Jersey Tourism
Some Interesting Figures from 2013
www.jersey.com
Some Interesting Figures from 2013
2.27million+ visitors to WWW.JERSEY.COM
There are 10 visitors to Jersey for every local resident.
since 2009 German speaking markets, have grown every yeaR FROM
11,890 to 18,360
100k
Visits to friends and relations
149k + Day trip visitors in 2013
11 1,364
JERSEY RECEIVED
The average number of times 90% of ABC1 Adults saw the UK campaign
PIECES OF PR
COVERAGE
LEISURE VISITORS length of stay has been static for the past 4 years at an average of 4.3 nights
£228 GST
£11
m
visitor spend
m
Visitors spend £228m. in Jersey providing GST receipts of over £11m
JERSEY HAD
207 MEDIA VISITS IN 2013
2013 in Focus
Jersey Tourism Annual Report
Contents Foreword from the Minister for Economic Development
3
Jersey Tourism Department Reports
6
Financial Report
23
Notes on Volume and Value Calculations
24
Summary of Top-Line Figures 2009-2013
25
1. Tourism Volume and Expenditure Estimates
26
1.1 Introduction 1.2 Total visitor estimates 1.3 Staying leisure visitor estimates 1.4 Visitors staying with friends and relatives (VFR) 1.5 Language students 1.6 Business visitors 1.7 Visiting conference delegates 1.8 Visiting yachtsmen 1.9 Leisure day trips 1.10 Visitor expenditure estimates 1.11 Tax revenue
2. Profile of Staying Leisure Visitors 2.1 Total staying leisure visitors by month 2.2 Party composition 2.3 Average length of stay 2.4 Region of residence 2.4.1 UK 2.4.2 France 2.5 MOSAIC profile of UK staying leisure visitors 2.6 Additional visitor profiling
3. Registered Bed Stock
26 26 26 27 27 27 27 27 28 28 29
30 30 30 30 31 31 32 32 33
34
1
2013 in Focus
4. Accommodation Performance Indicators 4.1 Bed occupancy 4.1.1 Monthly bed occupancy 4.2 Room occupancy 4.3 Room vs. Bed occupancy
35 35 35 36 36
5. Jersey Link bookings
37
5.1 Jersey link bookings
37
6. Internet usage
38
6.1 www.jersey.com 6.2 Website usage
38 38
7. Employment in the hospitality sector
39
8. Passenger arrivals
40
9. Guide to data sources and notes
41
10. Appendices on www.jersey.com/marketinginfo
43
Appendix 1 Appendix 2 Appendix 3 Appendix 4 Appendix 5 Appendix 6 Appendix 7 Appendix 8 Appendix 9 Appendix 10 Appendix 11 Appendix 12 Appendix 13.1 Appendix 13.2 Appendix 14.1 Appendix 14.2 Appendix 14.3 Appendix 14.4 Appendix 15 Appendix 16 Appendix 17
Visitor volumes Breakdown of expenditure UK visitors by ISBA region French visitors by region MOSAIC profile – UK visitors Length of stay and average stay Travel and booking patterns Age group profiles Accommodation breakdown Bed space occupancy Room space occupancy Jersey Link performance Visits to www.jersey.com Visits to www.jersey.com by country Total arrivals UK arrivals Inter Island arrivals Continental arrivals Exchange rates Weather data Visitor registration card
2
43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63
Foreword from the Minister for Economic Development The main features for which the 2013 season will be remembered are the recovery which took place as the weather improved in June as UK consumers responded to better economic news following years of low confidence, which had been affecting tourism to Jersey as well as other destinations.
Longer haul markets such as China and Russia also have potential, particularly if trading links are opened for financial and other services with the Island which can support the tourism offering. One local handling agent is already promoting Jersey in Russian speaking markets, resulting in increasing numbers from the Ukraine region and a website has been developed in Mandarin in preparation for increased numbers of Chinese who will be attracted to Britain once visa restrictions are eased.
Our statistics provide a mixed picture with a reduction in staying leisure visitors from the UK and Ireland and increases from a number of European source markets such as Germany, Switzerland and France. Overall the value of on-Island spend by visitors matched the 2012 levels at nearly ÂŁ228m.
However for new overseas markets be developed there is more than just the travel package to be considered, and whilst Jersey has many attractive attributes with which to attract new clients there are also considerations of itinerary planning, language and guiding skills and tax rebates to be considered if we wish to be competitive .
As the dominant source market for Jersey, the performance in the UK is always going to have a strong impact on the final result , and therefore the improvement in that economy can only be good news for Jersey going forward. Analysis of statistics showing UK resident trips abroad shows that in 2013 some 58.03m Britons travelled, still significantly down from the 69m.who travelled in 2008 before the effects of the recession started to impact. Jersey , despite some loss in volume has clearly fared more favourably than many other destinations during that 5 year period.
During 2013 the Island has once again benefitted from a varied and comprehensive events programme which has provided animation and entertainment for both our local residents and visitors. Many events such as the Battle of Flowers and Air Display are only made possible because of the hours of voluntary work which are undertaken by the many who give their time and expertise and to whom we extend our since thanks. I would also like to include in this the honorary police and others who are such a necessary component of our outdoor event programme.
It is pleasing to note that increases were once again achieved in France, our nearest market after a poor year in 2012 when the coastal area of Brittany and Normandy had suffered from poor weather and the French recession. Germany continued to grow for the fifth year in succession reaching 14k. visitors with an average spend of over ÂŁ800 per person.
I would also like to take this opportunity of recognising the valuable contribution of my two Ministerial colleagues, Deputy Carolyn Labey and deputy James Baker who join me in thanking the all of the departmental staff for their superb efforts throughout another challenging year for tourism in Jersey.
Overall whilst the visitor economy has perhaps not been flourishing during the years of economic downturn we should take comfort from the fact that our market share has remained constant and that the industry is now in good shape to seize the growth opportunities which will no doubt emerge with an improving economic situation in the UK .
Senator Alan Maclean Minister for Economic Development
In the medium term a significant opportunity for Jersey lies in Europe and Scandinavia where there is an awareness of the Island and increasing demand for shorter holidays and more frequent breaks. However breaking into these markets will require direct flights connecting Jersey on a point to point basis including some midweek connections to increase short stay options. For these new potential markets to be developed and sustained further investment will also be required in consumer marketing and trade support. These actions are likely to require investment from the industry as well as Government to build a partnership approach which will also require input from the Ports of Jersey in facilitating new air services.
3
Marketing Review 2013
the majority of French visitors arrive.This growth was achieved following a significant marketing effort with carriers. Jersey suffered a period of negative press as a tax haven during the year, following the discovery of a key French politician investing in Jersey to minimize his tax in France. France also blacklisted Jersey as a tax haven for a period, which led to the island needing to defend its position until the blacklisting was lifted.
Jersey Tourism continues to invest significantly into the UK market, the main source of tourism to the Island. In addition to the impact on market development this investment also protects and supports route development of the essential air and sea links so important to island life. However, the UK market is highly competitive, with many new emerging destinations increasing consumer choice. The continued march of low-cost carriers opening new European routes and cutprice ‘sunshine’ destinations, along with deep discounting including in the burgeoning cruise market, presents many challenges for Jersey as a holiday destination.
Germany has the strongest economy in Europe and continued efforts with German trade partners have encouraged 5 years of constant growth and a consequent improvement in market value.
Whilst these challenges exist, it should not be forgotten that Jersey is a fantastic holiday destination, with a superb selection of travel and accommodation options and an ever-increasing number of trade partners offering packages. The beautiful natural environment, together with unique attractions such as Durrell Wildlife and the Jersey War Tunnels, leaves Jersey perfectly placed as an island getaway.
Increased resources were placed into Europe, including the appointment of a PR partner in Amsterdam, following the launch of a new direct air link to the capital in early 2013. However, it was disappointing that the Dutch market for leisure visitors reduced during the year, impacted by the loss of the weekend direct charter flight service from Rotterdam. Following various trips to China by the Economic Development (ED) Minister and ED Officers, China has been identified as a growth opportunity. A partnership has been developed with a trade partner and work has begun on a Chinese information website and a Chinese leaflet was produced in Mandarin for the first time.
This natural environment and rich history also provide great opportunities within European markets for growth, principally in France and Germany. France still has ongoing economic pressures but 2013 saw French staying leisure visitors grow by 2% which was above the tourist trend in the west of France from which
6
UK Market In 2013 UK visitor volume declined by 3.1%, spend per visitor increased by 2% and the value of the market reduced by -1%. This is only the second year that the overall value of the UK market has declined although perhaps not surprising following 5 consecutive years of economic difficulty in the UK. Overall GVA performance for the hotels , restaurants and bars sector grew by 3%, the only sector to show any growth in 2013 in Jersey. The Industry has been fortunate that tourism marketing budgets have not been significantly reduced despite reduction in other areas of Government. This has enabled the deployment of a strategy to maintain the highest level of investment into TV marketing throughout the global recession, when many competitors have reduced marketing investment. It is well documented that brands that increase or maintain advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during buoyant economic times. Uncertain consumers need the reassurance of known brands and with more consumers at home watching television, higher than expected audiences were delivered from the TV campaign at lower cost-per-thousand impressions. For the longer term, excellent foundations have been laid upon which to build through consistent messaging through well targeted campaigns to key audiences.
11
TV remains a primary medium for the UK audience; it is the most compelling tool to visually communicate the island’s key attributes. TV delivery has been increased by 17%, maintaining investment at a consistent level. As a result, higher than predicted audience levels, coverage and frequency were exceeded across all stations and regions. Jersey Tourism continued to use the ‘Meet the Locals’ theme from 2012 into 2013, to gain additional leverage and return on investment from the TV advertising. The campaign included four island ambassadors, enabling potential visitors to learn about their love of the island, experienced further through individual video clips of each of our ambassadors on jersey.com and YouTube. A pattern of TV activity provided presence from Christmas 2012 to May 2013, using a 2 weeks-on, 2 weeks-off pattern. This was subsequently extended to include July, providing a late summer boost. The broad target market of ABC1 Adults, 21.4 million people were reached on TV, providing an average opportunity to see of 9.1 times. (81.8%).
The average number of times 90% of ABC1 Adults saw the UK campaign
Condor Ferries joined forces as part of the TV campaign. This increased buying power and as both ads ran during the same commercial break in key regions, both the Island and Condor Ferries benefited from an increase in awareness.
Jersey Tourism was shortlisted for ‘Best Use of Social Media’ in the 2013 Travolution Awards, together with travel heavy-weights P&O Ferries and TUI UK & Ireland (First Choice). Jersey Tourism was also shortlisted for ‘Best Use of Media’ at the CIM Jersey Awards.
TV was supported with magazines and national press, to increase frequency of exposure. The press market remained depressed, enabling an increase in frequency which achieved a saving of 76% against rate card prices. Branding press reached 6.7 million of Jersey’s primary market an average of 6 times. With TV and Press combined, the UK campaign reached an estimated 90% of ABC1 Adults market, who on average saw the advertising 11 times each, this excludes the extra frequency generated by our co-funded partner opportunities.
Search engine optimisation [SEO] and pay per click [PPC] activity continued throughout the year via Google and Bing, with campaigns run through Microsoft (msn) and Tribal Fusion/Exponential in February/March. Banner display advertising similar to Google activity was used to extend the reach of online marketing across different networks, targeting the Top 5 Mosaic groups.
The distribution of pureJersey and stayJersey publications was supported by a dedicated brochure response campaign, from January through to April. Brand advertising was also supported through a range of digital activity. In addition to daily posts on Facebook and Twitter, month-long social media campaigns were run promoting key product messages ran May/June and November/ December, to increase engagement amongst Jersey Tourism’s 30k plus Facebook community.
Throughout the year, 18 enewsletters were sent to selected ‘warm’ Jersey Tourism database contacts (over 120,000), which had either expressed an interest in visiting Jersey or had visited. enewsletters focused on the unique aspects of Jersey that appeal to key audiences, combined with partner offers to communicate value and encourage conversion from enquiries to bookings. Brochure response and product-specific emails, including walking, were sent to selected contacts at key times of the year, in addition to the industry-focused enewsletter ‘Tourism Week’, distributed each Friday.
Jersey Pass Jersey Pass was promoted for the fifth consecutive year and proved to be popular with both consumers and the industry. The scheme is designed to support the Island’s attractions in one comprehensive marketing scheme. The scheme supported 16 attractions in 2013 and created over 20,000 visits.
