Rebrand
Why Have I Chosen J2O? I have chosen this brief because I am very enthusiastic about re-branding, I have done very little packaging design and therefore feel this brief filled a hole in my skills. I mainly chose this brief because iit is broad and allows room for any type of design and style, and it is exciting to promote a product to another audience rather than improving a product for the same audience. This brief requires me to re-design the look and feel of J20 to appeal to adults; the current majority of J20 drinkers are 16 and under, therefore they want to attract adults into buying the drink as something they would be proud to be seen with in clubs. As J20’s campaign also promotes healthy drinking and swapping the alcohol and hangovers for a good time, they want the product to appeal to males and females aged 25-35, whether they are confident or shy.
Britvic Brand Ethos & J2O
Previous J2O Branding
Original Branding 1998
Rebrand 2008
Current J2O Branding
J2O Target Audience Target Market Aged 25 - 35 Years
Healthy
Socialising
Cocktail Lovers
T-Total
Ladies Who Lunch Nightclubs/Partys
Fitness Catch Ups
Family
Design Competition Fruit Juice
Main Competition
Smoothies
Water
Alcohol
Whats On The Shelves?
Non Alcoholic Drinks
Alcoholic Drinks
New Design Inspiration Repeating Pattern
Geometric/ Abstract
Fruit Prints
Foil Blocking
Paint
Trebuchet MS abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLM NOPQRSTUVWXYZ
Apple and Mango
Orange and Passionfruit
Colour Schemes/Typeface
Futura abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLM NOPQRSTUVWXYZ
Design Ideas
Triangles/Geometric
Fruit Shapes
Paint Splat/Fruit
Cubes/Fruit
Geometric Patterns
Creating Paint Marks
Hexagon/Paint Splat
Hexagon/Paint Splat
Paint Splat Multiplied
Development
Bottleneck Template APPLE & MANGO 11 mm
LIMITED EDITION 11mm
APPLE & RASPBERRY 8 mm
INTERNATIONAL 8 mm
ORANGE & PASSIONFRUIT 5 mm
NBC LABEL 5 mm
RLA OVE
Job No. / Sub Job No / ArtworkVersion:
Date:
KJ1507 KSJ97905 -v4.1
19-DEC-13
P
Cyan
BV456 J2O Vogue 275ml neck label
Critical print
Range:
Britvic Master Cutters
PANTONE 151 C
Pack type:
PANTONE 347 C Cutter Guide
Cutter reference:
#BSDPEF /VNCFS
Maximum colours:
Black
Brand / Job Description::
'51 %BUF
Artworker.
Sophie Woods
Centre line - ensure artwork is aligned centrally with body label
%FTJHO (SPVQ
121.70 mm
"DDPVOU .BOBHFS
Maria Lowden
#SBOE (VBSEJBO
1SPKFDU .BOBHFS
Nicci Beacham This proof is a guide only for special colours. Match all specials to colour standards / Pantone book
Cutter Key
#SBOE .BSLFUJOH
Cutter edge Critical print
TJHO
Text free
TJHO
10
20
30
Britvic Label SpeciďŹ cation No.
BV456
40
50
60
70
80
90
100
110
120
Brand
130
140
150
Leeds
Cutter History Rev 1 – 25/11/11 Rev 2 – 02/12/11 Rev 3 – 03/12/11 Rev 4 – 11/05/12 Rev 5 – 08/11/13 Rev 6 – 19/12/13
BQQ
TUB
SFK
BQQ
TUB
SFK
*OHSFEJFOUT 'JFME PG WJTJPO /VUSJUJPOBM DPQZ #BSDPEF *UFN OVNCFS
160
Factory
J2O
SFK
EBUF
2VBMJUZ DPOUSPM 0
TUB
EBUF
-FHBM
Tickmarks Overlap line
BQQ
1BDL MBZPVU $PMPVST #SBOE DPOTJTUFODZ
Action:
'PSNVMBUJPO SFG OP
• Create cutter. • Tick marks, header details, cutter size. • Amended eyemarks. • Centre lines and accompanying statement added. • Updated to new cutter template. • Overlap only on RHS. Factory now Leeds.
