2017 Media Kit by W Media Ltd

2017 Media Kit

Sophie Oswald Mark Wilkinson

T: 07829 828033 | E: sophieoswald@jerseypages.info T: 07829 838844 | markwilkinson@jerseypages.info

Weâ&#x20AC;&#x2122;ve got it covered In print 99% of the island Using a small team of trusted distributors, Media Distribution deliver Jersey Pages to 99% of homes on the island as well as every out of town business. Even though we live on a small island, 42,600 letterboxes is a huge task! Whilst we aim to deliver to every household, we are aware that there may be the odd house that misses out from time to time.

In 2016 we concentrated on the print side of Jersey Pages - whilst this will remain our priority throughout 2017, we will also be pushing our online platforms such as social media and our website.

Social media 1500+ Facebook followers *Figures true at end of 2016

Online www.jerseypages.info Data for 1500 sessions

Women 53% Men 47% You can find Jersey Pages eEdition online, along with articles, features and interviews.

Circulation We print 44,000 copies every month. 42,600 are delivered directly to homes and businesses and the rest are deposited in our stand in LIberty Wharf.

Important dates to remember Issue/ Month

Copy deadline

Distribution

41/ February

Mon 16th January

Sun 22nd Jan

Fri 27th Jan - Sat 4th Feb

42/ March

Mon 13th February

Sun 19th Feb

Fri 24th Feb - Sat 4th Mar

43/ April

Mon 20th March

Sun 26th March

Fri 31st Mar - Sat 8th Apr

44/ May

Mon 17th April

Sun 23rd April

Fri 28th Apr - Sat 6th May

45/ June

Mon 15th May

Sun 21st May

Tues 30th May - Wed 7th June

46/ July

Mon 19th June

Sun 25th June

Fri 30th June - Sat 8th July

47/ August

Mon 17th July

Sun 23rd July

Fri 28th July - Sat 5th Aug

Mon 21st August

Sun 27th Aug

Fri 1st Sept - Sat 9th Sept

Mon 18th September

Sun 24th Sept

Fri 29th Sept - Sat 7th Oct

50/ November

Mon 16th October

Sun 22nd Oct

Fri 27th Oct - Sat 4th Nov

51/ December

Mon 20th November

Sun 26th Nov

Fri 1st Dec - Sat 9th Dec

48/ September 49/ October

Other dates to remember ♥Valentines Day (Feb 14th)

Liberation Day (May 9th)

♨Shrove Tuesday (Feb 28th)

☼Spring Bank Holiday (May 29th)

♣St Patrick’s Day (March 17th)

Father’s Day (June 18th)

Mother’s Day (March 26th)

☼Summer Bank Holiday (Aug 28th)

Clocks change (March 26th)

Clocks change (Oct 29th)

Good Friday (April 14th) Easter Sunday (April 16th) Easter Monday (April 17th)

Halloween (Oct 31st) Guy Fawkes Day (Nov 5th) Remembrance Sunday (Nov 12th)

St George’s Day (April 23rd)

Christmas Day (Dec 25th)

☼Early May Bank Holiday (May 1st)

Boxing Day (December 26th)

Display advertising

We’re here to help Jersey Pages can assist with artwork free of charge. Up to three proofs will be provided, after this a 10% fee applies.

Pricing & Discounts 1 ISSUE

3 ISSUES

6 ISSUES

11 ISSUES

Price per issue

Full Page

1050

945

880

790

Half Page / 2 Columns

550

495

470

410

Quarter Page / Banner

275

249

235

205

Back Page

1300

1170

1105

975

Front Page Banner

500

450

425

N/A

10%

15%

25%

Advert Size

Inside...

Outside...

Discount applied

Trades, services and small adverts... 1/8th (Double Trade Card)

Trade Card

Colourful All of our adverts are in colour. Sometimes, once a newspaper has gone to print, colours can fade and change slightly. This is an unavoidable aspect of the printing process and is a dilemma faced by many newspaper printers.

“Not sure what you’re looking for? We’re always happy to discuss ideas, whether you’re after a one off advert or a longer, more in depth campaign. We love playing around with designs, so get in contact today so we can get started on your perfect display advertising.”

Sizes & Dimensions Full Page 265mm x 338mm

Half Page 265mm x 165mm

2 Columns 105mm x 338mm

Quarter Page 105mm x 200mm

Banner 265mm x 75mm

1/8th

Trade Card

130mm x 80mm

65mm x 80mm

Guidelines • Colour set to CMYK or Greyscale and not RGB • Ensure that any black used is a single black, and not a mixture of CMYK • Resolution for images at 300DPI

Advertorials Pricing & Discounts 1 ISSUE

3 ISSUES

6 ISSUES

11 ISSUES

Price per issue

Full Page

750

710

675

640

Half page / 3 Columns

410

390

370

345

2 Columns

205

195

185

175

10%

15%

Advert Size

Advertorial...

