Food Truck

designing a

FOOD

TRUCK jennifer faucett

.

visc 204

project

OVER VIEW

To explore different methods and strategies to design a food truck and apply various branding applications.

Use your same animal to come up with a logo and company name to design a food truck. Experiment with font choices, color palettes, and mood boards to create a successful brand identity that you can then apply to further branding applications like a business card, menu, to-go box and bag, t-shirts, website, etc. to create a fully developed, well-rounded, and successful brand identity.

how do ELEPH

we see HANTS?

preliminary

IDEAS ELEVATOR PITCH Elephants are seen as sweet-natured animals in society, from Dumbo to Horton Hears a Who. My food truck will use this idea to create a brand identity using an elephant as the logo to sell an assortment of sweets. I will focus on how they are a smart choice and are delightful to eat.

NAME EXPLORATION

BRAND ATTRIBUTES

Sweet Tusk Smart Sweets Junk In The Trunk ElaSweets TrunkN’Treats Trunk In Love Sweet Secrets Treat Yo Trunk Trunk’s Delight A-fric-an Love It

Rustic African Natural Inviting Homey

LOGOS

mood

SELLING CUPCAKES Pastels Clean Simplistic Dainty Organic

SELLING CHOCOLATES Rustic Natural Vintage Homey Earthy

S

BOARDS

SELLING CANDY Colorful Lively Fun Candyland Playful

round

ONE

round

TWO

round THREE a

LOGO SYSTEM

r -f

ic - an l ove

COLOR PALETTE

APPLIED

it

truffles milk truffle

$1

milk c h oc olate s h el l wit h a c reamy milk c h oc ol ate in s ide

white truffle

a-fric-an

love it

hazlenut truffle

$1

milk c hoc olate s he ll wit h a c hoc olate and haz lenut ins ide

$1

coconut truffle

$1

w h ite c h oc ol ate s h ell wit h a c reamy w h ite c h oc olate in s ide

white c hoc olate s he ll wit h f lu ff y c oc onut ins ide

caramel truffle

strawberry truffle

$1

milk c h oc olate s h el l wit h t h ic k c aramel in s ide

a

dark truffle

$1

milk c hoc olate s he ll wit h f lu ff y strawber r y ins ide

$1

dar k c h oc ol ate s h ell wit h a r ic h dar k c h oc ol ate in s ide

a

a

irish cream truffle

$1

dar k c hoc olate s he ll wit h f lu ff y ir is h c ream ins ide

a

a rti s a n a l a f r i c a n c h o c o l ate s

chocolate

a - fric - an

l ove it a rti s a n a l a f r i c a n c h o c o l ate s

sa

es

ar

ti

na

l a o frican ch

l co

at

a - fric -an

love it

fudge r ic h

l ove it

Hipster Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Alpaca Scarlett Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

a rti s a n a l a f r i c a n c h o c o l ate s

SUPPORT PATTERN

$3

fu dg e

brownie s erved c ream

FONT SELECTION

a rti s a n a l a f r i c a n c h o c o l ate s

a - fric - an

c h oc olatey

BRAND ATTRIBUTES

RUSTIC VINTAGE NATURAL INVITING HOMEY

wit h

$4 a

s c oop

of

ic e

chocolate cake toppe d wit h a c hee r y

whippe d

c ream

chocolate strawberries milk c hoc olate ber r ies

c ove re d

$4

and

$3

straw-

new

IDEA

round

FOUR I wasn’t happy with how my ideas were coming together on the food truck and the applications with my previous brand board. I didn’t like how the colors were working together, and I just felt like I was missing something. So, I changed my color palette and the overall feel of my food truck to adopt a more African-truffle kind of feel.

the final

FOOD

TRUCK and its branding applications

913.568.7182 africanloveit.com

@africanloveit

order here

a-fric a rti s a n a l a f r i c a n

a - fric - an

l ove it a rti s a n a l a f r i c a n c h o c o l ate s

a rti s a n a l a f r i c a n c h o c o l ate s

an l ov e

a

n

al

ol

is

at

es

a rt

c hoc o lates

-

ic fr

it

a

c -an

afr

h ican c

oc

913.568.7182