• • • • •
The more you do & see ... the more you’ll save The Jersey Pass is an island-wide sightseeing card that lets you make the most of your trip to Jersey. ls
ser dlife Con
P TO
on attr action admissi ons*
Jersey War Tunne
Wil Durrell
SAVE U
50%
vation
Trust
Mont Orgueil
What are the Benefits? FREE Entry to the Top Attractions Detailed Guide Book Loads of Special Offers JERSEY PASS
COST
SAVING*
2 Day Pass
£42**
4 Day Pass
£55**
6 Day Pass
£65**
35% 50% 50%
2013 PASSES AVAILABLE FROM APRIL **price per person for consecutive days
The complete sightseeing package Available from Jersey Tourism Visitor Centre, Liberation Place, St Helier as well as top attractions and hotels. For further information or to pre-book 2013 passes visit jersey.com/jerseypass *based on 4 and 6 day passes
21559 - Jersey Pass 2013 stock A4 AW.indd 1
08/03/2013 15:20
Total Passes Sold: 3,285 Total Number of Visits: 20,547 Total Number of Pass Days: 15,203 Total Value of Passes Sold: £161,596.00 Number of Visits per Day: 1.35
Trade Support Booking patterns show that 61% of visitors claim to have booked via a tour operator, the third successive year this volume has increased and a 13 point increase over the 3 year period. This demonstrates the reliance of the Jersey industry on trade partners to deliver customers. It is therefore important that ongoing investment into trade support for tour operators be maintained. This support has seen significant investment into 50/50 marketing trade support, partnership advertising opportunities, as well as opportunities to attend exhibitions. Jersey Tourism attended trade and consumer exhibitions throughout the year in the UK and Europe, including World Travel Market, ITB in Germany and Vakantiebeurs in Holland. Jersey Tourism worked with hoteliers on jointly funded seasonal campaigns to drive incremental business during the summer and autumn, using direct mail, email, social media, press and online advertising. Tactical price-led offers featured in national press classified sections, supported through 50/50 joint marketing funding with tour operators and through Jersey Tourism’s partner marketing opportunities programme.
During the Rugby season, Jersey Tourism worked with the industry to support bookings for the home matches for the Jersey Rugby Club, featuring a dedicated page on jersey.com and with regional press ads in the regions from which visiting supporters were coming. Towards the latter part of the year, Jersey Tourism worked with the industry to support Tennerfest, featuring a dedicated area on jersey.com, supported by Google and Bing PPC, Facebook ads, social media mentions and banners across jersey.com. Jersey Tourism supported the promotion of La Fête dé Noué (Christmas Festival) in Guernsey, featuring a dedicated page on jersey.com, radio campaign, press ads and online banner ads, supported with a competition to win a 2 night break to Jersey from Guernsey. Partners included Condor Ferries and the Royal Yacht Hotel.
PR Activity
Overview
PR activity was conducted primarily in the key markets of the UK, France and Germany where PR agencies are employed. A new agency was appointed in the Netherlands in August and the Department worked alongside trade partners in other European markets and worldwide in conjunction with VisitBritain.
Media visits
A key element of the PR activity is to facilitate visiting media and supporting journalists with press packs, itineraries and, when appropriate, guiding services along with travel and accommodation support. Broadcast media are a priority and support was provided for 10 UK TV crews.
line
On
er Oth
Ho
llan
Rad
d
io
Germany
UK
TV
ce n a Fr
Total visits by country
Country
Total visits by media type
TV
Radio
Online
Total
UK
79
10
6
23
117
France
18
6
0
2
26
Germany
17
6
0
1
24
Holland
11
0
0
2
13
Other worldwide*
12
9
0
6
27
137
30
6
34
207
Totals
* Other - includes visits from Austria, Belgium, Denmark, Switzerland, Portugal, China, Dubai and the USA.
12
Media coverage
Media coverage is achieved in conjunction with partner PR activities. The amount of coverage achieved is summarized as follows;
Country
Number of articles
Opportunities to see the articles
600
576,816,637
82
161,394,124
669
242,700,000
Holland
13
2,417,426
Totals
1364
662,968,993
UK France Germany
Broadcast coverage is a key component of the PR activity, with programmes aired in the UK, France and Germany, as follows:
UK Ten TV & radio programmes including: •BBC One - Antiques Road Trip •BBC Two - Coast, Hairy Bikers and Ice Age & Mammoth •ITV 1 - Ade in Britain and Hungry Sailors •Channel 4 – Time Team •BBC Radio 4 – The Reunion France Two TV programmes including: •Thalassa /France 3 National on the sea •ARTE TV German-French TV – Cuisine des terroirs (cooking programme) Germany Two TV programmes including: •NDR - Mare •ARTE - Zu Tisch
13
French Market The main objective was to build upon existing awareness of the destination and to give immediate and compelling reasons to visit, focusing on the British eccentricity which appeals to the French market.
by a direct mail campaign. This was sent to a 3rd party database reaching 30,000 high-income people in the regions of Bretagne, Basse Normandie and Pays de la Loire.
The campaign concentrated on the key area of the West of France, but also supported the new direct air link from Paris. A unique creative concept was developed for the French market, with very strong partner support. The general situation in France was described as ‘gloomy’ and as a result, the creative was adapted to provide reasons to escape for ‘absolutely fabulous weekends’, providing a more immediate promise of a British escape.
A small press campaign was employed , buying full page space with high-end magazines Elle, Madame Figaro and Figaro Magazine in the Pays de la Loire, Bretagne, Normandie and IDF regions. IDF is considered the wealthiest and most populated of the twenty-seven administrative regions of France.
The main target audience of couples aged 45+ with dual income, no children, and AB1’s with high disposable income. According to research, key spending for this target group list travel and tourism as the number one main household spend. This group of young senior people generally like to travel in France or close to France. Key to the communications strategy was a successful billboard campaign in the West of France, supplemented
The digital effort in France utilised the ‘i-love-jersey’ campaign-led website, along with social media, SEO and PPC. This website links into Jersey.com/fr which contains more destination information. Social media is considered to be an effective way to interact and introduce all that Jersey has to offer and this will be developed further through the French Facebook community of over 13,500 followers.
2013 in Focus
Online UK Consumer Activity Jan – Dec 2013 Web
Social
Device Used
1,219,154
33,735
119,000
806,269
Visits
Facebook Likes
Subscribers
web visits via desktop
2,266
7,400
2,031,004
280,091
Guestlink Bookings
Twitter Followers
Emails Delivered
web visits via tablet
66.63%
85,476
20.22*
125,198
New Visits
YouTube Minutes Watched
Average Click to Open Rate
web visits via mobile
* Click to open rate is the number of click-throughs as a percentage of the total number of recipients who opened it
2.27million+ visitors to WWW.JERSEY.COM
15
16
* Joint campaign with Dolan, Morvan & Seymour Hotels ** Superman Premiere in Jersey on 14 June
Joint Marketing (50/50) with partners
Familiarisation Visits (Tour Operators/Travel Agents)
Exhibitions/Shows/Roadshows/Workshops
Public Relations
Tennerfest Deals Campaign
Superman PR Campaign**
Social Media Campaigns
Social Media
Online Advertising
TripAdvisor Campaign
Autumn Deals Partner Campaign *
Summer Deals Partner Campaign*
Enewsletters (with partners)
Press Advertising (with partners)
Special Interest Magazine Advertising
Weekend National Press & Supplements (Brand)
Brochure Response Advertising
TV Advertising (30 & 10 seconds)
Activity Dec 12
Jan 13
JERSEY TOURISM 2013 UK CAMPAIGN ACTIVITY Feb
Mar
Apr
Jun
Jul
Walk this Way
14 June - 19 July
29 May - 23 June
May
Aug
Sep
Oct
Dec
My Jersey Memories
Nov
2013 in Focus
Product Development and Events
Product Development Team The Product Development team within Jersey Tourism has the primary objective of developing reasons to encourage new, and sustain existing visitor business to Jersey, to support the core values of Jersey’s brand, enhance the visitor’s on island holiday experience and increase on – island spend (including the local domestic economy). The major focus is on developing ‘on brand’ activity primarily in the shoulder months which is attractive to visitors – both potential visitors and those that have already chosen to visit. Jersey has a reputation of being a very real and genuine place, a beautiful natural destination that is seen as precious and unique. The brand promise is that those that visit will be enriched by the experience that is Jersey. There are currently four areas of work for the team; 1. General product development 2. Developing a programme of activity throughout the year 3. A Festival and events programme 4. Supporting external event organisers. Subsidiary activity includes managing the content of www.jersey.com/events, animating ports of entry and other areas of the island and producing supporting documentation, print and promotional materials. The team currently provides the ‘What’s on’ publication’s diary content.
Long Term Product Development
Annual Programmes of Activity
Key product areas or ‘tourism experiences’ include heritage, food, floral, walking, soft adventure/ active, art and culture – ‘products’ that Jersey has in abundance and which are of a really high quality.
Each year the team develops a programme of activity based on key tourism experiences. The aim is to expose a ‘hidden’ Jersey to visitors so they can experience island life and ‘get under the skin’ of the place. A good example is the guided walking programme which delivers nearly 400 guided walks per annum. The walks focus on exposing visitors to our heritage and culture including farm tours, occupation memories, food trails and access to private gardens and homes.
The team has the objective of developing longer term ‘products’ to drive new business to the island. Examples include developing the island wide cycle network, amending marriage laws and the development of the ‘active’ product for example. A major area of development has been around the walking product. Initiatives such as the creation of the Channel Island Way, walking festivals and development of off and online walking routes and trails has contributed to a third of staying leisure visitors participating in scenic walks with a further 2.63% taking part in the guided walking programme.
To promote Genuine Jersey and other local products, 40+ local farm and craft markets have been staged at St Aubin and in the Royal Square. These provide animation, colour and activity and offer the visitor opportunities to purchase locally made goods. The markets also create reasons to visit St Helier. As at December 2013, 165 producers were members of Genuine Jersey.
In 2013 the team worked on an EU project ‘Cycle West’ with partners from the UK, Normandy and Brittany to develop the ‘Tour de Manche’ cycle routes from France to the UK via Jersey (‘Petite Tour de Manche’). The aim of the project was to encourage staying leisure visitors to cycle around the south west of England, northern France and Jersey. The project included the development of a family route and a coastal cycling route which will be marketed on line (via Sustrans and British Cycling and tourism websites, France Velo Tourism etc.,) and in two newly commissioned guide books; one in French and one in English. Technical meetings took place in Roscoff, St Malo and Cherbourg with partners and technical and editorial visits were hosted on island.
The team manages the open garden programme, Howard Davis Park music programme and administers Jersey’s entry into the Britain in Bloom event. In 2013 there were insufficient parish entries to compete nationally but both St Helier and St Brelade were entered into the winners’ competition as a result of the 2012 entry. A workshop was staged with visiting UK experts to maintain momentum for Bloom groups and coordinators.
Jersey Comes to London
The island wide cycle network way marking signs were updated and replaced (circa 700).
In 2013 the team staged a ‘Jersey Comes to London’ media event in the capital. This included an event at the headquarters of the Hearst building in Carnaby Street and at the headquarters of IPC magazines in Southwark. Hearst publishes a variety of magazines including Country Living, House Beautiful, Cosmopolitan, Harper’s Bazaar and Red. IPC magazines include Country Life, Woman’s Weekly, and Woman’s Own, Homes and Gardens and a wide range of specialist publications.
90 %
The event was designed to showcase Jersey’s food offering, specifically the Island’s seafood, dairy produce and Jersey Royal potatoes, and Genuine Jersey products including La Mare, Jersey Dairy, locally produced cider and Liberation ales and to promote the island as a visitor destination. Richard Allen, Michelin star chef from the Grand Hotel, Kazz Padidar, local forager and guide together with John Garton from the Genuine Jersey products Association attended. Over 30 editors came to the two sessions.
90 %
19
Festivals and Events Jersey Tourism’s existing event strategy is to drive business throughout the year through a programme of festival and events linked to key product areas. Events showcase the products that are available year round and celebrate what Jersey has to offer. The Product Team staged Liberation Day, the spring and autumn Walking Weeks, the Jersey Food festival, June in Bloom, the Black Butter event at the Elms, the Hidden Treasures heritage festival and La Fete de Noué. These festivals take place primarily in the shoulder months and are aimed at our target audience of 45+ higher spending couples. Over 40 large events take place each year and the Product Development team will have contributed in some way, either through direct funding and collaboration (Battle, Air Display, Faisie d’Cidre) or through marketing and promotion. The team provides advice and guidance to event organisers, many of whom are volunteers.
springwalking Saturday 11 - Saturday 18 May
week
2013
l Jersey Taste the Rea
jerseyfood
hidden treasures 2013
A celebration of Jersey’s history and heritage Saturday 7th – Sunday 15th September 2013
The Around IslAnd WAlk 2 Guides, 5 days, 50 miles!
enemy AT The door
A MAMMOTH TASK Excavating the Ice Age Island
An Island Fortress - discover darker days
50 shAdes of Green
FINAL RESTING PLACE Explore Victorian Graveyards
MEET SOME OF JERSEY’S VERY BEST FOODIE PEOPLE
Explore our Green Lane Network
ALL AT SEA Jersey’s maritime heritage uncovered
GENUINE JERSEY PRODUCE DISCOVER OUR BEAUTIFUL ISLAND DELICIOUSLY EASY TO GET TO
Grown here, not flown here
www.jersey.com
2013
week
autumnwalking Saturday 14 - Saturday 21 September
www.jersey.com
The finest new potatoes, seafood, dairy produce and much, much more
Juneinbloom 2013
Sunday 16th – Sunday 23rd June
2013
La Fête dé Noué Saturday 30th November – Sunday 15th December
The Around IslAnd WAlk 2 Guides, 5 days, 50 miles!
enemy AT The door
An Island Fortress - discover darker days
50 shAdes of Green
Explore our Green Lane Network
OVER THE HEDGE Take a look into some breath-taking private gardens PARK LIFE Enjoy the Island’s stunning public parks BLOOMIN’ ESSENTIAL Don’t miss our beautifully-scented attractions
www.jersey.com
www.jersey.com/christmas
www.jersey.com
20
Visitor Services
The Visitor Services team once again welcomed many thousands of visitors into the island, through the doors of the visitor centre at Liberation Place. While the season started with high numbers of French day trippers, the weather across the UK delayed the start of the number of UK visitors to the centre. These figures showed an approximate reduction of approx. 1.5%
conferences • business events • meetings • incentives
There’s
so much to talk about...
