JAJ's Portfolio 2015

Page 1





JESSLYN A JOHAN



CONTENT 1

The Man Behind My Artwork | Drawing

3

Jakarta’s Landmark | Illustration

5

Lost in the Forest | Image Manipulation

7

Kartini Magazine | Editorial

11

This is Quicksand | Typography

17

Nancy Wake | Branding

23

Transfusion Night | Branding

25

Almost Pizza | Branding

27

Lima Anak Sehat | Branding

33

Zlei | Branding & Packaging

37

Hod Poch | Branding & Packaging

39

John Lewis | Packaging

43

Archipelago | Branding & Packaging

51

Photography


THE MAN BEHIND MY ARTWORK Drawing Techniques - Charcoal

1 | Jesajo


Jesajo | 2


+BEATAM ME DICEN

3 | Jesajo

MNES GENERATIONES+


JAKART’S LANDMARK Digital Design - Illustrator Cathedral is one of popular churchs in Jakarta. Most of people call it as a landmark. Landmark is something (building-mostly) that help people to know where he or she is and find their destination.

Jesajo | 4


LOST IN THE FOREST 5 | Jesajo


Digital Design - Photoshop Surrealism is something not real and unbelivable. This image is combination of some images. The girl is run away from her castle with her per, Liot (Lion Cat). Her face with flower pattern represents her innocence that see everything is beautiful, but her surrounding is not as good as she thought. Jesajo | 6


KARTINI MAGAZINE Editorial - Indesign Kartini is a women’s magazine founded

High resolution images and illustrations

by Lukman Umar. Kartini magazine first

support the articles to make the reader

published in 1974 and is very popular

little bit relax. The warm and serious

in Indonesia. The concept for December

colors to support informative and cozy

2012

feel. Sans serif typeface will be dominant

edition

is

sophisticated.

The

purpose is to increase its class to high class. It will make women read this magazine comfortably because of the look and feel to not tense while reading serious informations.

7 | Jesajo

for body text in this magazine.


Jesajo | 8


9 | Jesajo


Jesajo | 10


THIS IS QUICKSAND Typography - Type Specimen Book Quicksand has been realise in 2008, but the designer, Andrew Panglinawan got some positive feedbacks and he redesigned some parts of the letters and realised again in 2013. Quicksand has bold, italic, regular, light italic, light, and dash. The concept is Sewing the Q because it has a potential to explore in ‘sewing’ style especially the dash. Also sewing creates an exist thing (which is thread) become a fabrics or clothes, like this typeface, it was exist in 2008 and again in 2013. It is time for Quicksand to sew its career in the future.

11 | Jesajo


Quicksand Quicksand Quicksand Quicksand Quicksand Quicksand ------

----------------------------------------------------

-----------------------------------------

-------------------------------------

------------------

WWW.T HISISQUICKSA ND.COM

Jesajo | 12


WWW.THISISQUICKSAND.COM

13 | Jesajo


Jesajo | 14


This is

QUICKSAND

OVERVIEW

Quicksand Jesslyn A Johan

Quicksand is a redesign of Quicksand family originally made in 2008 using geometric shapes as it’s core foundation. Received a fair amount of positive feedback and felt so highly about it but started to realize the sheer amount of mistakes and issues Quicksand’s development started to address those issues. Quicksand currently have four weights which are dash, light, regular, and bold including true italics for each weight. It is planned to be released as a free “libre“ font under SIL Open Font License before the end of 2013.

[

o Dash

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Light Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

& Dash - 9pt

Q

ivamus ornaresitaby amet facilisis diam, vela jiki

malesuada

enim. Nullam ac lacinia ante.

QUICKSAND CAN BE USED AS PATTERNS

15 | Jesajo

Light Italic - 9pt

Light - 9pt

Q

ivamus ornaresitaby amet facilisis diam, vela jiki

malesuada

enim. Nullam ac lacinia ante.

~`!@#$ %^&*:; ()_+-= {}|[]\ <>”?’

