Jersey Tourism Annual Report 2013

Jersey Tourism

Some Interesting Figures from 2013

www.jersey.com

Some Interesting Figures from 2013

2.27million+ visitors to WWW.JERSEY.COM

There are 10 visitors to Jersey for every local resident.

since 2009 German speaking markets, have grown every yeaR FROM

11,890 to 18,360

100k

Visits to friends and relations

149k + Day trip visitors in 2013

11 1,364

JERSEY RECEIVED

The average number of times 90% of ABC1 Adults saw the UK campaign

PIECES OF PR

COVERAGE

LEISURE VISITORS length of stay has been static for the past 4 years at an average of 4.3 nights

£228 GST

£11

m

visitor spend

m

Visitors spend £228m. in Jersey providing GST receipts of over £11m

JERSEY HAD

207 MEDIA VISITS IN 2013

2013 in Focus

Jersey Tourism Annual Report

Contents Foreword from the Minister for Economic Development

3

Jersey Tourism Department Reports

6

Financial Report

23

Notes on Volume and Value Calculations

24

Summary of Top-Line Figures 2009-2013

25

1. Tourism Volume and Expenditure Estimates

26

1.1 Introduction 1.2 Total visitor estimates 1.3 Staying leisure visitor estimates 1.4 Visitors staying with friends and relatives (VFR) 1.5 Language students 1.6 Business visitors 1.7 Visiting conference delegates 1.8 Visiting yachtsmen 1.9 Leisure day trips 1.10 Visitor expenditure estimates 1.11 Tax revenue

2. Profile of Staying Leisure Visitors 2.1 Total staying leisure visitors by month 2.2 Party composition 2.3 Average length of stay 2.4 Region of residence 2.4.1 UK 2.4.2 France 2.5 MOSAIC profile of UK staying leisure visitors 2.6 Additional visitor profiling

3. Registered Bed Stock

26 26 26 27 27 27 27 27 28 28 29

30 30 30 30 31 31 32 32 33

34

1

2013 in Focus

4. Accommodation Performance Indicators 4.1 Bed occupancy 4.1.1 Monthly bed occupancy 4.2 Room occupancy 4.3 Room vs. Bed occupancy

35 35 35 36 36

5. Jersey Link bookings

37

5.1 Jersey link bookings

37

6. Internet usage

38

6.1 www.jersey.com 6.2 Website usage

38 38

7. Employment in the hospitality sector

39

8. Passenger arrivals

40

9. Guide to data sources and notes

41

10. Appendices on www.jersey.com/marketinginfo

43

Appendix 1 Appendix 2 Appendix 3 Appendix 4 Appendix 5 Appendix 6 Appendix 7 Appendix 8 Appendix 9 Appendix 10 Appendix 11 Appendix 12 Appendix 13.1 Appendix 13.2 Appendix 14.1 Appendix 14.2 Appendix 14.3 Appendix 14.4 Appendix 15 Appendix 16 Appendix 17

Visitor volumes Breakdown of expenditure UK visitors by ISBA region French visitors by region MOSAIC profile – UK visitors Length of stay and average stay Travel and booking patterns Age group profiles Accommodation breakdown Bed space occupancy Room space occupancy Jersey Link performance Visits to www.jersey.com Visits to www.jersey.com by country Total arrivals UK arrivals Inter Island arrivals Continental arrivals Exchange rates Weather data Visitor registration card

2

43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63

Foreword from the Minister for Economic Development The main features for which the 2013 season will be remembered are the recovery which took place as the weather improved in June as UK consumers responded to better economic news following years of low confidence, which had been affecting tourism to Jersey as well as other destinations.

Longer haul markets such as China and Russia also have potential, particularly if trading links are opened for financial and other services with the Island which can support the tourism offering.

One local handling agent is already promoting Jersey in Russian speaking markets, resulting in increasing numbers from the Ukraine region and a website has been developed in Mandarin in preparation for increased numbers of Chinese who will be attracted to Britain once visa restrictions are eased.

Our statistics provide a mixed picture with a reduction in staying leisure visitors from the UK and Ireland and increases from a number of European source markets such as Germany, Switzerland and France. Overall the value of on-Island spend by visitors matched the 2012 levels at nearly ÂŁ228m.

However for new overseas markets be developed there is more than just the travel package to be considered, and whilst Jersey has many attractive attributes with which to attract new clients there are also considerations of itinerary planning, language and guiding skills and tax rebates to be considered if we wish to be competitive .

As the dominant source market for Jersey, the performance in the UK is always going to have a strong impact on the final result , and therefore the improvement in that economy can only be good news for Jersey going forward. Analysis of statistics showing UK resident trips abroad shows that in 2013 some 58.03m Britons travelled, still significantly down from the 69m.who travelled in 2008 before the effects of the recession started to impact. Jersey , despite some loss in volume has clearly fared more favourably than many other destinations during that 5 year period.

During 2013 the Island has once again benefitted from a varied and comprehensive events programme which has provided animation and entertainment for both our local residents and visitors. Many events such as the Battle of Flowers and Air Display are only made possible because of the hours of voluntary work which are undertaken by the many who give their time and expertise and to whom we extend our since thanks. I would also like to include in this the honorary police and others who are such a necessary component of our outdoor event programme.

It is pleasing to note that increases were once again achieved in France, our nearest market after a poor year in 2012 when the coastal area of Brittany and Normandy had suffered from poor weather and the French recession. Germany continued to grow for the fifth year in succession reaching 14k. visitors with an average spend of over ÂŁ800 per person.

I would also like to take this opportunity of recognising the valuable contribution of my two Ministerial colleagues, Deputy Carolyn Labey and deputy James Baker who join me in thanking the all of the departmental staff for their superb efforts throughout another challenging year for tourism in Jersey.

Overall whilst the visitor economy has perhaps not been flourishing during the years of economic downturn we should take comfort from the fact that our market share has remained constant and that the industry is now in good shape to seize the growth opportunities which will no doubt emerge with an improving economic situation in the UK .

Senator Alan Maclean Minister for Economic Development

In the medium term a significant opportunity for Jersey lies in Europe and Scandinavia where there is an awareness of the Island and increasing demand for shorter holidays and more frequent breaks.

However breaking into these markets will require direct flights connecting Jersey on a point to point basis including some midweek connections to increase short stay options. For these new potential markets to be developed and sustained further investment will also be required in consumer marketing and trade support. These actions are likely to require investment from the industry as well as Government to build a partnership approach which will also require input from the Ports of Jersey in facilitating new air services.

3

Marketing Review 2013

the majority of French visitors arrive.This growth was achieved following a significant marketing effort with carriers. Jersey suffered a period of negative press as a tax haven during the year, following the discovery of a key French politician investing in Jersey to minimize his tax in France. France also blacklisted Jersey as a tax haven for a period, which led to the island needing to defend its position until the blacklisting was lifted.

Jersey Tourism continues to invest significantly into the UK market, the main source of tourism to the Island.

In addition to the impact on market development this investment also protects and supports route development of the essential air and sea links so important to island life. However, the UK market is highly competitive, with many new emerging destinations increasing consumer choice. The continued march of low-cost carriers opening new European routes and cutprice ‘sunshine’ destinations, along with deep discounting including in the burgeoning cruise market, presents many challenges for Jersey as a holiday destination.

Germany has the strongest economy in Europe and continued efforts with German trade partners have encouraged 5 years of constant growth and a consequent improvement in market value.

Whilst these challenges exist, it should not be forgotten that Jersey is a fantastic holiday destination, with a superb selection of travel and accommodation options and an ever-increasing number of trade partners offering packages. The beautiful natural environment, together with unique attractions such as Durrell Wildlife and the Jersey War Tunnels, leaves Jersey perfectly placed as an island getaway.

Increased resources were placed into Europe, including the appointment of a PR partner in Amsterdam, following the launch of a new direct air link to the capital in early 2013. However, it was disappointing that the Dutch market for leisure visitors reduced during the year, impacted by the loss of the weekend direct charter flight service from Rotterdam.

Following various trips to China by the Economic Development (ED) Minister and ED Officers, China has been identified as a growth opportunity. A partnership has been developed with a trade partner and work has begun on a Chinese information website and a Chinese leaflet was produced in Mandarin for the first time.

This natural environment and rich history also provide great opportunities within European markets for growth, principally in France and Germany. France still has ongoing economic pressures but 2013 saw French staying leisure visitors grow by 2% which was above the tourist trend in the west of France from which

6

UK Market In 2013 UK visitor volume declined by 3.1%, spend per visitor increased by 2% and the value of the market reduced by -1%. This is only the second year that the overall value of the UK market has declined although perhaps not surprising following 5 consecutive years of economic difficulty in the UK. Overall GVA performance for the hotels , restaurants and bars sector grew by 3%, the only sector to show any growth in 2013 in Jersey.

The Industry has been fortunate that tourism marketing budgets have not been significantly reduced despite reduction in other areas of Government. This has enabled the deployment of a strategy to maintain the highest level of investment into TV marketing throughout the global recession, when many competitors have reduced marketing investment.

It is well documented that brands that increase or maintain advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during buoyant economic times. Uncertain consumers need the reassurance of known brands and with more consumers at home watching television, higher than expected audiences were delivered from the TV campaign at lower cost-per-thousand impressions.

For the longer term, excellent foundations have been laid upon which to build through consistent messaging through well targeted campaigns to key audiences.

11

TV remains a primary medium for the UK audience; it is the most compelling tool to visually communicate the island’s key attributes.

TV delivery has been increased by 17%, maintaining investment at a consistent level. As a result, higher than predicted audience levels, coverage and frequency were exceeded across all stations and regions.

Jersey Tourism continued to use the ‘Meet the Locals’ theme from 2012 into 2013, to gain additional leverage and return on investment from the TV advertising. The campaign included four island ambassadors, enabling potential visitors to learn about their love of the island, experienced further through individual video clips of each of our ambassadors on jersey.com and YouTube.

A pattern of TV activity provided presence from Christmas 2012 to May 2013, using a 2 weeks-on, 2 weeks-off pattern. This was subsequently extended to include July, providing a late summer boost. The broad target market of ABC1 Adults, 21.4 million people were reached on TV, providing an average opportunity to see of 9.1 times. (81.8%).

The average number of times 90% of ABC1 Adults saw the UK campaign

Condor Ferries joined forces as part of the TV campaign.

This increased buying power and as both ads ran during the same commercial break in key regions, both the Island and Condor Ferries benefited from an increase in awareness.

Jersey Tourism was shortlisted for ‘Best Use of Social Media’ in the 2013 Travolution Awards, together with travel heavy-weights P&O Ferries and TUI UK & Ireland (First Choice). Jersey Tourism was also shortlisted for ‘Best Use of Media’ at the CIM Jersey Awards.

TV was supported with magazines and national press, to increase frequency of exposure. The press market remained depressed, enabling an increase in frequency which achieved a saving of 76% against rate card prices. Branding press reached 6.7 million of Jersey’s primary market an average of 6 times. With TV and Press combined, the UK campaign reached an estimated 90% of ABC1 Adults market, who on average saw the advertising 11 times each, this excludes the extra frequency generated by our co-funded partner opportunities.

Search engine optimisation [SEO] and pay per click [PPC] activity continued throughout the year via Google and Bing, with campaigns run through Microsoft (msn) and Tribal Fusion/Exponential in February/March. Banner display advertising similar to Google activity was used to extend the reach of online marketing across different networks, targeting the Top 5 Mosaic groups.

The distribution of pureJersey and stayJersey publications was supported by a dedicated brochure response campaign, from January through to April. Brand advertising was also supported through a range of digital activity.

In addition to daily posts on Facebook and Twitter, month-long social media campaigns were run promoting key product messages ran May/June and November/ December, to increase engagement amongst Jersey Tourism’s 30k plus Facebook community.

Throughout the year, 18 enewsletters were sent to selected ‘warm’ Jersey Tourism database contacts (over 120,000), which had either expressed an interest in visiting Jersey or had visited. enewsletters focused on the unique aspects of Jersey that appeal to key audiences, combined with partner offers to communicate value and encourage conversion from enquiries to bookings.

Brochure response and product-specific emails, including walking, were sent to selected contacts at key times of the year, in addition to the industry-focused enewsletter ‘Tourism Week’, distributed each Friday.

Jersey Pass Jersey Pass was promoted for the fifth consecutive year and proved to be popular with both consumers and the industry. The scheme is designed to support the Island’s attractions in one comprehensive marketing scheme. The scheme supported 16 attractions in 2013 and created over 20,000 visits.

• • • •

•

The more you do & see ... the more you’ll save The Jersey Pass is an island-wide sightseeing card that lets you make the most of your trip to Jersey. ls

ser dlife Con

P TO

on attr action admissi ons*

Jersey War Tunne

Wil Durrell

SAVE U

50%

vation

Trust

Mont Orgueil

What are the Benefits?  FREE Entry to the Top Attractions  Detailed Guide Book  Loads of Special Offers JERSEY PASS

COST

SAVING*

2 Day Pass

£42**

4 Day Pass

£55**

6 Day Pass

£65**

35% 50% 50%

2013 PASSES AVAILABLE FROM APRIL **price per person for consecutive days

The complete sightseeing package Available from Jersey Tourism Visitor Centre, Liberation Place, St Helier as well as top attractions and hotels.