However the staff in centre were fully occupied by assisting the marketing team at various well attended exhibitions in Europe. Ie ITB in Berlin and Vakantiebeurs in Holland. At both of these venues, the wealth of language skills and knowledge was much appreciated by the thousands of attendees. One of the team was also asked to join two others from Tourism to act as a Delegate Liaison Officer at the prestigious British & Irish Council held at the L’Horizon in November. The island was also represented at the Condor open day held in Weymouth to mark the reopening of this important port. This event was attended by just under 3,000 visitors in the space of a matter of hours showing the importance of this transport link. With the slight downturn in total visitor numbers to the centre the retail figures remained strong at £150k net income with an average spend of £2.05 and on line shopping maintained remained steady at £6k due in part to the agreement with one publishing house to act as their distribution and despatch dept for the Jersey calendar.
21500 JCB Brochure 2013 FINAL AW.indd 1
2013 saw the first full on line booking system for Battle of Flowers ticket sales. Jersey Tourism staff trained the BOF part time team members for this major event and oversaw the operation of the sales outlet in a remote office location on the Esplanade. Advance ticket sales were up on previous years and the Day Parade was a sell out due in part to the ease of booking.
26/11/2013 11:53
Jersey Conference Bureau
The value of business events and visiting delegates increased to £3.5 million from £3.2 million in 2012. Only the Partners of the Conference Bureau submit business events returns to Island Ark and the number of bed nights, delegates numbers and spend is calculated from these returns. The number of actual visiting delegates dropped slightly from 6,332 to 5,964 however they stayed on average longer, 3.66 nights, than the previous year (3.44 nights) and bed nights increased marginally from 21,823 to 21,831.
VISITOR SERVICES WELCOMED UP TO
2000
3,444 delegates attended Association events and 2,520 delegates attended Corporate events. Investment through the Bureau from the private sector was £50,817 against a budget of £100,000 and the Bureau received a total of £220,500 as budgeted from Jersey Tourism/EDD.
visitors per day in high season
Further information can be obtained from the Bureau’s 2013 Annual Review which can be obtained by e-mailing hamish@jersey.com or by contacting Hamish Reid on 07787 503130.
22
2013 in Focus
Financial Report 2013 Actual £000
2012 Actual £000
468
638
92
99
2,267
2,014
Distribution
439
540
Marketing Services
166
211
Product Development
705
740
374
407
1,334
1,386
278
320
£ 6,123
£6,355
Corporate Strategy and Policy Research and Planning Communications Advertising and Media
Market Development Trade Relations Consumer and Media Relations Visitor Services Net Revenue Expenditure
Note: The above figures include direct salaries and an allocation of Economic Development Department (EDD) overheads (£365k).
Key Financial Results Total revenue expenditure for 2012 was £6,124 a decrease of £231k (-3.63%) compared with 2012 The Tourism Department received additional carry forward funding of £271k in 2013. Corporate expenditure decreased by £177k (-24.0%) The decrease in Corporate Strategy and Policy expenditure was mainly due to a decrease in route development (£195k). Communications expenditure increased by £72k (0.2%) There was an increase in marketing expenditure in the German Market Market Development expenditure decreased by £127k (-6.0%) There was a slight reduction in Consumer & Media Relations for 2013 (85k) mainly due to a re-prioritisation and more favourable terms and a slight reduction in Visitor Services staff costs for 2013 (42k.)
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60,000
50,000
40,000
30,000
20,000
10,000
0
Region
31
2013 in Focus
32
2013 in Focus
• • • • • •
33
2013 in Focus
34
2013 in Focus
35
2013 in Focus
36
2013 in Focus
37
2013 in Focus
6. Internet Usage
6.2 Website Usage
Staying Leisure Visitor Surveys over the past decade have shown a dramatic rise in the number of staying leisure visitors to Jersey who have internet access and use it for holiday information and bookings.
Table 11 Website Visits, 2011 - 2013 2011 2,025,739
2012 2,249,266
2013 2,275,371
Significant increases in access and use for holiday information have been recorded in all countries over many years. It is notable that there has been a greater level of growth in access and use for holiday information by European than by UK visitors (Source: Staying Leisure Visitor Surveys). However, Jersey’s main markets of the UK, France and Germany all have very high levels of internet penetration, with each country having in excess of 80% of their population using the internet.
1,424,113
1,494,777
1,502,351
Visits Unique Visitors
Visits to Jersey.com by Market, 2011 - 2013
UK France Germany
2011
2012
2013
1,061,659
1,210,474
1,219,154
286,356 91,846
282,886 89,798
256,360 94,565
Source: Google Analytics
6.1 www.jersey.com Jersey.com has been in existence as the official Jersey Tourism website since March 1999, and the current version of the site was launched in April 2008. Site content is published in English, French and German.
6.3 www.I-love-Jersey.fr I-love-Jersey.fr is primarily used in the French market and in 2013 there were 46,800 visits to the site and 112,000 page views.
The website offers a number of tools including Accommodation Reservations, Festival & Event search, Flight search, Weather information, Brochure Request facility, Restaurant listings, Attractions, Activities and a wealth of content about what Jersey has to offer visitors and to enable holiday planning.
There were 8,620 fans, with a typical profile being 38 year old females living in Paris. Source: LMY&R
In 2013, there were nearly 2.3 million visits to the site, compared to 2.2 million in 2012. 54% of site traffic in 2013 came from the UK, followed by 11% from France, and the Accommodation Search facility was the most visited area of the website. Source: Google Analytics
38
2013 in Focus
39
2013 in Focus
40
2013 in Focus
41
2013 in Focus
42
43 338,460
101,010 2,680 88,910 9,240 21,420 98,360 20,740 680,820
TOTAL STAYING LEISURE 1
VISITING FRIENDS/RELATIVES 2 LANGUAGE STUDENTS 3 BUSINESS VISITORS 4 CONFERENCE DELEGATES 5 VISITING YACHTSMEN 6 LEISURE DAYTRIPPERS 7 OTHER 8 TOTAL VISITORS 99,780 2,950 99,720 9,220 23,230 101,250 18,380 690,050
335,520
250,680 4,440 16,340 36,510 10,680 580 460 3,550 1,520 1,900 220 450 410 360 220 340 670 1,340 1,110 3,730
2010
101,740 3,200 103,830 9,330 23,420 103,250 15,420 699,880
339,690
245,940 4,100 18,850 40,050 13,090 730 500 3,290 1,450 2,220 210 520 870 480 160 340 650 1,210 1,300 3,720
2011
100,570 3,350 109,830 6,330 20,520 101,230 13,260 688,300
333,210
241,130 3,760 20,090 36,760 13,850 1,160 430 2,520 1,450 2,250 170 290 1,240 310 250 260 860 1,120 1,540 3,780
2012
99,830 3,480 112,690 5,960 19,850 101,340 13,030 681,930
325,750
233,650 3,130 20,710 37,510 14,170 880 590 2,370 1,280 2,790 150 320 1,400 290 200 280 740 1,090 1,540 2,670
2013
334,530 Average '09-'13 100,590 3,130 103,000 8,020 21,690 101,090 16,170 688,220
-2.2%
Average '09-'13 245,480 4,200 18,520 37,020 12,210 750 510 2,980 1,460 2,230 180 400 910 370 240 340 680 1,170 1,280 3,590
Change 13/12 -0.7% 3.9% 2.6% -5.8% -3.3% 0.1% -1.7% -0.9%
Change 13/12 -3.1% -16.8% 3.1% 2.0% 2.3% -24.1% 37.2% -6.0% -11.7% 24.0% -11.8% 10.3% 12.9% -6.5% -20.0% 7.7% -14.0% -2.7% 0.0% -29.4%
2
Staying leisure visitors are based upon returns of visitor registration cards and the 2009 and 2012 Travel Surveys and refer to those staying in paid accommodation. VFR estimates refer to those staying with friends and relatives, and not those who stay in paid accommodation. The estimates are based upon the 2009 and 2012 Travel Surveys. 3 Language student numbers are based upon declarations from language schools. 4 Business visitor estimates are based upon returns of visitor registration cards and the 2009 and 2012 Travel Surveys. 5 Conference figures are supplied by the Jersey Conference Bureau and the hotels active in the Conference, Meetings and Incentives market. 6 Visiting yacht figures are supplied by the Jersey Harbours. 7 Leisure day trips are estimated from the results of the 2009 and 2012 Travel Surveys. 8 'Other' may refer to business or leisure visits (e.g. specific events, deliveries, visiting bands, weddings, funerals, educational trips etc.). The 2009 and 2012 Travel Surveys had a tighter definition of "Other" than previous Exit Surveys, with many respondents being reclassified as leisure or business visitors.
1
255,990 5,570 16,590 34,260 9,260 420 570 3,150 1,610 2,000 150 410 630 420 380 460 480 1,110 910 4,060
2009
UK IRELAND OTHER CI FRANCE GERMANY NORWAY SWEDEN NETHERLANDS BELGIUM SWITZERLAND FINLAND DENMARK AUSTRIA SPAIN PORTUGAL ITALY CANADA USA AUSTRALIA OTHER
STAYING HOLIDAY/LEISURE VISITORS
VISITOR VOLUMES 2009 - 2013
Appendix 1
2013 in Focus
2013 in Focus
Appendix 2
BREAKDOWN OF ON-ISLAND VISITOR EXPENDITURE ESTIMATES BY SOURCE MARKET FOR 2012 AND 2013
2012
2013
2013 vs. 2012 % Change Value of Market
Value of Market
£000's
Spend per Visitor
£000's
% Change Spend per Visitor
£495 £478 £245 £281 £807 £496 £684 £477
£119,329 £1,796 £4,930 £10,346 £11,180 £1,971 £9,341 £158,892
£506 £472 £249 £275 £802 £469 £703 £483
£118,154 £1,476 £5,160 £10,317 £11,359 £1,863 £8,871 £157,201
2% -1% 2% -2% -1% -5% 3% 1%
-1% -18% 5% 0% 2% -5% -5% -1%
Visiting friends/relatives 1
£222
£22,366
£228
£22,713
3%
2%
Language students 2
£951
£3,186
£953
£3,316
0%
4%
Daytrippers - French Daytrippers - UK Daytrippers - Other C.I. Daytrippers - Other Daytrippers - Total 1
£44 £45 £85 £35 £50
£2,773 £368 £1,469 £425 £5,035
£45 £46 £87 £36 £51
£2,854 £373 £1,461 £436 £5,125
2% 2% 2% 3% 2%
3% 1% -1% 3% 2%
Visiting yachtsmen 3
£108
£2,210
£108
£2,139
0%
-3%
Business - Day visitors Business - Staying visitors Business visitors - Total 1
£85 £350 £247
£3,621 £23,489 £27,110
£87 £358 £255
£3,715 £24,973 £28,688
2% 2% 3%
3% 6% 6%
Conference - Association Conference - Corporate Conference delegates - Total 4
£652 £362 £509
£2,090 £1,132 £3,222
£695 £418 £579
£2,405 £1,048 £3,454
7% 15% 14%
15% -7% 7%
Other - Day visitors Other - Staying visitors Other visitors - Total 1
£50 £625 £393
£266 £4,947 £5,213
£51 £631 £392
£273 £4,833 £5,106
2% 1% 0%
3% -2% -2%
Total Visitors
£330
£227,233
£334
£227,741
1%
0%
Spend per Visitor
Value of Market
Staying Holiday/Leisure Visitors UK Ireland Other C.I. France Germany Benelux Other Staying Leisure Total 1
1
Expenditure is calculated by using results from the 2012 Jersey Travel Survey. 2013 estimates have been updated based on Jersey's September RPI.
2
Expenditure is estimated based upon local tuition fees and estimated additional on-Island spend.
3
Expenditure is calculated by using results from the 2012 Visiting Yachts Survey. 2013 estimates have been updated based on Jersey's September RPI.
4
Expenditure is calculated by using results from the 2012 Jersey Travel Survey, Jersey's September RPI and ongoing research into conference delegate rates.
N.b. 2012 figures in the above table have not been reflated to 2013 prices.
44
9.9%
ISBA:YORKSHIRE
45
10%
24,000
255,990
4% 9%
10,020 23,210
2,440
250,680
22,980
21,010
10,030
32,030
4,980
8,180
5,110
39,640
48,270
28,640
17,250
10,120
1%
9%
9%
4%
13%
2%
3%
2%
16%
20%
12%
7%
4%
2,670
245,940
21,990
19,140
9,970
32,980
5,010
8,190
5,080
38,950
47,630
27,540
16,680
10,110
9%
8%
4%
14%
2%
3%
2%
16%
20%
11%
7%
4%
1%
Share
2011 Market
241,130
20,710
17,900
8,250
31,830
4,780
7,930
5,130
36,420
52,480
24,890
17,640
10,770
2,400
2012
-4,000
-3,000
-2,000
-1,000
0
1,000
2,000
9%
7%
3%
13%
2%
3%
2%
15%
22%
10%
7%
4%
1%
Share
Market
Visitor volume changes by ISBA region 2013 vs. 2012
ISBA regions approximate to the non-overlap UK ITV areas before consolidation and are determined by postcodes.
