• Jes Tasker •
• Jes Tasker •
Our Type Published by Blurb Australia http://www.blurb.com/ 80 pages, hardcover First Published in 2015 Copyright Jes Tasker 2015 Written by Jes Tasker, collaboratively with various artists. All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any way or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of Blurb. Printed in Australia
ACKNOWLEDGEMENTS Firstly I want to thank my tutor Jacinda Baird for putting so much energy & effort into teaching & helping me with the making of this book. You are an inspiration. Thankyou to all the typographers & letterers featured in this book. Thankyou for inspiring people all over the world and taking the risk of making your dreams a reality and sharing your journey with us.
INTRODUCTION Everyone has the ability to inspire, but first we must be inspired. This book explores the different journeys of 10 typographers around the world. Through their personalities, mediums and past history we learn how they have been inspired to create and share with the world. I hope this book gives you a touch of inspiration and motivation to get out there, create and inspire the world, and make typography our own.
CONTENTS
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Jessica Hische Bobby Haiqalsyah Jasmine Dowling Scott Biersack Luke Lucas Andy Lethbridge Winston Scully Bob Ewing Maria Montes Carla Hackett References
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ica s s e J
he c s i H
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I try as hard as I can to help others find a way to do what they love
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JESSICA HISCHE
Jessica Hische grew up in Pennsylvania, raised by two non-creatives that decided it would be OK to let their little girl pursue a seemingly impractical career. She ended up attending a wonderful art school thanks to an amazing high school teacher and an admissions counselor that took a chance on her under-developed portfolio. Hische has been on her own as a letterer, illustrator, type designer, and relentless procrastiworker since 2009 and has worked for (and continue to work for a lot of wonderful clients like Wes Anderson and Penguin Books.) She states, “I love what I do for a living and try as hard as I can to help others find a way to do what they love.�
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‘Github Passion Projects’ “Julie Ann Horvath (art director) is a badass. She’s a lady who codes and sets up Passion Projects at Github, which is a series of talks by inspiring women. She asked me to help with the logo design and then later to brand a conference in a similar style and I was of course on board. I was happy to participate in the speaker series, and even stole a sparkly dress from the Github bathroom to wear during it.” - Jessica Hische.
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Bo bb y
Ha iqa
lsy ah
I’m now commonly found hustling type, connecting people & making things happen
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BOBBY HAIQALSYAH
Bobsta14 is the alter ego of Bobby Haiqalsyah; a freelance graphic designer with a love of type and illustration. He became a chef for many years before hanging his knives and apron to focus on his graphic design career. He spent a few years in the branding, media, and advertising industry now settling in Melbourne. Haiqalsyah states, “Im now commonly found hustling type, connecting people and making things happen.� The alias is there because it is easier to spell than his last name (pronounced: High Culture or something like that).
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Melbourne “Knativo.co is an initiative that sources design by local artist and printer to create a unique design that signifies their cities. I was asked to create a design that signifies Melbourne which is known as the garden city and the home of Aussie rules football, I tried to convey that sense of a garden and the shape of a footy oval as the base of the design.� - Bobby Haiqalsyah.
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mi Jas
ne
ing wl Do
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I hope to be as free spirited as the ocean
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JASMINE DOWLING
Jasmine Dowling is a letterer/graphic designer/blogger from Brisbane, Australia. In 2012 she began doing both personal design projects & commissioned work for clients that included IMG Models, Wittner, JAG, Maybelline New York and Assembly Label. Expressing her love for fashion & design through her self-titled blog, Jasmine prioritises her personal taste & new talent through her posts. Early 2014, her online store launched selling her art print collections & homeware collaborations. Now creating under her own studio full-time, Jasmine’s days consist of coffee, postal runs, ink covered hands & dirty scanners.
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‘As Free As The Ocean’ Print “When I am lost or feel as though I need to let my mind wander, I go to the ocean. I hope to be as free spirited as the ocean and some how bottle that feeling and take it home. This is what this print is to me. This print is perfect for the home and workspace. This print has been created on 300-gsm white cotton paper stock.” - Jasmine Dowling.