For further information or to pre-book 2013 passes visit jersey.com/jerseypass *based on 4 and 6 day passes

21559 - Jersey Pass 2013 stock A4 AW.indd 1

08/03/2013 15:20

Total Passes Sold: 3,285 Total Number of Visits: 20,547 Total Number of Pass Days: 15,203 Total Value of Passes Sold: £161,596.00 Number of Visits per Day: 1.35

Trade Support Booking patterns show that 61% of visitors claim to have booked via a tour operator, the third successive year this volume has increased and a 13 point increase over the 3 year period. This demonstrates the reliance of the Jersey industry on trade partners to deliver customers.

It is therefore important that ongoing investment into trade support for tour operators be maintained. This support has seen significant investment into 50/50 marketing trade support, partnership advertising opportunities, as well as opportunities to attend exhibitions.

Jersey Tourism attended trade and consumer exhibitions throughout the year in the UK and Europe, including World Travel Market, ITB in Germany and Vakantiebeurs in Holland.

Jersey Tourism worked with hoteliers on jointly funded seasonal campaigns to drive incremental business during the summer and autumn, using direct mail, email, social media, press and online advertising.

Tactical price-led offers featured in national press classified sections, supported through 50/50 joint marketing funding with tour operators and through Jersey Tourism’s partner marketing opportunities programme.

During the Rugby season, Jersey Tourism worked with the industry to support bookings for the home matches for the Jersey Rugby Club, featuring a dedicated page on jersey.com and with regional press ads in the regions from which visiting supporters were coming.

Towards the latter part of the year, Jersey Tourism worked with the industry to support Tennerfest, featuring a dedicated area on jersey.com, supported

by Google and Bing PPC, Facebook ads, social media mentions and banners across jersey.com.

Jersey Tourism supported the promotion of La Fête dé Noué (Christmas Festival) in Guernsey, featuring a dedicated page on jersey.com, radio campaign, press ads and online banner ads, supported with a competition to win a 2 night break to Jersey from Guernsey. Partners included Condor Ferries and the Royal Yacht Hotel.

PR Activity

Overview

PR activity was conducted primarily in the key markets of the UK, France and Germany where PR agencies are employed. A new agency was appointed in the Netherlands in August and the Department worked alongside trade partners in other European markets and worldwide in conjunction with VisitBritain.

Media visits

A key element of the PR activity is to facilitate visiting media and supporting journalists with press packs, itineraries and, when appropriate, guiding services along with travel and accommodation support. Broadcast media are a priority and support was provided for 10 UK TV crews.

line

On

er Oth

Ho

llan

Rad

d

io

Germany

UK

Print

TV

ce n a Fr

Total visits by country

Country

Total visits by media type

Print

TV

Radio

Online

Total

UK

79

10

6

23

117

France

18

6

0

2

26

Germany

17

6

0

1

24

Holland

11

0

0

2

13

Other worldwide*

12

9

0

6

27

137

30

6

34

207

Totals

* Other - includes visits from Austria, Belgium, Denmark, Switzerland, Portugal, China, Dubai and the USA.

12

Media coverage

Media coverage is achieved in conjunction with partner PR activities. The amount of coverage achieved is summarized as follows;

Country

Number of articles

Opportunities to see the articles

600

576,816,637

82

161,394,124

669

242,700,000

Holland

13

2,417,426

Totals

1364

662,968,993

UK France Germany

Broadcast coverage is a key component of the PR activity, with programmes aired in the UK, France and Germany, as follows:

UK Ten TV & radio programmes including: •BBC One - Antiques Road Trip •BBC Two - Coast, Hairy Bikers and Ice Age & Mammoth •ITV 1 - Ade in Britain and Hungry Sailors •Channel 4 – Time Team •BBC Radio 4 – The Reunion France Two TV programmes including: •Thalassa /France 3 National on the sea •ARTE TV German-French TV – Cuisine des terroirs (cooking programme) Germany Two TV programmes including: •NDR - Mare •ARTE - Zu Tisch

13

French Market The main objective was to build upon existing awareness of the destination and to give immediate and compelling reasons to visit, focusing on the British eccentricity which appeals to the French market.

by a direct mail campaign. This was sent to a 3rd party database reaching 30,000 high-income people in the regions of Bretagne, Basse Normandie and Pays de la Loire.

The campaign concentrated on the key area of the West of France, but also supported the new direct air link from Paris. A unique creative concept was developed for the French market, with very strong partner support. The general situation in France was described as ‘gloomy’ and as a result, the creative was adapted to provide reasons to escape for ‘absolutely fabulous weekends’, providing a more immediate promise of a British escape.

A small press campaign was employed , buying full page space with high-end magazines Elle, Madame Figaro and Figaro Magazine in the Pays de la Loire, Bretagne, Normandie and IDF regions. IDF is considered the wealthiest and most populated of the twenty-seven administrative regions of France.

The main target audience of couples aged 45+ with dual income, no children, and AB1’s with high disposable income. According to research, key spending for this target group list travel and tourism as the number one main household spend. This group of young senior people generally like to travel in France or close to France.

Key to the communications strategy was a successful billboard campaign in the West of France, supplemented

The digital effort in France utilised the ‘i-love-jersey’ campaign-led website, along with social media, SEO and PPC. This website links into Jersey.com/fr which contains more destination information. Social media is considered to be an effective way to interact and introduce all that Jersey has to offer and this will be developed further through the French Facebook community of over 13,500 followers.

2013 in Focus

Online UK Consumer Activity Jan – Dec 2013 Web

Social

Email

Device Used

1,219,154

33,735

119,000

806,269

Visits

Facebook Likes

Subscribers

web visits via desktop

2,266

7,400

2,031,004

280,091

Guestlink Bookings

Twitter Followers

Emails Delivered

web visits via tablet

66.63%

85,476

20.22*

125,198

New Visits

YouTube Minutes Watched

Average Click to Open Rate

web visits via mobile

* Click to open rate is the number of click-throughs as a percentage of the total number of recipients who opened it

2.27million+ visitors to WWW.JERSEY.COM

15

16

* Joint campaign with Dolan, Morvan & Seymour Hotels ** Superman Premiere in Jersey on 14 June

Joint Marketing (50/50) with partners

Familiarisation Visits (Tour Operators/Travel Agents)

Exhibitions/Shows/Roadshows/Workshops

Public Relations

Tennerfest Deals Campaign

Superman PR Campaign**

Social Media Campaigns

Social Media

Online Advertising

TripAdvisor Campaign

Autumn Deals Partner Campaign *

Summer Deals Partner Campaign*

Enewsletters (with partners)

Press Advertising (with partners)

Special Interest Magazine Advertising

Weekend National Press & Supplements (Brand)

Brochure Response Advertising

TV Advertising (30 & 10 seconds)

Activity Dec 12

Jan 13

JERSEY TOURISM 2013 UK CAMPAIGN ACTIVITY Feb

Mar

Apr

Jun

Jul

Walk this Way

14 June - 19 July

29 May - 23 June

May

Aug

Sep

Oct

Dec

My Jersey Memories

Nov

2013 in Focus

Product Development and Events

Product Development Team The Product Development team within Jersey Tourism has the primary objective of developing reasons to encourage new, and sustain existing visitor business to Jersey, to support the core values of Jersey’s brand, enhance the visitor’s on island holiday experience and increase on – island spend (including the local domestic economy).

The major focus is on developing ‘on brand’ activity primarily in the shoulder months which is attractive to visitors – both potential visitors and those that have already chosen to visit. Jersey has a reputation of being a very real and genuine place, a beautiful natural destination that is seen as precious and unique. The brand promise is that those that visit will be enriched by the experience that is Jersey.

There are currently four areas of work for the team; 1. General product development 2. Developing a programme of activity throughout the year 3. A Festival and events programme 4. Supporting external event organisers.

Subsidiary activity includes managing the content of www.jersey.com/events, animating ports of entry and other areas of the island and producing supporting documentation, print and promotional materials. The team currently provides the ‘What’s on’ publication’s diary content.

Long Term Product Development

Annual Programmes of Activity

Key product areas or ‘tourism experiences’ include heritage, food, floral, walking, soft adventure/ active, art and culture – ‘products’ that Jersey has in abundance and which are of a really high quality.

Each year the team develops a programme of activity based on key tourism experiences. The aim is to expose a ‘hidden’ Jersey to visitors so they can experience island life and ‘get under the skin’ of the place. A good example is the guided walking programme which delivers nearly 400 guided walks per annum. The walks focus on exposing visitors to our heritage and culture including farm tours, occupation memories, food trails and access to private gardens and homes.

The team has the objective of developing longer term ‘products’ to drive new business to the island. Examples include developing the island wide cycle network, amending marriage laws and the development of the ‘active’ product for example. A major area of development has been around the walking product.

Initiatives such as the creation of the Channel Island Way, walking festivals and development of off and online walking routes and trails has contributed to a third of staying leisure visitors participating in scenic walks with a further 2.63% taking part in the guided walking programme.

To promote Genuine Jersey and other local products, 40+ local farm and craft markets have been staged at St Aubin and in the Royal Square. These provide animation, colour and activity and offer the visitor opportunities to purchase locally made goods. The markets also create reasons to visit St Helier. As at December 2013, 165 producers were members of Genuine Jersey.

In 2013 the team worked on an EU project ‘Cycle West’ with partners from the UK, Normandy and Brittany to develop the ‘Tour de Manche’ cycle routes from France to the UK via Jersey (‘Petite Tour de Manche’). The aim of the project was to encourage staying leisure visitors to cycle around the south west of England, northern France and Jersey. The project included the development of a family route and a coastal cycling route which will be marketed on line (via Sustrans and British Cycling and tourism websites, France Velo Tourism etc.,) and in two newly commissioned guide books; one in French and one in English. Technical meetings took place in Roscoff, St Malo and Cherbourg with partners and technical and editorial visits were hosted on island.

The team manages the open garden programme, Howard Davis Park music programme and administers Jersey’s entry into the Britain in Bloom event. In 2013 there were insufficient parish entries to compete nationally but both St Helier and St Brelade were entered into the winners’ competition as a result of the 2012 entry. A workshop was staged with visiting UK experts to maintain momentum for Bloom groups and coordinators.

Jersey Comes to London

The island wide cycle network way marking signs were updated and replaced (circa 700).

In 2013 the team staged a ‘Jersey Comes to London’ media event in the capital. This included an event at the headquarters of the Hearst building in Carnaby Street and at the headquarters of IPC magazines in Southwark.

Hearst publishes a variety of magazines including Country Living, House Beautiful, Cosmopolitan, Harper’s Bazaar and Red. IPC magazines include Country Life, Woman’s Weekly, and Woman’s Own, Homes and Gardens and a wide range of specialist publications.

90 %

The event was designed to showcase Jersey’s food offering, specifically the Island’s seafood, dairy produce and Jersey Royal potatoes, and Genuine Jersey products including La Mare, Jersey Dairy, locally produced cider and Liberation ales and to promote the island as a visitor destination. Richard Allen, Michelin star chef from the Grand Hotel, Kazz Padidar, local forager and guide together with John Garton from the Genuine Jersey products Association attended. Over 30 editors came to the two sessions.

90 %

19

Festivals and Events Jersey Tourism’s existing event strategy is to drive business throughout the year through a programme of festival and events linked to key product areas. Events showcase the products that are available year round and celebrate what Jersey has to offer.

The Product Team staged Liberation Day, the spring and autumn Walking Weeks, the Jersey Food festival, June in Bloom, the Black Butter event at the Elms, the Hidden Treasures heritage festival and La Fete de Noué. These festivals take place primarily in the shoulder months and are aimed at our target audience of 45+ higher spending couples.

Over 40 large events take place each year and the Product Development team will have contributed in some way, either through direct funding and collaboration (Battle, Air Display, Faisie d’Cidre) or through marketing and promotion. The team provides advice and guidance to event organisers, many of whom are volunteers.

springwalking Saturday 11 - Saturday 18 May

week

2013

l Jersey Taste the Rea

jerseyfood

hidden treasures 2013

A celebration of Jersey’s history and heritage Saturday 7th – Sunday 15th September 2013

The Around IslAnd WAlk 2 Guides, 5 days, 50 miles!

enemy AT The door

A MAMMOTH TASK Excavating the Ice Age Island

An Island Fortress - discover darker days

50 shAdes of Green

FINAL RESTING PLACE Explore Victorian Graveyards

MEET SOME OF JERSEY’S VERY BEST FOODIE PEOPLE

Explore our Green Lane Network

ALL AT SEA Jersey’s maritime heritage uncovered

GENUINE JERSEY PRODUCE DISCOVER OUR BEAUTIFUL ISLAND DELICIOUSLY EASY TO GET TO

Grown here, not flown here

www.jersey.com

2013

week

autumnwalking Saturday 14 - Saturday 21 September

www.jersey.com

The finest new potatoes, seafood, dairy produce and much, much more

Juneinbloom 2013

Sunday 16th – Sunday 23rd June

2013

La Fête dé Noué Saturday 30th November – Sunday 15th December

The Around IslAnd WAlk 2 Guides, 5 days, 50 miles!

enemy AT The door

An Island Fortress - discover darker days

50 shAdes of Green

Explore our Green Lane Network

OVER THE HEDGE Take a look into some breath-taking private gardens PARK LIFE Enjoy the Island’s stunning public parks BLOOMIN’ ESSENTIAL Don’t miss our beautifully-scented attractions

www.jersey.com

www.jersey.com/christmas

www.jersey.com

20

Visitor Services

The Visitor Services team once again welcomed many thousands of visitors into the island, through the doors of the visitor centre at Liberation Place. While the season started with high numbers of French day trippers, the weather across the UK delayed the start of the number of UK visitors to the centre. These figures showed an approximate reduction of approx. 1.5%

conferences • business events • meetings • incentives

There’s

so much to talk about...