TOTAL
3.0% 7.7%
ISBA:SOUTHWEST
9.2%
ISBA:WALES & WEST
2% 13%
5,080 33,330
2.4%
6,890
ISBA:SOUTHERN
3%
4,640
ISBA:NORTHERN IRELAND
2%
41,790
5.1%
17%
51,550
ISBA:NORTHEAST
21%
26,290
2.1%
15.4%
ISBA:MIDLANDS
7% 10%
17,690
1% 4%
2,610
Share
Share
8,890
2010 Market
2009 Market
ISBA:NORTH SCOTLAND
19.4%
ISBA:LONDON
6.7% 11.6%
ISBA:EAST ENGLAND
ISBA:LANCASHIRE
1.2% 6.3%
ISBA:BORDER
UK Households
UK Staying Leisure Visitors by ISBA Region 2009 - 2013
ISBA:CENTRAL SCOTLAND
REGION
Appendix 3
233,650
18,200
18,740
8,490
32,650
4,500
9,260
4,890
33,190
50,790
22,860
17,430
10,120
2,530
2013
8%
8%
4%
14%
2%
4%
2%
14%
22%
10%
7%
4%
1%
Share
-3.1%
-12.1%
4.7%
2.9%
2.6%
-5.9%
16.8%
-4.7%
-8.9%
-3.2%
-8.2%
-1.2%
-6.0%
5.4%
13/12
Market % Change
-7,480
-2,510
840
240
820
-280
1,330
-240
-3,230
-1,690
-2,030
-210
-650
130
13/12
Vol. Change
2013
0.79
1.04
1.21
1.52
0.80
0.78
1.00
0.92
1.12
0.84
1.11
0.69
0.90
Index
2013 in Focus
35% 16% 14% 16% 2% 2%
12,810
5,660
5,220
5,910
910
890
GREATER PARIS
NORMANDY
LOIRE VALLEY
SOUTH EAST
SOUTH WEST
46 1% 1% 1% 0% 0%
490
500
380
170
180
NORTH EAST
NORTH
PICARDY
BURGUNDY
CHAMPAGNE
36,510
260
210
320
550
510
580
600
910
1,190
6,030
5,630
6,070
13,650
2010
1%
1%
1%
1%
1%
1%
1%
2%
3%
15%
14%
15%
34%
% market share
40,050
230
220
410
510
600
680
920
1,100
1,320
6,510
5,540
7,050
14,960
2011
1%
1%
1%
1%
2%
2%
3%
3%
4%
18%
15%
19%
41%
% market share
36,760
240
310
360
460
520
850
590
940
1,230
6,100
4,780
5,860
14,520
2012
French regions represent grouped dĂŠpartements, which are determined by the first two digits of French postcodes.
34,260
1%
530
POITOU-CHARENTES
TOTAL
2%
610
MEDITERRANEAN
BRITTANY
% market share
2009
French Staying Leisure Visitors by Region 2009-2013
Appendix 4
1%
1%
1%
1%
1%
2%
2%
3%
3%
16%
13%
16%
39%
% market share
37,510
150
240
320
370
440
510
530
920
1,000
6,170
5,470
5,770
15,620
2013
0%
1%
1%
1%
1%
1%
1%
2%
3%
16%
15%
15%
42%
% market share
2%
-38%
-23%
-11%
-20%
-15%
-40%
-10%
-2%
-19%
1%
14%
-2%
8%
Change 13/12
2013 in Focus
2013 in Focus
Appendix 5
MOSAIC profile of UK Staying Leisure Visitors 2009 - 2013 Type
Group
1
Alpha Territory
% Households
2009
2010
2011
2012
2013
Index 2013
Global Power Brokers
0.3%
0.4%
0.4%
0.4%
0.3%
0.3%
0.91
2
Voices of Authority
1.2%
1.8%
1.8%
1.8%
1.9%
1.8%
1.56
3 4
Business Class Serious Money
1.5%
3.3%
3.3%
3.4%
3.3%
3.7%
2.50
0.6%
1.4%
1.4%
1.5%
1.4%
1.3%
2.31
Mid-Career Climbers
2.3%
4.0%
4.0%
4.0%
3.9%
4.1%
1.77
6
Yesterday's Captains
1.8%
4.3%
4.5%
4.3%
4.1%
4.7%
2.53
7
Distinctive Success
0.5%
1.6%
1.5%
1.6%
1.6%
1.3%
2.69
8
Dormitory Villagers
1.3%
3.3%
3.3%
3.3%
3.2%
3.4%
2.63
9 10
Escape to the Country Parish Guardians
1.3%
2.4%
2.4%
2.6%
2.5%
2.4%
1.80
1.0%
2.0%
2.0%
2.1%
1.9%
2.0%
1.97
Squires Among Locals
0.9%
2.1%
2.0%
2.0%
2.1%
2.0%
2.32
12
Country Loving Elders
1.3%
1.6%
1.6%
1.8%
1.6%
1.8%
1.38
13
Modern Agribusiness
1.4%
1.7%
1.6%
1.7%
1.5%
1.6%
1.21
14 15
Farming Today Upland Struggle
0.5%
0.9%
0.9%
1.0%
0.9%
0.8%
1.55
0.3%
0.4%
0.4%
0.5%
0.4%
0.4%
1.23
Side Street Singles
1.2%
1.1%
1.1%
1.2%
1.1%
1.0%
0.88
17
Jack of All Trades
2.0%
2.5%
2.6%
2.5%
2.5%
2.5%
1.26
18 19
Hardworking Families Innate Conservatives
2.6%
3.4%
3.5%
3.3%
3.3%
3.5%
1.31
3.0%
4.5%
4.6%
4.5%
4.7%
4.6%
1.57
Golden Retirement
0.7%
1.2%
1.2%
1.1%
1.1%
1.2%
1.75
21
Bungalow Quietude
1.8%
2.3%
2.3%
2.2%
2.2%
2.3%
1.29
22 23
Beachcombers Balcony Downsizers
0.6%
1.0%
0.9%
0.9%
0.9%
1.0%
1.70
1.3%
1.1%
1.2%
1.1%
1.2%
1.1%
0.87
Garden Suburbia
2.1%
3.9%
3.7%
3.9%
3.8%
4.2%
1.97
25
Production Managers
2.6%
3.9%
4.1%
3.9%
3.8%
4.1%
1.56
26
Mid-Market Families
2.7%
2.7%
2.6%
2.7%
2.7%
2.6%
0.97
27 28
Shop Floor Affluence Asian Attainment
2.7%
2.4%
2.4%
2.5%
2.5%
2.3%
0.85
1.0%
0.4%
0.4%
0.4%
0.5%
0.5%
0.50
Footloose Managers
1.7%
2.5%
2.4%
2.5%
2.5%
2.3%
1.35
30
Soccer Dads and Mums
1.3%
1.4%
1.5%
1.5%
1.4%
1.4%
1.05
31
Domestic Comfort
1.1%
2.5%
2.4%
2.3%
2.4%
2.2%
2.06
32 33
Childcare Years Military Dependants
1.5%
1.5%
1.4%
1.4%
1.4%
1.4%
0.90
0.2%
0.1%
0.1%
0.1%
0.1%
0.1%
0.62
Buy-to-Let Territory
1.8%
0.7%
0.7%
0.6%
0.7%
0.7%
0.37
35
Brownfield Pioneers
1.4%
0.6%
0.7%
0.6%
0.6%
0.6%
0.47
36 37
Foot on the Ladder First to Move In
2.4%
1.6%
1.5%
1.7%
1.6%
1.4%
0.58
0.4%
0.2%
0.3%
0.4%
0.4%
0.2%
0.62
Settled Ex-Tenants
2.1%
1.1%
1.1%
1.1%
1.0%
1.1%
0.52
39
Choice Right to Buy
1.7%
1.5%
1.6%
1.5%
1.6%
1.6%
0.92
40 41
Legacy of Labour Stressed Borrowers
2.7%
1.1%
1.1%
1.1%
1.2%
1.1%
0.41
2.2%
1.4%
1.4%
1.3%
1.4%
1.4%
0.64
Worn-Out Workers
2.3%
0.7%
0.8%
0.7%
0.8%
0.8%
0.35
Streetwise Kids New Parents in Need
1.1%
0.4%
0.4%
0.3%
0.4%
0.4%
0.37
1.8%
0.4%
0.3%
0.3%
0.4%
0.4%
0.21
Small Block Singles
1.8%
0.3%
0.3%
0.3%
0.3%
0.3%
0.15
46
Tenement Living
0.8%
0.3%
0.2%
0.3%
0.3%
0.3%
0.31
47
Deprived View
0.5%
0.1%
0.1%
0.1%
0.1%
0.1%
0.14
48 49
Multicultural Towers Re-Housed Migrants
1.1%
0.3%
0.4%
0.3%
0.4%
0.4%
0.34
1.0%
0.3%
0.3%
0.3%
0.4%
0.4%
0.44
Pensioners in Blocks
1.3%
0.4%
0.4%
0.4%
0.4%
0.4%
0.33
51
Sheltered Seniors
1.1%
0.4%
0.5%
0.4%
0.4%
0.4%
0.32
52 53
Meals on Wheels Low Spending Elders
0.9%
0.5%
0.5%
0.5%
0.5%
0.5%
0.55
2.7%
1.4%
1.4%
1.4%
1.3%
1.2%
0.47
Clocking Off
2.3%
2.8%
2.8%
2.7%
2.6%
2.7%
1.20
Backyard Regeneration Small Wage Owners
2.1%
2.2%
2.4%
2.3%
2.3%
2.0%
0.99
3.1%
2.2%
2.2%
2.2%
2.1%
2.2%
0.71
Back-to-Back Basics
2.0%
0.9%
0.8%
0.9%
0.8%
0.8%
0.40
58
Asian Identifiers
0.9%
0.1%
0.1%
0.2%
0.1%
0.1%
0.09
59 60
Low-Key Starters Global Fusion
2.7%
1.2%
1.1%
1.0%
1.1%
0.9%
0.34
1.4%
0.7%
0.7%
0.7%
0.8%
0.9%
0.61
Convivial Homeowners
1.7%
1.7%
1.7%
1.7%
1.8%
1.8%
1.08
62
Crash Pad Professionals
1.1%
1.3%
1.3%
1.2%
1.3%
1.3%
1.22
63
Urban Cool
1.1%
1.3%
1.3%
1.3%
1.5%
1.3%
1.17
64
Bright Young Things
1.5%
1.2%
1.1%
1.1%
1.3%
1.3%
0.83
65
Anti-Materialists
1.0%
0.4%
0.5%
0.5%
0.5%
0.5%
0.50
66 67
University Fringe Study Buddies
0.9%
0.6%
0.6%
0.6%
0.5%
0.5%
0.57
1.1%
0.1%
0.2%
0.2%
0.2%
0.2%
0.15
5
11
16
20
24
29
34
38
42
Professional Rewards
Rural Solitude
Small Town Diversity
Active Retirement
Suburban Mindsets
Careers and Kids
New Homemakers
Ex-Council Community
Claimant Cultures
% Households Type Description 3.5%
8.2%
4.4%
8.8%
4.4%
11.2%
5.8%
5.9%
8.7%
5.2%
43 44 45
50
54
Upper Floor Living
Elderly Needs
Industrial Heritage
5.2%
6.0%
7.4%
55 56 57
61
Terrace Melting Pot
Liberal Opinions
7.0%
8.5%
MOSAIC is a geodemographic profiling system based upon UK postcodes. This table shows the geo-demographic profile of visitors to Jersey between 2008 and 2012. The higher the index figure (this is the proportion of Jersey visitors compared to the UK population for each Mosaic Group), the more likely Jersey is to attract visitors from a particular Mosaic group.
47
52%
48
47%
TOTAL
65%
48%
62%
56%
64%
48%
58%
58%
63%
47%
64%
49%
63%
50%
65%
60%
36%
54%
41%
30%
57%
23%
88%
93%
34%
40%
2011
1 - 3 Nights
49%
59%
61%
63%
44%
59%
60%
58%
53%
51%
51%
38%
53%
42%
61%
25%
22%
89%
93%
38%
41%
2012
48%
55%
60%
64%
39%
62%
45%
53%
49%
54%
52%
40%
54%
49%
30%
35%
21%
89%
93%
38%
39%
2013
23%
21%
26%
23%
29%
54%
30%
24%
21%
16%
44%
32%
32%
23%
58%
35%
26%
8%
7%
27%
25%
2009
23%
21%
29%
21%
30%
21%
19%
23%
20%
17%
42%
30%
32%
26%
32%
20%
24%
9%
6%
27%
26%
2010
24%
24%
29%
25%
24%
19%
29%
20%
15%
17%
20%
35%
32%
23%
30%
25%
31%
9%
5%
28%
28%
2011
4 - 6 Nights
24%
25%
25%
23%
28%
30%
15%
25%
19%
21%
35%
33%
31%
26%
23%
11%
19%
9%
6%
23%
28%
2012
25%
28%
29%
25%
36%
19%
31%
31%
16%
19%
24%
32%
32%
26%
55%
23%
20%
9%
5%
27%
30%
2013
Percentages may not add up to 100% due to rounding.