Q

ivamus

Regular - 9pt

ornaresitaby

amet facilisis diam, velajiki

malesuada

enim. Nullam ac lacinia ante.

Q

amet facilisis diam, vela jiki

Bold - 9pt

Italic - 9pt

ivamus ornaresitaby malesuada

enim. Nullam ac lacinia ante.

Q

ivamus ornaresitaby amet facilisis diam, velajiki

malesuada

enim. Nullam ac lacinia ante.

Q

ivamus ornaresitaby amet facilisis diam, vela jiki

malesuada

enim. Nullam ac lacinia ante.

Praesent sit amet porttitor

Praesent sit amet porttitor

Praesent sit amet porttitor

Praesent sit amet porttitor

Praesent sit amet porttitor

Praesent sit amet porttitor

estesia. Suspen disse potenti.

estesia. Suspen disse potenti.

estesia. Suspen disse potenti.

estesia. Suspen disse potenti.

estesia. Suspen disse potenti.

estesia. Suspen disse potenti.

Cras pellentesque id risus

Cras pellentesque id risus

Cras

risus

Cras pellentesque id risus

Cras

risus

Cras pellentesque id risus

aliquet orna eleifend. Aliquam

aliquet orna eleifend. Aliquam

aliquet orna eleifend. Aliquam

aliquet orna eleifend. Aliquam

aliquet orna eleifend. Aliquam

aliquet orna eleifend. Aliquam

pellentesque

id

pellentesque

id

ornare placerat lodeornare leo

ornare placerat lodeornare leo

ornare placerat lodeornare leo

ornare placerat lodeornare leo

ornare placerat lodeornare leo

ornare placerat lodeornare leo

sed sollicitudin. Aenesbuaan

sed sollicitudin. Aenesbuaan

sed sollicitudin. Aenesbuaan

sed sollicitudin. Aenesbuaan

sed sollicitudin. Aenesbuaan

sed sollicitudin. Aenesbuaan

condimentum banihinob nibh

condimentum banihinob nibh

condimentum banihinob nibh

condimentum banihinob nibh

condimentum banihinob nibh

condimentum banihinob nibh

euio congue. Quisque luctus

euio congue. Quisque luctus

euio congue. Quisque luctus

euio congue. Quisque luctus

euio congue. Quisque luctus

euio congue. Quisque luctus

ornare nullabilotyn non porta.

ornare nullabilotyn non porta.

ornare nullabilotyn non porta.

ornare nullabilotyn non porta.

ornare nullabilotyn non porta.

ornare nullabilotyn non porta.

Maecenas dictumcitra belit at

Maecenas dictumcitra belit at

Maecenas dictumcitra belit at

Maecenas dictumcitra belit at

Maecenas dictumcitra belit at

Maecenas dictumcitra belit at

urna ultrices, velosiab ornare

urna ultrices, velosiab ornare

urna ultrices, velosiab ornare

urna ultrices, velosiab ornare

urna ultrices, velosiab ornare

urna ultrices, velosiab ornare

posuere arcu mattis. Vivamus

posuere arcu mattis. Vivamus

posuere arcu mattis. Vivamus

posuere arcu mattis. Vivamus

posuere arcu mattis. Vivamus

posuere arcu mattis. Vivamus

aste tincidunt ornare tempor

aste tincidunt ornare tempor

aste tincidunt ornare tempor

aste tincidunt ornare tempor

aste tincidunt ornare tempor

aste tincidunt ornare tempor

magna. Nullam barsit amet

magna. Nullam barsit amet

magna. Nullam barsit amet

magna. Nullam barsit amet

magna. Nullam barsit amet

magna. Nullam barsit amet

arcu orci. Quisq condimentum

arcu orci. Quisq condimentum

arcu orci. Quisq condimentum

arcu orci. Quisq condimentum

arcu orci. Quisq condimentum

arcu orci. Quisq condimentum

massa, vitae tempus lorem.

massa, vitae tempus lorem.

massa, vitae tempus lorem.

massa, vitae tempus lorem.

massa, vitae tempus lorem.

massa, vitae tempus lorem.