However the staff in centre were fully occupied by assisting the marketing team at various well attended exhibitions in Europe. Ie ITB in Berlin and Vakantiebeurs in Holland. At both of these venues, the wealth of language skills and knowledge was much appreciated by the thousands of attendees. One of the team was also asked to join two others from Tourism to act as a Delegate Liaison Officer at the prestigious British & Irish Council held at the L’Horizon in November.

The island was also represented at the Condor open day held in Weymouth to mark the reopening of this important port. This event was attended by just under 3,000 visitors in the space of a matter of hours showing the importance of this transport link.

With the slight downturn in total visitor numbers to the centre the retail figures remained strong at £150k net income with an average spend of £2.05 and on line shopping maintained remained steady at £6k due in part to the agreement with one publishing house to act as their distribution and despatch dept for the Jersey calendar.

21500 JCB Brochure 2013 FINAL AW.indd 1

2013 saw the first full on line booking system for Battle of Flowers ticket sales. Jersey Tourism staff trained the BOF part time team members for this major event and oversaw the operation of the sales outlet in a remote office location on the Esplanade. Advance ticket sales were up on previous years and the Day Parade was a sell out due in part to the ease of booking.

26/11/2013 11:53

Jersey Conference Bureau

The value of business events and visiting delegates increased to £3.5 million from £3.2 million in 2012.

Only the Partners of the Conference Bureau submit business events returns to Island Ark and the number of bed nights, delegates numbers and spend is calculated from these returns.

The number of actual visiting delegates dropped slightly from 6,332 to 5,964 however they stayed on average longer, 3.66 nights, than the previous year (3.44 nights) and bed nights increased marginally from 21,823 to 21,831.

VISITOR SERVICES WELCOMED UP TO

2000

3,444 delegates attended Association events and 2,520 delegates attended Corporate events.

Investment through the Bureau from the private sector was £50,817 against a budget of £100,000 and the Bureau received a total of £220,500 as budgeted from Jersey Tourism/EDD.

visitors per day in high season

Further information can be obtained from the Bureau’s 2013 Annual Review which can be obtained by e-mailing hamish@jersey.com or by contacting Hamish Reid on 07787 503130.

22

2013 in Focus

Financial Report 2013 Actual £000

2012 Actual £000

468

638

92

99

2,267

2,014

Distribution

439

540

Marketing Services

166

211

Product Development

705

740

374

407

1,334

1,386

278

320

£ 6,123

£6,355

Corporate Strategy and Policy Research and Planning Communications Advertising and Media

Market Development Trade Relations Consumer and Media Relations Visitor Services Net Revenue Expenditure

Note: The above figures include direct salaries and an allocation of Economic Development Department (EDD) overheads (£365k).

Key Financial Results Total revenue expenditure for 2012 was £6,124 a decrease of £231k (-3.63%) compared with 2012 The Tourism Department received additional carry forward funding of £271k in 2013.

Corporate expenditure decreased by £177k (-24.0%) The decrease in Corporate Strategy and Policy expenditure was mainly due to a decrease in route development (£195k).

Communications expenditure increased by £72k (0.2%) There was an increase in marketing expenditure in the German Market Market Development expenditure decreased by £127k (-6.0%) There was a slight reduction in Consumer & Media Relations for 2013 (85k) mainly due to a re-prioritisation and more favourable terms and a slight reduction in Visitor Services staff costs for 2013 (42k.)

23

2013 in Focus

                                                                                             •            •                                                                                                         

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2013 in Focus

  

 



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 



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





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

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 

 

 

                              







25

2013 in Focus



 

                                                    



                           



    

     

 

  

 

 



                                                                                  •  •       •                 •          •  •       



 









            

  

                                 











                  



26

2013 in Focus

 

 



                                                                                                 

     









                        

                             



                 



  

 

                                             

 

                      

  

  



 



                                   



                 

 



27

2013 in Focus



                  

            



       

 

   





 









































































 



                    

                                 



 





  

  









































































 



 



 

  





  



         







    



 

 



28

2013 in Focus

                                                                      

 

          

                             

                                                                              

    

29

2013 in Focus

 

 

                              



                   

 







                   



                                                 





 

 























































 





                      

  



               



  



                 





        







 





                       



 

  

                              

 

30

 



 

 



 

 

 

2013 in Focus

  





 







               















 

















60,000

50,000

40,000

























 30,000



20,000



10,000



0



Region             





       



                   

     



                   



                   

  

 

31

2013 in Focus



       

                           

                                                         













 

 

































   

 











































































































































































 

        

   

 





 

 

 

   



    



        

 

32

2013 in Focus



            •                 •                        •                   •                 •                          •              

  

33

2013 in Focus

 

                         

                                                                            

    





      













  





















































  



  















 

 

 

 

 











  

 

                                 

 



















  



 

34

2013 in Focus

  

 

 

                                                                                  



                         







                                  

               

           

 



 



 



  

 





   





   

                                

35

2013 in Focus

 



  

                                                           



                                  

 









   

 



 







 





 









 

 



           

       



    

   





                            





 

      

36

2013 in Focus

 

                                             

























      

















          



   

37

























            





                                                                                     

 

2013 in Focus

6. Internet Usage

6.2 Website Usage

Staying Leisure Visitor Surveys over the past decade have shown a dramatic rise in the number of staying leisure visitors to Jersey who have internet access and use it for holiday information and bookings.

Table 11 Website Visits, 2011 - 2013 2011 2,025,739

2012 2,249,266

2013 2,275,371

Significant increases in access and use for holiday information have been recorded in all countries over many years. It is notable that there has been a greater level of growth in access and use for holiday information by European than by UK visitors (Source: Staying Leisure Visitor Surveys). However, Jersey’s main markets of the UK, France and Germany all have very high levels of internet penetration, with each country having in excess of 80% of their population using the internet.

1,424,113

1,494,777

1,502,351

Visits Unique Visitors

Visits to Jersey.com by Market, 2011 - 2013

UK France Germany

2011

2012

2013

1,061,659

1,210,474

1,219,154

286,356 91,846

282,886 89,798

256,360 94,565

Source: Google Analytics

6.1 www.jersey.com Jersey.com has been in existence as the official Jersey Tourism website since March 1999, and the current version of the site was launched in April 2008. Site content is published in English, French and German.

6.3 www.I-love-Jersey.fr I-love-Jersey.fr is primarily used in the French market and in 2013 there were 46,800 visits to the site and 112,000 page views.

The website offers a number of tools including Accommodation Reservations, Festival & Event search, Flight search, Weather information, Brochure Request facility, Restaurant listings, Attractions, Activities and a wealth of content about what Jersey has to offer visitors and to enable holiday planning.

There were 8,620 fans, with a typical profile being 38 year old females living in Paris.

Source: LMY&R

In 2013, there were nearly 2.3 million visits to the site, compared to 2.2 million in 2012. 54% of site traffic in 2013 came from the UK, followed by 11% from France, and the Accommodation Search facility was the most visited area of the website.

Source: Google Analytics

38

2013 in Focus



                                              

                                                      



                                     

 

                                  

 







 







 







 



































 











 



                 





 

 

     

  

39

2013 in Focus



           



                       



                                                                         

          

  















 



                      

   









 

           

           



 



























        

    

40

2013 in Focus



                                                                                                                                                                                                                             

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                                                                                                                                                                                         

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41

2013 in Focus

                                                                                                                                                                                                                       

                                                                   



       



                     

 

42

43 338,460

101,010 2,680 88,910 9,240 21,420 98,360 20,740 680,820

TOTAL STAYING LEISURE 1

VISITING FRIENDS/RELATIVES 2 LANGUAGE STUDENTS 3 BUSINESS VISITORS 4 CONFERENCE DELEGATES 5 VISITING YACHTSMEN 6 LEISURE DAYTRIPPERS 7 OTHER 8 TOTAL VISITORS 99,780 2,950 99,720 9,220 23,230 101,250 18,380 690,050

335,520

250,680 4,440 16,340 36,510 10,680 580 460 3,550 1,520 1,900 220 450 410 360 220 340 670 1,340 1,110 3,730

2010

101,740 3,200 103,830 9,330 23,420 103,250 15,420 699,880

339,690

245,940 4,100 18,850 40,050 13,090 730 500 3,290 1,450 2,220 210 520 870 480 160 340 650 1,210 1,300 3,720

2011

100,570 3,350 109,830 6,330 20,520 101,230 13,260 688,300

333,210

241,130 3,760 20,090 36,760 13,850 1,160 430 2,520 1,450 2,250 170 290 1,240 310 250 260 860 1,120 1,540 3,780

2012

99,830 3,480 112,690 5,960 19,850 101,340 13,030 681,930

325,750

233,650 3,130 20,710 37,510 14,170 880 590 2,370 1,280 2,790 150 320 1,400 290 200 280 740 1,090 1,540 2,670

2013

334,530 Average '09-'13 100,590 3,130 103,000 8,020 21,690 101,090 16,170 688,220

-2.2%

Average '09-'13 245,480 4,200 18,520 37,020 12,210 750 510 2,980 1,460 2,230 180 400 910 370 240 340 680 1,170 1,280 3,590

Change 13/12 -0.7% 3.9% 2.6% -5.8% -3.3% 0.1% -1.7% -0.9%

Change 13/12 -3.1% -16.8% 3.1% 2.0% 2.3% -24.1% 37.2% -6.0% -11.7% 24.0% -11.8% 10.3% 12.9% -6.5% -20.0% 7.7% -14.0% -2.7% 0.0% -29.4%

2

Staying leisure visitors are based upon returns of visitor registration cards and the 2009 and 2012 Travel Surveys and refer to those staying in paid accommodation.

VFR estimates refer to those staying with friends and relatives, and not those who stay in paid accommodation. The estimates are based upon the 2009 and 2012 Travel Surveys.

3 Language student numbers are based upon declarations from language schools.

4 Business visitor estimates are based upon returns of visitor registration cards and the 2009 and 2012 Travel Surveys.

5 Conference figures are supplied by the Jersey Conference Bureau and the hotels active in the Conference, Meetings and Incentives market.

6 Visiting yacht figures are supplied by the Jersey Harbours.

7 Leisure day trips are estimated from the results of the 2009 and 2012 Travel Surveys.

8 'Other' may refer to business or leisure visits (e.g. specific events, deliveries, visiting bands, weddings, funerals, educational trips etc.).

The 2009 and 2012 Travel Surveys had a tighter definition of "Other" than previous Exit Surveys, with many respondents being reclassified as leisure or business visitors.

1

255,990 5,570 16,590 34,260 9,260 420 570 3,150 1,610 2,000 150 410 630 420 380 460 480 1,110 910 4,060

2009

UK IRELAND OTHER CI FRANCE GERMANY NORWAY SWEDEN NETHERLANDS BELGIUM SWITZERLAND FINLAND DENMARK AUSTRIA SPAIN PORTUGAL ITALY CANADA USA AUSTRALIA OTHER

STAYING HOLIDAY/LEISURE VISITORS

VISITOR VOLUMES 2009 - 2013

Appendix 1

2013 in Focus

2013 in Focus

Appendix 2

BREAKDOWN OF ON-ISLAND VISITOR EXPENDITURE ESTIMATES BY SOURCE MARKET FOR 2012 AND 2013

2012

2013

2013 vs. 2012 % Change Value of Market

Value of Market

£000's

Spend per Visitor

£000's

% Change Spend per Visitor

£495 £478 £245 £281 £807 £496 £684 £477

£119,329 £1,796 £4,930 £10,346 £11,180 £1,971 £9,341 £158,892

£506 £472 £249 £275 £802 £469 £703 £483

£118,154 £1,476 £5,160 £10,317 £11,359 £1,863 £8,871 £157,201

2% -1% 2% -2% -1% -5% 3% 1%

-1% -18% 5% 0% 2% -5% -5% -1%

Visiting friends/relatives 1

£222

£22,366

£228

£22,713

3%

2%

Language students 2

£951

£3,186

£953

£3,316

0%

4%

Daytrippers - French Daytrippers - UK Daytrippers - Other C.I. Daytrippers - Other Daytrippers - Total 1

£44 £45 £85 £35 £50

£2,773 £368 £1,469 £425 £5,035

£45 £46 £87 £36 £51

£2,854 £373 £1,461 £436 £5,125

2% 2% 2% 3% 2%

3% 1% -1% 3% 2%

Visiting yachtsmen 3

£108

£2,210

£108

£2,139

0%

-3%

Business - Day visitors Business - Staying visitors Business visitors - Total 1

£85 £350 £247

£3,621 £23,489 £27,110

£87 £358 £255

£3,715 £24,973 £28,688

2% 2% 3%

3% 6% 6%

Conference - Association Conference - Corporate Conference delegates - Total 4

£652 £362 £509

£2,090 £1,132 £3,222

£695 £418 £579

£2,405 £1,048 £3,454

7% 15% 14%

15% -7% 7%

Other - Day visitors Other - Staying visitors Other visitors - Total 1

£50 £625 £393

£266 £4,947 £5,213

£51 £631 £392

£273 £4,833 £5,106

2% 1% 0%

3% -2% -2%

Total Visitors

£330

£227,233

£334

£227,741

1%

0%

Spend per Visitor

Value of Market

Staying Holiday/Leisure Visitors UK Ireland Other C.I. France Germany Benelux Other Staying Leisure Total 1

1

Expenditure is calculated by using results from the 2012 Jersey Travel Survey. 2013 estimates have been updated based on Jersey's September RPI.