23%
7%
7%
4%
7%
3%
7%
6%
16%
19%
7%
13%
10%
26%
8%
20%
33%
2%
2%
31%
28%
2009
Stay
22%
11%
9%
4%
9%
8%
9%
8%
29%
10%
8%
20%
11%
24%
11%
21%
37%
2%
1%
26%
26%
2010
22%
10%
8%
6%
9%
7%
8%
8%
29%
12%
10%
19%
10%
28%
12%
8%
34%
2%
1%
30%
26%
2011
7 Nights
22%
9%
8%
8%
7%
4%
10%
8%
25%
19%
9%
20%
14%
26%
10%
61%
47%
2%
1%
31%
25%
2012
22%
8%
7%
7%
6%
10%
11%
5%
31%
22%
20%
18%
10%
18%
8%
34%
48%
2%
1%
29%
25%
2013
7%
7%
9%
5%
17%
4%
18%
21%
9%
7%
9%
11%
6%
15%
8%
13%
15%
1%
0%
8%
8%
2009
6%
6%
6%
4%
11%
7%
6%
8%
10%
12%
5%
10%
5%
9%
16%
11%
14%
1%
0%
9%
7%
2010
6%
8%
5%
6%
21%
10%
14%
9%
6%
6%
10%
9%
4%
7%
28%
10%
13%
1%
0%
7%
7%
2011
8+ Nights
6%
7%
6%
6%
21%
7%
16%
9%
3%
8%
5%
9%
3%
7%
6%
3%
12%
1%
1%
8%
6%
2012
5%
9%
4%
4%
19%
10%
14%
12%
4%
5%
3%
10%
3%
7%
7%
8%
11%
1%
0%
6%
6%
2013
4.4
3.5
3.8
3.3
5.0
4.2
4.9
5.2
4.2
4.0
4.1
4.4
3.7
5.1
4.3
5.1
5.9
2.1
2.0
5.0
4.8
2009
4.3
3.7
4.0
3.1
4.4
3.5
3.6
3.9
4.9
4.0
3.8
4.9
3.7
4.9
4.8
4.7
5.9
2.1
1.9
5.0
4.7
2010
4.3
4.0
3.8
3.7
4.7
4.0
5.0
4.0
4.7
3.7
4.2
4.9
3.7
4.9
6.7
4.5
5.9
2.1
1.9
5.0
4.8
2011
Nights
4.3
3.8
3.7
3.6
5.0
4.0
4.9
3.9
4.1
4.6
3.8
4.9
3.9
4.8
3.7
5.7
6.2
2.1
1.9
4.9
4.7
2012
Average Stay
Length of Stay and Average Stay - Profile of Staying Leisure Visitors 2009 - 2013
Percentages are derived from all those completing relevant sections of Visitor Registration Cards.
65%
OTHER
71%
68%
59%
47%
CANADA
USA
39%
ITALY
AUSTRALIA
50%
45%
PORTUGAL
42%
61%
54%
48%
AUSTRIA
61%
SPAIN
40%
57%
FINLAND
DENMARK
44%
52%
BELGIUM
41%
40%
37%
HOLLAND
41%
47%
26%
44%
25%
SWEDEN
SWITZERLAND
32%
NORWAY
89%
89%
25%
FRANCE
GERMANY
93%
91%
OTHER CI
38%
34%
IRELAND
41%
2010
39%
2009
UK
COUNTRY
Appendix 6
4.3
4.2
3.7
3.4
5.0
4.1
5.0
4.4
4.5
3.9
3.8
4.8
3.7
4.4
4.4
5.1
6.1
2.0
1.9
4.8
4.7
2013
2013 in Focus
49
33%
66%
56%
50%
55%
56%
40%
55%
36%
28%
33%
48%
41%
41%
47%
52%
NORWAY
SWEDEN
HOLLAND
BELGIUM
SWITZERLAND
FINLAND
DENMARK
AUSTRIA
SPAIN
PORTUGAL
ITALY
CANADA
USA
AUSTRALIA
OTHER
TOTAL
49%
37%
37%
38%
44%
24%
25%
39%
47%
32%
55%
59%
58%
55%
49%
35%
65%
61%
42%
38%
49%
2010
55%
41%
46%
40%
58%
32%
24%
51%
67%
39%
71%
65%
60%
57%
58%
51%
68%
65%
45%
45%
55%
2011
59%
50%
48%
42%
56%
30%
23%
41%
77%
50%
67%
61%
64%
59%
65%
80%
73%
67%
48%
48%
58%
2012
% Tour Operator
61%
45%
54%
38%
57%
32%
20%
38%
78%
58%
72%
62%
68%
58%
78%
82%
71%
68%
52%
54%
60%
2013
45%
62%
57%
53%
59%
79%
45%
51%
73%
62%
76%
63%
72%
74%
66%
63%
78%
60%
10%
51%
44%
2009
49%
58%
60%
68%
64%
67%
57%
50%
75%
55%
74%
74%
72%
78%
57%
62%
79%
61%
13%
50%
47%
2010
47%
63%
67%
65%
66%
69%
42%
51%
68%
64%
61%
63%
77%
80%
72%
39%
78%
61%
11%
49%
44%
2011
47%
60%
58%
61%
69%
72%
34%
55%
62%
63%
77%
69%
69%
82%
61%
75%
80%
62%
12%
45%
44%
2012
% First Time Visitors
47%
57%
59%
67%
69%
59%
35%
42%
66%
69%
72%
71%
71%
78%
37%
65%
82%
59%
10%
48%
45%
2013
35%
46%
44%
45%
35%
61%
50%
61%
32%
45%
39%
35%
42%
34%
31%
28%
25%
62%
59%
33%
29%
2009
Percentages may not add up to 100% due to rounding.
36%
47%
38%
43%
34%
59%
64%
59%
23%
37%
64%
39%
45%
35%
36%
31%
22%
60%
60%
40%
29%
2010
34%
44%
37%
41%
27%
56%
69%
58%
29%
43%
24%
28%
39%
31%
29%
41%
19%
60%
59%
36%
29%
2011
34%
49%
39%
42%
33%
48%
53%
52%
28%
32%
42%
30%
31%
32%
37%
35%
19%
56%
56%
37%
29%
2012
< 1 month
33%
52%
31%
34%
25%
35%
62%
42%
19%
39%
33%
34%
40%
37%
57%
31%
18%
59%
54%
32%
29%
2013
37%
39%
34%
40%
42%
28%
42%
21%
38%
32%
41%
43%
34%
35%
41%
37%
36%
31%
32%
38%
38%
2009
34%
34%
30%
40%
39%
28%
25%
22%
31%
34%
22%
36%
32%
40%
42%
44%
33%
32%
29%
34%
37%
2010
34%
32%
33%
35%
41%
25%
21%
24%
46%
31%
59%
41%
34%
40%
36%
40%
34%
32%
29%
33%
35%
2011
35%
31%
32%
34%
34%
34%
34%
32%
57%
43%
46%
41%
35%
39%
40%
34%
38%
34%
32%
32%
35%
2012
1 - 3 months
When booked
36%
29%
33%
34%
40%
46%
21%
33%
32%
29%
41%
34%
36%
40%
27%
31%
40%
32%
31%
39%
36%
2013
28%
15%
23%
15%
22%
11%
9%
18%
30%
22%
20%
28%
24%
30%
28%
35%
39%
7%
9%
29%
32%
2009
30%
19%
31%
17%
27%
13%
11%
19%
46%
29%
14%
25%
22%
25%
22%
25%
45%
8%
11%
27%
34%
2010
32%
24%
30%
24%
32%
19%
10%
18%
26%
26%
18%
31%
27%
29%
35%
20%
47%
8%
12%
30%
36%
2011
31%
20%
28%
24%
32%
17%
13%
16%
16%
25%
12%
29%
34%
29%
23%
31%
43%
10%
12%
31%
35%
2012
> 3 months
31%
19%
36%
32%
35%
19%
17%
25%
49%
32%
26%
32%
24%
24%
16%
38%
43%
9%
14%
29%
35%
2013
72%
88%
71%
82%
83%
72%
90%
77%
68%
57%
70%
79%
34%
51%
49%
75%
58%
10%
51%
94%
81%
2009
71%
82%
67%
78%
70%
49%
76%
67%
67%
60%
56%
78%
35%
51%
65%
66%
65%
8%
52%
94%
81%
2010
67%
78%
67%
72%
75%
56%
92%
55%
60%
51%
62%
77%
21%
53%
67%
71%
65%
6%
45%
95%
78%
2011
By Air
Travel
Travel & Booking Patterns - Profile of Staying Leisure Visitors 2009 - 2013
Percentages are derived from all those completing relevant sections of Visitor Registration Cards.
62%
62%
49%
OTHER CI
GERMANY
41%
IRELAND
FRANCE
52%
2009
UK
COUNTRY
Appendix 7
71%
85%
69%
78%
74%
71%
80%
76%
71%
71%
56%
75%
31%
56%
68%
64%
71%
6%
51%
95%
82%
2012
69%
82%
72%
76%
76%
75%
87%
64%
76%
73%
78%
74%
31%
49%
64%
77%
69%
6%
51%
95%
80%
2013
2013 in Focus
50
2%
4%
5%
3%
5%
2%
9%
HOLLAND
BELGIUM
SWITZERLAND
FINLAND
DENMARK
AUSTRIA
SPAIN
4%
8%
2%
4%
4%
9%
7%
3%
3%
4%
0%
5%
6%
2%
6%
11%
2%
4%
11%
2%
5%
3%
4%
6%
6%
5%
5%
24%
2%
3%
3%
10%
12%
2%
7%
18%
4%
3%
2011
16 - 24
4%
11%
3%
2%
3%
7%
12%
2%
4%
2%
4%
3%
3%
3%
3%
4%
2%
7%
15%
4%
3%
2012
4%
6%
3%
3%
2%
6%
5%
1%
4%
5%
3%
4%
5%
3%
7%
3%
1%
7%
14%
3%
3%
2013
9%
22%
11%
9%
5%
18%
29%
17%
8%
5%
9%
12%
10%
10%
7%
6%
7%
17%
23%
19%
8%
2009
10%
21%
9%
10%
8%
17%
29%
8%
8%
6%
18%
11%
8%
6%
5%
9%
5%
15%
22%
18%
9%
2010
10%
22%
8%
7%
6%
17%
23%
15%
6%
8%
7%
10%
12%
8%
9%
13%
6%
15%
22%
16%
8%
2011
25-34
10%
21%
8%
9%
5%
18%
26%
10%
8%
6%
15%
9%
10%
7%
5%
9%
5%
15%
21%
12%
8%
2012
10%
22%
8%
10%
5%
24%
18%
9%
6%
8%
18%
9%
9%
8%
9%
9%
5%
16%
23%
13%
8%
2013
15%
17%
10%
14%
Percentages may not add up to 100% due to rounding.
9%
32%
21%
22%
15%
11%
25%
22%
18%
18%
10%
15%
19%
22%
20%
20%
14%
2009
14%
17%
10%
10%
6%
17%
24%
17%
16%
15%
33%
18%
19%
15%
14%
19%
15%
19%
20%
18%
13%
2010
14%
19%
8%
15%
7%
22%
17%
19%
13%
14%
31%
16%
13%
14%
10%
21%
13%
20%
19%
17%
12%
2011
35 - 44
14%
14%
11%
13%
8%
26%
28%
16%
10%
17%
26%
16%
16%
14%
12%
15%
14%
20%
20%
18%
12%
2012
13%
20%
9%
11%
9%
26%
20%
16%
15%
8%
21%
14%
18%
14%
13%
9%
11%
20%
19%
19%
11%
2013
22%
13%
20%
22%
19%
20%
18%
16%
32%
29%
35%
23%
33%
28%
29%
23%
24%
24%
20%
18%
21%
2009
21%
19%
15%
17%
17%
25%
27%
29%
25%
17%
37%
22%
31%
29%
31%
27%
27%
26%
19%
20%
20%
2010
21%
17%
17%
12%
12%
23%
25%
26%
34%
21%
25%
28%
32%
29%
22%
17%
25%
26%
18%
21%
20%
2011
45 - 54
21%
18%
17%
14%
16%
22%
14%
16%
25%
26%
28%
29%
26%
25%
26%
22%
29%
24%
21%
20%
19%
2012
Age Groups (years)
20%
18%
15%
17%
11%
15%
23%
33%
34%
24%
42%
32%
28%
25%
30%
23%
29%
23%
21%
21%
19%
2013
23%
17%
28%
22%
24%
14%
10%
16%
18%
32%
17%
22%
20%
26%
35%
32%
21%
20%
11%
21%
24%
2009
23%
19%
30%
25%
24%
20%
9%
20%
21%
29%
4%
20%
26%
32%
34%
20%
24%
20%
13%
23%
24%
2010
22%
15%
30%
25%
25%
26%
11%
13%
19%
32%
8%
23%
24%
31%
27%
17%
23%
20%
13%
21%
23%
2011
55 - 64
22%
19%
29%
26%
20%
16%
10%
36%
26%
21%
20%
22%
29%
33%
39%
22%
25%
20%
13%
22%
22%
2012
22%
18%
29%
24%
31%
12%
18%
21%
25%
25%
12%
22%
29%
32%
28%
28%
25%
20%
13%
22%
23%
2013
17%
12%
21%
20%
24%
6%
5%
15%
20%
12%
10%
11%
10%
11%
12%
18%
21%
8%
6%
12%
19%
2009
18%
14%
28%
25%
24%
8%
4%
18%
24%
25%
8%
17%
8%
11%
10%
10%
21%
9%
7%
13%
20%
2010
19%
11%
27%
29%
25%
8%
17%
17%
17%
19%
5%
17%
10%
11%
20%
14%
24%
9%
7%
14%
21%
2011
65 - 74
19%
12%
26%
27%
29%
9%
10%
12%
23%
26%
7%
16%
11%
14%
11%
22%
19%
10%
7%
17%
22%
2012
20%
13%
31%
24%
22%
11%
12%
14%
12%
22%
3%
12%
9%
14%
11%
23%
19%
10%
8%
18%
24%
2013
9%
4%
6%
10%
15%
1%
2%
5%
5%
6%
1%
5%
5%
5%
5%
3%
6%
3%
2%
5%
11%
2009
10%
2%
6%
10%
16%
4%
0%
4%
4%
5%
0%
7%
2%
4%
1%
4%
7%
3%
2%
5%
12%
2010
Age Groups and Average Age - Profile of Staying Leisure Visitors 2009 - 2013
Percentages are derived from all those completing relevant sections of Visitor Registration Cards.
