JewelBuzz - IIJS 2017 Happenings (Day2)

28th JULY

HAPPENINGS at

DAY TWO

IIJS 2017 begins on a positive note, Day one witnesses encouraging footfall

IIJS is now IIJS Premier Show

T

he 34th edition of the India International Jewellery Show (IIJS), was inaugurated by

Manoj Dwivedi, Joint Secretary, Dept. Commerce, MoC&I, Govt of India and Alan Chirgwin, VP, Sales and Marketing, Rio Tinto in the presence of Praveenshankar Pandya, Chairman GJEPC and Russell Mehta Vice-Chairman, GJEPC.

“IIJS has continuously evolved and the Council has invested in upgrading the facilities and infrastructure at the Exhibition Centre, making it a near world class venue capable of handling IIJS in its latest format.”

Though India is known as a world leader in diamonds, Pandya said, not many are

The 34th edition is by far the biggest edition till today with over 1,200 exhibitors and 2,200 stalls.

More than 30000 business visitors are expected to visit the exhibition in next 5 days.

aware that the country also has the largest number of persons employed in the jewellery sector worldwide. Most of these work in the handmade segment, and the industry was focused on implementing the vision of the Hon’ble PM, Shri Narendra Modi to transform

The chairman said that a network of jewellery

the jewellery sector and make it the world’s

parks in all the key manufacturing centres,

leading exporter-manufacturer by 2022.”

providing

~ Praveenshankar Pandya, Chairman GJEPC

modern

infrastructure

and

other

facilities at one point was needed, adding that

he announced that the Council had inked a new

the industry expected an announcement from the

MoU with the DPA and would enhance its support

government in this regard soon.

to international promotions with a contribution of US$ 2 million in 2017.

Pandya traced the history of the partnership between the Indian diamond industry and Rio

Chirgwin that he was pleased to be at the 34th

Tinto’s Argyle mine, and said that together they

edition of IIJS as it was also 34 years since Argyle

were able to convert many near gem quality

began its alluvial mining. He said that at that time

stones into polished that fed the growth of more

no one would have foreseen how the partnership

affordable fashion jewellery across the world.

between a mine in a remote part of Western Australia and the Indian diamond industry would

He said that the stagnation in diamond demand

evolve and grow. Yet it has been a fruitful and

over the last decade could be directly traced to

rewarding partnership, with Rio having worked

ending of generic marketing in 2007 after De

with some companies for over a quarter of a

Beers took the decision to stop this with the end

century, interacting now with members of the 3rd

of single channel distribution. He welcomed the

generation in a few cases.

efforts of the DPA in reviving generic promotions and even praised the increase in budget for 2017,

Expressing the government’s unstinted support to

but stressed that it was still not enough.

the gem and jewellery industry, Dwivedi said that there was hope that it would flourish and build

“We need to raise the amount to at least US$

further on its already spectacular achievements.

100 million,” Pandya said, adding that the GJEPC

The government was committed to support all

would support all the DPA’s efforts. Subsequently

industries that provided mass employment, and

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28th JULY

said that the G&J industry, especially in the MSME

HAPPENINGS at

DAY TWO

overcome, the benefits would be clear.

sector had enormous potential to expand and enhance employment levels.

Dwivedi said that the PM has laid out a vision for the promotion of Indian handmade jewellery

The govt was trying to frame appropriate policies

in global markets, and called on the industry to

and also extend support to the sector in many

upgrade in terms of design and finish to make

other ways, Dwivedi said, citing the examples of

Indian products internationally competitive.

the Skill India initiatives as well as government backing for training centres, CFCs etc.

Thanking all who had worked for the success of the show, Saunak Parikh, Convener, National

Referring to the GST as one of the most important

Exhibitions said that this year IIJS had been

economic reforms since the 90s, he said that

further upgraded – with more exhibitors and

industry was poised for fresh growth as a result

better services. Coinciding with this, the show

of this ‘One nation, One tax’ initiative. There were

has been repositioned as IIJS Premiere and also

some initial challenges, but once these were

unveiled a new logo.

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28th JULY

Stalls to watch out in IIJS Premier 2017

HAPPENINGS at

DAY TWO

Pure Platinum launches Aayra

P

ure Platinum, one of the prominent platinum jewellery manufacturers unveils Aayra-

platinum jewellery embellished with Swarovski Zirconia. The collection was launched by Martin Schiechtl, Senior VP, Global Marketing, Swarovski Gemstones in presence of Robert Trauner,VP-

Product Management, Created Stones Swarovski and Rajendra Jain, MD, Swarovski Gemstones India. Other dignitaries like Anil Bhindi of Bhindi Manufcturer, Shantibhai Patel, president, GJTCI, Vijay Pokharna of Pure Platinum, K Srinivasn of Emerald Jewels India also graced the occasion.

Wings of Charity by Laksh Pahuja

A

s a tribute to Saint Mother Theresa,

It

is

said

that

Saint

Laksh Pahuja, the ace jewellery

Mother Teresa started

designer crafted a piece of jewellery that

her missionary work in

best depicts her. The flawless wings

Calcutta with a mere five

depict an angel, just what she was referred

rupees coin in her pocket.

to while aiding the poor. They’re studded

Keeping this in mind, Laksh

with White and Blue Swarovski cubic

placed a five rupees coin

zirconia, to represent her humble attire,

which was minted by RBI, to

white cotton saree with blue stripes.

honour her Achievements behind the necklace. It is

The symbols of all religions are engraved

encircled with the Indian

on the necklace. I designed it in such a

Flag as she is the recipient

way, to show the world how she never

of the highest civilian Award

focused on helping any particular caste

Bharat Ratna, once it is flipped, seen

or creed. She served everyone, as she

is an Albanian Flag, the country of

only saw them only as humans who need

her origin, which remind us about her

immediate help and nothing else.

journey from Albania to India.

Centre Stage

Visit us at Booth No 6T031& 33 6S032 & 34

102, Motiwala Building, Shop No. 2, Ground Floor, Dhanji Street, Mumbai - 400 003.

Tel: +91-22-2344 2176, +91-22-2344 2177

SWAROVSKI - GEMSTONES.COM

IIJS 2017 IIJS 2017 HALL NO. 5, OPEN HALL NO. BAY 5, OPEN BAY BOOTH NO. OB–008 BOOTH NO. I & II,OB–008 009 I & III,& 012 II, 009 I & III &AND II, 012 014I & I &II IIAND 014 I & II SWAROVSKI GEMSTONES, SWAROVSKI GEMSTONES, +91 (22) 2851+91 6876, (22) 2851 6876, SIGNITYINDIAOFFICE@SWAROVSKI.COM SIGNITYINDIAOFFICE@SWAROVSKI.COM