2

Expenditure is estimated based upon local tuition fees and estimated additional on-Island spend.

3

Expenditure is calculated by using results from the 2012 Visiting Yachts Survey. 2013 estimates have been updated based on Jersey's September RPI.

4

Expenditure is calculated by using results from the 2012 Jersey Travel Survey, Jersey's September RPI and ongoing research into conference delegate rates.

N.b. 2012 figures in the above table have not been reflated to 2013 prices.

44

9.9%

ISBA:YORKSHIRE

45

10%

24,000

255,990

4% 9%

10,020 23,210

2,440

250,680

22,980

21,010

10,030

32,030

4,980

8,180

5,110

39,640

48,270

28,640

17,250

10,120

1%

9%

9%

4%

13%

2%

3%

2%

16%

20%

12%

7%

4%

2,670

245,940

21,990

19,140

9,970

32,980

5,010

8,190

5,080

38,950

47,630

27,540

16,680

10,110

9%

8%

4%

14%

2%

3%

2%

16%

20%

11%

7%

4%

1%

Share

2011 Market

241,130

20,710

17,900

8,250

31,830

4,780

7,930

5,130

36,420

52,480

24,890

17,640

10,770

2,400

2012

-4,000

-3,000

-2,000

-1,000

0

1,000

2,000

9%

7%

3%

13%

2%

3%

2%

15%

22%

10%

7%

4%

1%

Share

Market

Visitor volume changes by ISBA region 2013 vs. 2012

ISBA regions approximate to the non-overlap UK ITV areas before consolidation and are determined by postcodes.

TOTAL

3.0% 7.7%

ISBA:SOUTHWEST

9.2%

ISBA:WALES & WEST

2% 13%

5,080 33,330

2.4%

6,890

ISBA:SOUTHERN

3%

4,640

ISBA:NORTHERN IRELAND

2%

41,790

5.1%

17%

51,550

ISBA:NORTHEAST

21%

26,290

2.1%

15.4%

ISBA:MIDLANDS

7% 10%

17,690

1% 4%

2,610

Share

Share

8,890

2010 Market

2009 Market

ISBA:NORTH SCOTLAND

19.4%

ISBA:LONDON

6.7% 11.6%

ISBA:EAST ENGLAND

ISBA:LANCASHIRE

1.2% 6.3%

ISBA:BORDER

UK Households

UK Staying Leisure Visitors by ISBA Region 2009 - 2013

ISBA:CENTRAL SCOTLAND

REGION

Appendix 3

233,650

18,200

18,740

8,490

32,650

4,500

9,260

4,890

33,190

50,790

22,860

17,430

10,120

2,530

2013

8%

8%

4%

14%

2%

4%

2%

14%

22%

10%

7%

4%

1%

Share

-3.1%

-12.1%

4.7%

2.9%

2.6%

-5.9%

16.8%

-4.7%

-8.9%

-3.2%

-8.2%

-1.2%

-6.0%

5.4%

13/12

Market % Change

-7,480

-2,510

840

240

820

-280

1,330

-240

-3,230

-1,690

-2,030

-210

-650

130

13/12

Vol. Change

2013

0.79

1.04

1.21

1.52

0.80

0.78

1.00

0.92

1.12

0.84

1.11

0.69

0.90

Index

2013 in Focus

35% 16% 14% 16% 2% 2%

12,810

5,660

5,220

5,910

910

890

GREATER PARIS

NORMANDY

LOIRE VALLEY

SOUTH EAST

SOUTH WEST

46 1% 1% 1% 0% 0%

490

500

380

170

180

NORTH EAST

NORTH

PICARDY

BURGUNDY

CHAMPAGNE

36,510

260

210

320

550

510

580

600

910

1,190

6,030

5,630

6,070

13,650

2010

1%

1%

1%

1%

1%

1%

1%

2%

3%

15%

14%

15%

34%

% market share

40,050

230

220

410

510

600

680

920

1,100

1,320

6,510

5,540

7,050

14,960

2011

1%

1%

1%

1%

2%

2%

3%

3%

4%

18%

15%

19%

41%

% market share

36,760

240

310

360

460

520

850

590

940

1,230

6,100

4,780

5,860

14,520

2012

French regions represent grouped dĂŠpartements, which are determined by the first two digits of French postcodes.

34,260

1%

530

POITOU-CHARENTES

TOTAL

2%

610

MEDITERRANEAN

BRITTANY

% market share

2009

French Staying Leisure Visitors by Region 2009-2013

Appendix 4

1%

1%

1%

1%

1%

2%

2%

3%

3%

16%

13%

16%

39%

% market share

37,510

150

240

320

370

440

510

530

920

1,000

6,170

5,470

5,770

15,620

2013

0%

1%

1%

1%

1%

1%

1%

2%

3%

16%

15%

15%

42%

% market share

2%

-38%

-23%

-11%

-20%

-15%

-40%

-10%

-2%

-19%

1%

14%

-2%

8%

Change 13/12

2013 in Focus

2013 in Focus

Appendix 5

MOSAIC profile of UK Staying Leisure Visitors 2009 - 2013 Type

Group

1

Alpha Territory

% Households

2009

2010

2011

2012

2013

Index 2013

Global Power Brokers

0.3%

0.4%

0.4%

0.4%

0.3%

0.3%

0.91

2

Voices of Authority

1.2%

1.8%

1.8%

1.8%

1.9%

1.8%

1.56

3 4

Business Class Serious Money

1.5%

3.3%

3.3%

3.4%

3.3%

3.7%

2.50

0.6%

1.4%

1.4%

1.5%

1.4%

1.3%

2.31

Mid-Career Climbers

2.3%

4.0%

4.0%

4.0%

3.9%

4.1%

1.77

6

Yesterday's Captains

1.8%

4.3%

4.5%

4.3%

4.1%

4.7%

2.53

7

Distinctive Success

0.5%

1.6%

1.5%

1.6%

1.6%

1.3%

2.69

8

Dormitory Villagers

1.3%

3.3%

3.3%

3.3%

3.2%

3.4%

2.63

9 10

Escape to the Country Parish Guardians

1.3%

2.4%

2.4%

2.6%

2.5%

2.4%

1.80

1.0%

2.0%

2.0%

2.1%

1.9%

2.0%

1.97

Squires Among Locals

0.9%

2.1%

2.0%

2.0%

2.1%

2.0%

2.32

12

Country Loving Elders

1.3%

1.6%

1.6%

1.8%

1.6%

1.8%

1.38

13

Modern Agribusiness

1.4%

1.7%

1.6%

1.7%

1.5%

1.6%

1.21

14 15

Farming Today Upland Struggle

0.5%

0.9%

0.9%

1.0%

0.9%

0.8%

1.55

0.3%

0.4%

0.4%

0.5%

0.4%

0.4%

1.23

Side Street Singles

1.2%

1.1%

1.1%

1.2%

1.1%

1.0%

0.88

17

Jack of All Trades

2.0%

2.5%

2.6%

2.5%

2.5%

2.5%

1.26

18 19

Hardworking Families Innate Conservatives

2.6%

3.4%

3.5%

3.3%

3.3%

3.5%

1.31

3.0%

4.5%

4.6%

4.5%

4.7%

4.6%

1.57

Golden Retirement

0.7%

1.2%

1.2%

1.1%

1.1%

1.2%

1.75

21

Bungalow Quietude

1.8%

2.3%

2.3%

2.2%

2.2%

2.3%

1.29

22 23

Beachcombers Balcony Downsizers

0.6%

1.0%

0.9%

0.9%

0.9%

1.0%

1.70

1.3%

1.1%

1.2%

1.1%

1.2%

1.1%

0.87

Garden Suburbia

2.1%

3.9%

3.7%

3.9%

3.8%

4.2%

1.97

25

Production Managers

2.6%

3.9%

4.1%

3.9%

3.8%

4.1%

1.56

26

Mid-Market Families

2.7%

2.7%

2.6%

2.7%

2.7%

2.6%

0.97

27 28

Shop Floor Affluence Asian Attainment

2.7%

2.4%

2.4%

2.5%

2.5%

2.3%

0.85

1.0%

0.4%

0.4%

0.4%

0.5%

0.5%

0.50

Footloose Managers

1.7%

2.5%

2.4%

2.5%

2.5%

2.3%

1.35

30

Soccer Dads and Mums

1.3%

1.4%

1.5%

1.5%

1.4%

1.4%

1.05

31

Domestic Comfort

1.1%

2.5%

2.4%

2.3%

2.4%

2.2%

2.06

32 33

Childcare Years Military Dependants

1.5%

1.5%

1.4%

1.4%

1.4%

1.4%

0.90

0.2%

0.1%

0.1%

0.1%

0.1%

0.1%

0.62

Buy-to-Let Territory

1.8%

0.7%

0.7%

0.6%

0.7%

0.7%

0.37

35

Brownfield Pioneers

1.4%

0.6%

0.7%

0.6%

0.6%

0.6%

0.47

36 37

Foot on the Ladder First to Move In

2.4%

1.6%

1.5%

1.7%

1.6%

1.4%

0.58

0.4%

0.2%

0.3%

0.4%

0.4%

0.2%

0.62

Settled Ex-Tenants

2.1%

1.1%

1.1%

1.1%

1.0%

1.1%

0.52

39

Choice Right to Buy

1.7%

1.5%

1.6%

1.5%

1.6%

1.6%

0.92

40 41

Legacy of Labour Stressed Borrowers

2.7%

1.1%

1.1%

1.1%

1.2%

1.1%

0.41

2.2%

1.4%

1.4%

1.3%

1.4%

1.4%

0.64

Worn-Out Workers

2.3%

0.7%

0.8%

0.7%

0.8%

0.8%

0.35

Streetwise Kids New Parents in Need

1.1%

0.4%

0.4%

0.3%

0.4%

0.4%

0.37

1.8%

0.4%

0.3%

0.3%

0.4%

0.4%

0.21

Small Block Singles

1.8%

0.3%

0.3%

0.3%

0.3%

0.3%

0.15

46

Tenement Living

0.8%

0.3%

0.2%

0.3%

0.3%

0.3%

0.31

47

Deprived View

0.5%

0.1%

0.1%

0.1%

0.1%

0.1%

0.14

48 49

Multicultural Towers Re-Housed Migrants

1.1%

0.3%

0.4%

0.3%

0.4%

0.4%

0.34

1.0%

0.3%

0.3%

0.3%

0.4%

0.4%

0.44

Pensioners in Blocks

1.3%

0.4%

0.4%

0.4%

0.4%

0.4%

0.33

51

Sheltered Seniors

1.1%

0.4%

0.5%

0.4%

0.4%

0.4%

0.32

52 53

Meals on Wheels Low Spending Elders

0.9%

0.5%

0.5%

0.5%

0.5%

0.5%

0.55

2.7%

1.4%

1.4%

1.4%

1.3%

1.2%

0.47

Clocking Off

2.3%

2.8%

2.8%

2.7%

2.6%

2.7%

1.20

Backyard Regeneration Small Wage Owners

2.1%

2.2%

2.4%

2.3%

2.3%

2.0%

0.99

3.1%

2.2%

2.2%

2.2%

2.1%

2.2%

0.71

Back-to-Back Basics

2.0%

0.9%

0.8%

0.9%

0.8%

0.8%

0.40

58

Asian Identifiers

0.9%

0.1%

0.1%

0.2%

0.1%

0.1%

0.09

59 60

Low-Key Starters Global Fusion

2.7%

1.2%

1.1%

1.0%

1.1%

0.9%

0.34

1.4%

0.7%

0.7%

0.7%

0.8%

0.9%

0.61

Convivial Homeowners

1.7%

1.7%

1.7%

1.7%

1.8%

1.8%

1.08

62

Crash Pad Professionals

1.1%

1.3%

1.3%

1.2%

1.3%

1.3%

1.22

63

Urban Cool

1.1%

1.3%

1.3%

1.3%

1.5%

1.3%

1.17

64

Bright Young Things

1.5%

1.2%

1.1%

1.1%

1.3%

1.3%

0.83

65

Anti-Materialists

1.0%

0.4%

0.5%

0.5%

0.5%

0.5%

0.50

66 67

University Fringe Study Buddies

0.9%

0.6%

0.6%

0.6%

0.5%

0.5%

0.57

1.1%

0.1%

0.2%

0.2%

0.2%

0.2%

0.15

5

11

16

20

24

29

34

38

42

Professional Rewards

Rural Solitude

Small Town Diversity

Active Retirement

Suburban Mindsets

Careers and Kids

New Homemakers

Ex-Council Community

Claimant Cultures

% Households Type Description 3.5%

8.2%

4.4%

8.8%

4.4%

11.2%

5.8%

5.9%

8.7%

5.2%

43 44 45

50

54

Upper Floor Living

Elderly Needs

Industrial Heritage

5.2%

6.0%

7.4%

55 56 57

61

Terrace Melting Pot

Liberal Opinions

7.0%

8.5%

MOSAIC is a geodemographic profiling system based upon UK postcodes.

This table shows the geo-demographic profile of visitors to Jersey between 2008 and 2012. The higher the index figure (this is the proportion of Jersey visitors compared to the UK population for each Mosaic Group), the more likely Jersey is to attract visitors from a particular Mosaic group.

