ABOUT
01 - 02
WORKS Logo Design
03 - 04
Branding
05 - 14
Packaging Design
15 - 18
Editorial Design
19 - 22
Social Media Post
23 - 24
Prints
25 - 32
ABOUT
JENNY TEOH / Graphic Designer
I am passionate and enthusiastic about graphic design. I have gained important skills over the period of studying, working as in-house graphic designer and freelancing, coupled with my passion and drive to be better myself as a designer and keep being reputable in this industry.
Contact (MY) +60 17 786 8118 (NZ) +64 29 122 6474 jennytdesign08@gmail.com
Online Portfolio @_jennyteoh https://jenniteoh.tumblr.com/ https://www.behance.net/jennyteohdesign
01
In order to relentlessly upskill myself, In year 2015, I’ve enrolled in a Bachelor’s Degree in Graphic Design. As a self-starter, I have taken initiative to enroll in Graphic Design competitions to bring my Degree studies into practice. Among the memorable competitions include, a) b) c) d)
U Mobile Sim Pack Design – 1st runner up Mountain Dew Label Challenge – Top 4 finalist ADAA Semifinalist & Honorable Mentions 2016 (Liang Hiang Rebranding &Anonymous Newsletter) The Scoolers Award 2016 - Bronze (Anonymous Newsletter)
ABOUT
Education 2015 - 2017 BA (HONS) GRAPHIC DESIGN Sheffield Hallam University, United Kingdom
Languages English / Chinese / Malay
2010 - 2012 DIPLOMA IN GRAPHIC DESIGN Tunkul Abdul Rahman College, Malaysia
Work Experiences
2009 - 2010 CERTIFICATE IN GRAPHIC DESIGN Tunkul Abdul Rahman College, Malaysia
2015 - Present FREELANCE GRAPHIC DESIGNER 2017 - 3 Months BBDO MALAYSIA Intern Graphic Designer 2014 - 6 Months COLOR DOC PTE LTD, SINGAPORE Junior Graphic Designer
Recognitions TOP 4 MOUNTAIN DEW BOTTLE LABEL CHALLENGE 2016
2013 - 2014 COMM CUBE PTE LTD, SINGAPORE In-House Graphic Designer
FIRST RUNNER UP BBDO MALAYSIA - MOBILE SIM PACK DESIGN 2016
2012 - 2013 FP AVANTE SDN BHD, KUALA LUMPUR In-House Graphic Designer
SEMIFINALIST & APAC HONORABLE MENTIONS ADOBE DESIGN ACHIEVEMENT AWARDS 2016 BRONZE THE SCOOLERS AWARD 2016
Skills
Specialities — — — — —
Branding Packaging Design Marketing Communication Publication (catalogue / magazine) Social Media Posts (still or animated)
Sketch Up Illustrator Photoshop Indesign After Effect Premiere Pro
Hobbies & Interests Self Learning / Fitness / Travelling / Photography / Home Cooking / People & Culture
02
LOGO DESIGN
Bread & Meat Burger Cafe A new burger shop which located in south of Malaysia, Johor Bahru. Their burger is different with the others because of the fresh home made bun and meat. Therefore, the logo required to be minimalistic and straight forward.
03
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Logo Design
MR.
T H I ’S M S
British Fish & Chip Shop
Chip Shop & B ritish Fish
Inspiration
Sketches
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M I TH’ S
T H I ’S M S M R . S M I T H’S
sh & Chip Shop
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T H I ’S M S
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LOGO DESIGN
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B ritish Fish
ip Shop & Ch
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Logo Concept
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The idea is inspired by the movie/novel, “Sherlock Holmes” where the characters ("which" is for things) portray key components of the classi gentleman that is reflected in the British culture. Typical dress items include the basic smoke-pipe, top hat and monocle. Also, not forgetting incorporates the use of drawings, so as to bring out the flavor of familiarity and a symbol of trust.
Te J B
Mr. Smith’s Fish & Chip The logo is inspired by the movie/novel “Sherlock Holmes” where the characters portray the theme of “classic gentleman” reflected through British culture. Key dress components include the basic smoke-pipe, top hat and monocle.
y the movie/novel, “Sherlock Holmes” where the characters ("which" is for omponents of the classi gentleman that is reflected in the British culture. clude the basic smoke-pipe, top hat and monocle. Also, not forgetting of drawings, so as to bring out the flavor of familiarity and a symbol of trust.
Designer Details Teoh Jia Ni (Jenny) J15017825 BA(Hons) Graphic Design Year 2 Semester 5
04
BRANDING
Shokuraku Japanese Foodtruck The concept of this food truck which revolves around the dining experience of Izakaya. The main theme of the restaurant focuses on “happiness in every bite�. The logo encompasses elements of Japanese and Chinese calligraphy where the traditional Oriental culture is retained with a modern twist.