Discount applied

Style & Trends... Small Advertorial

Large Advertorial

150

135

Business Interview... Full Page

500

Half Page

250

New business? We recommend business interviews. Not only are they the most cost effective, but they are the best way to talk about every aspect of your business whilst keeping the reader engaged.

25% discount will be offered for multiple purchases, for example: Full Page advert (£1050) + Full Page Advertorial (£750) - 25% = £1350

Advertorial: Example

Align yourself with Jersey’s newest health care agency Customer service The organising theme of the hive is that everything is done for the good of the whole and the community is central to the operations of the colony. Every single bee is aligned to the hive's value, and shared values are instilled through their frequent messages. Making your internal and external customers feel important is a tremendous step in building customer loyalty. How do you know what customers want in order to feel important? While each individual is different, there are ways you can make your customers feel important every time they interact with your business. Simple steps such as using your customer's name or shaking your employee's hand will go a long way to making them feel valued. You may be thinking that this is obvious, indeed, it is not rocket science. While it may be obvious, the truth is that it is also frequently not practised. And because it is not done well or consistently, it represents a key differentiator. “70% of buying experiences are based on how the customer feels they are being treated” - McKinsey First let’s take look at “Employee loyalty”, if you want employees to go above and beyond for you, you must go above and beyond for them. Employees who are loyal will provide exceptional customer service and will be more adept at helping your business grow. Businesses that focus on

keeping their employees informed, and in the know, help to make them feel part of a team. When you take the time to clearly communicate with your employees, letting them know your expectations, their job duties, and provide feedback, they will be more loyal and you will notice a reduction on your staff turnover, saving you time and money. Next is your “customers’ loyalty”, the only way that small business owners can beat the big guys isn’t to compete with them on the things they are good at (e.g., low prices, logistics, etc.); it’s far more important to provide a level of service that your competition just can’t match: exceptional customer service and creating customer loyalty. “The probability of selling to an existing customer is 6 to 7%. The probability of selling to a new prospect is 5 to 20%" – Marketing Metrics. One of the key to maintaining a thriving business is a steady customer base. A successful company typically sees eighty percent of its business come from twenty percent of its customers. If your business goal is to live long and prosper, then any efforts toward building customer loyalty will certainly pay off. You have to put real energy and effort into maintaining a consistent customer base; just providing a great product or service is rarely enough to keep them coming back for more. By Claire Boscq-Scott

A new health care agency with the collective vision of making alternative and natural based private health care affordable to all and an integral part of islanders’ ‘toolkits’ for staying healthy and well has recently launched in Jersey – just in time for the New Year. Staying healthy and ensuring we live an active and varied lifestyle is a top priority for Islanders and their families, but this can be challenging to achieve. As 2017 approaches, many people will be looking to the year ahead and considering what changes they can make to ensure they maintain their good health, or deal with any issues that have been causing pain or discomfort. With this in mind, founders MarieChristine Dix, Ciara Ahern, Nick Dingle and Kelly Keating have launched a new multidisciplinary health agency, the first of its kind in Jersey, with the intention of helping Islanders to change the way they think about their health. Based at Lido Medical Centre, Align offers a unique range of services that address multiple aspects of health, including the physical, emotional and chemical aspects of wellbeing, alongside the key concept of prevention. Align’s concept is a 360 degree approach to health which is reflected in the range of services on offer: chiropractic and osteopathy, sports and remedial massage, acupuncture and dry

needling, cognitive hypnotherapy and psychotherapy, craniosacral therapy and life coaching, and Align 1-1 Fitness. Built on the philosophy that a personally tailored and proactive combination of these services will help people to feel the best possible version of themselves, an expert team of health specialists delivers each service. Marie-Christine Dix explains: ‘We encourage patients to view their health and wellbeing as a journey. The more preparation we can do whilst we are in good health, the smoother that journey will be. Most of us tend to visit health care professionals when we are already experiencing pain and discomfort, but by applying a holistic and preventative approach we firmly believe that we can help patients to maintain their health and prevent the onset of issues. ‘Of course patients will still come to us because they have a specific problem with their back, for example, and we can help to address this issue. Often, we find that patients’ niggles can be relieved most effectively by reviewing the bigger picture of their health. We thrive on empowering our patients to live pain and stress free lives where they can focus on what is most important to them.’ Align has developed a number of bespoke packages and programmes that will help patients to follow a positive route to better health.