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Sco tt B iers ack
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Once I start something, I have to finish it
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SCOT T BIERSACK
Scott Biersack is a Letterer, Illustrator and Designer. He states, “If you know me well enough, you know that I can never stop creating. Once I start something, I have to finish it.” Biersack has a wide variety of passion projects that he constantly works on, such as Skate Letters & Chalkboard Saturday. He is a strong believer in the sayings “practice makes perfect” as well as “follow your bliss”. He says, “as cliché as they might sound, I have found from personal experience that anything is possible.” Through hard work, determination, and lack of sleep, he has truly grown to love what he does.
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Monday Motivation “Every Monday, State Bicycle Co. shares on their social media what they like to call, “Monday Motivation”. Usually their motivation was some typeset wording overlaid on an image. I have been lucky enough to have designed their Monday Motivation pieces for a few months. Adding my hand-lettered touch, each piece is unique & handcrafted. Follow their social media outlets to get Monday Motivation for yourself !” - Scott Biersack.
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as c u L e Luk
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A letter can go from contemporary to traditional or happy to sad in a single stroke
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LUKE LUCAS
Luke Lucas is a freelance creative, art director, illustrator, designer and typographer living on the northern beaches of Sydney, Australia. He states, “I love that the same word, passage or even letter can be treated in bunch of different ways and embody entirely different meanings. That and through subtleties like a slight shift in line weight, the elongation of a tail or the arc you use, a letter can go from contemporary to traditional or happy to sad in a single stroke.” Typography isn’t the only thing that he does but it’s the type of work that he enjoys the most.
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Lifelounge Luke Lucas is the Co Founder/Creative Director (1999-2011). Lifelouge has taken on many forms over the last 12 years but the fundamental values that they were bound by during my time there was the genuine desire to create and represent the kinds of things that people like ourselves can be entertained or inspired by. Among other things, through Lifelounge he created one of the longest serving online creative portals website, 14 editions of the contemporary culture print magazine Lifelounge (2005 - 2011) and a multi-award winning creative agency.
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An dy
Le thb
rid ge
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Flourishing has been utilised to balance and compliment the lettering
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ANDY LETHBRIDGE
Andy Letherbridge has recently finished his third and final year of an undergraduate Graphic Design degree at the University of Portsmouth. He enjoys a broad spectrum of design and methods from the very traditional to the ultra modern, and from subtle detailing to jaw dropping impact. Letherbridge is passionate about getting stuck into all aspects of design and creativity. He has always been hugely interested in creativity of all forms, but has found a true passion in all things Graphic Design.
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‘Bells
and
Whistles’
“This project is an ornate hand drawn lettering for New York based musician and producer ‘Blockhead’. It is designed in collaboration with illustrator Owen Brozman. I was asked to design the album title and artists name to be placed within the cover art. The design is based on an ornamental calligraphic script that was hand drawn in a circular composition. Flourishing has been utilised to balance and compliment the lettering.” - Andy Letherbridge
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W inst on Scu lly
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Crafting things by hand brings an imperfect, human quality to the work
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WINSTON SCULLY
Winston Scully classifies himself as a ‘Jesus-loving, beard-growing letterer and designer’ based in Baton Rouge, Louisiana. He has a passion for all things design, art, and tech. Scully loves crafting things by hand because it brings an imperfect, human quality to the work he produces while still being versatile in their application. He specializes in the areas of lettering and logo design. Scully discusses topics relating to the design and freelance community on his blog, shares what he knows on the learn page, and features products of his labor in his shop.
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Cascadia “Every time I create a piece of vector lettering, I print it out and check any irregularities. Cascadia is a fictional brand I developed for my senior project class, it is a local record store based in the pacific northwest. This is the logo design, though I was required to develop a full branding system with collateral, signage and packaging.� - Winston Scully.
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b Bo
ng i Ew
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Unplug & enjoy the people around you
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BOB EWING
Bob Ewing is a letterer and designer based in Indianapolis, IN. Ewing states, “I am blessed with a beautiful wife, who keeps the ground beneath me solid and beautiful daughter, who keeps me on my toes.” He took a roundabout path to design. After a 4 year stint in Ball State’s renowned architecture program, 2 years of being a commercial electrician and a year of being a trim carpenter in sunny Florida; he ended up at Ivy Tech’s Visual Communication program in Indianapolis. Ewing’s life path gives a completely unique and well-versed view on design. He also understands that design is not a career, it is a lifestyle. Ewing specialises in lettering, logo design, branding and illustration.
