Huddersfield Rebrand
Choosing A Company
Thyme Square
BRAND ANALYSIS
A hidden gem in the centre of Huddersfield serving home cooked food, tasty cuisines and until now, West Yorkshire’s best kept secret! New Owners, Olivia Drinkwater and Danny Shaw are passionate about delivering a superb dining experience to their customers sourcing the finest meats, vegetables and fresh fish from great local produce creating a range of dishes that are both delicious and filling. From mouth watering Butternut Squash Risotto with Wilted Greens and Parmesan Crisp to individual pies baked fresh and served with our highly prized ‘Thyme gravy’, the Bistro offers food that is honest, wholesome and moreish! Thyme Square welcomes customers throughout the day serving a wide selection of breakfast treats, lunchtime specials and our treasured ‘Afternoon Tea Thyme’ featuring a variety of fresh sandwiches, home-made scones, jam and delicate cakes. Whether sharing a glass of Prosecco with friends mid afternoon or attending one of our special evening Bistro events, the staff at Thyme Square work hard to ensure a relaxing, comfortable and unhurried atmosphere. As well as the Bistro, Olivia and Danny have plans this year to open ‘Thyme Square Deli’ adjacent to the Bistro, bringing a range of fresh and convenient deli foods to customers whilst ‘Thyme Square Catering’ offers a bespoke service of quality event catering. Thyme Square also offer a free delivery service to all city centre businesses bringing all the Bistro sandwich range straight to your door, those hungry workers unable to escape the office or shop. Working closely with a network of great, local companies who supply all our fish, meat and vegetables straight from the fields and sea to our door and onto our customers’ plates. The menu is infused with their passion for quality local produce, which runs across the menu from starters through to our desserts which are made fresh each day onsite or supplied by our fabulous cake specialists.
What is Branding?
A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names.
Successful Branding
Idea Concept
For the rebrand of Thyme Square I have chosen a Vintage Afternoon Tea concept. Thyme Square sells afternoon tea and I really like this aspect of the company so I hope to use this aspect, along with vintage style to help when giving Thyme Square a new look.
Textures
Colour Schemes
Existing Branding
I decided to look at exisitng vintage branding on Pinterest to help inspire me when rebranding Thyme Square.
Typeface and Logo Styles Thyme Square Thyme Square Thyme Square T hyme Square Thyme Square Thyme Square Thyme Square Thyme Square Thyme Square Thyme Square Thyme Square Thyme Square Thyme Square Thyme Square Thyme Square Thyme Square Thyme Square Thyme Square Thyme Square Thyme Square Thyme Square Thyme Square Thyme Square Thyme Square
Initial Logo Designs
Logo Development
GREAT FOOD LOCAL PRODUCE THYME SQUARE
Further Development
Occassion Logos
Thyme Square
Thyme Square
Thyme Square
Deli
Bistro
Catering
Items That Could Be Branded
From looking at things that could be branded, I have chosen to brand a takeout cup, a takeout bag, sandwich paper for takeout and produce a menu for afternoon tea.
Logo Application Business Card
Front
Hot Drinks Reward Card
Front
Back
Back
Thyme Square Deli . Bistro . Catering
Hot Drinks Takeout Cup
Brown Paper Takeout Bag
Serviette
Thyme Square Deli . Bistro . Catering
Menu Inspiration
Menu Design Thyme Square Afternoon Tea Menu Finger Sandwiches
Lancaster London Smoked Salmon served on Wholemeal Roast Beef and Horseradish served on Wholemeal Ham and Mustard served on White Cheese and Pickle served on White Cucumber served on White Coronation Chicken Tartlets Egg and Wild Cress Choux Buns
Cakes
Plain and Raisin Scones served with Homemade Strawberry Jam and Cornish Clotted Cream Pistachio Macaroon Chocolate Eclair Victoria Sponge Cake Apple and Honey Cupcake Seasonal Fruit Tart Caramel and Hazelnut Tranche
Beverages
A pot of tea of your choice from our tea selection: Breakfast, Earl Grey, Chai, White, Green or Fruit OR A choice of Filter, Latte, Cappuccino, Espresso, Macchiato, Mocha or Americano Coffee
ÂŁ22.50 For Two People
Thyme Square Deli . Bistro . Catering
Alternative Logo Option 1 Business Card
Front
Hot Drinks Reward Card
Front
Back
Back
Thyme Square Deli . Bistro . Catering
Alternative Logo Option 2 Business Card
Front
Hot Drinks Reward Card
Front
Back
Back
DELI . BISTRO . CATERING
What Are Brand Guidelines? Brand Guidelines are essentially a set of rules that explain how your brand works. These guidelines typically include basic information such as: An overview of your brand’s history, vision, personality and key values.This is a list of & things to include in Brand Guidelines. 1. An overview of your brand’s vision, personality and key values. 2. Brand message or mission statement - including examples of ‘tone of voice’. 3. Logo usage - where and how to use your logo including minimum sizes, spacing and what not to do with it. 4. Colour palette - showing your primary and secondary colour palettes with colour breakdowns for print, screen & web. 5. Type style - showing the specific font that you use and details of the font family and default fonts for web use. 6. Image style/photography - examples of image style and photographs that work with the brand.