o i l o f o t r o P g n i t e k r a M ia j e M e i s By: Jes
MY LEARNING PROCESS HIGH SCHOOL LEVEL
COURSE: Marketing English I (Benchmark Book) TEACHER: Ana Lucia Perez Garcia th th th UNIT: Fourth Academic Unit (August 18 – October 15) GRADE: 4 and 5 Bilingual, 4 Accounting UNIT COMPETENCE: Creates business and marketing-related documents in a variety of contexts applying vocabulary, grammatical structures and topics seen throughout the unit. ACHIEVEMENT INDICATORS
LEARNING ACTIVITIES
DATES
SCORING CONTROL
eates project assigned by teacher to demonstrate application of ormation seen throughout the unit in oral and written form owing rubric guidelines and the ability to work in groups.
1. Project (Cooperative Work) Promotional Activities and Branding Role Play and Presentation Glogster Edu, Prezi, etc.
September 9
/100
ganizes documents and proofread written assignments in a ronological order following rubric, teacher instructions, and editing hniques in the digital portfolio to maintain information which can readily accessed upon request. plies vocabulary, mechanics, and punctuation following delines and correct application of knowledge seen throughout the t in a variety of contexts.
2. Digital Portfolio Pictionary, Investigations, and Writings uploaded to Issuu
Throughout the Unit October 1
/100
3. Topic Review Product Development (Listening and Reading Comprehension)
September 16
/100
October 1
/100
July 1
/100
Establishing Relationships and Negotiations (Reading, Listening, and Vocabulary)
Takeovers, Mergers, and Buyouts (Reading and Vocabulary Application)
monstrates understanding of vocabulary and distinguishes mong bonds, stocks, and shares in direct questionings presented he test.
1.
Unit Four Partial Test (Theory): Promotional Activities and Branding / Product Development / Grammar Workshops (Theory and Vocabulary)
September 23
/100
monstrates understanding of vocabulary related to topic of eovers, mergers, and buyouts in direct questionings presented in e test.
2.
Unit Four Final Test (Theory): Grammar Workshops, Negotiations and Establishing Relationships (Theory and Vocabulary)
October 14
/100
ACHIEVEMENT INDICATORS
ASSESMENT ACTIVITIES
DATES
SCORING CONTROL
SCORING: All evaluations, tests, and activities will be graded over 100 points each. Final grades will be obtained from the average of all the activities, tests and evaluations done throughout the unit. Dates are approximated and could be subject to change.
Vocabulary
Launch Start selling for the first time
Ploys
Retail Stores
Public Relations
• Tactics/tricks
• Shops, supermarkets, etc.
• The activity of keeping good relations between an organization and the outside world
Hyped • Build on an existing success
Focused on Log on: Start Using
• Concentrated on
Capitalise On
Hits
Publicised strongly
• Visits
Brand awareness Knowledge that a certain brand exists
Market share • How much of the market is taken by a particular product
LOGO • A design which represents a company or product.
SWITCH • Change.
COMPLACENT • Relaxed, satisfied and not worried about dangers.
PAY A PREMIUM • Spend extra.
APPROACH • Method.
REINVENT THEMSELVES • Change themselves radically.
MULTIPLY • Increase.
TASK • Job.
APPEAL • Attractiveness.
Telephone Skills For business. The telephone is still most businesses primary point of contact with customers. Answer all incoming phone calls before the third ring. Courteously and identify yourself and your organization.
Promotional activities and Branding
Promotion
branding
It is the method you use to spread the word about your product or service to customers, stakeholders and the broader public.
The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme.
Examples of promotional activities
New Product development is the complete process of bringing a new product to market. A product is a set of benefits offered for exchange and can be tangible or intangible.
essay This Unit we learn four different topics like: The Telephone Skills in which we do several activities like listening, writting and reading. In each activity we learn how to take advantage of this skills. In the Promotional activities and branding we learn how to apply different methods of marketing for a product. In the unit we do a Role-play and we develop vocabulary . In the Unit of New product development: We learn “dveloping and launching” in the text of “chai” This unit we learn how to apply marketing in different product and we saw different examples of it.
Partial Test