5%
4%
AUSTRALIA
TOTAL
3%
USA
15%
4%
CANADA
OTHER
9%
ITALY
15%
2%
SWEDEN
PORTUGAL
3%
NORWAY
7%
6%
2%
FRANCE
GERMANY
17%
18%
OTHER CI
3%
5%
IRELAND
3%
2010
3%
2009
UK
COUNTRY
Appendix 8
10%
4%
8%
8%
22%
0%
2%
4%
6%
2%
0%
5%
6%
5%
3%
5%
8%
3%
2%
6%
13%
2011
75+
10%
4%
6%
8%
20%
1%
0%
7%
4%
2%
0%
4%
5%
4%
3%
7%
7%
4%
2%
6%
13%
2012
11%
3%
6%
13%
21%
6%
3%
6%
4%
9%
0%
7%
2%
5%
1%
5%
8%
3%
2%
5%
14%
53
45
53
52
55
42
44
49
52
55
46
49
48
51
54
50
53
46
42
48
55
2013 2009
54
46
57
56
58
47
41
52
54
55
45
52
49
53
51
48
55
47
41
50
56
2010
54
45
57
56
61
47
47
49
52
53
40
52
51
52
51
47
56
47
41
50
56
2011
Years
54
46
56
56
60
45
41
54
54
53
46
52
52
53
54
54
55
48
42
52
56
2012
Average Adult Age
55
47
57
57
62
46
47
52
52
55
45
52
50
53
50
55
56
47
42
52
57
2013
2013 in Focus
2013 in Focus
Appendix 9 Accommodation Establishments by Category 2009 â&#x20AC;&#x201C; 2013 2009
2010
2011
2012
2013
Hotels
71
70
68
67
67
Guest Houses
43
42
44
43
42
Self-Catering
24
24
25
25
26
4
4
4
3
4
0 142
1 141
2 143
2 140
2 141
Campsites Youth Hostel Total
Accommodation Bed Spaces by Category 2009 â&#x20AC;&#x201C; 2013 2009
2010
2011
2012
2013
9,045
9,199
9,189
9,089
8,976
Guest Houses
982
984
1,055
1,011
977
Self-Catering
760
922
870
928
983
1,250
758
762
612
636
Hotels
Campsites Youth Hostel Total
0 24 80 139 151 12,037 11,887 11,956 11,779 11,723
N.B. Self-catering attached to hotels/guest houses appear within the hotel /guest house totals. Figures may not agree with previous figures due to being measured at a different time of the year.
51
52 22,579 16% 21,592 987 16% 10% 4,013 14%
Hotel bed nights sold Guest House bed nights sold Hotel bed space occupancy Guest House bed space occupancy Other bed nights sold Other bed space occupancy
135,286 9,477 144,763 28,931
Hotel bed nights available Guest House bed nights available Serviced bed nights available Unserviced bed nights available
Bed nights sold in serviced accommodation Total bed occupancy in serviced
173,694 26,592 15%
Bed nights available Bed nights sold Total bed occupancy
Jan
22,618 1,336 18% 13% 5,158 20%
Hotel bed nights sold Guest House bed nights sold Hotel bed space occupancy Guest House bed space occupancy Other bed nights sold Other bed space occupancy
2013
23,954 17%
Bed nights sold in serviced accommodation Total bed occupancy in serviced
126,333 10,621 136,954 26,176
Hotel bed nights available Guest House bed nights available Serviced bed nights available Unserviced bed nights available
Jan 163,130 29,112 18%
Bed nights available Bed nights sold Total bed occupancy
2012
Bed space occupancy 2012 and 2013
Appendix 10
Feb
35,600 1,029 25% 10% 5,265 22%
36,629 24%
143,860 10,777 154,637 23,836
178,473 41,894 23%
Feb
38,743 2,116 27% 20% 7,837 31%
40,859 27%
141,773 10,775 152,548 25,669
178,217 48,696 27%
Mar
68,598 3,032 38% 16% 7,667 24%
71,630 36%
180,754 18,980 199,734 31,626
231,360 79,297 34%
Mar
63,464 3,737 38% 23% 8,804 32%
67,201 37%
166,171 16,292 182,463 27,620
210,083 76,005 36%
Apr
87,669 4,724 37% 22% 11,909 25%
92,393 36%
234,108 21,705 255,813 46,795
302,608 104,302 34%
Apr
97,757 5,595 41% 26% 13,064 31%
103,352 39%
241,271 21,424 262,695 42,725
305,420 116,416 38%
May
165,184 10,325 60% 38% 23,834 40%
175,509 58%
276,011 26,835 302,846 59,511
362,357 199,343 55%
May
161,279 11,648 59% 44% 17,368 34%
172,927 57%
275,272 26,447 301,719 51,490
353,209 190,295 54%
Jun
178,819 11,844 67% 44% 28,821 48%
190,663 65%
267,990 26,640 294,630 59,573
354,203 219,484 62%
Jun
185,743 12,997 70% 49% 31,787 61%
198,740 68%
267,180 26,790 293,970 52,485
346,455 230,527 67%
Jul
215,958 14,769 78% 54% 37,129 60%
230,727 76%
276,923 27,396 304,319 62,356
366,675 267,856 73%
Jul
206,220 16,043 74% 58% 37,979 70%
222,263 73%
278,690 27,661 306,351 54,637
360,988 260,242 72%
Aug
226,993 16,625 82% 60% 45,262 73%
243,618 80%
277,233 27,528 304,761 62,293
367,054 288,880 79%
Aug
222,804 16,832 80% 59% 44,173 80%
239,636 78%
278,473 28,646 307,119 55,381
362,500 283,809 78%
Sep
178,233 10,560 67% 41% 32,386 60%
188,793 64%
267,189 25,560 292,749 54,392
347,141 221,179 64%
Sep
181,408 11,569 68% 46% 33,589 68%
192,977 66%
266,496 24,897 291,393 49,037
340,430 226,566 67%
Oct
98,250 5,120 44% 24% 17,516 44%
103,370 42%
222,937 21,197 244,134 40,127
284,261 120,886 43%
Oct
94,039 5,311 42% 26% 13,044 40%
99,350 40%
225,422 20,604 246,026 32,553
278,579 112,394 40%
Nov
48,308 2,239 27% 18% 5,579 20%
50,547 26%
181,739 12,388 194,127 27,812
221,939 56,126 25%
Nov
49,263 2,323 27% 18% 4,688 19%
51,586 26%
185,594 12,852 198,446 24,193
222,639 56,274 25%
Dec
44,025 1,580 29% 15% 7,384 30%
45,605 28%
153,611 10,846 164,457 24,493
188,950 52,989 28%
Dec
46,107 1,581 28% 15% 6,433 25%
47,688 27%
163,570 10,808 174,378 25,998
200,376 54,121 27%
Year
1,369,229 82,834 52% 35% 226,765 43%
1,452,063 51%
2,617,641 239,329 2,856,970 521,745
3,378,715 1,678,828 50%
Year
1,369,445 91,088 52% 38% 223,924 48%
1,460,533 51%
2,616,245 237,817 2,854,062 467,964
3,322,026 1,684,457 51%
2013 in Focus
17,248 1,122 28% 22% 4,172 53%
Hotel room nights sold Guest House room nights sold Hotel room occupancy Guest House room occupancy Other room nights sold Other room occupancy
78,627 21,330 27% 65,688 4,795 70,483 8,144 18,110 26% 17,174 936 26% 20% 3,220 40%
Room nights available Room nights sold Room night occupancy
Hotel room nights available Guest House room nights available Serviced room nights available Other room nights available
Room nights sold in serviced accom Total room occupancy in serviced
Hotel room nights sold Guest House room nights sold Hotel room occupancy Guest House room occupancy Other room nights sold Other room occupancy
Jan
18,370 28%
Room nights sold in serviced accom Total room occupancy in serviced
2013
61,191 5,077 66,268 7,836
Hotel room nights available Guest House room nights available Serviced room nights available Other room nights available
Jan 74,104 22,542 30%
Room nights available Room nights sold Room night occupancy
2012
Room space occupancy 2012 and 2013
Appendix 11
Feb
53 25,364 988 36% 17% 3,669 57%
26,352 35%
70,134 5,790 75,924 6,470
82,394 30,021 36%
Feb
26,103 1,707 38% 33% 5,563 75%
27,810 37%
69,158 5,187 74,345 7,417
81,762 33,373 41%
Mar
39,898 2,527 45% 28% 4,987 59%
42,425 44%
88,006 8,959 96,965 8,446
105,411 47,412 45%
Mar
38,364 3,024 47% 37% 6,245 79%
41,388 47%
80,768 8,130 88,898 7,897
96,795 47,633 49%
Apr
52,705 3,431 46% 32% 5,311 58%
56,136 45%
114,123 10,656 124,779 9,222
134,001 61,447 46%
Apr
56,926 3,671 49% 34% 6,028 69%
60,597 47%
117,370 10,715 128,085 8,684
136,769 66,625 49%
May
89,543 6,048 66% 46% 6,666 69%
95,591 65%
134,882 13,273 148,155 9,726
157,881 102,257 65%
May
87,693 6,638 65% 50% 6,700 70%
94,331 64%
134,189 13,301 147,490 9,541
157,031 101,031 64%
Jun
98,048 6,934 75% 52% 7,358 74%
104,982 73%
130,980 13,230 144,210 9,945
154,155 112,340 73%
Jun
100,903 7,570 77% 56% 7,357 77%
108,473 76%
130,260 13,410 143,670 9,605
153,275 115,830 76%
Jul
111,636 8,671 82% 64% 8,998 86%
120,307 81%
135,346 13,587 148,933 10,504
159,437 129,305 81%
Jul
106,469 9,392 78% 68% 9,040 89%
115,861 77%
136,214 13,734 149,948 10,101
160,049 124,901 78%
Aug
119,772 9,258 88% 68% 9,195 88%
129,030 87%
135,346 13,671 149,017 10,495
159,512 138,225 87%
Aug
117,549 9,258 86% 65% 8,985 89%
126,807 84%
136,121 14,263 150,384 10,101
160,485 135,792 85%
Sep
103,121 6,395 79% 51% 7,746 79%
109,516 77%
130,432 12,623 143,055 9,794
152,849 117,262 77%
Sep
104,652 6,933 80% 56% 7,752 80%
111,585 78%
130,228 12,305 142,533 9,647
152,180 119,337 78%
Oct
59,660 3,689 55% 35% 6,436 67%
63,349 53%
108,362 10,459 118,821 9,555
128,376 69,785 54%
Oct
57,307 3,683 52% 37% 5,020 57%
60,990 51%
110,012 10,013 120,025 8,857
128,882 66,010 51%
Nov
30,230 1,444 34% 23% 4,804 59%
31,674 34%
88,154 6,363 94,517 8,159
102,676 36,478 36%
Nov
31,555 1,525 35% 25% 4,170 57%
33,080 34%
90,177 6,152 96,329 7,279
103,608 37,250 36%
Dec
25,440 1,156 34% 22% 4,626 64%
26,596 34%
74,029 5,183 79,212 7,248
86,460 31,222 36%
Dec
26,238 1,050 33% 20% 4,547 60%
27,288 32%
79,277 5,216 84,493 7,566
92,059 31,835 35%
Year
772,591 51,477 61% 43% 73,016 68%
824,068 59%
1,275,482 118,589 1,394,071 107,708
1,501,779 897,084 60%
Year
771,007 55,573 60% 47% 75,579 72%
826,580 59%
1,274,965 117,503 1,392,468 104,531
1,496,999 902,159 60%
2013 in Focus
2013 in Focus
Appendix 12 Jersey Link - Jersey Tourism Central Reservations 2009-2013 Bookings
Bednights
Revenue
2009 January February March April May June July August September October November December Total 2010 January February March April May June July August September October November December Total 2011 January February March April May June July August September October November December Total 2012 January February March April May June July August September October November December
252 334 368 485 565 553 602 568 372 144 104 91 4,349 213 257 442 444 411 507 697 542 328 139 114 68 4,132 260 285 355 365 540 493 620 529 298 92 79 61 3,948 226 189 272 306 311 311 376 389 209 122 104 80
2,615 2,684 2,930 3,825 4,158 3,921 4,251 3,396 2,068 806 589 454 30,441 1,954 1,925 3,338 3,156 2,787 3,352 4,601 3,079 1,682 792 657 329 27,273 2,504 2,459 2,666 2,386 3,680 3,365 4,127 3,419 1,364 591 474 510 27,194 2,037 1,652 2,103 2,263 2,307 2,065 2,836 2,398 1,199 636 776 564
Total
2,895
20,836 £
830,599
196
2208 £
87,177
£
39.48
February
184
1899 £
72,088
£
37.96
March
263
2256 £
92,763
£
41.12
April
326
2742 £
105,518
£
38.48
May
285
2059 £
78,830
£
38.29
June
318
2258 £
92,840
£
41.12
July
356
2435 £
99,785
£
40.98
August
330
2065 £
78,530
£
38.03
September
161
1011 £
38,660
£
38.24
October
100
612 £
21,017
£
34.34
November
66
434 £
15,526
£
35.77
December
54
529 £
15,988
£
30.22
2639
20508 £
798,722
£
38.95
-9%
-2%
2013 January
Total 2013 vs. 2012
£91,952 £97,397 £111,629 £151,689 £168,120 £168,376 £180,886 £144,377 £76,514 £25,820 £19,573 £14,531 £1,145,546 £68,186 £67,602 £120,484 £115,553 £108,261 £135,824 £193,504 £127,405 £59,961 £29,314 £23,730 £12,813 £1,049,322 £93,810 £86,732 £104,334 £92,541 £152,603 £144,649 £182,336 £146,542 £51,578 £20,574 £18,194 £21,269 £1,099,175 £78,804 £65,057 £81,966 £95,363 £87,995 £86,067 £116,817 £102,817 £45,227 £21,610 £25,588 £23,288
Value per Bednight £35.16 £36.29 £38.10 £39.66 £40.43 £42.94 £42.55 £42.51 £37.00 £32.03 £33.23 £32.01 £37.63 £34.90 £35.12 £36.09 £36.61 £38.84 £40.52 £42.06 £41.38 £35.65 £37.01 £36.12 £38.95 £38.47 £37.46 £35.27 £39.14 £38.78 £41.47 £42.99 £44.18 £42.86 £37.81 £34.81 £38.38 £41.70 £40.49 £38.69 £39.38 £38.98 £42.14 £38.14 £41.68 £41.19 £42.88 £37.72 £33.98 £32.97 £41.29 £39.86
-4%
N.B. This data is collated based on monthly reports. Any booking modifications made after the release of these figures will have slightly altered the actual achieved data that is reported on in section 5.1 of the report. The yearly totals above include the adjustments.