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‘The Lit tle Things’ “This lettering piece was created for Chris Stegder’s To Resolve Project. ‘Enjoy the little things’, was my New Year’s Resolution for 2014. Remember to enjoy the little things in life this new year, these will be the things you will miss most when they are gone. Unplug and enjoy the people around you. This was my motto for 2014. Hopefully by having it as my iTelephone wallpaper, it will be a reminder every time I pick up my phone. ” - Bob Ewing.
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ntes o M Maria
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In our physical human nature, change is inevitable
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MARIA MONTES
Maria Montes is a graphic/textile print designer and a calligraphic aficionada. Originally from Catalonia, she moved to Australia in 2006, where she secured a company who sponsored her as a lead graphic designer for 3 years. In 2011 Maria co-founded a textile and print design studio called MarchTwentyTwo in collaboration with fashion designer Laura Piera. The studio is focused on textile prints, designing and manufacturing textiles for clients around the world. Nowadays, Maria splits her time between Melbourne and Barcelona working on textile prints, graphic design, lettering projects and calligraphic personal development.
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‘We Cannot Not Change’ This artwork is a lettering piece inspired by Raquel Pelta’s talk, Spiekermann’s poster and Paul Watzlawick work. Through combining both ideas “Graphic design and typography for social change” and “One cannot not communicate,” it gave me the inspiration to create a piece based on the idea of ‘change.’ The first idea behind it is that in our physical human nature, (illustrated in the background) change is inevitable. The second concept, related to the world of ideas, is that change is an imperative to improve social conditions, create a sustainable living, respect nature as our own family and educate ourselves to reach awareness of our actions.” - Maria Montes.
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Ca rla
Ha cke tt
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The aim is to bring a human element to a world dominated by digital fonts and design
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CARLA HACKET T
Operating out of a beautiful shared creative space in Melbourne, Little Gold Studios, Carla hand-crafts lettering for a range of clients in creative industries, including fashion, music, food, branding, retail, hospitality, magazines, books, weddings and conferences. After studying graphic design at university and six years’ working at some of Australia’s top agencies in Sydney, Carla escaped to Berlin to soak up some international inspiration and nurture her love of lettering and artisan design. On returning Carla set up her studio with the aim of bringing a warm, unique, human element to a world dominated by digital fonts and design.
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Offscreen Magazine Coaster “Kai Brach the editor and designer behind Offscreen Magazine, a print magazine about the human side of websites and apps, commissioned me to create some beautiful lettering with the message ‘Coffee & Code‘ (nerds love that combo!) to go on a coaster as an insert into the magazines 6th issue. The lettering was printed on to 650gsm uncoated Les Naturals anthracite stock with white hot-foil-embossed lettering, and it looks and feels delicious.” - Carla Hackett.
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REFERENCES Websites • “About Me,” Andy Letherbridge, 2013 (accessed 11 May 2015), http://www. andylethbridge.co.uk/237217/about-me. • “About,” Bob Ewing, accessed 11 May 2015 http://www.bob-ewing.com/about-2. • “About,” Bobby Haiqalsyah, 2014 (accessed May 11 2015), http://www.bobsta14. com/61500/about. • “About,” Carla Hackett, accessed 5th May 2015, http://carlahackett.com/about. • “About,” Jasmine Dowling, accessed 10 May 2015, http://jasminedowling.com/ about. • “About,” Jessica hische, accessed 5th May 2015, http://jessicahische.is/anoversharer. • “About,” Luke Lucas, 2015 (accessed 11 May 2015), http://www.lukelucas.com. • “About Maria Montes,” Maria Montes, accessed 11 May 2015, http://www. mariamontes.net/index.php?/info/resume.