47

52%

48

47%

TOTAL

65%

48%

62%

56%

64%

48%

58%

58%

63%

47%

64%

49%

63%

50%

65%

60%

36%

54%

41%

30%

57%

23%

88%

93%

34%

40%

2011

1 - 3 Nights

49%

59%

61%

63%

44%

59%

60%

58%

53%

51%

51%

38%

53%

42%

61%

25%

22%

89%

93%

38%

41%

2012

48%

55%

60%

64%

39%

62%

45%

53%

49%

54%

52%

40%

54%

49%

30%

35%

21%

89%

93%

38%

39%

2013

23%

21%

26%

23%

29%

54%

30%

24%

21%

16%

44%

32%

32%

23%

58%

35%

26%

8%

7%

27%

25%

2009

23%

21%

29%

21%

30%

21%

19%

23%

20%

17%

42%

30%

32%

26%

32%

20%

24%

9%

6%

27%

26%

2010

24%

24%

29%

25%

24%

19%

29%

20%

15%

17%

20%

35%

32%

23%

30%

25%

31%

9%

5%

28%

28%

2011

4 - 6 Nights

24%

25%

25%

23%

28%

30%

15%

25%

19%

21%

35%

33%

31%

26%

23%

11%

19%

9%

6%

23%

28%

2012

25%

28%

29%

25%

36%

19%

31%

31%

16%

19%

24%

32%

32%

26%

55%

23%

20%

9%

5%

27%

30%

2013

Percentages may not add up to 100% due to rounding.

23%

7%

7%

4%

7%

3%

7%

6%

16%

19%

7%

13%

10%

26%

8%

20%

33%

2%

2%

31%

28%

2009

Stay

22%

11%

9%

4%

9%

8%

9%

8%

29%

10%

8%

20%

11%

24%

11%

21%

37%

2%

1%

26%

26%

2010

22%

10%

8%

6%

9%

7%

8%

8%

29%

12%

10%

19%

10%

28%

12%

8%

34%

2%

1%

30%

26%

2011

7 Nights

22%

9%

8%

8%

7%

4%

10%

8%

25%

19%

9%

20%

14%

26%

10%

61%

47%

2%

1%

31%

25%

2012

22%

8%

7%

7%

6%

10%

11%

5%

31%

22%

20%

18%

10%

18%

8%

34%

48%

2%

1%

29%

25%

2013

7%

7%

9%

5%

17%

4%

18%

21%

9%

7%

9%

11%

6%

15%

8%

13%

15%

1%

0%

8%

8%

2009

6%

6%

6%

4%

11%

7%

6%

8%

10%

12%

5%

10%

5%

9%

16%

11%

14%

1%

0%

9%

7%

2010

6%

8%

5%

6%

21%

10%

14%

9%

6%

6%

10%

9%

4%

7%

28%

10%

13%

1%

0%

7%

7%

2011

8+ Nights

6%

7%

6%

6%

21%

7%

16%

9%

3%

8%

5%

9%

3%

7%

6%

3%

12%

1%

1%

8%

6%

2012

5%

9%

4%

4%

19%

10%

14%

12%

4%

5%

3%

10%

3%

7%

7%

8%

11%

1%

0%

6%

6%

2013

4.4

3.5

3.8

3.3

5.0

4.2

4.9

5.2

4.2

4.0

4.1

4.4

3.7

5.1

4.3

5.1

5.9

2.1

2.0

5.0

4.8

2009

4.3

3.7

4.0

3.1

4.4

3.5

3.6

3.9

4.9

4.0

3.8

4.9

3.7

4.9

4.8

4.7

5.9

2.1

1.9

5.0

4.7

2010

4.3

4.0

3.8

3.7

4.7

4.0

5.0

4.0

4.7

3.7

4.2

4.9

3.7

4.9

6.7

4.5

5.9

2.1

1.9

5.0

4.8

2011

Nights

4.3

3.8

3.7

3.6

5.0

4.0

4.9

3.9

4.1

4.6

3.8

4.9

3.9

4.8

3.7

5.7

6.2

2.1

1.9

4.9

4.7

2012

Average Stay

Length of Stay and Average Stay - Profile of Staying Leisure Visitors 2009 - 2013

Percentages are derived from all those completing relevant sections of Visitor Registration Cards.

65%

OTHER

71%

68%

59%

47%

CANADA

USA

39%

ITALY

AUSTRALIA

50%

45%

PORTUGAL

42%

61%

54%

48%

AUSTRIA

61%

SPAIN

40%

57%

FINLAND

DENMARK

44%

52%

BELGIUM

41%

40%

37%

HOLLAND

41%

47%

26%

44%

25%

SWEDEN

SWITZERLAND

32%

NORWAY

89%

89%

25%

FRANCE

GERMANY

93%

91%

OTHER CI

38%

34%

IRELAND

41%

2010

39%

2009

UK

COUNTRY

Appendix 6

4.3

4.2

3.7

3.4

5.0

4.1

5.0

4.4

4.5

3.9

3.8

4.8

3.7

4.4

4.4

5.1

6.1

2.0

1.9

4.8

4.7

2013

2013 in Focus

49

33%

66%

56%

50%

55%

56%

40%

55%

36%

28%

33%

48%

41%

41%

47%

52%

NORWAY

SWEDEN

HOLLAND

BELGIUM

SWITZERLAND

FINLAND

DENMARK

AUSTRIA

SPAIN

PORTUGAL

ITALY

CANADA

USA

AUSTRALIA

OTHER

TOTAL

49%

37%

37%

38%

44%

24%

25%

39%

47%

32%

55%

59%

58%

55%

49%

35%

65%

61%

42%

38%

49%

2010

55%

41%

46%

40%

58%

32%

24%

51%

67%

39%

71%

65%

60%

57%

58%

51%

68%

65%

45%

45%

55%

2011

59%

50%

48%

42%

56%

30%

23%

41%

77%

50%

67%

61%

64%

59%

65%

80%

73%

67%

48%

48%

58%

2012

% Tour Operator

61%

45%

54%

38%

57%

32%

20%

38%

78%

58%

72%

62%

68%

58%

78%

82%

71%

68%

52%

54%

60%

2013

45%

62%

57%

53%

59%

79%

45%

51%

73%

62%

76%

63%

72%

74%

66%

63%

78%

60%

10%

51%

44%

2009

49%

58%

60%

68%

64%

67%

57%

50%

75%

55%

74%

74%

72%

78%

57%

62%

79%

61%

13%

50%

47%

2010

47%

63%

67%

65%

66%

69%

42%

51%

68%

64%

61%

63%

77%

80%

72%

39%

78%

61%

11%

49%

44%

2011

47%

60%

58%

61%

69%

72%

34%

55%

62%

63%

77%

69%

69%

82%

61%

75%

80%

62%

12%

45%

44%

2012

% First Time Visitors

47%

57%

59%

67%

69%

59%

35%

42%

66%

69%

72%

71%

71%

78%

37%

65%

82%

59%

10%

48%

45%

2013

35%

46%

44%

45%

35%

61%

50%

61%

32%

45%

39%

35%

42%

34%

31%

28%

25%

62%

59%

33%

29%

2009

Percentages may not add up to 100% due to rounding.

36%

47%

38%

43%

34%

59%

64%

59%

23%

37%

64%

39%

45%

35%

36%

31%

22%

60%

60%

40%

29%

2010

34%

44%

37%

41%

27%

56%

69%

58%

29%

43%

24%

28%

39%

31%

29%

41%

19%

60%

59%

36%

29%

2011

34%

49%

39%

42%

33%

48%

53%

52%

28%

32%

42%

30%

31%

32%

37%

35%

19%

56%

56%

37%

29%

2012

< 1 month

33%

52%

31%

34%

25%

35%

62%

42%

19%

39%

33%

34%

40%

37%

57%

31%

18%

59%

54%

32%

29%

2013

37%

39%

34%

40%

42%

28%

42%

21%

38%

32%

41%

43%

34%

35%

41%

37%

36%

31%

32%

38%

38%

2009

34%

34%

30%

40%

39%

28%

25%

22%

31%

34%

22%

36%

32%

40%

42%

44%

33%

32%

29%

34%

37%

2010

34%

32%

33%

35%

41%

25%

21%

24%

46%

31%

59%

41%

34%

40%

36%

40%

34%

32%

29%

33%

35%

2011

35%

31%

32%

34%

34%

34%

34%

32%

57%

43%

46%

41%

35%

39%

40%

34%

38%

34%

32%

32%

35%

2012

1 - 3 months

When booked

36%

29%

33%

34%

40%

46%

21%

33%

32%

29%

41%

34%

36%

40%

27%

31%

40%

32%

31%

39%

36%

2013

28%

15%

23%

15%

22%

11%

9%

18%

30%

22%

20%

28%

24%

30%

28%

35%

39%

7%

9%

29%

32%

2009

30%

19%

31%

17%

27%

13%

11%

19%

46%

29%

14%

25%

22%

25%

22%

25%

45%

8%

11%

27%

34%

2010

32%

24%

30%

24%

32%

19%

10%

18%

26%

26%

18%

31%

27%

29%

35%

20%

47%

8%

12%

30%

36%

2011

31%

20%

28%

24%

32%

17%

13%

16%

16%

25%

12%

29%

34%

29%

23%

31%

43%

10%

12%

31%

35%

2012

> 3 months

31%

19%

36%

32%

35%

19%

17%

25%

49%

32%

26%

32%

24%

24%

16%

38%

43%

9%

14%

29%

35%

2013

72%

88%

71%

82%

83%

72%

90%

77%

68%

57%

70%

79%

34%

51%

49%

75%

58%

10%

51%

94%

81%

2009

71%

82%

67%

78%

70%

49%

76%

67%

67%

60%

56%

78%

35%

51%

65%

66%

65%

8%

52%

94%

81%

2010

67%

78%

67%

72%

75%

56%

92%

55%

60%

51%

62%

77%

21%

53%

67%

71%

65%

6%

45%

95%

78%

2011

By Air

Travel

Travel & Booking Patterns - Profile of Staying Leisure Visitors 2009 - 2013

Percentages are derived from all those completing relevant sections of Visitor Registration Cards.

62%

62%

49%

OTHER CI

GERMANY

41%

IRELAND

FRANCE

52%

2009

UK

COUNTRY

Appendix 7

71%

85%

69%

78%

74%

71%

80%

76%

71%

71%

56%

75%

31%

56%

68%

64%

71%

6%

51%

95%

82%

2012

69%

82%

72%

76%

76%

75%

87%

64%

76%

73%

78%

74%

31%

49%

64%

77%

69%

6%

51%

95%

80%

2013

2013 in Focus

50

2%

4%

5%

3%

5%

2%

9%

HOLLAND

BELGIUM

SWITZERLAND

FINLAND

DENMARK

AUSTRIA

SPAIN

4%

8%

2%

4%

4%

9%

7%

3%

3%

4%

0%

5%

6%

2%

6%

11%

2%

4%

11%

2%

5%

3%

4%

6%

6%

5%

5%

24%

2%

3%

3%

10%

12%

2%

7%

18%

4%

3%

2011

16 - 24

4%

11%

3%

2%

3%

7%

12%

2%

4%

2%

4%

3%

3%

3%

3%

4%

2%

7%

15%

4%

3%

2012

4%

6%

3%

3%

2%

6%

5%

1%

4%

5%

3%

4%

5%

3%

7%

3%

1%

7%

14%

3%

3%

2013

9%

22%

11%

9%

5%

18%

29%

17%

8%

5%

9%

12%

10%

10%

7%

6%

7%

17%

23%

19%

8%

2009

10%

21%

9%

10%

8%

17%

29%

8%

8%

6%

18%

11%

8%

6%

5%

9%

5%

15%

22%

18%

9%

2010

10%

22%

8%

7%

6%

17%

23%

15%

6%

8%

7%

10%

12%

8%

9%

13%

6%

15%

22%

16%

8%

2011

25-34

10%

21%

8%

9%

5%

18%

26%

10%

8%

6%

15%

9%

10%

7%

5%

9%

5%

15%

21%

12%

8%

2012

10%

22%

8%

10%

5%

24%

18%

9%

6%

8%

18%

9%

9%

8%

9%

9%

5%

16%

23%

13%

8%

2013

15%

17%

10%

14%

Percentages may not add up to 100% due to rounding.

