The Tomorrow People- Brand Development

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Background knowledge: Sunspel is a United Kingdom label founded by Thomas Arthur Hill. Thomas, being the 11th of twelve children followed his father’s footsteps into the hosiery and lace trade, he found himself at the heart of the textile industry. His vision to create everyday clothing from beautiful fabrics continues to this day to be Sunspel’s philosophy. Nottingham being the centre of the British lace making industry, Thomas decided to open his factory here. Lightweight, soft clothing in fine cotton is what was expected from some of the earliest garments. What products do Sunspel offer? Sunspel offer a diverse product line of luxury everyday clothing. Ranging from classic Ts, knitwear, shirts, trousers, coats and more for both genders, however being mainly known and popular for their male ranges. The luxury products can be seen to come in a minimalistic and neutral colour palette, many items and best sellers in a classic white. I think the reasoning being this is that neutral tones add

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to the luxury feel, however, if preferable darker colour choices can be made (each item comes with a wide range of colour selection). The items are minimalistic with their products being block colours, even branding is not visible. Materials alternate between luxury fabrics that are entirely unique. Despite originating from the United Kingdom, Sunspel has began to export globally. The brand has opened five stores in London and offer ecommerce to those who can access a store.


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