Advertorial word count Full page: Max 1000 words with one image OR 800 words with two images Half page/ 3 columns: 700 words with one image OR 500 words with two images 2 columns: 500 words with one image

Join The Dots, Align’s signature programme, was designed to help patients to figure out what that small niggle is caused by or to provide answers where other health care professionals have been unable to help. Initially led by a chiropractor and involving a number of diagnostic tests, Align will then identify what steps need to be taken to resolve the issue, be that within the public or private sector.

12 Weeks To Align Your Health is a unique, high quality programme of care centred on chiropractic, massage therapy, nutritional advice and dietary plans, functional exercise, mindfulness and measurable changes in blood analysis. Course leaders will test the key indictors of health including (not tested in Jersey previously) homocysteine levels, fasted blood sugar testing and functional movement screening to get a picture of participants’ overall state of health, before embarking on a specially crafted course to becoming fitter and healthier. ‘This is the first time a range of such diverse but complementary services have been available from one agency in Jersey, and our signature programmes have been specially created to address the whole self and set participants up for the long term,’ said Ciara Ahern. For more information please visit www.align.je or call 789367.

Style & Trends: Example

Hand crafted, sterling silver with blue opals. Prices start £25

All that glitters For a personalised gift, this new jewellery range is the answer! Pendants and bracelets with inscriptions such as “Live the life you imagined”, “I need vitamin sea” and “Je T’aime” are available in silver, gold and rose gold. Can’t choose? Stack and mix for an individual look. These Parisian bags come in suede or super soft metallic leather. From clutches, purses, cross body bags, handbags and satchels you’ll be spoilt for choice!

Aqua 24 Queen Street 01534 768225

BEAT THE BLUES We believe your jewellery should be as distinct & stylish as you are, so you will find a large range of jewellery, including expressive and iconic designs such as the Skull and Jigsaw Collections, to suit all ages and budgets. Our jewellery is all nickel free and includes sterling

silver, stainless steel and copper, most of which are heavily coated in rhodium to give a long lasting shine. Jewellery should be a reflection of your personality, so if you are searching for something for that special occasion or just to jazz up an outfit, Aqua will definitely inspire you.

Bags £20 - £230 Stacking bracelets £40 - £65 Eclectic, Liberty Wharf, 01534 870505 FB: eclecticladiesboutique

What’s new in town Oooh la la

IT’S TIME TO PARTY!

’Tis the season to pile on the opulence. Velvet, brocade and sparkles in the form of dresses, cover-ups, trousers and tops are in abundance in Eclectic. Whether it’s a Secret Santa you’re after, an outfit for the festive season or a more indulgent gift for the one you love, look no further ;)

West Collections opened in September 2007. Offering a range of affordable, classy and fabulous fashion for ladies of all ages, including an amazing range of scarves, handbags and jewellery, perfect for presents and all gift wrapped in store. Now located on the lower floor “the base” lifestyle & Jewellery and gift department. bags from £24 New collections arrive regularly, so there’s West Collections always something new Les Quennevais Precinct to buy. 01534 768225

Sparkle dress £93 Blue velvet top £69 & trousers £69 Eclectic, Liberty Wharf, 01534 870505 FB: eclecticladiesboutique

Notes • Small advertorial - approx. 75 words and up to 2 image • Large advertorial - approx. 75 words and up to 4 images

Celebrating one year in business Little Star in Liberty Wharf knowing where to start is celebrating its first year on that big list of items in business this month. you need, so it’s definitely worth seeing all the Customers can expect to find fashion that’s fun and choice available and being playful, great gifts and able to ask questions face some of the best brands in to face. nursery and prams. 01534 862114 When it’s your first baby Liberty Wharf, St Helier it can be really daunting www.littlestarjsy.com

Interview: Example The newly refurbished Salon at Highlands College is now open... ...And a brand new beauty apprenticeship programme with Trackers will start in January 2017. We caught up with Ellie Johnson Head of Hair and Beauty and Ross Edgar from Trackers to find out more. Hi Ellie, congratulations on the newly refurbished Salon! How are the staff, students and clients finding it? The new look in the Salon is great, it has allowed us to create a more commercial image for both our clients and our students. We now have a dedicated hair and beauty reception and teaching facilities purely for hair and beauty students. The Salon accommodates all aspects of hairdressing from blow dry’s, hair-ups and cutting to restyling and colour correction.

focus is about the needs and learning environment for the students. All our staff are trained to a high standard both in their vocational skill and teaching. We work with the students to ensure they progress at the right speed within the Salon and are always supervised by our highly qualified and experienced staff. So what days is the Salon open and what prices can people expect? Monday & Thursday: 2pm – 8pm & Friday: 9.30am – 3.30pm • Cut and Blow dry £15 • Colours from £26 We also offer a complimentary shampoo and hot towel treatment on a Monday (11.30am - 1.30pm), Wednesday (12.45pm – 2.30pm) and Thursday (2.30pm – 7.00pm).

