ART IS THE LIE THAT ENABLES US TO REALIZE THE TRUTH
- PABLO PICASSO
ABOUT LIE
MAG WONG
DRIV LOO - WE ARE NOT LIE -
LIE is an acronym for Little Ideas Everyday. A graphic design studio based in Kuala Lumpur, Malaysia. Founded by Driv Loo in 2011, LIE works across a diverse range of visual communication projects and later in 2014 Mag Wong joined LIE.
# 01 - AUGUST 2016
WE ARE NOT L IE
LITTLE
Constantly practice and seeking for fresh approaches everyday, provide innovative, beautiful solutions for clients, as well as self -initiated projects. Not sticking with the norm or certain patterns, we believe there’s always room to explore in design. - Driv Loo
ANONYMOUS
# 01 - AUGUST 2016
WE ARE NOT L IE
IDEAS
EVERYDAY ANONYMOUS
# 01 - AUGUST 2016
WE ARE NOT L IE
How did the name LIE come about ? Is there a story behind it? It was started as a personal project called ‘Little Ideas Everyday’, which is a compilation of my daily practices and rejected ideas. I was then realised it’s also an acronym for LIE and I think it’s a pretty cool name for a design studio.
What is the work culture in LIE? Since it’s just a small studio, we works pretty close to each other and everyone comes on board as a friend. This is something I really like about my previous work place and wanted to carry forward. I hope everyone working in the studio is happy and consistently produce something they are proud of.
ANONYMOUS
# 01 - AUGUST 2016
WE ARE NOT L IE
ANONYMOUS
# 01 - AUGUST 2016
WE ARE NOT L IE
What are the challenges of running a studio? How to get a balance between heavy work loads and yet producing design with good quality.
ANONYMOUS
# 01 - AUGUST 2016
WE ARE NOT L IE
ANONYMOUS
# 01 - AUGUST 2016
WE ARE NOT L IE
ANONYMOUS
# 01 - AUGUST 2016
WE ARE NOT L IE
Would you say LIE has a signature style? What would the approach be? Bold and Fresh maybe? We would rather not sticking to a certain design style but continuously evolve and experiment on something new in order to find out the best way to deliver the message. After all, the idea always come first.
Which project is your proudest project? Why? The next project. I bet.
ANONYMOUS
# 01 - AUGUST 2016
WE ARE NOT L IE
Which is your most difficult project? Why? We were once dealing with a big client and required a lot of meeting, meeting and meetings. It was such a disaster at that time since we don’t have a project manager in the team, we couldn’t allocate sufficient time for meeting and designing at the same time. Nowadays we prefer to work with smaller company so that we can have comfortable and manageable timeline in order to keep the quality in works.
ANONYMOUS
# 01 - AUGUST 2016
WE ARE NOT L IE
Where does LIE see themselves in the next 5 years? Hopefully we’ll be more financially stable by then so that we can afford to do more initiative, community projects to contribute back to the society and of course doing more educational projects for the young generation in the design industry too.
ANONYMOUS
# 01 - AUGUST 2016
WE ARE NOT L IE
If LIE have a few projects running together, how would LIE cater to all of the projects? Normally in the studio each designer is assigned to 2-3 projects at the same time, when it comes to a bigger one we will all work together as a team. Sometimes when the jobs get too cluttered we will hire freelancer to help out too.
ANONYMOUS
# 01 - AUGUST 2016
WE ARE NOT L IE
Do LIE has any believed quotes or manifesto? Do Good Design for Good People.
Share with us the designers/ studio that LIE look up to. Oh there are too many of them! Hort, Experimental Jetset, Stefan Sagmeister, Rikako Nagashima, Kazunari Hattori, Kashiwa Sato, Kenya Hara, Nagi Noda, Ryosuke Uehara, JaeMin Lee, Javin Mo, Hung Lam, Pann Lim‌ I rather stop now or the list can go on forever.
ANONYMOUS