Packaging: As the consumers are purchasing a luxury garment, I felt it was only necessary for the packaging to match the luxury aesthetic. Therefore, I decided that the product will be packaged and delivered in a ‘Patagonia X Sunspel’ signature box. When the product is shipped, the box ensures the high valued product will not experience any damages. The box is designed using the same colour pallet, stamped with the collaborative logo on the roof. With each purchase, a Patagonia X Sunspel tote bag will be packaged up with the garment. The tote bag is designed similarly to the collaborative piece with the logo printed across the front. The idea behind the fashionable yet functional tote bag is to provide the consumer with an eco-friendly alternative to plastic bags. The consumer will be proud to wear the merchandized bag alongside their purchased item as it shows they are taking part in the sustainable movement and bought into brands which are acting upon the matter. Also, I have decided to do this as it is a great form of advertisement.
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