54
-2%
55
2009 133,488 100,419 116,726 131,164 139,506 138,809 155,626 123,990 90,271 61,126 49,174 47,420
1,287,719
source: Google Analytics
Total
January February March April May June July August September October November December
2010 105,749 105,249 125,271 120,640 131,082 136,978 188,311 162,627 121,632 96,894 80,748 76,693
1,451,874
Visits to www.jersey.com, 2009 - 2013
Appendix 13.1
2,025,739
2011 145,846 119,739 140,532 152,430 190,556 197,386 208,874 211,469 142,766 197,729 163,300 155,112 2,249,266
2012 323,963 156,196 181,010 194,387 208,798 216,700 236,774 221,043 151,613 136,941 117,449 104,392 2,275,371
2013 206,037 175,943 203482 214709 229711 227061 245082 258258 162686 148674 100,920 102808
2013 in Focus
56
749,613
January February March April May June July August September October November December
Total
Source: Google Analytics
2009 96,305 60,089 69,625 77,990 84,225 85,851 90,011 73,718 50,044 26,365 18,179 17,211
765,879
2010 63,936 58,870 71,914 60,769 66,734 72,429 105,932 87,866 66,206 44,963 34,003 32,257
2012 226,010 84,153 96,784 99,028 111,347 113,781 128,623 115,524 79,385 63,893 50,483 41,463
2013 122,268 96,226 105,946 117,834 129,559 129,102 135,545 140,278 88,457 70,731 38,536 44,672
1,061,259 1,210,474 1,219,154
UK 2011 91,060 66,040 74,219 72,465 99,278 100,238 110,072 107,026 70,998 104,412 84,540 80,911
Visits to www.jersey.com by country of residence
Appendix 13.2
138,293
2009 6,228 8,826 12,498 17,426 15,777 12,184 20,362 12,852 9,550 9,799 6,493 6,298 195,678
2010 7,779 11,233 15,098 18,723 19,926 20,189 29,514 22,893 13,182 14,112 11,615 11,414 285,956
France 2011 11,739 15,448 19,099 31,816 30,380 26,257 33,331 30,723 20,554 30,217 18,997 17,395 282,886
2012 26,796 22,011 28,141 35,361 28,529 29,049 28,874 28,181 16,173 17,983 10,773 11,015 256,360
2013 16,242 20,924 25,119 31,062 27,460 21,117 28,307 30,028 17,757 17,186 10,591 10,567
64,548
2009 4,412 8,480 9,493 6,094 8,321 6,009 6,039 4,678 3,144 2,723 2,485 2,670
65,137
2010 4,976 7,520 6,661 6,698 8,154 6,944 6,610 5,379 3,756 2,915 2,920 2,604
91,846
Germany 2011 7,121 4,861 5,914 5,101 6,726 19,311 8,189 6,739 4,203 6,440 7,322 9,919
89,798
2012 12,452 7,514 7,469 8,185 7,023 7,936 8,678 8,318 4,431 3,914 4,681 9,197
94,565
2013 12,189 9,175 9,086 8,976 8,794 9,280 8,504 11,015 5,326 4,144 4,369 3,707
2013 in Focus
57
219,902
230,902
733,822
WINTER
YEAR
2011
735,594
224,538
137,698
205,258
168,100
47,000
46,662
63,617
74,081
84,381
83,719
74,559
69,560
61,139
50,441
41,755
38,680
2012
726,159
229,779
130,637
203,643
162,100
47,375
50,213
58,448
72,189
84,069
78,031
76,292
67,386
59,965
53,117
39,339
39,735
2013
718,993
227,394
130,459
199,375
161,765
47,716
49,428
61,236
69,223
83,320
78,445
72,475
69,693
57,207
50,494
42,600
37,156
2009
365,684
45,854
65,552
124,720
129,558
10,690
7,676
22,766
42,786
75,513
54,045
45,537
45,058
34,125
11,686
9,002
6,800
2010
377,759
50,425
65,607
129,123
132,604
12,455
8,629
22,354
43,253
76,363
56,241
46,485
44,835
37,803
12,350
9,559
7,432
2011
392,977
54,638
75,303
131,691
131,345
11,677
9,359
32,203
43,100
72,343
59,002
48,894
44,045
38,752
14,804
10,660
8,138
2012
361,887
57,618
67,598
121,945
114,726
11,401
11,700
22,511
45,087
65,171
49,555
46,871
41,713
33,361
15,590
11,022
7,905
2013
371,942
52,194
68,691
125,256
125,801
11,849
9,429
24,116
44,575
72,590
53,211
47,326
46,507
31,423
15,272
8,511
7,133
2009
1,099,506
276,756
199,275
329,039
294,436
57,171
56,723
83,775
115,500
159,845
134,591
118,315
116,457
94,267
64,600
51,567
46,695
2010
1,098,008
270,327
203,941
322,030
301,710
54,237
55,849
86,685
117,256
162,771
138,939
120,824
114,119
87,087
65,215
51,935
43,091
Figures are based upon detailed reports provided by the Harbour Office and Jersey Airport. N.B. Figures are for all passenger arrivals and include returning residents, day trippers and business visitors. Monthly totals are effected by the number of weekends that fall in a particular month. Summer = July and August, Spring = April to June, Autumn = September and October, Winter = January to March and November to December
720,249
192,907
138,334
204,319
169,106
164,878
SUMMER
133,723
41,782
46,481
DEC
SPRING
47,220
49,047
NOV
AUTUMN
64,331
61,009
OCT
82,698
80,546
JUL
74,003
74,339
72,778
JUN
72,714
69,284
71,399
MAY
SEP
49,284
60,142
APR
86,408
52,865
52,914
MAR
84,332
42,376
42,565
FEB
AUG
2010
35,659
2009
39,895
TOTAL SEA ARRIVALS
Total Passenger Arrivals 2009 - 2013
TOTAL AIR ARRIVALS
JAN
Appendix 14.1
1,128,571
279,176
213,001
336,949
299,445
58,677
56,021
95,820
117,181
156,724
142,721
123,453
113,605
99,891
65,245
52,415
46,818
2011
TOTAL ARRIVALS 2012
1,088,046
287,397
198,235
325,588
276,826
58,776
61,913
80,959
117,276
149,240
127,586
123,163
109,099
93,326
68,707
50,361
47,640
2013
1,090,935
279,588
199,150
324,631
287,566
59,565
58,857
85,352
113,798
155,910
131,656
119,801
116,200
88,630
65,766
51,111
44,289
2013 in Focus
58
622,494
YEAR
2011
624,792
187,799
117,731
174,299
144,963
40,437
38,570
54,349
63,382
73,118
71,845
63,169
59,271
51,859
41,808
35,120
31,864
2012
619,229
193,900
112,427
173,760
139,142
41,646
42,646
50,568
61,859
72,851
66,291
65,428
56,741
51,591
44,573
32,672
32,363
2013
608,719
190,390
111,654
168,735
137,940
40,839
41,361
51,912
59,742
71,060
66,880
61,037
58,991
48,707
42,676
35,253
30,261
2009
93,222
11,224
18,220
29,802
33,976
2,474
2,259
7,435
10,785
19,859
14,117
11,093
10,186
8,523
3,401
1,753
1,337
2010
93,712
13,367
17,691
31,039
31,615
3,439
2,475
7,586
10,105
18,757
12,858
9,343
10,105
11,591
3,335
2,454
1,664
2011
99,603
12,939
19,573
31,470
35,621
3,042
2,372
8,802
10,771
20,205
15,416
11,229
10,357
9,884
3,171
2,372
1,982
2012
88,061
13,708
18,255
27,570
28,528
2,680
2,971
6,753
11,502
16,405
12,123
10,462
8,866
8,242
3,505
2,714
1,838
2013
90,757
12,838
16,545
29,400
31,974
2,501
2,667
5,962
10,583
18,204
13,770
10,301
11,144
7,955
4,096
1,856
1,718
2009
715,716
203,390
133,141
203,117
176,068
42,433
42,934
60,022
73,119
93,121
82,947
72,760
71,321
59,036
47,871
36,738
33,414
702,946
197,207
134,744
193,591
177,404
39,650
41,935
61,990
72,754
94,017
83,387
72,342
68,533
52,716
47,247
37,647
30,728
2010
724,395
200,738
137,304
205,769
180,584
43,479
40,942
63,151
74,153
93,323
87,261
74,398
69,628
61,743
44,979
37,492
33,846
2011
707,290
207,608
130,682
201,330
167,670
44,326
45,617
57,321
73,361
89,256
78,414
75,890
65,607
59,833
48,078
35,386
34,201
2012
TOTAL UK ARRIVALS
Figures are based upon detailed reports provided by the Harbour Office and Jersey Airport. N.B. Figures are for all passenger arrivals and include returning residents, day trippers and business visitors. Monthly totals are affected by the number of weekends that fall in a particular month. Summer = July and August, Spring = April to June, Autumn = September and October, Winter = January to March and November to December
609,234
183,840
36,211
39,959
DEC
192,166
39,460
40,675
NOV
WINTER
54,404
52,587
OCT
117,053
62,649
62,334
SEP
162,552
75,260
73,262
AUG
114,921
70,529
68,830
JUL
173,315
62,999
61,667
JUN
AUTUMN
58,428
61,135
MAY
SPRING
41,125
50,513
APR
145,789
43,912
44,470
MAR
142,092
35,193
34,985
FEB
SUMMER
2010
29,064
2009
32,077
TOTAL UK SEA ARRIVALS
Passenger Arrivals from the UK 2009 - 2013
TOTAL UK AIR ARRIVALS
JAN
Appendix 14.2
2013
699,476
203,228
128,199
198,135
169,914
43,340
44,028
57,874
70,325
89,264
80,650
71,338
70,135
56,662
46,772
37,109
31,979
2013 in Focus
59
4,275
5,376
7,612
5,644
6,360
6,534
6,587
5,760
7,012
7,020
6,801
4,592
12,347
18,538
14,032
28,656
5,095
5,396
6,589
5,705
5,635
7,023
6,221
5,313
6,564
6,694
7,131
5,385
11,534
18,363
13,258
29,596
72,751
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
SUMMER
SPRING
AUTUMN
WINTER
YEAR
76,769
30,781
13,644
19,794
12,550
5,441
7,403
6,756
6,888
5,801
6,749
7,027
6,693
6,074
7,510
5,523
4,904
2011
70,612
28,282
12,116
17,742
12,472
4,709
6,371
5,832
6,284
5,723
6,749
5,839
6,079
5,824
6,663
5,171
5,368
2012
69,642
28,044
12,671
17,622
11,305
5,272
6,591
6,778
5,893
5,570
5,735
6,043
6,090
5,489
6,086
5,511
4,584
2013
52,507
4,215
8,593
17,762
21,937
1,504
706
2,383
6,210
