Flash sales

During my time at RAC I was responsible for designing and exporting flash sale assets to be used across the website and social media. This involved exporting over twenty assets at a time in different sizes and specifications to fit different areas of the website. Creation of sale assets was a large part of my role, as T&Cs and prices would change from sale to sale.

The design on the left shows a carousel design for Instagram and the design on the right shows a flash sale email and countdown timer which I designed.

I designed this sale template in collaboration with the midweight designer. We both created rough scamps and ideas and the final decision used a combination of both of our designs. I was solely responsible for creating all the sale assets in differing sizes once the design had been chosen, creating all the assets within a day. Animated gifs were often used, enabling us to show more information within the sale asset. Assets were shown on the RAC homepage, Route planner, social media, emails and the RAC blog called DRIVE.