J2O Rebrand

Rebrand

Why Have I Chosen J2O? I have chosen this brief because I am very enthusiastic about re-branding, I have done very little packaging design and therefore feel this brief filled a hole in my skills. I mainly chose this brief because iit is broad and allows room for any type of design and style, and it is exciting to promote a product to another audience rather than improving a product for the same audience.

This brief requires me to re-design the look and feel of J20 to appeal to adults; the current majority of J20 drinkers are 16 and under, therefore they want to attract adults into buying the drink as something they would be proud to be seen with in clubs. As J20’s campaign also promotes healthy drinking and swapping the alcohol and hangovers for a good time, they want the product to appeal to males and females aged 25-35, whether they are confident or shy.

Britvic Brand Ethos & J2O

Previous J2O Branding

Original Branding 1998

Rebrand 2008

Current J2O Branding

J2O Target Audience Target Market Aged 25 - 35 Years

Healthy

Socialising

Cocktail Lovers

T-Total

Ladies Who Lunch Nightclubs/Partys

Fitness Catch Ups

Family

Design Competition Fruit Juice

Main Competition

Smoothies

Water

Alcohol

Whats On The Shelves?

Non Alcoholic Drinks

Alcoholic Drinks

New Design Inspiration Repeating Pattern

Geometric/ Abstract

Fruit Prints

Foil Blocking

Paint

Trebuchet MS abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLM NOPQRSTUVWXYZ

Apple and Mango

Orange and Passionfruit

Colour Schemes/Typeface

Futura abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLM NOPQRSTUVWXYZ

Design Ideas

Triangles/Geometric

Fruit Shapes

Paint Splat/Fruit

Cubes/Fruit

Geometric Patterns

Creating Paint Marks

Hexagon/Paint Splat

Hexagon/Paint Splat

Paint Splat Multiplied

Development

Bottleneck Template APPLE & MANGO 11 mm

LIMITED EDITION 11mm

APPLE & RASPBERRY 8 mm

INTERNATIONAL 8 mm

ORANGE & PASSIONFRUIT 5 mm

NBC LABEL 5 mm

RLA OVE

Job No. / Sub Job No / ArtworkVersion:

Date:

KJ1507 KSJ97905 -v4.1

19-DEC-13

P

Cyan

BV456 J2O Vogue 275ml neck label

Critical print

Range:

Britvic Master Cutters

PANTONE 151 C

Pack type:

PANTONE 347 C Cutter Guide

Cutter reference:

#BSDPEF /VNCFS

Maximum colours:

Black

Brand / Job Description::

'51 %BUF

Artworker.

Sophie Woods

Centre line - ensure artwork is aligned centrally with body label

%FTJHO (SPVQ

121.70 mm

"DDPVOU .BOBHFS

Maria Lowden

#SBOE (VBSEJBO

1SPKFDU .BOBHFS

Nicci Beacham This proof is a guide only for special colours. Match all specials to colour standards / Pantone book

Cutter Key

#SBOE .BSLFUJOH

Cutter edge Critical print

TJHO

Text free

TJHO

10

20

30

Britvic Label SpeciďŹ cation No.

BV456

40

50

60

70

80

90

100

110

120

Brand

130

140

150

Leeds

Cutter History Rev 1 – 25/11/11 Rev 2 – 02/12/11 Rev 3 – 03/12/11 Rev 4 – 11/05/12 Rev 5 – 08/11/13 Rev 6 – 19/12/13

BQQ

TUB

SFK

BQQ

TUB

SFK

*OHSFEJFOUT 'JFME PG WJTJPO /VUSJUJPOBM DPQZ #BSDPEF *UFN OVNCFS

160

Factory

J2O

SFK

EBUF

2VBMJUZ DPOUSPM 0

TUB

EBUF

-FHBM

Tickmarks Overlap line

BQQ

1BDL MBZPVU $PMPVST #SBOE DPOTJTUFODZ

Action:

'PSNVMBUJPO SFG OP

• Create cutter. • Tick marks, header details, cutter size. • Amended eyemarks. • Centre lines and accompanying statement added. • Updated to new cutter template. • Overlap only on RHS. Factory now Leeds.