QUICKSAND CAN BE USED AS BODY TEXT


---------------------------------------

Quicksand

Quicksand

Quicksand

Quicksand

Quicksand

Quicksand

Bold

----------------------------------

----------------------------------------------------------------------

Light Italic

Italic

Light

Regular

Dash

----------------------------------------------------------------------------

<---------------->

1

Cross Bar

Ascender

hwmT lopeot Aperture

Apex

Axis

Counter (open)

2

<---------->

Cross Stroke

Hairline (stroke)

3 4

FABRIC

5 6

Counter (close)

SEW LITTLE

Dot/Tittle

Hook

pteAf krsciy Eye

Shoulder

Leg

TIME

Stress

7

Spine Tail

Descender 1 = Cap Height | 2 = X-Height | 3 = Cap Line | 4 = Mean

Q

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

SEW MUCH

Bowl

<---------------------->

Arm Arc

o

Line | 5 = Base Line | 6 = Beard Line | 7 = Body Height

QUICKSAND CAN BE USED AS DISPLAY FONT

Font Designed by Andrew Panglinawan Type Specimen Book Designed by Jesslyn Ariesta Johan 2014 {Typographic Skill} www. andrewpanglinawan.com www.fontsquirrel.com www.dafont.com

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WWW.THISISQUICKSAND.COM

----------------------------------------------------------------------------

Jesajo | 16


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NANCY WAKE Branding - Exhibition Nancy Grace Augusta Wake is a woman

The concept of this exhibition is The

figure which served as British agent

Thrill of The Chase, which will make

in World War II. She witnessed Jews

the audience experience and see from

tortured

Nancy’s perspective. “Thrill” represents

and

made

she

become

a

opinionated woman and dare to defend

Nancy’s

thrilling

experiences,

and

things that she believe. Gestapo called

“Chase” represents her life that always

Wake as the White Mouse because of

be on alert and being chased.

her ability to elude capture. She was the Gestapo’s most wanted person with a five million-franc price on her head.

Jesajo | 18


OBSERVATION AND ACTION When war broke out Nancy Wake was a young woman married to a wealthy Frenchman living a life of luxury in cosmopolitan Marseilles. It was not lovng until Germany invaded France. Slowly but surely Nancy drew herself into the fight. Nancy Wake - a beautiful

female figure in World War II

She had been a witness of the rise of Hitler, Nazism and antiSemitism. In 1940 she crossed the line between observation and action, and joined the embryonic Resistance movement as a courier, smuggling messages and food to underground groups in Southern France. She bought an ambulance and used it to help refugees fleeing the German advance.

HENRI FIOCCA BOUGHT HER AN AMBULANCE. NANCY USED IT TO HELP REFUGEES FLEEING THE GERMAN ADVANCE. Henri Fiocca & Nancy Wake

SPECIAL OPERATIONS EXECUTIVE Nancy Wake became one of 39 women and 430 men in the French Section of the British Special Operations Executive which worked with local resistance groups to sabotage the

Germans in the occupied territories. She was trained at a British Ministry of Defense camp in Scotland in survival skills,

silent killing, codes and radio operation, night parachuting, plastic explosives, Sten guns, rifles, pistols and grenades. She and the other women recruited by the SOE were officially assigned to the First Aid Nursing Yeomantry and the true nature of their work remained a closely guarded secret until after the war.

19 | Jesajo

Nancy Wake (2003)

Stafford Hotel in Piccadilly

“NANCY WAKE IS THE MOST FEMININE WOMAN I’VE EVER KNOWN, AT LEAST UNTIL THE FIGHTING STARTS. THEN, SHE IS LIKE FIVE MEN.” – Capt. Henri Tardivat,

French Resistance fighter

GESTAPO’S MOST WANTED Her missions with the Resistance meant her life ws in constant danger. She became a suspect and was watched. The Gestapo tapped her phone and opened her mail. She took many identities and was so good at evading the Gestapo they nicknamed her the “White Mouse”. By 1943, Wake was No.1 on the Gestapo’s most wanted list and there was a five million-franc price on her head. It was too risky for Wake to stay in France and the Resistance decided she should go back to Britain.