9%

32%

21%

22%

15%

11%

25%

22%

18%

18%

10%

15%

19%

22%

20%

20%

14%

2009

14%

17%

10%

10%

6%

17%

24%

17%

16%

15%

33%

18%

19%

15%

14%

19%

15%

19%

20%

18%

13%

2010

14%

19%

8%

15%

7%

22%

17%

19%

13%

14%

31%

16%

13%

14%

10%

21%

13%

20%

19%

17%

12%

2011

35 - 44

14%

14%

11%

13%

8%

26%

28%

16%

10%

17%

26%

16%

16%

14%

12%

15%

14%

20%

20%

18%

12%

2012

13%

20%

9%

11%

9%

26%

20%

16%

15%

8%

21%

14%

18%

14%

13%

9%

11%

20%

19%

19%

11%

2013

22%

13%

20%

22%

19%

20%

18%

16%

32%

29%

35%

23%

33%

28%

29%

23%

24%

24%

20%

18%

21%

2009

21%

19%

15%

17%

17%

25%

27%

29%

25%

17%

37%

22%

31%

29%

31%

27%

27%

26%

19%

20%

20%

2010

21%

17%

17%

12%

12%

23%

25%

26%

34%

21%

25%

28%

32%

29%

22%

17%

25%

26%

18%

21%

20%

2011

45 - 54

21%

18%

17%

14%

16%

22%

14%

16%

25%

26%

28%

29%

26%

25%

26%

22%

29%

24%

21%

20%

19%

2012

Age Groups (years)

20%

18%

15%

17%

11%

15%

23%

33%

34%

24%

42%

32%

28%

25%

30%

23%

29%

23%

21%

21%

19%

2013

23%

17%

28%

22%

24%

14%

10%

16%

18%

32%

17%

22%

20%

26%

35%

32%

21%

20%

11%

21%

24%

2009

23%

19%

30%

25%

24%

20%

9%

20%

21%

29%

4%

20%

26%

32%

34%

20%

24%

20%

13%

23%

24%

2010

22%

15%

30%

25%

25%

26%

11%

13%

19%

32%

8%

23%

24%

31%

27%

17%

23%

20%

13%

21%

23%

2011

55 - 64

22%

19%

29%

26%

20%

16%

10%

36%

26%

21%

20%

22%

29%

33%

39%

22%

25%

20%

13%

22%

22%

2012

22%

18%

29%

24%

31%

12%

18%

21%

25%

25%

12%

22%

29%

32%

28%

28%

25%

20%

13%

22%

23%

2013

17%

12%

21%

20%

24%

6%

5%

15%

20%

12%

10%

11%

10%

11%

12%

18%

21%

8%

6%

12%

19%

2009

18%

14%

28%

25%

24%

8%

4%

18%

24%

25%

8%

17%

8%

11%

10%

10%

21%

9%

7%

13%

20%

2010

19%

11%

27%

29%

25%

8%

17%

17%

17%

19%

5%

17%

10%

11%

20%

14%

24%

9%

7%

14%

21%

2011

65 - 74

19%

12%

26%

27%

29%

9%

10%

12%

23%

26%

7%

16%

11%

14%

11%

22%

19%

10%

7%

17%

22%

2012

20%

13%

31%

24%

22%

11%

12%

14%

12%

22%

3%

12%

9%

14%

11%

23%

19%

10%

8%

18%

24%

2013

9%

4%

6%

10%

15%

1%

2%

5%

5%

6%

1%

5%

5%

5%

5%

3%

6%

3%

2%

5%

11%

2009

10%

2%

6%

10%

16%

4%

0%

4%

4%

5%

0%

7%

2%

4%

1%

4%

7%

3%

2%

5%

12%

2010

Age Groups and Average Age - Profile of Staying Leisure Visitors 2009 - 2013

Percentages are derived from all those completing relevant sections of Visitor Registration Cards.

5%

4%

AUSTRALIA

TOTAL

3%

USA

15%

4%

CANADA

OTHER

9%

ITALY

15%

2%

SWEDEN

PORTUGAL

3%

NORWAY

7%

6%

2%

FRANCE

GERMANY

17%

18%

OTHER CI

3%

5%

IRELAND

3%

2010

3%

2009

UK

COUNTRY

Appendix 8

10%

4%

8%

8%

22%

0%

2%

4%

6%

2%

0%

5%

6%

5%

3%

5%

8%

3%

2%

6%

13%

2011

75+

10%

4%

6%

8%

20%

1%

0%

7%

4%

2%

0%

4%

5%

4%

3%

7%

7%

4%

2%

6%

13%

2012

11%

3%

6%

13%

21%

6%

3%

6%

4%

9%

0%

7%

2%

5%

1%

5%

8%

3%

2%

5%

14%

53

45

53

52

55

42

44

49

52

55

46

49

48

51

54

50

53

46

42

48

55

2013 2009

54

46

57

56

58

47

41

52

54

55

45

52

49

53

51

48

55

47

41

50

56

2010

54

45

57

56

61

47

47

49

52

53

40

52

51

52

51

47

56

47

41

50

56

2011

Years

54

46

56

56

60

45

41

54

54

53

46

52

52

53

54

54

55

48

42

52

56

2012

Average Adult Age

55

47

57

57

62

46

47

52

52

55

45

52

50

53

50

55

56

47

42

52

57

2013

2013 in Focus

2013 in Focus

Appendix 9 Accommodation Establishments by Category 2009 â&#x20AC;&#x201C; 2013 2009

2010

2011

2012

2013

Hotels

71

70

68

67

67

Guest Houses

43

42

44

43

42

Self-Catering

24

24

25

25

26

4

4

4

3

4

0 142

1 141

2 143

2 140

2 141

Campsites Youth Hostel Total

Accommodation Bed Spaces by Category 2009 â&#x20AC;&#x201C; 2013 2009

2010

2011

2012

2013

9,045

9,199

9,189

9,089

8,976

Guest Houses

982

984

1,055

1,011

977

Self-Catering

760

922

870

928

983

1,250

758

762

612

636

Hotels

Campsites Youth Hostel Total

0 24 80 139 151 12,037 11,887 11,956 11,779 11,723

N.B. Self-catering attached to hotels/guest houses appear within the hotel /guest house totals.

Figures may not agree with previous figures due to being measured at a different time of the year.

51

52 22,579 16% 21,592 987 16% 10% 4,013 14%

Hotel bed nights sold Guest House bed nights sold Hotel bed space occupancy Guest House bed space occupancy Other bed nights sold Other bed space occupancy

135,286 9,477 144,763 28,931

Hotel bed nights available Guest House bed nights available Serviced bed nights available Unserviced bed nights available

Bed nights sold in serviced accommodation Total bed occupancy in serviced

173,694 26,592 15%

Bed nights available Bed nights sold Total bed occupancy

Jan

22,618 1,336 18% 13% 5,158 20%

Hotel bed nights sold Guest House bed nights sold Hotel bed space occupancy Guest House bed space occupancy Other bed nights sold Other bed space occupancy

2013

23,954 17%

Bed nights sold in serviced accommodation Total bed occupancy in serviced

126,333 10,621 136,954 26,176

Hotel bed nights available Guest House bed nights available Serviced bed nights available Unserviced bed nights available

Jan 163,130 29,112 18%

Bed nights available Bed nights sold Total bed occupancy

2012

Bed space occupancy 2012 and 2013

Appendix 10

Feb

35,600 1,029 25% 10% 5,265 22%

36,629 24%

143,860 10,777 154,637 23,836

178,473 41,894 23%

Feb

38,743 2,116 27% 20% 7,837 31%

40,859 27%

141,773 10,775 152,548 25,669

178,217 48,696 27%

Mar

68,598 3,032 38% 16% 7,667 24%

71,630 36%

180,754 18,980 199,734 31,626

231,360 79,297 34%

Mar

63,464 3,737 38% 23% 8,804 32%

67,201 37%

166,171 16,292 182,463 27,620

210,083 76,005 36%

Apr

87,669 4,724 37% 22% 11,909 25%

92,393 36%

234,108 21,705 255,813 46,795

302,608 104,302 34%

Apr

97,757 5,595 41% 26% 13,064 31%

103,352 39%

241,271 21,424 262,695 42,725

305,420 116,416 38%

May

165,184 10,325 60% 38% 23,834 40%

175,509 58%

276,011 26,835 302,846 59,511

362,357 199,343 55%

May

161,279 11,648 59% 44% 17,368 34%

172,927 57%

275,272 26,447 301,719 51,490

353,209 190,295 54%

Jun

178,819 11,844 67% 44% 28,821 48%

190,663 65%

267,990 26,640 294,630 59,573

354,203 219,484 62%

Jun

185,743 12,997 70% 49% 31,787 61%

198,740 68%

267,180 26,790 293,970 52,485

346,455 230,527 67%

Jul

215,958 14,769 78% 54% 37,129 60%

230,727 76%

276,923 27,396 304,319 62,356

366,675 267,856 73%

Jul

206,220 16,043 74% 58% 37,979 70%

222,263 73%

278,690 27,661 306,351 54,637

360,988 260,242 72%

Aug

226,993 16,625 82% 60% 45,262 73%

243,618 80%

277,233 27,528 304,761 62,293

367,054 288,880 79%

Aug

222,804 16,832 80% 59% 44,173 80%

239,636 78%

278,473 28,646 307,119 55,381

362,500 283,809 78%

Sep

178,233 10,560 67% 41% 32,386 60%

188,793 64%

267,189 25,560 292,749 54,392

347,141 221,179 64%

Sep

181,408 11,569 68% 46% 33,589 68%

192,977 66%

266,496 24,897 291,393 49,037

340,430 226,566 67%

Oct

98,250 5,120 44% 24% 17,516 44%

103,370 42%

222,937 21,197 244,134 40,127

284,261 120,886 43%

Oct

94,039 5,311 42% 26% 13,044 40%

99,350 40%

225,422 20,604 246,026 32,553

278,579 112,394 40%

Nov

48,308 2,239 27% 18% 5,579 20%

50,547 26%

181,739 12,388 194,127 27,812

221,939 56,126 25%

Nov

49,263 2,323 27% 18% 4,688 19%

51,586 26%

185,594 12,852 198,446 24,193

222,639 56,274 25%

Dec

44,025 1,580 29% 15% 7,384 30%

45,605 28%

153,611 10,846 164,457 24,493

188,950 52,989 28%

Dec

46,107 1,581 28% 15% 6,433 25%

47,688 27%

163,570 10,808 174,378 25,998

200,376 54,121 27%

Year

1,369,229 82,834 52% 35% 226,765 43%

1,452,063 51%

2,617,641 239,329 2,856,970 521,745

3,378,715 1,678,828 50%

Year

1,369,445 91,088 52% 38% 223,924 48%

1,460,533 51%

2,616,245 237,817 2,854,062 467,964

3,322,026 1,684,457 51%

2013 in Focus

17,248 1,122 28% 22% 4,172 53%

Hotel room nights sold Guest House room nights sold Hotel room occupancy Guest House room occupancy Other room nights sold Other room occupancy

78,627 21,330 27% 65,688 4,795 70,483 8,144 18,110 26% 17,174 936 26% 20% 3,220 40%

Room nights available Room nights sold Room night occupancy

Hotel room nights available Guest House room nights available Serviced room nights available Other room nights available

Room nights sold in serviced accom Total room occupancy in serviced

Hotel room nights sold Guest House room nights sold Hotel room occupancy Guest House room occupancy Other room nights sold Other room occupancy

Jan

18,370 28%

Room nights sold in serviced accom Total room occupancy in serviced

2013

61,191 5,077 66,268 7,836

Hotel room nights available Guest House room nights available Serviced room nights available Other room nights available

Jan 74,104 22,542 30%

Room nights available Room nights sold Room night occupancy

2012

Room space occupancy 2012 and 2013

Appendix 11

Feb

53 25,364 988 36% 17% 3,669 57%

26,352 35%

70,134 5,790 75,924 6,470

82,394 30,021 36%

Feb

26,103 1,707 38% 33% 5,563 75%

27,810 37%

69,158 5,187 74,345 7,417

81,762 33,373 41%

Mar

39,898 2,527 45% 28% 4,987 59%

42,425 44%

88,006 8,959 96,965 8,446

105,411 47,412 45%

Mar

38,364 3,024 47% 37% 6,245 79%

41,388 47%

80,768 8,130 88,898 7,897

96,795 47,633 49%

Apr

52,705 3,431 46% 32% 5,311 58%

56,136 45%

114,123 10,656 124,779 9,222

134,001 61,447 46%

Apr

56,926 3,671 49% 34% 6,028 69%

60,597 47%

117,370 10,715 128,085 8,684

136,769 66,625 49%

May

89,543 6,048 66% 46% 6,666 69%

95,591 65%

134,882 13,273 148,155 9,726

157,881 102,257 65%

May

87,693 6,638 65% 50% 6,700 70%

94,331 64%

134,189 13,301 147,490 9,541

157,031 101,031 64%

Jun

98,048 6,934 75% 52% 7,358 74%

104,982 73%

130,980 13,230 144,210 9,945

154,155 112,340 73%

Jun

100,903 7,570 77% 56% 7,357 77%

108,473 76%

130,260 13,410 143,670 9,605

153,275 115,830 76%

Jul

111,636 8,671 82% 64% 8,998 86%

120,307 81%

135,346 13,587 148,933 10,504

159,437 129,305 81%

Jul

106,469 9,392 78% 68% 9,040 89%

115,861 77%

136,214 13,734 149,948 10,101

160,049 124,901 78%

Aug

119,772 9,258 88% 68% 9,195 88%

129,030 87%

135,346 13,671 149,017 10,495

159,512 138,225 87%

Aug

117,549 9,258 86% 65% 8,985 89%

126,807 84%

136,121 14,263 150,384 10,101

160,485 135,792 85%

Sep

103,121 6,395 79% 51% 7,746 79%

109,516 77%

130,432 12,623 143,055 9,794

152,849 117,262 77%

Sep

104,652 6,933 80% 56% 7,752 80%

111,585 78%

130,228 12,305 142,533 9,647

152,180 119,337 78%

Oct

59,660 3,689 55% 35% 6,436 67%

63,349 53%

108,362 10,459 118,821 9,555

128,376 69,785 54%

Oct

57,307 3,683 52% 37% 5,020 57%

60,990 51%

110,012 10,013 120,025 8,857

128,882 66,010 51%

Nov

30,230 1,444 34% 23% 4,804 59%

31,674 34%

88,154 6,363 94,517 8,159

102,676 36,478 36%

Nov

31,555 1,525 35% 25% 4,170 57%

33,080 34%

90,177 6,152 96,329 7,279

103,608 37,250 36%

Dec

25,440 1,156 34% 22% 4,626 64%

26,596 34%

74,029 5,183 79,212 7,248

86,460 31,222 36%

Dec

26,238 1,050 33% 20% 4,547 60%

27,288 32%

79,277 5,216 84,493 7,566

92,059 31,835 35%

Year

772,591 51,477 61% 43% 73,016 68%

824,068 59%

1,275,482 118,589 1,394,071 107,708

1,501,779 897,084 60%

Year

771,007 55,573 60% 47% 75,579 72%

826,580 59%

1,274,965 117,503 1,392,468 104,531

1,496,999 902,159 60%

2013 in Focus

2013 in Focus

Appendix 12 Jersey Link - Jersey Tourism Central Reservations 2009-2013 Bookings

Bednights

Revenue

2009 January February March April May June July August September October November December Total 2010 January February March April May June July August September October November December Total 2011 January February March April May June July August September October November December Total 2012 January February March April May June July August September October November December