12,943
8,994
6,440
7,259
4,063
917
827
261
2009
51,129
5,261
9,297
15,843
20,728
1,987
1,236
2,897
6,400
12,221
8,507
5,690
7,148
3,005
987
578
473
2010
66,417
6,945
13,856
20,423
25,193
1,818
1,775
6,369
7,487
13,660
11,533
7,141
7,651
5,631
1,561
1,241
550
2011
58,181
7,050
10,644
20,493
19,994
1,904
1,304
3,783
6,861
11,696
8,298
7,488
8,066
4,939
1,855
1,506
481
2012
63,038
5,392
12,558
21,677
23,411
1,518
1,200
4,199
8,359
13,300
10,111
8,852
8,213
4,612
1,479
746
449
2013
125,258
33,811
21,851
36,125
33,471
6,889
7,837
9,077
12,774
18,256
15,215
13,463
12,894
9,768
7,506
6,223
5,356
2009
124,702
33,917
23,329
34,381
33,075
6,579
8,037
9,917
13,412
17,981
15,094
12,224
13,508
8,649
8,599
5,954
4,748
2010
143,186
37,726
27,500
40,217
37,743
7,259
9,178
13,125
14,375
19,461
18,282
14,168
14,344
11,705
9,071
6,764
5,454
2011
128,793
35,332
22,760
38,235
32,466
6,613
7,675
9,615
13,145
17,419
15,047
13,327
14,145
10,763
8,518
6,677
5,849
2012
TOTAL INTER-ISLAND ARRIVALS
Figures are based upon detailed reports provided by the Harbour Office and Jersey Airport. N.B. Figures are for all passenger arrivals and include returning residents, day trippers and business visitors. Monthly totals are effected by the number of weekends that fall in a particular month. Summer = July and August, Spring = April to June, Autumn = September and October, Winter = January to March and November to December
73,573
2010
TOTAL INTER-ISLAND SEA ARRIVALS
Inter-Island Passenger Arrivals 2009 - 2013
TOTAL INTER-ISLAND AIR ARRIVALS
2009
Appendix 14.3
132,680
33,436
25,229
39,299
34,716
6,790
7,791
10,977
14,252
18,870
15,846
14,895
14,303
10,101
7,565
6,257
5,033
2013
2013 in Focus
60
959
979
10,970
11,817
7,249
7,406
1,241
1,137
11,252
12,641
5,544
9,140
38,577
NOV
DEC
SUMMER
SPRING
AUTUMN
WINTER
YEAR
2011
34,033
5,958
6,323
11,165
10,587
1,122
689
2,512
3,811
5,462
5,125
4,363
3,596
3,206
1,123
1,112
1,912
2012
36,318
7,597
6,094
12,141
10,486
1,020
1,196
2,048
4,046
5,495
4,991
5,025
4,566
2,550
1,881
1,496
2,004
2013
40,632
8,960
6,134
13,018
12,520
1,605
1,476
2,546
3,588
6,690
5,830
5,395
4,612
3,011
1,732
1,836
2,311
2009
219,955
30,415
38,739
77,156
73,645
6,712
4,711
12,948
25,791
42,711
30,934
28,004
27,613
21,539
7,368
6,422
5,202
2010
232,918
31,797
38,619
82,241
80,261
7,029
4,918
11,871
26,748
45,385
34,876
31,452
27,582
23,207
8,028
6,527
5,295
2011
226,957
34,754
41,874
79,798
70,531
6,817
5,212
17,032
24,842
38,478
32,053
30,524
26,037
23,237
10,072
7,047
5,606
2012
215,645
36,860
38,702
73,882
66,201
6,817
7,425
11,975
26,727
37,067
29,134
28,921
24,781
20,180
10,230
6,802
5,586
2013
218,147
33,964
39,588
74,179
70,416
7,830
5,562
13,955
25,633
41,086
29,330
28,173
27,150
18,856
9,697
5,909
4,966
2009
258,532
39,555
44,283
89,797
84,897
7,849
5,952
14,676
29,607
48,468
36,429
32,092
32,242
25,463
9,223
8,606
7,925
270,360
39,203
45,868
94,058
91,231
8,008
5,877
14,778
31,090
50,773
40,458
36,258
32,078
25,722
9,369
8,334
7,615
2010
260,990
40,712
48,197
90,963
81,118
7,939
5,901
19,544
28,653
43,940
37,178
34,887
29,633
26,443
11,195
8,159
7,518
2011
251,963
44,457
44,796
86,023
76,687
7,837
8,621
14,023
30,773
42,562
34,125
33,946
29,347
22,730
12,111
8,298
7,590
2012
TOTAL CONTINENTAL ARRIVALS
Figures are based upon detailed reports provided by the Harbour Office and Jersey Airport. N.B. Figures are for all passenger arrivals and include returning residents, day trippers and business visitors. Monthly totals are effected by the number of weekends that fall in a particular month. Summer = July and August, Spring = April to June, Autumn = September and October, Winter = January to March and November to December
37,442
2,907
1,728
OCT
5,582
5,495
JUL
4,342
4,806
4,088
JUN
3,816
4,496
4,629
MAY
SEP
2,515
3,924
APR
5,388
1,341
1,855
MAR
5,757
1,807
2,184
FEB
AUG
2010
2,320
2009
2,723
TOTAL CONTINENTAL SEA ARRIVALS
Continental Passenger Arrivals 2009 - 2013
TOTAL CONTINENTAL AIR ARRIVALS
JAN
Appendix 14.4
2013
258,779
42,924
45,722
87,197
82,936
9,435
7,038
16,501
29,221
47,776
35,160
33,568
31,762
21,867
11,429
7,745
7,277
2013 in Focus
2009 2009 2009 2009 2010 2010 2010 2010 2011 2011 2011 2011 2012 2012 2012 2012 2013 2013 2013 2013
Euro
61
1.00
1.05
1.10
1.15
1.20
1.25
1.30
Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun Sep Dec
Mar 2009
Nor
9.68 10.60 9.28 9.37 9.02 9.70 9.28 9.09 8.88 8.63 9.13 9.28 9.12 9.36 9.26 9.09 8.89 9.23 9.70 10.03
Den
8.04 8.74 8.15 8.39 8.36 9.06 8.62 8.68 8.44 8.25 8.65 8.90 8.93 9.22 9.37 9.20 8.84 8.72 8.93 8.92
Jun 2009
11.85 12.76 11.18 11.57 10.93 11.60 10.65 10.50 10.13 10.13 10.66 10.72 10.59 10.87 10.61 10.66 9.92 10.19 10.41 10.59
Swe
Sep 2009
1.63 1.79 1.66 1.67 1.59 1.61 1.54 1.46 1.47 1.35 1.41 1.46 1.44 1.49 1.52 1.48 1.44 1.44 1.46 1.46
Swz
1.08 1.17 1.09 1.13 1.12 1.22 1.16 1.16 1.13 1.11 1.16 1.20 1.20 1.24 1.26 1.23 1.19 1.17 1.20 1.20
Euro
Dec 2009
1.43 1.65 1.60 1.62 1.52 1.50 1.57 1.56 1.60 1.61 1.56 1.55 1.60 1.57 1.61 1.60 1.60 1.57 1.61 1.60
USA
Mar 2010
1.80 1.91 1.72 1.70 1.54 1.59 1.62 1.55 1.56 1.55 1.62 1.59 1.60 1.60 1.59 1.59 1.60 1.60 1.59 1.59
Can 2.06 2.04 1.81 1.80 1.66 1.76 1.63 1.52 1.55 1.50 1.60 1.52 1.55 1.53 1.56 1.54 1.55 1.53 1.56 1.54
Aus
Jun 2010
141.57 158.90 143.20 150.51 141.83 132.38 131.41 126.60 132.95 129.57 120.35 119.71 132.70 125.37 126.05 132.10 132.70 125.37 126.05 132.10
Japan
Sep 2010
Dec 2010
Mar 2011
Jun 2011
Sep 2011
ÂŁ Sterling vs. Euro 2009 - 2013
Appendix 15 Selected exchange rates against sterling since March 2009
Dec 2011
Mar 2012
Jun 2012
Sep 2012
Dec 2012
Mar 2013
Jun 2013
Sep 2013
Dec 2013
2013 in Focus
2013 in Focus
Appendix 16
SUNSHINE (hours) FORT REGENT Signal Station
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year
2009
2010
2011
2012
2013
102.4 107.3 241.1 217.3 271.1 301.9 279.0 234.7 243.8 120.9 77.6 89.0 2286.1
87.4 106.4 193.2 320.2 290.2 339.2 302.9 229.4 224.0 137.3 96.2 76.9 2403.3
88.9 87.8 190.1 282.4 300.8 257.1 283.6 237.9 213.0 137.5 105.1 51.6 2235.8
78.3 104.6 228.4 253.5 267.6 211.2 260.5 271.1 219.8 106.4 104.2 75.5 2181.1
55.0 109.3 141.5 231.1 231.0 229.9 337.9 306.8 178.0 152.6 63.6 89.9 2126.6
2009 to 1981 to 2013 ave. 2013 ave. 82.4 71.3 103.1 97.1 198.9 143.8 260.9 208.3 272.1 243.9 267.9 254.5 292.8 266.4 256.0 246.7 215.7 193.5 130.9 125.0 89.3 85.7 76.6 67.6 2246.6 2003.8
RAINFALL (mm) MAISON ST LOUIS Observatory
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year
2009
2010
2011
2012
2013
99.4 46.6 45.0 62.7 40.5 46.3 44.2 22.7 23.3 73.4 216.3 107.9 828.3
93.9 123.3 30.9 14.0 39.4 44.6 30.8 101.0 53.5 124.3 192.4 109.4 957.5
53.8 72.2 27.6 0.2 18.0 44.8 91.8 43.0 66.0 40.2 27.0 247.4 732.0
56.6 24.0 30.4 112.8 69.8 91.6 58.2 67.0 63.8 176.1 132.0 202.8 1085.1
123.4 67.9 147.0 55.8 67.1 23.5 34.4 23.6 46.9 134.6 148.7 119.4 992.3
2009 to 1981 to 2013 ave. 2013 ave. 85.4 91.1 66.8 69.4 56.2 69.3 49.1 56.2 47.0 54.4 50.2 48.7 51.9 45.8 51.5 50.7 50.7 62.3 109.7 105.8 143.3 105.9 157.4 120.6 919.0 880.2
RAIN DAYS (0.2 mm or more) MAISON ST LOUIS Observatory 2010 22 22 13 5 11 6 14 17 10 20 25 15 180
2011 16 21 8 1 8 14 13 16 14 19 14 23 167
2012 21 13 10 19 14 22 14 15 13 26 22 27 216
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Year
MEAN DAILY AIR TEMPERATURE (Degrees Celsius) MAISON ST LOUIS Observatory 2009 to 1981 to 2009 2010 2011 2012 2013 2013 ave. 2013 ave. 4.5 4.4 6.6 8.3 6.3 6.0 6.6 6.1 6.0 8.5 5.7 5.3 6.3 6.5 8.8 7.8 9.0 10.3 6.1 8.4 8.5 11.2 11.3 13.8 9.7 9.2 11.0 10.4 13.5 13.0 14.0 13.3 12.0 13.2 13.4 16.8 16.7 15.6 16.1 14.7 16.0 16.0 18.1 18.7 17.0 18.1 19.2 18.2 18.1 18.3 17.5 17.5 18.6 18.7 18.1 18.3 16.8 16.1 17.5 15.7 16.6 16.5 16.5 14.2 13.6 14.6 13.3 14.9 14.1 13.5 11.4 9.0 12.4 9.4 9.6 10.4 10.0 6.9 4.2 9.0 8.3 8.5 7.4 7.4 12.2 11.5 13.0 12.2 11.8 12.1 12.1
62
2013 26 17 18 16 16 13 9 12 15 25 22 24 213
2009 to 1981 to 2013 ave. 2013 ave. 21.2 19.5 16.8 15.6 12.4 15.7 11.8 13.7 13.0 12.8 12.6 10.8 13.4 11.4 13.4 11.2 11.6 12.5 21.2 18.7 22.0 19.5 22.6 19.9 192.0 181.3
2009 21 11 13 18 16 8 17 7 6 16 27 24 184
2013 in Focus
2008 in Focus
Appendix 1721 Appendix
53
63
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