Car Insurance

I was the lead designer on this email created for the Car Insurance team. The brief was to create an email that would push sales of car insurance extras.

I analysed the copy provided and concluded that the email was about cover for your whole car, so I decided an animated gif showing a car turning would be a great way to visually represent what we were selling. I used Getty images to purchase a video of a car spinning around, selected the frames I needed, recoloured the car in Photoshop and amended the file size to fit into our Email Studio. This was a collaborative project where I recieved feedback and support from the Creative Director and Artworker throughout, helping me to learn a lot along the way.