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• “We Cannot Not Change,” Maria Montes, 2014 (accessed 22 May 2015), https://www.behance.net/ gallery/21160275/We-Cannot-NotChange. • “A Little Bit About Me,” Scott Biersack, 2014 (accessed 11 May 2015), http:// www.scottbiersack.com/about.html. • “About,” Winston Scully, 2014 (accessed 11 May 2015), http://wscully.com/about. images
• Andy Letherbridge, Bells and Whistles, 2013, Lettering Vector, http://www. andylethbridge.co.uk/237213/4674265/ gallery/bells-and-whistles, accessed 11 May 2015. • Bobby Haiqalsyah, Melbourne, 2014, Typography Vector, http://www. bobsta14.com/61497/2102109/projects/ melbourne-for-knativeco, accesssed 11 May 2015.
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• Bob Ewing, Enjoy The Little Things, 2014, Lettering Wallpaper, http://www.bobewing.com/portfolio/enjoy-the-little-things, accessed 22 May 2015. • Carla Hackett, Coffee & Code Offscreen, 2014, Lettering Coaster, http://carlahackett. com/projects/offscreen-magazine#project, accessed 5 May 2015. • Garrett Southerton, Winston Scully, 2015, Photograph, http://wscully.com/wpcontent/uploads/2015/01/Cascadia-1.png, accessed 26 May 2015. • Jasmine Dowling, As Free As The Ocean, Typography Print, http://jasminedowling. com/shop/as-free-as-the-ocean, accessed 11 May 2015. • Jasmine Dowling, Jasmine Dowling, 2012, Photograph, http://www.mysydneylife.com. au/5-minutes-jasmine-dowling, accessed 26 May 2015. • Jessica Hische, Passion Projects, 2014, Typography Logo, http://jessicahische. is/passionateaboutprojects, accessed 5 May 2015.
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• Ladies of Letters, Carla Hackett, 2014, Photograph, http://carlahackett.com/ projects/offscreen-magazine#project, accessed 26 May 2015. • Lamington Drive, Bobby Haiqalsyah, 2014, Photograph, http://cdn. lamingtondrive.com/wp-content/ uploads/2014/06/Bobby-Haiqalsyah_ headshot-400x400.jpg, accesssed 26 May 2015. • Maria Montes, Maria Montes, 2014, Photograph, http://maria-montes.com/#, accessed 26 May 2015. • Maria Montes, We Cannot Not Change, 2014, Illustrated Vector, http://www. mariamontes.net/index.php?/lettering/ we-cannot-not-change, accessed 11 May 2015. • Matt Saxey, Andy Letherbridge, 2014, Photograph, http://www.strong-island. co.uk/tag/andy-lethbridg, accessed, 26 May 2015.
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• Michael O’Neal, Jessica Hische, 2014, Photograph, http://jessicahische.is/ bloggable, accessed 25 May 2015. • Polina Osherov, Bob Ewing, 2014, Photograph, http://www.bob-ewing.com/ wp-content/uploads/2014/03/BobEwingPolinaOsherov.jpg, accessed 26 May 2015 • Scott Biersack, Scott Biersack, 2014, Photograph, https://twitter.com/ youbringfire, accessed 26 May 2015. • Scott Biersack, Monday Motvation, 2014, Lettering Campaign, http://www. scottbiersack.com/state-bike.html, accessed 11 May 2015. • Winston Scully, Cascadia, 2014, Logotype, http://wscully.com/wp-content/ uploads/2015/01/Cascadia-1.png, accessed 22 May 2015.
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THANKYOU I hope have been inspired by this book and continue to be inspired and inspire others. Thankyou for taking the time to flick through it and learn about some incredible typographers that inspire the world. Thankyou to all the special people in my life who have helped me with this book: given constructive criticism, encouraged me, pointed out the faults and strengths and for putting up with my crazy weird working moods.
Our Type by Jes Tasker We all need to be inspired daily in some way, in order to come up with new ideas. With new ideas comes the ability to create beautiful things, to share with the world a little bit of ourselves. Come with us as we take a look at 10 incredible typographers around the world. We will explore their journey, mediums and personalities. All have different stories with one thing in common; Typography. This book is personal size so that you can slip it into your handbag or backpack to get that little touch of daily inspiration, anywhere you are.