TJHO

EBUF

Output device:

Print process:

Substrate:

Minimum point size:

Pos: Neg:

Line spec (mm):

Britvic Approval Signature:

Britvic Approval Date: Barcode size:

Screen:

BWR:

kestrel 1 Europa Park, Croft Way, Witham, Essex CM8 2FN t: +44 (0) 1376 533055 "DDPVOU .BOBHFS

#SBOE (VBSEJBO TJHO

BQQ

EBUF

TUB

SFK

It is the printers responsibillity to apply angles & LPI

Orange and Passionfruit Bottlenecks

Apple and Mango Bottlenecks

Applied Badges and Bottlenecks

Existing Packaging

Packaging Template

NOTE : IF THIS PDF IS NOT DISPLAYING CORRECTLY, ADJUST YOUR PREFERENCES WITHIN ACROBAT AS FOLLOWS - EDIT > PREFERENCES > PAGE DISPLAY> CHECK OVERPRINT PREVIEW ON.

623 62.5 50.5

19

100

98.5

62

98.5

100

19

Cyan

Maximum colours:

Black

BV443 J2O Vogue 4x275ml sleeve

PANTONE 151 C

Range:

Britvic Master Cutters

PANTONE 347 C

Pack type:

Fold Cutter Guide '51 %BUF

Artworker.

Oliver Joynson

%FTJHO (SPVQ

"DDPVOU .BOBHFS

Maria Lowden

00000000

48

Date:

25-NOV-13

Brand / Job Description::

#BSDPEF /VNCFS

BBE Statement to be: See Shoulder of Bottle

PATENT RIGHTS RESERVED

10

Job No. / Sub Job No / ArtworkVersion:

KJ1507 KSJ96363 -v5.1

Cutter reference:

Cluster-Pak

26.25

63.5

MANUFACTURED BY

48

MeadWestvaco UK Ltd, Bristol

116

30.5

10123456789

30.5

63.5 50.5

#SBOE (VBSEJBO

Sophie Woods

1SPKFDU .BOBHFS

Nicci Beacham This proof is a guide only for special colours. Match all specials to colour standards / Pantone book

#SBOE .BSLFUJOH

BQQ

TUB

SFK

BQQ

TUB

SFK

BQQ

TUB

SFK

1BDL MBZPVU $PMPVST #SBOE DPOTJTUFODZ

Action:

TJHO

EBUF

-FHBM TJHO

EBUF

2VBMJUZ DPOUSPM *OHSFEJFOUT 'JFME PG WJTJPO /VUSJUJPOBM DPQZ #BSDPEF *UFN OVNCFS

GRAIN

'PSNVMBUJPO SFG OP TJHO

EBUF

Output device:

Print process:

0

10

20

30

Britvic Label SpeciямБcation No.

BV443

PRINT SIDE EXTERNAL VIEW

40

50

60

70

80

90

100

110

Factory

Cutter History

Cutter edge

v1 - 21.10.11 - Original cutter created. v2 - 09.11.11 - MWV text and functional text added as on BV229 - KSJ43589. v3 - 01.12.11 - Grain direction text has moved to outside of component. - BL text deleted. v4 - 08.11.13 - Update to new cutter template. v5 - 25.11.13 - Add top bleed area detail and change factroy from Widford to Leeds.

Print Area

Britvic Approval Signature:

Top Bleed area

130

140

Leeds

Cutter Key

Fold/Crease

120

Brand

J2O

150

160

Aluminium

Minimum point size:

Pos: Neg:

Line spec (mm):

Barcode size:

Britvic Approval Date:

Screen:

BWR:

"DDPVOU .BOBHFS

#SBOE (VBSEJBO TJHO

kestrel 1 Europa Park, Croft Way, Witham, Essex CM8 2FN t: +44 (0) 1376 533055

Substrate:

BQQ

EBUF

TUB

SFK

It is the printers responsibillity to apply angles & LPI

Orange and Passionfruit Packaging

Apple and Mango Packaging