CHATEAUROUX

SAINT - AMAND MONTFOND

COSNE-D’ALLIER

COMMENTRY

SANNAT

CLERMONT

X

AUVERGNE Nancy’s 500 km bicycle route from Chateauroux to Auvergne and back in 71 hours

500 KM BIKE RIDE Then June 6, 1944 — D-Day — arrived, and the Maquis swiftly carried out their carefully planned attacks, severing telephone lines and blowing up factories and steel plants. Furious, the Nazis mounted a massive counterattack on the Maquis positions at Auvergne, sending the rebels scattering. Sure they would be captured or killed, Wake’s radio operator burned his code book, severing the lines of communication with London. Fortunately, there was another radioman some distance away, so Wake rode a bicycle from Auvergne to Châteauroux and back — 250 miles in 72 hours through German-held territory — to call London for replacement codes.

I GOT BACK AND THEY SAID, ‘HOW ARE YOU?’ I CRIED. I COULDN’T STAND UP, I COULDN’T SIT DOWN. I COULDN’T DO ANYTHING. I JUST CRIED... ...WHEN I’M ASKED WHAT I’M MOST PROUD OF DOING DURING THE WAR, I SAY, ‘THE BIKE RIDE.’ - Nancy on traveling 250 miles by bike

PITCHED BLACK It was an extremely tough assignment: a near-sleepless life on the

KILLED WITH HER BARE HANDS

move, often hiding in the forests, travelling from group to group

Troops were massed in towns all around the plateau,

to train Maquis, motivate, plan and co-ordinate. She organised

with artillery, mortars, aircraft and mobile guns. In

parachute drops that occurred four times a week to replenish arms and ammunition. There were numerous violent engagements with the Germans. The countryside was wracked with hostage taking, executions, burnings and reprisals. No sector gave the Reich more cause for fury than Nancy’s – the Auvergne, the Fortress of France. Methodically the SS laid its plans and prepared to obliterate the group, whose stronghold was the plateau above Chaudes-Aiguwes.

June 1944 22,000 SS troops made their move on the

I WAS NEVER AFRAID. I WAS TOO BUSY TO BE AFRAID. - Nancy

7,000 Maquis. Through bitter battle and then escape, Nancy and her army had cause to be satisfied: 1,400 German troops lay dead on the plateau, 100 of their own men. Nancy continued her war: she personally led a raid on Gestapo headquarters in Montucon, and killed a sentry with her bare hands to keep him from alerting the guard during a raid on a German gun factory. She had to shoot her way out roadblocks; and execute a German female spy.

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TRANSFUSION NIGHT Branding - Almumni Gathering

Transfusion Night is a passion injection, a night to inspire, be inspired, and connect. It will give alumni chance to transfuse/inject and spread/share their stories pursuing their passion in the creative industry. Their journey, thoughts, and even the struggles they had to go through. Four colors used represent four parties were invited to this event, which are lecturers, alumnis, students, and professionals.

23 | Jesajo


BEVERAGES

Name : Please choose one for your drink! O

“True Love” La tte Our house blended coffee with hazelnut and caramel

O

IceD Coffee Americano / Classic / Caramel / Cappucino / Mocha

O

COFFEE La tte (Hot/Ice) Mocha / Classic / Vanilla / Hazelnut / Caramel / Float

O

Tea (Hot/Ice) Classic / Lemon

O

Fresh Juice Strawberry / Honey dew / Watermelon / Orange

Jesajo | 24


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ALMOST PIZZA Branding Almost Pizza is a delivery-based food

The product, Parmigiana

concept. It offer warmth, contemporary,

Parmesan is originally from Italy. The

fun and homey experience. The approach

founders really excited to introduce

used is very friendly and casual as the

and bring this menu to Indonesia, but

idea is taken from the experience of all

the use of the word ‘Parmesan’ would

the founders while studying together in

mislead people to thinking that the dish

Newcastle, UK.

is named after a type of cheese. So

or Chicken

instead, the name Almost Pizza is used to help people in Indonesia relate the dish to the most similar product known in the country which is pizza.