You have been teaching at Highlands College for 18 years now, how did you get into the hair and beauty industry? I trained at Highlands College and completed my NVQ level 2 & 3 whilst working in industry. This then led on to me completing my assessor’s award and I developed a real passion for training students within my own salon and also As a very experienced hairdresser part time assessing at Highlands yourself, what’s your favourite College. products to use in the Salon and why? I then took on a lecturing position I would have to say the Wella here at Highlands and started colouring range. It gives fantastic developing my teaching team long lasting results and excellent at the College. I started with 15 coverage and the education of hairdressing students which has Wella works really well with our grown considerably over the years students. Milkshake have some with many full time students and fantastic creative direct colours an ever growing apprenticeship which are very popular such as programme. I took over as Head lilacs, pinks and silver which are of Department at Highlands very on trend at the moment. September 2015 after being curriculum manager for six years. We’ve also just taken on the Wella Eimi styling range which is quickly Highlands hair and beauty has becoming a favourite in the S alon. always been very competitively priced in the industry, is this still So you have a brand new beauty the case? apprenticeship programme Yes, as a training facility our main starting in January, can you tell us

a bit more about this? The new beauty apprenticeships will allow employers to engage with Highlands College to develop a new way of training their beauty staff and growing their businesses. This is the first year and we envisage this to popular as well as an essential need for the beauty industry in Jersey.

So Ross, you are Senior Mentor at Trackers, how long has this partnership between Highlands Hair and Beauty and the Trackers apprenticeship programme been in place? From day one! Since the programme’s inception in 2012 Trackers has supported the Highlands Hairdressing Apprenticeship by supporting This also means our students will students through their level 2 and be taking beauty appointments level 3 qualifications. There was in January and we have lots of already a great set up at Highlands exciting treatments on offer like; with Ellie Johnson and her team for us to link in with, in order to further • Manicure / Pedicure from £10 support the apprentices and their • Waxing from £5 employers. • Back, neck and shoulder £15 • Indian head massage £15 We enjoy a great partnership with • Facial £20 the college who are continually • Hot Stone massage £25 looking to improve their service, • Aromatherapy £25 something we mirror at Trackers • Lash & brow treatment from £5 and something which benefits the (Mondays 12.00pm – 8.00pm and apprentices and students. Wednesdays 9.00am – 5.00pm) How do you feel about the So tell us a bit about the training new beauty apprenticeship and the advantages of studying programme that starts in January? hair and beauty at Highlands: We’re very excited at Trackers We run a full time VRQ level 2 to be launching our new Beauty hairdressing course, this prepares Apprenticeship. One of the students fully for industry and continuing remits of Trackers is our largest provision is the to research and pin point new apprenticeship levels 2 and 3 for apprenticeship areas where there those that are already employed is a demand in industry and where within hairdressing salons. new pathways can be established.

the programme (close to 300) is given a dedicated coach and mentor who is there to support the apprentice on their journey through employment and study. Working can be demanding enough without the added pressures of studying at the same time and it is invaluable to have the extra support offered by a mentor who is there for an apprentice to turn to regarding a broad range of issues throughout their apprenticeship.

I have a fantastic team of lecturers who are all highly skilled in all aspects of technical training. We are all current and working within the hairdressing and beauty industry.

As well as regular one to one meetings, mentors will arrange and facilitate quarterly appraisals with the apprentice and their employer to track work place performance; which will then influence the subsequent coaching and mentoring sessions. The reviews consider both their achievements, as well as areas that may need improvement. The Trackers mentor is someone that an apprentice can turn to for advice and guidance who can act as an impartial source of support.

Alongside their studies at Highlands, all students have access to 1 to 1 support, English and maths opportunities and Trackers apprenticeship support which includes a mentor. Book your appointment today!

As such we are always excited when we can launch a new pathway for Jersey’s work force to secure accredited qualifications in their chosen industry whilst working and studying in an apprenticeship format. So what are the benefits of studying an apprenticeship in association with Trackers? The main benefit of undertaking an apprenticeship in association with Trackers is the mentoring model that we use. Every apprentice on

Trackers brings together the three main parts of an apprenticeship and will ensure that the apprentice, the employer and the training provider are all in communication with one another to ensure strong working relationships across the board and ensure the continued success of the apprentice. What exactly does a Trackers Mentor do? A Trackers mentor will regularly meet one on one with their apprentices to help develop soft skills and challenge apprentices to develop and reach their full potential. Mentors will use personal reflection, performance review, goal setting and action planning, to name just a few techniques to meet this aim and will always tailor the sessions to the individual.

Notes • If you would rather conduct your own interview, that’s fine with us, after all, you know your business best!