TJHO
EBUF
Output device:
Print process:
Substrate:
Minimum point size:
Pos: Neg:
Line spec (mm):
Britvic Approval Signature:
Britvic Approval Date: Barcode size:
Screen:
BWR:
kestrel 1 Europa Park, Croft Way, Witham, Essex CM8 2FN t: +44 (0) 1376 533055 "DDPVOU .BOBHFS
#SBOE (VBSEJBO TJHO
BQQ
EBUF
TUB
SFK
It is the printers responsibillity to apply angles & LPI
Orange and Passionfruit Bottlenecks
Apple and Mango Bottlenecks
Applied Badges and Bottlenecks
Existing Packaging
Packaging Template
NOTE : IF THIS PDF IS NOT DISPLAYING CORRECTLY, ADJUST YOUR PREFERENCES WITHIN ACROBAT AS FOLLOWS - EDIT > PREFERENCES > PAGE DISPLAY> CHECK OVERPRINT PREVIEW ON.
623 62.5 50.5
19
100
98.5
62
98.5
100
19
Cyan
Maximum colours:
Black
BV443 J2O Vogue 4x275ml sleeve
PANTONE 151 C
Range:
Britvic Master Cutters
PANTONE 347 C
Pack type:
Fold Cutter Guide '51 %BUF
Artworker.
Oliver Joynson
%FTJHO (SPVQ
"DDPVOU .BOBHFS
Maria Lowden
00000000
48
Date:
25-NOV-13
Brand / Job Description::
#BSDPEF /VNCFS
BBE Statement to be: See Shoulder of Bottle
PATENT RIGHTS RESERVED
10
Job No. / Sub Job No / ArtworkVersion:
KJ1507 KSJ96363 -v5.1
Cutter reference:
Cluster-Pak
26.25
63.5
MANUFACTURED BY
48
MeadWestvaco UK Ltd, Bristol
116
30.5
10123456789
30.5
63.5 50.5
#SBOE (VBSEJBO
Sophie Woods
1SPKFDU .BOBHFS
Nicci Beacham This proof is a guide only for special colours. Match all specials to colour standards / Pantone book
#SBOE .BSLFUJOH
BQQ
TUB
SFK
BQQ
TUB
SFK
BQQ
TUB
SFK
1BDL MBZPVU $PMPVST #SBOE DPOTJTUFODZ
Action:
TJHO
EBUF
-FHBM TJHO
EBUF
2VBMJUZ DPOUSPM *OHSFEJFOUT 'JFME PG WJTJPO /VUSJUJPOBM DPQZ #BSDPEF *UFN OVNCFS
GRAIN
'PSNVMBUJPO SFG OP TJHO
EBUF
Output device:
Print process:
0
10
20
30
Britvic Label SpeciямБcation No.
BV443
PRINT SIDE EXTERNAL VIEW
40
50
60
70
80
90
100
110
Factory
Cutter History
Cutter edge
v1 - 21.10.11 - Original cutter created. v2 - 09.11.11 - MWV text and functional text added as on BV229 - KSJ43589. v3 - 01.12.11 - Grain direction text has moved to outside of component. - BL text deleted. v4 - 08.11.13 - Update to new cutter template. v5 - 25.11.13 - Add top bleed area detail and change factroy from Widford to Leeds.
Print Area
Britvic Approval Signature:
Top Bleed area
130
140
Leeds
Cutter Key
Fold/Crease
120
Brand
J2O
150
160
Aluminium
Minimum point size:
Pos: Neg:
Line spec (mm):
Barcode size:
Britvic Approval Date:
Screen:
BWR:
"DDPVOU .BOBHFS
#SBOE (VBSEJBO TJHO
kestrel 1 Europa Park, Croft Way, Witham, Essex CM8 2FN t: +44 (0) 1376 533055
Substrate:
BQQ
EBUF
TUB
SFK
It is the printers responsibillity to apply angles & LPI
Orange and Passionfruit Packaging
Apple and Mango Packaging