Jesajo | 26


Logo Process / 5AS / JAJ

LIMA ANAK SEHAT Branding charitable

Hand is a symbol of warm relationship

foundation that focus on five deadly

between mother and child. The lines that

disease (Siamese Twins, Hydrocephalus,

form the hand is a modification of the

HIV / Aids, meningitis, and Autism) that

fingerprint. Fingerprints of each person

strikes toddler in Indonesia. “Lima Anak

is different, it represent how each child

Sehat� gives a positive impression and

require different and intensive handling.

Lima

Anak

Sehat

is

persuasive to a sick child.

27 | Jesajo

a


ry / 5AS / JAJ

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Baby Kit / 5AS / JAJ

Mom Card / 5AS / JAJ Mom Card / 5AS / JAJ

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oat & Balloon / 5AS / JAJ

& Balloon / 5AS / JAJ

31 | Jesajo


ID Card/ 5AS / JAJ

Coat / 5AS / JAJ

Jesajo | 32


Jesslyn A Johan | Batch 7 | Packaging

ZLEI Branding and Packaging Zlei is a new brand of jam in Indonesia. It made of 100% natural ingredients. It offers three flavours, which is Blueberry, Pineapple, and Strawberry. The fruit are planted by farmers of Zlei. Whereas the sweetness comes from honey as a natural sweetener and there are no negative effects of consuming natural honey. Honey as the main ingredients is a point of sale of Zlei. As Zlei using natural ingredients, then the jam should be consumed within 14 days.

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HODPOCH Branding and Packaging Hod Poch is experimental beverage for children. It aims to introduce various flavors by giving unique experience that allows children to mix their own drinks. The character on the logo - Prof. Hod Poch, represents a professor that works in a laboratory and invite children to get involve in his experiment to get the unique taste. The overall packaging aims to build the feeling of being in the real laboratory.

Jesajo | 38


JOHN LEWIS Packaging - Online Purchase Packaging John Lewis is a department stores that has been part of the British High Street for 150 years. They have high standard of quality, service, and delivery. The idea for John Lewis online purchase is Relive Throughout Moments. It aims to give online shoppers the same experience as well as go shopping to the store by focusing on every moment that happens at the store. The process of unpacking, removing the protector, and finding their products represent the moment they are entering the store, looking for their products and eventually find it.

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Indigenous Flavours of Indonesia

ARCHIPELAGO Branding and Packaging Herbs and spices are something crucial

Because the brand has to introduce the

and holds important role to the history

culture of Indonesia to new audience,

of Indonesia. They were once treasure

it

that made other countries came to the

characteristics of a country. The chosen

islandsin Indonesia to find them, and

name for the brand is Archipelago, or

tried to take over the land because of

Nusantara in Indonesian. Nusa means

the profitable quality of the herbs and

island, and Antara/Antero means in

spices. The main idea of this project is

between/the whole/the collection of.

to develop and harmonize Indonesia’s

The words combined means series of

diverse cultural heritage as a brand

islands.

through herbs and spices, especially cardamom, cloves, hiyung chili, star anise, and turmeric. 43 | Jesajo

needs

to

express

Indonesia’s


Jesajo | 44


45 | Jesajo


Every herbs and spices is packaged in an individual packaging and are served crushed, ready to sprinkle to every dish. There is a hint of the real shape of the herbs and spices at the corner of the packaging. There is also a special packaging that contains 5 of the flavors in one that can be sold not only in supermarkets, but also in tourist attraction locations

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PHOTOGRAPHY Personal Project

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JESSLYN A JOHAN jesslynajohan@hotmail.com 2015


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