252 334 368 485 565 553 602 568 372 144 104 91 4,349 213 257 442 444 411 507 697 542 328 139 114 68 4,132 260 285 355 365 540 493 620 529 298 92 79 61 3,948 226 189 272 306 311 311 376 389 209 122 104 80

2,615 2,684 2,930 3,825 4,158 3,921 4,251 3,396 2,068 806 589 454 30,441 1,954 1,925 3,338 3,156 2,787 3,352 4,601 3,079 1,682 792 657 329 27,273 2,504 2,459 2,666 2,386 3,680 3,365 4,127 3,419 1,364 591 474 510 27,194 2,037 1,652 2,103 2,263 2,307 2,065 2,836 2,398 1,199 636 776 564

Total

2,895

20,836 £

830,599

196

2208 £

87,177

£

39.48

February

184

1899 £

72,088

£

37.96

March

263

2256 £

92,763

£

41.12

April

326

2742 £

105,518

£

38.48

May

285

2059 £

78,830

£

38.29

June

318

2258 £

92,840

£

41.12

July

356

2435 £

99,785

£

40.98

August

330

2065 £

78,530

£

38.03

September

161

1011 £

38,660

£

38.24

October

100

612 £

21,017

£

34.34

November

66

434 £

15,526

£

35.77

December

54

529 £

15,988

£

30.22

2639

20508 £

798,722

£

38.95

-9%

-2%

2013 January

Total 2013 vs. 2012

£91,952 £97,397 £111,629 £151,689 £168,120 £168,376 £180,886 £144,377 £76,514 £25,820 £19,573 £14,531 £1,145,546 £68,186 £67,602 £120,484 £115,553 £108,261 £135,824 £193,504 £127,405 £59,961 £29,314 £23,730 £12,813 £1,049,322 £93,810 £86,732 £104,334 £92,541 £152,603 £144,649 £182,336 £146,542 £51,578 £20,574 £18,194 £21,269 £1,099,175 £78,804 £65,057 £81,966 £95,363 £87,995 £86,067 £116,817 £102,817 £45,227 £21,610 £25,588 £23,288

Value per Bednight £35.16 £36.29 £38.10 £39.66 £40.43 £42.94 £42.55 £42.51 £37.00 £32.03 £33.23 £32.01 £37.63 £34.90 £35.12 £36.09 £36.61 £38.84 £40.52 £42.06 £41.38 £35.65 £37.01 £36.12 £38.95 £38.47 £37.46 £35.27 £39.14 £38.78 £41.47 £42.99 £44.18 £42.86 £37.81 £34.81 £38.38 £41.70 £40.49 £38.69 £39.38 £38.98 £42.14 £38.14 £41.68 £41.19 £42.88 £37.72 £33.98 £32.97 £41.29 £39.86

-4%

N.B. This data is collated based on monthly reports. Any booking modifications made after the release of these figures will have slightly altered the actual achieved data that is reported on in section 5.1 of the report. The yearly totals above include the adjustments.

54

-2%

55

2009 133,488 100,419 116,726 131,164 139,506 138,809 155,626 123,990 90,271 61,126 49,174 47,420

1,287,719

source: Google Analytics

Total

January February March April May June July August September October November December

2010 105,749 105,249 125,271 120,640 131,082 136,978 188,311 162,627 121,632 96,894 80,748 76,693

1,451,874

Visits to www.jersey.com, 2009 - 2013

Appendix 13.1

2,025,739

2011 145,846 119,739 140,532 152,430 190,556 197,386 208,874 211,469 142,766 197,729 163,300 155,112 2,249,266

2012 323,963 156,196 181,010 194,387 208,798 216,700 236,774 221,043 151,613 136,941 117,449 104,392 2,275,371

2013 206,037 175,943 203482 214709 229711 227061 245082 258258 162686 148674 100,920 102808         

 



2013 in Focus

56

749,613

January February March April May June July August September October November December

Total

Source: Google Analytics

2009 96,305 60,089 69,625 77,990 84,225 85,851 90,011 73,718 50,044 26,365 18,179 17,211

765,879

2010 63,936 58,870 71,914 60,769 66,734 72,429 105,932 87,866 66,206 44,963 34,003 32,257

2012 226,010 84,153 96,784 99,028 111,347 113,781 128,623 115,524 79,385 63,893 50,483 41,463

2013 122,268 96,226 105,946 117,834 129,559 129,102 135,545 140,278 88,457 70,731 38,536 44,672

1,061,259 1,210,474 1,219,154

UK 2011 91,060 66,040 74,219 72,465 99,278 100,238 110,072 107,026 70,998 104,412 84,540 80,911

Visits to www.jersey.com by country of residence

Appendix 13.2

138,293

2009 6,228 8,826 12,498 17,426 15,777 12,184 20,362 12,852 9,550 9,799 6,493 6,298 195,678

2010 7,779 11,233 15,098 18,723 19,926 20,189 29,514 22,893 13,182 14,112 11,615 11,414 285,956

France 2011 11,739 15,448 19,099 31,816 30,380 26,257 33,331 30,723 20,554 30,217 18,997 17,395 282,886

2012 26,796 22,011 28,141 35,361 28,529 29,049 28,874 28,181 16,173 17,983 10,773 11,015 256,360

2013 16,242 20,924 25,119 31,062 27,460 21,117 28,307 30,028 17,757 17,186 10,591 10,567

64,548

2009 4,412 8,480 9,493 6,094 8,321 6,009 6,039 4,678 3,144 2,723 2,485 2,670

65,137

2010 4,976 7,520 6,661 6,698 8,154 6,944 6,610 5,379 3,756 2,915 2,920 2,604

91,846

Germany 2011 7,121 4,861 5,914 5,101 6,726 19,311 8,189 6,739 4,203 6,440 7,322 9,919

89,798

2012 12,452 7,514 7,469 8,185 7,023 7,936 8,678 8,318 4,431 3,914 4,681 9,197

94,565

2013 12,189 9,175 9,086 8,976 8,794 9,280 8,504 11,015 5,326 4,144 4,369 3,707

2013 in Focus

57

219,902

230,902

733,822

WINTER

YEAR

2011

735,594

224,538

137,698

205,258

168,100

47,000

46,662

63,617

74,081

84,381

83,719

74,559

69,560

61,139

50,441

41,755

38,680

2012

726,159

229,779

130,637

203,643

162,100

47,375

50,213

58,448

72,189

84,069

78,031

76,292

67,386

59,965

53,117

39,339

39,735

2013

718,993

227,394

130,459

199,375

161,765

47,716

49,428

61,236

69,223

83,320

78,445

72,475

69,693

57,207

50,494

42,600

37,156

2009

365,684

45,854

65,552

124,720

129,558

10,690

7,676

22,766

42,786

75,513

54,045

45,537

45,058

34,125

11,686

9,002

6,800

2010

377,759

50,425

65,607

129,123

132,604

12,455

8,629

22,354

43,253

76,363

56,241

46,485

44,835

37,803

12,350

9,559

7,432

2011

392,977

54,638

75,303

131,691

131,345

11,677

9,359

32,203

43,100

72,343

59,002

48,894

44,045

38,752

14,804

10,660

8,138

2012

361,887

57,618

67,598

121,945

114,726

11,401

11,700

22,511

45,087

65,171

49,555

46,871

41,713

33,361

15,590

11,022

7,905

2013

371,942

52,194

68,691

125,256

125,801

11,849

9,429

24,116

44,575

72,590

53,211

47,326

46,507

31,423

15,272

8,511

7,133

2009

1,099,506

276,756

199,275

329,039

294,436

57,171

56,723

83,775

115,500

159,845

134,591

118,315

116,457

94,267

64,600

51,567

46,695

2010

1,098,008

270,327

203,941

322,030

301,710

54,237

55,849

86,685

117,256

162,771

138,939

120,824

114,119

87,087

65,215

51,935

43,091

Figures are based upon detailed reports provided by the Harbour Office and Jersey Airport.

N.B. Figures are for all passenger arrivals and include returning residents, day trippers and business visitors.

Monthly totals are effected by the number of weekends that fall in a particular month.

Summer = July and August, Spring = April to June, Autumn = September and October, Winter = January to March and November to December

720,249

192,907

138,334

204,319

169,106

164,878

SUMMER

133,723

41,782

46,481

DEC

SPRING

47,220

49,047

NOV

AUTUMN

64,331

61,009

OCT

82,698

80,546

JUL

74,003

74,339

72,778

JUN

72,714

69,284

71,399

MAY

SEP

49,284

60,142

APR

86,408

52,865

52,914

MAR

84,332

42,376

42,565

FEB

AUG

2010

35,659

2009

39,895

TOTAL SEA ARRIVALS

Total Passenger Arrivals 2009 - 2013

TOTAL AIR ARRIVALS

JAN

Appendix 14.1

1,128,571

279,176

213,001

336,949

299,445

58,677

56,021

95,820

117,181

156,724

142,721

123,453

113,605

99,891

65,245

52,415

46,818

2011

TOTAL ARRIVALS 2012

1,088,046

287,397

198,235

325,588

276,826

58,776

61,913

80,959

117,276

149,240

127,586

123,163

109,099

93,326

68,707

50,361

47,640

2013

1,090,935

279,588

199,150

324,631

287,566

59,565

58,857

85,352

113,798

155,910

131,656

119,801

116,200

88,630

65,766

51,111

44,289

2013 in Focus

58

622,494

YEAR

2011

624,792

187,799

117,731

174,299

144,963

40,437

38,570

54,349

63,382

73,118

71,845

63,169

59,271

51,859

41,808

35,120

31,864

2012

619,229

193,900

112,427

173,760

139,142

41,646

42,646

50,568

61,859

72,851

66,291

65,428

56,741

51,591

44,573

32,672

32,363

2013

608,719

190,390

111,654

168,735

137,940

40,839

41,361

51,912

59,742

71,060

66,880

61,037

58,991

48,707

42,676

35,253

30,261

2009

93,222

11,224

18,220

29,802

33,976

2,474

2,259

7,435

10,785

19,859

14,117

11,093

10,186

8,523

3,401

1,753

1,337

2010

93,712

13,367

17,691

31,039

31,615

3,439

2,475

7,586

10,105

18,757

12,858

9,343

10,105

11,591

3,335

2,454

1,664

2011

99,603

12,939

19,573

31,470

35,621

3,042

2,372

8,802

10,771

20,205

15,416

11,229

10,357

9,884

3,171

2,372

1,982

2012

88,061

13,708

18,255

27,570

28,528

2,680

2,971

6,753

11,502

16,405

12,123

10,462

8,866

8,242

3,505

2,714

1,838

2013

90,757

12,838

16,545

29,400

31,974

2,501

2,667

5,962

10,583

18,204

13,770

10,301

11,144

7,955

4,096

1,856

1,718

2009

715,716

203,390

133,141

203,117

176,068

42,433

42,934

60,022

73,119

93,121

82,947

72,760

71,321

59,036

47,871

36,738

33,414

702,946

197,207

134,744

193,591

177,404

39,650

41,935

61,990

72,754

94,017

83,387

72,342

68,533

52,716

47,247

37,647

30,728

2010

724,395

200,738

137,304

205,769

180,584

43,479

40,942

63,151

74,153

93,323

87,261

74,398

69,628

61,743

44,979

37,492

33,846

2011

707,290

207,608

130,682

201,330

167,670

44,326

45,617

57,321

73,361

89,256

78,414

75,890

65,607

59,833

48,078

35,386

34,201

2012

TOTAL UK ARRIVALS

Figures are based upon detailed reports provided by the Harbour Office and Jersey Airport.

N.B. Figures are for all passenger arrivals and include returning residents, day trippers and business visitors.

Monthly totals are affected by the number of weekends that fall in a particular month.

