What products do Patagonia offer?
Background knowledge: Patagonia is a United States label founded in 1973 by Yvon Chouinard. Since the young age of 14, Yvon Chouinard found a passion and spark for a lifelong love of rock climbing (he took lessons in Southern California). Before Yvon knew it, he came into business by producing the gear he needed to face the mountains, the word spread and soon he was selling these products to fellow climbers. Despite profits slim and selling gear out the boot of his car, by 1970 Chouinard equipment had become the largest supplier of climbing hardware in the United States. With the company growing, himself and his partner Frost began to see clothing as a way to support the marginally profitable hardware business, and the rest his history… Originating from Monte Fitz Roy in Southern Patagonia (one of the world’s toughest mountains to climb), Patagonia took this name to resemble their products ability to withstand even the hardest environments.
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Patagonia offer a diverse product line of outdoor clothing and gear marketed as sustainable. Ranging from a variety of sports including skiing, snowboarding, climbing, hiking, trail running and many others, there products cover both men and women. Their outerwear products can be seen to come in a variety of colours, most known for their bright, vibrant array of yellow’s, red’s, purple’s, green’s and blue’s, they are certainly recognisable for their choice of colour. I think the reasoning behind this is that they want to resemble their products with the sunrise peering over the Monte Fit Roy mountain (as seen in their logo) to further make the link between the two. The products are minimalistic with their items being block colours with branding noticeable on most if not all products. Materials and designs alternate throughout the product line depending on which climate and sport the garment is designed for. Patagonia have participated in a shy number of collaborations; however, they did partner up with the well-established brand Danner to create a high quality, lifelong fishing boot. This brand has similar qualities to Patagonia, therefore applied to their already habitual audience. Patagonia can be in the luxury market due to their costly price point and high quality, durable items.