05
BRANDING
06
BRANDING
Izil Interior Design Studio The logo design is inspired from the interior layout design. It reflects that they pay attention to details and with the uppercase serif font type it gives a sense of a good quality service they will be provide to their customers.
07
BRANDING
08
BRANDING
Liang Hiang Rebranding Liang Hiang Sdn Bhd was established 30 years ago. As such, the Company aspires to have a “face lift� in branding with a balanced mix of its original roots with a modern image to appeal to various age groups both young and old. Green has been the primary color theme to create the image of nostalgic theme with a modern twist. To complement the theme, this project also utilizes risograph and digital printing.
(ADAA Semi-finalist & Honorable Mentions) 09
BRANDING
10
BRANDING
(Previous logo design)
Kow Kow Rebranding The concept for the new Kow Kow brand is to refine and be stylish. The most important part is to transform Kow Kow into a confident brand. The brand identity with the cow illustration has brought it up to date with bold, simplistic design and yet modern.
11
BRANDING
Primary Logo
Primary Color
Secondary Logo
The Mascot
Mascot Color
12
BRANDING
Sapone & Sens Sapone & Sans is a company selling perfumes, creams, soaps, candles with natural ingredients from france. The idea for their branding is to be more dynamic and memorable among the other competitors. The logo combined with simple strokes, giving it a playful yet humane touch.
13
BRANDING
14
PACKAGING DESIGN
Mooncake Packaging The conventional Mid-Autumn Festival mooncake packaging has always been red. I have experimented with my own interpretation of this through compacting Chinese and Japanese motifs to highlight the key meaning of the festival i.e. reunion and togetherness.
15
PACKAGING DESIGN
Bestari’s New Flavour Enhancer The idea for Bestari’s new flavour enhancer is to beat the common traditional red colour design and give it a new attractive design yet easy to recognize at the first glance.
Bestari’s HORECA New Look Bestari requested a new look for their new products. The propose design is to play with the color block and patterns. New design that is totally different from the other products. The packaging with vibrant and strong colour as to grab the attention of the consumer.
16
PACKAGING DESIGN
Kow Kow Snacks The old packaging of Kow Kow snacks has been around for so long since 1998 and client wish to give it a new fresh look to attract younger generation consumers. The concept idea for the packaging is to bring out a message that anywhere anytime you can consume Kow Kow snacks. The color is vibrant and illustration with different type of peanuts represented different outdoor activities such as picnic, concert, camping and sport.
17
(Previous packaging & logo design)
PACKAGING DESIGN
18
EDITORIAL DESIGN
Anonymous Printed Newsletter Anonymous printed newsletter acts as a feature magazine highlighting anonymous designers. This newsletter concept is to increase the designers’ exposure towards a wider audience so as to benefit them in kick starting their careers. It comes with 3 different prints Art & Design (Feature young talents), Malaysia Graphic Design Studio (Feature the new design studio) & Made in Malaysia (Feature the local arts & crafts).
19
EDITORIAL DESIGN
(ADAA Semi-finalist )
20
EDITORIAL DESIGN
Parklife Newsletter 2019 The latest issue introducing the active living, reemphasizing desa park city townships that are designed for all ages & shares about aging to the people. The illustration for the cover featuring families of different generations to live together & the supported amenities and facilities been offered.
21
EDITORIAL DESIGN
Sumi-tech Industrial Supplies Catalogue The Client requested a brand new catalogue design which needs to be different with the current competitor. A bold and modern catalogue can easily attract to all the target audiences.
22
SOCIAL MEDIA DESIGN
Social Media Post Provided social media post design for client such as club and bar, f&b, cleaning supplies and healthcare related.
23
SOCIAL MEDIA DESIGN
24
PRINTS
25
PRINTS
26
PRINTS
U Mobile Sim Pack Competition The design aims to target 15 - 23 years old through a simplistic and minimalistic but yet innovative packaging and design. The main theme explores the notion of youth and Memphis art via social cultural trends. At the same time it also captivates the itended audience visual attention during the SIM purchase decision making process.
27
Bold and wide range of colours were used to represent characteristics of the youth, integration of trend, cleverness and functionality.
PRINTS
28
PRINTS
Nomms Menu Client wanted a step by step, how to order menu for set meals and a-la-carte. The idea of the labeling file type menu is much easier for customers to read when they want to order either set menu or a-la-carte menu.
29
PRINTS
30
PRINTS
The Good Bar 21 The new bar located at Changkat, Kuala Lumpur required some prints design to attract the millennial. The concept is bold, fresh and different with the rest of the bar around the area.
31
PRINTS
Doors Cafe KL Food Menu The cafe interiors and ambience is a rustic and vintage style. The concept is to match the cafe style and to let the customers easy to understand at the first glance.
32
Let’s create something awesome!