PHL
PH I LADELPH I A
Philadelphia, Pennsylvania’s largest city, is known for its rich history and is the home of many revolutionary sites. Philadelphia played an instrumental role in the American Revolution as a meeting place for the Founding Fathers of the United States, who signed the Declaration of Independence in 1776 and the Constitution in 1787. Philadelphia was one of the nation’s capitals in the Revolutionary War, and served as temporary U.S. capital while Washington, D.C., was under construction. Without Philly, America would not be what it is today. It’s a very important and founational part of our country, and a beloved city nonetheless.
D E V E LO P M E N T From the beginning, I aimed to visually demonstrate the historical significance of Philadelphia through the arrangement of the letters. I found inspiration, like the picture above, to gather ideas of how I could capture both unity and structure between the letters. After experimenting with fonts and sketches, I transitioned into illustrator and created my final mark by manipulating “Slim Extreme.” I chose “Slim Extreme” because it captured the unity and foundation Philadelphia created for our nation.
LETTERMARK
Philadelphia is the birthplace of the Declaration of Independence. Rich in history, it is our nation’s foundation and where we became united. This lettermark depicts the idea of being foundational and in unity.
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890
T Y P E FAC E
P
Like Philadelphia, Garamond has a long and rich history.
It is an old and sophisticated font that is widely admired.
Unlike the lettermark, Garamond is an old-style serif typeface. Beyond simply creating nice contrast with the
sans-serif lettermark visually, the typeface is known for its readability and its lack of large differences between
thick and thin lines, representing the way in which Phila-
delphia created unity among our 50 states
H PHI
PHILADELPHIA
PHILADELPHIA
IL ALD ELL PYH
PHILADELPHIA
PRIMARY—PASSION RED [15C, 100M, 100Y]
C O LO R S Together, these colors represent our nation. This fits with Philadelphia because of its rich history that connects the foundation of our country to this city. Red stands for the courage, strength, and passion of Philadelphia, white represents its purity and how it created a successful beginning for the United States, and lastly, blue symbolizes its historical depth, stability and the SECONDARY—PURITY WHITE [0], STABILITY BLUE [100C, 90M, 10Y]
trust and loyalty that our country was founded upon.
PHILAD
ELPHIA
TO U C H P O I N T S
H I S T O R Y. F O U N D AT I O N . U N I T Y.
C E L E B R AT I O N . C U LT U R E . F R E E D O M .
THE HISTORY.
J E N N I F E R FAU C E T T for visual communication 202 at the university of kansas. in the fall semester of 2015, with michael e kidwell, professor.