Summer = July and August, Spring = April to June, Autumn = September and October, Winter = January to March and November to December

609,234

183,840

36,211

39,959

DEC

192,166

39,460

40,675

NOV

WINTER

54,404

52,587

OCT

117,053

62,649

62,334

SEP

162,552

75,260

73,262

AUG

114,921

70,529

68,830

JUL

173,315

62,999

61,667

JUN

AUTUMN

58,428

61,135

MAY

SPRING

41,125

50,513

APR

145,789

43,912

44,470

MAR

142,092

35,193

34,985

FEB

SUMMER

2010

29,064

2009

32,077

TOTAL UK SEA ARRIVALS

Passenger Arrivals from the UK 2009 - 2013

TOTAL UK AIR ARRIVALS

JAN

Appendix 14.2

2013

699,476

203,228

128,199

198,135

169,914

43,340

44,028

57,874

70,325

89,264

80,650

71,338

70,135

56,662

46,772

37,109

31,979

2013 in Focus

59

4,275

5,376

7,612

5,644

6,360

6,534

6,587

5,760

7,012

7,020

6,801

4,592

12,347

18,538

14,032

28,656

5,095

5,396

6,589

5,705

5,635

7,023

6,221

5,313

6,564

6,694

7,131

5,385

11,534

18,363

13,258

29,596

72,751

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

SUMMER

SPRING

AUTUMN

WINTER

YEAR

76,769

30,781

13,644

19,794

12,550

5,441

7,403

6,756

6,888

5,801

6,749

7,027

6,693

6,074

7,510

5,523

4,904

2011

70,612

28,282

12,116

17,742

12,472

4,709

6,371

5,832

6,284

5,723

6,749

5,839

6,079

5,824

6,663

5,171

5,368

2012

69,642

28,044

12,671

17,622

11,305

5,272

6,591

6,778

5,893

5,570

5,735

6,043

6,090

5,489

6,086

5,511

4,584

2013

52,507

4,215

8,593

17,762

21,937

1,504

706

2,383

6,210

12,943

8,994

6,440

7,259

4,063

917

827

261

2009

51,129

5,261

9,297

15,843

20,728

1,987

1,236

2,897

6,400

12,221

8,507

5,690

7,148

3,005

987

578

473

2010

66,417

6,945

13,856

20,423

25,193

1,818

1,775

6,369

7,487

13,660

11,533

7,141

7,651

5,631

1,561

1,241

550

2011

58,181

7,050

10,644

20,493

19,994

1,904

1,304

3,783

6,861

11,696

8,298

7,488

8,066

4,939

1,855

1,506

481

2012

63,038

5,392

12,558

21,677

23,411

1,518

1,200

4,199

8,359

13,300

10,111

8,852

8,213

4,612

1,479

746

449

2013

125,258

33,811

21,851

36,125

33,471

6,889

7,837

9,077

12,774

18,256

15,215

13,463

12,894

9,768

7,506

6,223

5,356

2009

124,702

33,917

23,329

34,381

33,075

6,579

8,037

9,917

13,412

17,981

15,094

12,224

13,508

8,649

8,599

5,954

4,748

2010

143,186

37,726

27,500

40,217

37,743

7,259

9,178

13,125

14,375

19,461

18,282

14,168

14,344

11,705

9,071

6,764

5,454

2011

128,793

35,332

22,760

38,235

32,466

6,613

7,675

9,615

13,145

17,419

15,047

13,327

14,145

10,763

8,518

6,677

5,849

2012

TOTAL INTER-ISLAND ARRIVALS

Figures are based upon detailed reports provided by the Harbour Office and Jersey Airport.

N.B. Figures are for all passenger arrivals and include returning residents, day trippers and business visitors.

Monthly totals are effected by the number of weekends that fall in a particular month.

Summer = July and August, Spring = April to June, Autumn = September and October, Winter = January to March and November to December

73,573

2010

TOTAL INTER-ISLAND SEA ARRIVALS

Inter-Island Passenger Arrivals 2009 - 2013

TOTAL INTER-ISLAND AIR ARRIVALS

2009

Appendix 14.3

132,680

33,436

25,229

39,299

34,716

6,790

7,791

10,977

14,252

18,870

15,846

14,895

14,303

10,101

7,565

6,257

5,033

2013

2013 in Focus

60

959

979

10,970

11,817

7,249

7,406

1,241

1,137

11,252

12,641

5,544

9,140

38,577

NOV

DEC

SUMMER

SPRING

AUTUMN

WINTER

YEAR

2011

34,033

5,958

6,323

11,165

10,587

1,122

689

2,512

3,811

5,462

5,125

4,363

3,596

3,206

1,123

1,112

1,912

2012

36,318

7,597

6,094

12,141

10,486

1,020

1,196

2,048

4,046

5,495

4,991

5,025

4,566

2,550

1,881

1,496

2,004

2013

40,632

8,960

6,134

13,018

12,520

1,605

1,476

2,546

3,588

6,690

5,830

5,395

4,612

3,011

1,732

1,836

2,311

2009

219,955

30,415

38,739

77,156

73,645

6,712

4,711

12,948

25,791

42,711

30,934

28,004

27,613

21,539

7,368

6,422

5,202

2010

232,918

31,797

38,619

82,241

80,261

7,029

4,918

11,871

26,748

45,385

34,876

31,452

27,582

23,207

8,028

6,527

5,295

2011

226,957

34,754

41,874

79,798

70,531

6,817

5,212

17,032

24,842

38,478

32,053

30,524

26,037

23,237

10,072

7,047

5,606

2012

215,645

36,860

38,702

73,882

66,201

6,817

7,425

11,975

26,727

37,067

29,134

28,921

24,781

20,180

10,230

6,802

5,586

2013

218,147

33,964

39,588

74,179

70,416

7,830

5,562

13,955

25,633

41,086

29,330

28,173

27,150

18,856

9,697

5,909

4,966

2009

258,532

39,555

44,283

89,797

84,897

7,849

5,952

14,676

29,607

48,468

36,429

32,092

32,242

25,463

9,223

8,606

7,925

270,360

39,203

45,868

94,058

91,231

8,008

5,877

14,778

31,090

50,773

40,458

36,258

32,078

25,722

9,369

8,334

7,615

2010

260,990

40,712

48,197

90,963

81,118

7,939

5,901

19,544

28,653

43,940

37,178

34,887

29,633

26,443

11,195

8,159

7,518

2011

251,963

44,457

44,796

86,023

76,687

7,837

8,621

14,023

30,773

42,562

34,125

33,946

29,347

22,730

12,111

8,298

7,590

2012

TOTAL CONTINENTAL ARRIVALS

Figures are based upon detailed reports provided by the Harbour Office and Jersey Airport.

N.B. Figures are for all passenger arrivals and include returning residents, day trippers and business visitors.

Monthly totals are effected by the number of weekends that fall in a particular month.

Summer = July and August, Spring = April to June, Autumn = September and October, Winter = January to March and November to December

37,442

2,907

1,728

OCT

5,582

5,495

JUL

4,342

4,806

4,088

JUN

3,816

4,496

4,629

MAY

SEP

2,515

3,924

APR

5,388

1,341

1,855

MAR

5,757

1,807

2,184

FEB

AUG

2010

2,320

2009

2,723

TOTAL CONTINENTAL SEA ARRIVALS

Continental Passenger Arrivals 2009 - 2013

TOTAL CONTINENTAL AIR ARRIVALS

JAN

Appendix 14.4

2013

258,779

42,924

45,722

87,197

82,936

9,435

7,038

16,501

29,221

47,776

35,160

33,568

31,762

21,867

11,429

7,745

7,277

2013 in Focus

2009 2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 2013 2013

Euro

61

1.00

1.05

1.10

1.15

1.20

1.25

1.30

Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun Sep Dec

Mar 2009

Nor

9.68 10.60 9.28 9.37 9.02 9.70 9.28 9.09 8.88 8.63 9.13 9.28 9.12 9.36 9.26 9.09 8.89 9.23 9.70 10.03

Den

8.04 8.74 8.15 8.39 8.36 9.06 8.62 8.68 8.44 8.25 8.65 8.90 8.93 9.22 9.37 9.20 8.84 8.72 8.93 8.92

Jun 2009

11.85 12.76 11.18 11.57 10.93 11.60 10.65 10.50 10.13 10.13 10.66 10.72 10.59 10.87 10.61 10.66 9.92 10.19 10.41 10.59

Swe

Sep 2009

1.63 1.79 1.66 1.67 1.59 1.61 1.54 1.46 1.47 1.35 1.41 1.46 1.44 1.49 1.52 1.48 1.44 1.44 1.46 1.46

Swz

1.08 1.17 1.09 1.13 1.12 1.22 1.16 1.16 1.13 1.11 1.16 1.20 1.20 1.24 1.26 1.23 1.19 1.17 1.20 1.20

Euro

Dec 2009

1.43 1.65 1.60 1.62 1.52 1.50 1.57 1.56 1.60 1.61 1.56 1.55 1.60 1.57 1.61 1.60 1.60 1.57 1.61 1.60

USA

Mar 2010

1.80 1.91 1.72 1.70 1.54 1.59 1.62 1.55 1.56 1.55 1.62 1.59 1.60 1.60 1.59 1.59 1.60 1.60 1.59 1.59

Can 2.06 2.04 1.81 1.80 1.66 1.76 1.63 1.52 1.55 1.50 1.60 1.52 1.55 1.53 1.56 1.54 1.55 1.53 1.56 1.54

Aus

Jun 2010

141.57 158.90 143.20 150.51 141.83 132.38 131.41 126.60 132.95 129.57 120.35 119.71 132.70 125.37 126.05 132.10 132.70 125.37 126.05 132.10

Japan

Sep 2010

Dec 2010

Mar 2011

Jun 2011

Sep 2011

ÂŁ Sterling vs. Euro 2009 - 2013

Appendix 15 Selected exchange rates against sterling since March 2009

Dec 2011

Mar 2012

Jun 2012

Sep 2012

Dec 2012

Mar 2013

Jun 2013

Sep 2013

Dec 2013

2013 in Focus

2013 in Focus

Appendix 16

SUNSHINE (hours) FORT REGENT Signal Station

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year

2009

2010

2011

2012

2013

102.4 107.3 241.1 217.3 271.1 301.9 279.0 234.7 243.8 120.9 77.6 89.0 2286.1

87.4 106.4 193.2 320.2 290.2 339.2 302.9 229.4 224.0 137.3 96.2 76.9 2403.3

88.9 87.8 190.1 282.4 300.8 257.1 283.6 237.9 213.0 137.5 105.1 51.6 2235.8

78.3 104.6 228.4 253.5 267.6 211.2 260.5 271.1 219.8 106.4 104.2 75.5 2181.1

55.0 109.3 141.5 231.1 231.0 229.9 337.9 306.8 178.0 152.6 63.6 89.9 2126.6

2009 to 1981 to 2013 ave. 2013 ave.

82.4 71.3 103.1 97.1 198.9 143.8 260.9 208.3 272.1 243.9 267.9 254.5 292.8 266.4 256.0 246.7 215.7 193.5 130.9 125.0 89.3 85.7 76.6 67.6 2246.6 2003.8

RAINFALL (mm) MAISON ST LOUIS Observatory

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year

2009

2010

2011

2012

2013

99.4 46.6 45.0 62.7 40.5 46.3 44.2 22.7 23.3 73.4 216.3 107.9 828.3

93.9 123.3 30.9 14.0 39.4 44.6 30.8 101.0 53.5 124.3 192.4 109.4 957.5

53.8 72.2 27.6 0.2 18.0 44.8 91.8 43.0 66.0 40.2 27.0 247.4 732.0

56.6 24.0 30.4 112.8 69.8 91.6 58.2 67.0 63.8 176.1 132.0 202.8 1085.1

123.4 67.9 147.0 55.8 67.1 23.5 34.4 23.6 46.9 134.6 148.7 119.4 992.3

2009 to 1981 to 2013 ave. 2013 ave.

85.4 91.1 66.8 69.4 56.2 69.3 49.1 56.2 47.0 54.4 50.2 48.7 51.9 45.8 51.5 50.7 50.7 62.3 109.7 105.8 143.3 105.9 157.4 120.6 919.0 880.2

RAIN DAYS (0.2 mm or more) MAISON ST LOUIS Observatory 2010 22 22 13 5 11 6 14 17 10 20 25 15 180

2011 16 21 8 1 8 14 13 16 14 19 14 23 167

2012 21 13 10 19 14 22 14 15 13 26 22 27 216

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year

MEAN DAILY AIR TEMPERATURE (Degrees Celsius) MAISON ST LOUIS Observatory 2009 to 1981 to 2009 2010 2011 2012 2013 2013 ave. 2013 ave.

4.5 4.4 6.6 8.3 6.3 6.0 6.6 6.1 6.0 8.5 5.7 5.3 6.3 6.5 8.8 7.8 9.0 10.3 6.1 8.4 8.5 11.2 11.3 13.8 9.7 9.2 11.0 10.4 13.5 13.0 14.0 13.3 12.0 13.2 13.4 16.8 16.7 15.6 16.1 14.7 16.0 16.0 18.1 18.7 17.0 18.1 19.2 18.2 18.1 18.3 17.5 17.5 18.6 18.7 18.1 18.3 16.8 16.1 17.5 15.7 16.6 16.5 16.5 14.2 13.6 14.6 13.3 14.9 14.1 13.5 11.4 9.0 12.4 9.4 9.6 10.4 10.0 6.9 4.2 9.0 8.3 8.5 7.4 7.4 12.2 11.5 13.0 12.2 11.8 12.1 12.1

62

2013 26 17 18 16 16 13 9 12 15 25 22 24 213

2009 to 1981 to 2013 ave. 2013 ave.

21.2 19.5 16.8 15.6 12.4 15.7 11.8 13.7 13.0 12.8 12.6 10.8 13.4 11.4 13.4 11.2 11.6 12.5 21.2 18.7 22.0 19.5 22.6 19.9 192.0 181.3

2009 21 11 13 18 16 8 17 7 6 16 27 24 184

2013 in Focus

2008 in Focus

Appendix 1721 Appendix

53

63

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