Goudy Old Style

Page 1

Goudy Old Style




Font Designed by Frederic W. Goudy Type Specimen Book Designed by Jesslyn 2013 {Introduction of Typography} www. wikipedia.com www.google.com

Ariesta Johan


Goudy Old Style


CONTENT


1 Quotes 2 UPPERCASE, lowercase, Number, and Symbol 4 Eccentricities 6 Distinctive Visual Identifiable Characteristic 7 Type Anatomy 8 Timeline 10 Biography of Frederick W. Goudy



Q The old fellows stole all of our best ideas. - Frederick W. Goudy -

Goudy

Old Style

GOS | 1


Q

GOS | 2


GOS | 3


Goudy Old Style is a

graceful, balanced design with a few

GOS | 4

eccentricities


upward curved ear

i {Q }

{ diamond shape

g { } j of the

dots}

uppercase italic has a

strong

calligraphic quality GOS | 5


i

loz en ove ge sh r th ap e l e do ett er t

n

sti cti

visual d

i

ve

l

ub

do

ey tor s e

a

IDENTIFIABLE

GOS | 6

l tai

eRst has a slight hook

J

th

wi

tr as

ht aig

chTa iacic-

R

th e un tail de is r t ce he nt fig ere ur d e

Q


TYPE anatomy junture joint

apex

bar

cross bar

RyBsTpA leg

spine

tail

1 : ascender line

tittle

1

23 4

serif 2 : X-height

3 : baseline

4 : descender line

counter

shoulder

ear

iarphvog terminal

bracket

overshoot

stem/main stroke

loop/lobe GOS | 7


Frederick

GOS | 8

Frederick

Goudy Title by

Morris

Goudy Old

Goudy Bold by

Morris

1918

by

1916

1915

Goudy Old Style

by

1918

1916

Goudy Cursive

Goudy Old Style Italic by

Frederick


1926

1919

Goudy Heavy Face Open Goudy Heavy Face Condensed

Goudy Bold Italic by

Morris

by

Morris

Goudy Handtooled + Italic by

Charles

1927

Goudy Catalog

1922

1919

Style Timeline

by

Sol

Goudy Extra Bold + Italic by

Morris

Morris Fuller Benton : Morris Charles F. Becker : Charles Frederick W. Goudy : Frederick Sol Hess : Sol

GOS | 9


The Lanston Monotype Company released a version of this typeface as Californian for wider distribution in 1956, while ITC created a digital version, called ITC Berkeley, in 1983. In 1903, Goudy and Will Ransom founded the Village Press in Park Ridge, Illinois. This venture was modeled on the Arts and Crafts movement ideals of William Morris.

Frederick W. Goudy

Frederic W. Goudy

born in March 8, 1865 at Blooming ton, Illinois. He was a prolific American type designer whose typefaces include Copperplate Gothic, Kennerly, and Goudy Old Style. He also designed, in 1938, University of California Oldstyle, for the sole proprietary use of the University of California Press. GOS | 10

It was moved to Boston, then New York. In 1908, he created his first significant typeface for the Lanston Monotype Machine Company: E-38, sometimes known as Goudy Light. However, in that same year the Village Press burned to the ground, destroying all of his equipment and designs. In 1911, Goudy produced his first "hit," Kennerly Old Style, for an H. G. Wells anthology published by Mitchell Kennerly. His most widely used type, Goudy Old Style, was released by the American Type Founders Company in 1915, becoming an instant classic.


From 1920 to 1947, Goudy was

art director for Lanston

Monotype. Beginning in 1927, Goudy was a vice-president of the

Continental Type Founders Association, which distributed many of his faces. By the end of his life, Goudy had designed 122 typefaces and published 59 literary works. His wife, (1869–1935), was a

Bertha Goudy

compositor of type. The couple had a son,

Frederic T. Goudy.

"Any man who would letterspace blackletter would shag sheep." .This is often misquoted as: "anyone who would Goudy was the originator of the well-known statement,

and "anyone who would letterspace blackletter would steal sheep.". Others doubt this story, as the

letterspace lowercase would steal sheep"

Briticism "shag" was unknown in American slang. It has also original verb was "fuck," and that like "steal," "shag" was a more recent toning down of the original.

been said that the

GOS | 11


Goudy was not always a type designer. "At 40, this short, plump, pinkish, and puckish gentleman kept books for a Chicago realtor, and considered himself a failure. During the next 36 years, starting almost from scratch at an age when most men are permanently set in their chosen vocations, he cut 113 fonts of type, thereby creating more usable faces than did the seven greatest inventors of type and books, from Gutenberg to Garamond." Asked how to say his name, he told The Literary Digest "When I was a boy my father spelled our name 'Gowdy' which didn't offer any particular reason for verbal gymnastics. Later, learning that the old Scots spelling was 'Goudy,' he changed to that form, while I, for some years, retained the old way. My brother, in Chicago, still spells with the w. However, I find that occasionally a stranger pronounces the word with ou as long o in go, sometimes as ou in soup, or goo and less frequently with the ou as oo in good. I retain the original pronunciation with ou as in out."

GOS | 12


txz6wo e q n h 5i

g b

f

apl

c49 u3

sd vkmry278

j



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.