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The Hive
I have an illustration background, having studied Illustration at University, so I was selected especially for this brief by RAC’s Creative Director.
I created an Identity for The Hive which is a group of RAC employees who volunteer to help with events and fundraising projects across the RAC. The Hive was chosen as the name as bees work together, all with different roles, to achieve the same goal.
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I created a logo, a set of bee and honeycomb illustrations and a PDF template for posters. Human Resources were then able to create their own posters and social media posts using the assets I created.