Tea Packaging Jes Tasker - s2947890
Book Jackets Jes Tasker - s2947890 Assessment 3
CONCEPT/IDEA
I have always loved the diamond shape because of the interesting geometric shapes and lines it has. I believe a diamond has multiple world wide meanings. Mainly diamonds are seen as beautiful, expensive, rare, royal, and elegant objects. I also love the fact that diamonds have to go through the fire to come out shiny and sparkling. They are used to make things beautful. Diamonds also have many facets which I believe can be related to tea and how they are many flavours and different ways of having tea. I hope to portray these meanings in my choice of tea packaging and name.
LOGO DESIGN
The elegant scripted typography of the logos match the elegant appearance of the diamond packaging. The typography is flowing and gentle which is how I want the viewer to feel upon viewing and purchasing my product. The logos also include the same diamond shape to link them back to the packaging. I have hand drawn the writing and logos to create a simple hand made yet elegant overall appearance.
EARL GREY
I chose to use a dark blue for one of my packets to tie in with the Royal theme. It is a beautiful colour that compliments a lot of other colours. This blue is soft and calm, which I hope reflects how the viewers feel upon purchasing it. Although real diamonds are a clear/white colour, often a blue tinge can be seen through the transparent stone.
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earl grey 10 teabags
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ROOIBOS
I believe yellow is a happy and bright colour that stands out. I want my viewers to see my packaging straight away and to feel a sense of happiness upon viewing it. I also chose yellow because it is complementary to blue.
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rooibos 10 teabags
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LAVENDER
Not only is purple my favourite colour but it is also a colour that can symbolise Royalty. This is exactly how I want the customer to feel upon viewing and purchasing my product. Like blue, purple is tranquil and soft which is how I want my customers to feel. I also wanted to reflect the packaging with the flavour of the tea, hence having a purple package for Lavender.
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lavender 10 teabags
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Thankyou!