Product/ Price: The product is a smart and luxury garment which is practical for the outdoor environment, yet also stylish enough to walk the Highstreet. Priced at a high yet reasonable price point (£300), the luxury consumer is purchasing into a sustainable and lifelong garment. Perfect for the upcoming generation (generation alpha). The previously designed logo has been transferred onto some black fabric and placed at the collar. This design uses a neutral tone as the body of the garment with a pop of red in the lining and stitching. The product is saturated with Patagonia branding with one overly large pocket added to the side. Front:
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