including a business card, a 5x7 promo card and an 8.5x11 promo card
•
she researched products, ordered and designed packaging for me clients work to them in a creative and unique way
•
she set up excel spreadsheets for set goals and to and track the results
•
she has helped plan and problem solve different aspects of my business.
Jen is very responsive, endlessly creative and very good at looking at problems and solving them. I would highly recommend her and will continue to hire her for projects as I need help.
Sincerely, Emmerlee Sherman
May 16, 2017 I’ve known Jennifer Wheeler since 2006. She and I were both working full time as professional photographers and belonged to several trade associations and groups together. In 2011, Jennifer organized a small group of photographers who met regularly to evaluate each other’s business and marketing effectiveness. Every photographer who participated, myself included, grew their business, or redefined it into growth. Jennifer is one of the most positive, creative people I know, regardless of which endeavor she is pursuing. In addition to being creative, she is responsible, hardworking, friendly, and not afraid to learn and try new things. I believe Jennifer would be an asset to any organization and I confidently recommend her. Sincerely yours, Shelley Paulson
2027 30TH ST SE • BU FFALO MN • 55 3 1 3 • S HE LLE Y @S HE LLE Y PAULS ON. CO M
May 14, 2017
To Whom it May Concern, Please let this letter serve as a recommendation letter for Jennifer Wheeler. I have had the pleasure of knowing Jennifer for the last eight years. I first met Jennifer when I hired her to cover a maternity leave at the outpatient rehabilitation clinic where I served as the administrator. She learned all of the details of the job very quickly. Not only did she do wonderful work, she went above and beyond to make small details noticed, and made our clientele feel very welcome. She learned many of the insurance and billing details as well, which kept our clinic running very smoothly. It was also during this job that we learned of her amazing photography and graphic skills. She created some fantastic marketing tools and headshots for some of our staff. Jennifer’s communication skills are refreshing. In a digital age, she takes the time to make personal time, whether it is a call or in person. I know that she has the technological skills, because I have seen her websites and digital media. It makes a difference to me that she takes the time to make her clients feel important. Jennifer quickly became the photographer for many of our families in our clinics. She is a consummate professional who wants as many details as possible at the beginning of the photo shoots so that she may deliver an amazing product. She has photographed my family throughout the years. We have always enjoyed our time, as working with Jennifer is more of an experience, rather than just a photo shoot. She has a way of keeping people at ease, and capturing the art of personalities and moments. She is a brilliant photographer and her creativity goes well beyond any bounds I have ever seen. It is evident that Jennifer’s goal is to create lifelong art. She has sat with me over the years to help choose the correct mediums and sizes. Her work is so good, it is very hard to choose ~ I have always wanted them all! Most recently, she came to my house to make help make our final decisions after our photo shoot, and in the process helped me pick out paint colors that would accent the canvases the she created of my daughters! They make the room and will be cherished forever. Jennifer’s creativity and desire to meet customer expectations make her ideal for your organization. I would be more than happy to provide more details if you need them. Please feel free to call me at 612.723.0088 or email me at angiesswanson@tcomn.com.
Sincerely, Angie Swanson
To whom it may concern, Jen did my logos, card design, and started my rebranding recently, for both my editorial styling company, and my private client hair & makeup business. I needed the ďŹ rst one to be more avant-garde for things like runway and magazine work, and the second to be more romantic and elegant for brides. I couldn't be more happy with how everything has turned out so far! I'm so impressed with how she really nailed my vision. It's like she knew it better than I did. I am now having her make my new websites for both brands. It has been so easy to communicate with Jen about everything, even the smallest of details. Of the many times I've messaged, called and emailed her I've never felt like a bother, or that I was asking too many questions. She is always very quick to respond, and has made this a pleasant experience for me! Feel free to call me with any questions. Sincerely, Jamie Arrington 612-720-4051