Contact Centre Houses

I was briefed to design an identity for houses within RAC’s Contact Centre. The idea was to design a “House” similar to the houses used in Harry Potter. These houses would consist of a car brand, logo and colour to make them pop. The competitive element of houses would work as an incentive for call centre staff to carry out the perfect call with a customer. These designs were metres long and printed around pillars within the RAC call centre, so I also had to measure the pillars and consider how the design would work in context when creating the designs. I created all the illustrations myself in Illustrator.