Logo Development: When designing a logo, I decided that I did not want to create a new logo for a new ‘brand’, and I simply wanted to call the collaboration ‘Patagonia X Sunspel’. Because of this decision, I felt that taking each of the brands existing logos would ensure that the two brands do not lose their identities as individuals. I originally started by simply putting the two logos’ together on photoshop, however after trying different configurations I decided that these designs did not look effective nor the aesthetic I was trying to achieve. I wanted to final logo to look minimal and luxurious, I therefore felt this could be achieved by stripping back the colour (although not completely) from Patagonia’s branding. I specifically placed the small strip of colour in this position as I wanted it to resemble the sunrise/ sunset peering over the Patagonia mountains, its as though the sky is reflecting off water under the mountain creating a shadowed effect. Patagonia are the leading brand in this collaboration, I therefore felt it was necessary for their word placement to be larger and more centred.
Final Logo:
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