Concept presentation

‘Our Type’ Typography for Print Jes Tasker / s2947890

Inspiration

Concept

Content > I was really inspired by all the typopgraphers from Typism conference so I decided to do a book that would inspire others featuring some of those typographers.

Short & Simple > I wanted people to be able to take my book with them wherever they go. > I have always liked minimal designs so I decided to keep it simple. > It is a black and white book with a lot of white space, which keeps it simple.

Rounded / Circles > My modified typeface is quite rounded and bubbly so i wanted to reflect that throughout my book. > I was inspired by designs on pinterest with circles so I decided to go with that theme as it complimented my typeface. > I wanted a classic, elegant look in the shape, size and style of my book.

> I kept each section short as I want it to be a book you can pick up anywhere and read a chapter or a flick through quickly. > Each chapter tells you a bit about the featured typographer and shows one of their projects/works.

Technical Details

Margins Top: 14.111mm Bottom: 34mm Inside: 24.694mm Outside: 14.111mm

Book Size

Guides Rows: 7 Column: 7 Gutter: 12pt

Trade Book 5x8 13 x 20cm Hardcover, Imagewrap 70 pages

A - Master Page

B - Master Page

Paragraph Styles Headings Font family: Arabella Size: 18pt Leading: 12pt Space after: 11.339pt Subheadings Font Family: Arabella Small Caps Size: 12pt Leading: 12pt Body Font Family: Bell MT Size: 9pt Leading: 12pt Space after: 8.804pt Acknowledgements Based on Body Centre-aligned

Title Page Font Family: Arabella Size: 20pt Leading: 12pt

Numbers Font Family: Arabella Size: 45pt Leading: 12pt Contents Font Family: Bell MT Bold Size: 10pt Leading: 12pt Pull Quotes Font Family: Bell MT Italic Size: 25pt Leading: 24pt Space after: 8.504pt Aligned: Centre

Struggles & Success What I would change...

What I have learnt... > Colour profiles matter. > There are too many options, so just take one and perfect it. > Modifying a typeface and creating a book takes an incredibly long time.

What I enjoyed... >The shapes and overall theme > Organising and fitting the grids and making it consistent. > The black and white look. It was very different to what i would usually go for, but I really like it.

> Add more content featuring more typographers. > Cover Pages - made them a bit more interesting. > Images - look for higher resolution images with better compositions.

thankyou