Promotion: To promote this collaboration, I believe the most beneficial form of advertisement will be through social media platforms. Patagonia currently hold over 4 million followers on Instagram and Sunspel with 85 thousand, therefore this method will not only reach an astonishing amount of people, but it will also target the correct audience (generation alpha). I am therefore confident that this will be the most effective way to promote the collaboration. Across social media, posts will include close-up images and videos. Before the full product is revealed the two brands will tease the consumers with snippets to generate excitement about the drop. The collaborative piece will be available across both Patagonia’s and Sunspel’s ecommerce, I have decided to make the piece an on-line exclusive as after all, this generation favour technology and will be their preferred method of shopping. Ecommerce also enables the product to be sold worldwide. Generation Alpha are a demanding cohort, impatient may be a key characteristic which is recognisable within this generation. Given that technology has offered speed and responsiveness throughout their early years of life it is likely they will hold high expectations elsewhere to offer the same response. I am therefore going to ensure that when a consumer purchases the product, they will receive the product in the following 24 hours on next day delivery.
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