Portfolio Welcome
Emails
During my time at RAC as a Junior Designer I designed a considerable amount of emails, in collaboration with the marketing and content team. I designed the emails in line with RAC’s brand guidelines and email build specifications.
My process for designing these emails was to wireframe them with rough sketches, ask the senior designer and client for feedback and then finalise and create the email within Adobe XD. The header image was always created in Photoshop.
Car Insurance
I was the lead designer on this email created for the Car Insurance team. The brief was to create an email that would push sales of car insurance extras.
I analysed the copy provided and concluded that the email was about cover for your whole car, so I decided an animated gif showing a car turning would be a great way to visually represent what we were selling. I used Getty images to purchase a video of a car spinning around, selected the frames I needed, recoloured the car in Photoshop and amended the file size to fit into our Email Studio. This was a collaborative project where I recieved feedback and support from the Creative Director and Artworker throughout, helping me to learn a lot along the way.
Flash sales
During my time at RAC I was responsible for designing and exporting flash sale assets to be used across the website and social media. This involved exporting over twenty assets at a time in different sizes and specifications to fit different areas of the website. Creation of sale assets was a large part of my role, as T&Cs and prices would change from sale to sale.
The design on the left shows a carousel design for Instagram and the design on the right shows a flash sale email and countdown timer which I designed.
I designed this sale template in collaboration with the midweight designer. We both created rough scamps and ideas and the final decision used a combination of both of our designs. I was solely responsible for creating all the sale assets in differing sizes once the design had been chosen, creating all the assets within a day. Animated gifs were often used, enabling us to show more information within the sale asset. Assets were shown on the RAC homepage, Route planner, social media, emails and the RAC blog called DRIVE.
MyRAC tiles
MyRAC is the dashboard where customers can view details of their Breakdown cover, Car Insurance and any extra subscriptions they have. A regular part of my role was to design tiles advertising offers we have on and show them mocked up in MyRAC. I designed this tile with a mobile first approach and in terms of hierarchy I made the price as big as possible to entice customers to the offer.
Letters
During my time at RAC, I designed printed products such as letters, posters, leaflets, postcards, business cards and large scale pull up banners to be displayed in the RAC office. Often letters would be designed alongside email communications, so I would consider the difference in layout between print and digital. RAC patrols are key to the RAC brand; using photography and names of real employees instead of stock imagery allows RAC to stand out.
Mobile Mechanics leaflet
Mobile Mechanics is a branch of the RAC business that was rolled out whilst I worked there. I worked on multiple design projects as part of launching this new area of the business. Mobile Mechanics come to a customer’s house, rather than a customer having to take their car to a garage.
I designed this leaflet to introduce Mobile Mechanics to RAC employees, with a discount incentive for colleagues, their family and friends.
I used colour and size to create a hierarchy within the table, to gravitate the employee to the 50% off discount. The leaflet also included pull off tabs with a call to action to convince colleagues to use the offer.
Iconography
During my time at RAC I completed several icon briefs, where I would create custom icons for articles and websites. My task was to make any new icons consistent with each other and with the existing RAC icon set.
The icons on the left were created for an article highlighting the benefits of purchasing an electric vehicle. The icons on the right were created for an article explaining what electric vehicle dashboard warning lights mean.
The Hive
I have an illustration background, having studied Illustration at University, so I was selected especially for this brief by RAC’s Creative Director.
I created an Identity for The Hive which is a group of RAC employees who volunteer to help with events and fundraising projects across the RAC. The Hive was chosen as the name as bees work together, all with different roles, to achieve the same goal.
I created a logo, a set of bee and honeycomb illustrations and a PDF template for posters. Human Resources were then able to create their own posters and social media posts using the assets I created.
50th Birthday card
I was asked to create a 50th Birthday card for a senior director at the RAC. I wasn’t given long for the project, but I appreciated the status and importance of the person I was making the card for, so I put some of my own time into making sure it was of high standard before leaving the Creative Studio. I managed setting the card up for print and ordering it in time for the deadline. I was really proud of the final outcome and the member of staff loved the card.
Contact Centre Houses
I was briefed to design an identity for houses within RAC’s Contact Centre. The idea was to design a “House” similar to the houses used in Harry Potter. These houses would consist of a car brand, logo and colour to make them pop. The competitive element of houses would work as an incentive for call centre staff to carry out the perfect call with a customer. These designs were metres long and printed around pillars within the RAC call centre, so I also had to measure the pillars and consider how the design would work in context when creating the designs. I created all the illustrations myself in Illustrator.
I also designed a scoreboard as part of the Call centre brief. This board allowed whiteboard space for staff to write up points and tips on making the perfect call.
I drew all the designs up roughly before creating them, the planning gave more more time to execute the designs afterwards.
