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I N D I A’ S P R E M I U M M AG A Z I N E O N T H E B U S I N E S S O F J E W E L L E RY
LUXURY WATCHES FOR WOMEN THAT RULE 2017 GOLD DEMAND TRENDS Q2 2017
IIJS 2017 STELLAR YEAR
OF INNOVATION & CREATIVITY
Classic yet Contemporary
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REDEFINING RULES OF JEWELLERY BUSINESS For the first time in India 100% return | exchange | buy back Free logistics delivery pan India Product with GST compliance All products below 2 lakh UID code compliance 99.9% stone less
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F RO M T H E P U B L I S H E R
From the Publisher
I
IJS 2017 was a harbinger of great times for the jewellery industry. With GST paving its way to industry, there were some uncertainty about the show, but in turn it rekindled hopes of the jewellers. The show was one of the best editions making the manufactures and the retailers happy and has been highly productive in terms of business, networking and getting new clients. The GST was a boon in disguise which added sparkle to the show. Another good news for the jewellery industry welcomed was the exemption of e-way bill by the govt. Don’t miss our cover story that will give you a post IIJS event report. We all know Swarovski is a global iconic brand and a fashion statement. The brand has created a niche for itself in the Indian market. In an exclusive interview with Rajendra Jain shares his views about the brand. Don’t miss it. We all know that Being Human jewellery brand which is created with a noble cause is making waves in the industry with actor Salman Khan backing it. Prasad Kapare the CEO and Director of Style Quotient Jewellery Pvt Ltd talks how the brand is venturing into international market. To know more, read on… Our other regular will keep you updated with the latest trends and developments of the industry. Happy Reading!
VOL 2 ISSUE 4 RNI : MAHENG / 2016 / 66630
Managing Director & Publisher VIVEK KABRA Executive Editor PHANI GIRISH Managing Editor DIVYA VIJAYAN Consulting Editor SUCHITHRA PILLAI Creative Director ROOPESH MAVICHERY Content Creation & Design PENITUP.COM ADVISORY BOARD RAJENDRA JAIN Swarovski Gemstones Business VISHAL GANDHI Tiara Fashion Jewellery Director ASHIKA KABRA Business Developement & Tie-ups +91 98190 66366
vivek@jewelbuzz.in
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VOL 2 ISSUE 4
EVENTFUL NJA | PALLAVI FOLEY | GSI | NARAYAN | SGL | PREETA AGARWAL | RETAIL GURUKUL
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COVER STORY 34TH EDITION OF IIJS: A GAME CHANGER
REVOLUTIONISING AND INSPIRING DESIGNS BY GAUTAM BANERJEE & ARCHANA BEHEDE
INTERVIEW BEING HUMAN JEWELLERY: THE JOURNEY SO FAR….
GOLD DEMAND TRENDS: 2ND QUARTER 2017
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MARK YOUR DATE
JEWELBUZZ | VOL 2 ISSUE 4
INTERVIEW EVERY DAY EXTRAORDINARY: RAJENDRA JAIN, MD, SWAROVSKI GEMSTONES - INDIA
PLATINUM 2ND EDITION OF PLATINUM BUYER SELLER MEET HELD IN CHENNAI
64 WATCHES JUST A WAY TO TELL TIME….
72 74
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14TH EDITION OF IIGC FOCUSES ON ‘BUILDING ETHICAL BUSINESS’
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68 EXHIBITIONS LIST
REPORT
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56 ANALYSIS
LATEST COLLECTIONS
32 44
DESIGNER
CENTRE STAGE
SOCIAL MEDIA TRACKER MONTHLY TRACKING OF SM PRESENCE OF LEADING JEWELLERY BRANDS IN INDIA.
SHILPI JEWELLERS PVT LTD
IN THIS ISSUE
COVER PICTURE COURTESY:
I N T HI S I SS U E
EVENTFUL
GJF hosts the 7th edition of
National Jewellery Awards
T
he 7th National Jewellery Awards 2017 organized by All India Gems and Jewellery Trade Federation (GJF) concluded with a glittering celebrity studded night. Shri Manoj Dwivedi - Joint Secretary, Ministry of Commerce, Government of India, was the chief guest at the event. The award function showcased and recognize the talent and craftsmanship in the gems and jewellery industry. Known for its stand for craft, devotion and motivation for the industry, NJA under the auspices of GJF is considered to be Industry’s biggest and widest award show that recognizes all sector of the industry and offers a platform where true talent of the industry are appreciated and encourage to stimulate growth and creativity in the industry. The National Jewellery Awards for 2017 comprises of Total 25 Award categories that includes Jewellery Awards 12, Excellence Awards 5, Store Awards 5, Designer Award 2, and Student Awards with a substantial amount as scholarship given to the winning students. The NJA 2017 was presented by GSI, Associate Partners Precious Metals Assay and Training Institute, Evara by PGI, Anantha Padmanaban, Director - GJF and NJA Committee Convener, said, “This year NJA received encouraging responses from leading jewellers and we are thankful to them. NJA enhances the knowledge of individuals with the latest trends and fashion of the industry, thus helping to encourage one’s competence in terms of designs and trends of the industry”.
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Nitin Khandelwal, Chairman, GJF, said, “The trust, faith and belief that GJF has earned from its members, industry and Government has undoubtedly contributed for the growth of this apex federation in the Gems and Jewellery Sector. NJA opens up an untapped business opportunity for participants in the industry and motivates the crafting inspiration, passion, devotion, enthusiasm and innovative spirit of the jewellers in the industry�
Kiran Gems and ForeverMark. Trophy Partner Swarovski Gemstones, Logistic Partner Sequel Logistic, Supporting Partners Jai Gulab Dev and Bangalore Refinery. Gifting Partners Mamraj Mussadilal Jewellers, Kamakhya Jewels and Kesar Gift Mart. Television Partner NDTV Prime. Outdoor Media Partner Global Advertising.
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EVENTFUL
INSPIRED PLANET:
PALLAVI FOLEY UNVEILS HER COURTESY: HARPERS BAZAAR BRIDE INDIA
LATEST JEWELLERY LINE P
allavi Foley, best known for her creative theme, is a popular jewellery designer and an artist. She is known for graceful, well-crafted jewels with signature characteristics. She carves out a new outlet for her creativity which is unique in every design. She unveiled her latest collections at her store ‘The Collonnade’, The Leela Palace Hotel and V R Bengaluru. The new line flaunts with rose cut diamonds, Tahitian pearls. the stunning jewellery pieces are seen with Tahitian pearl drops. The range is also seen with a combination of black, white, gold and also red . the creeper designs is spread across the pieces in terms of texture, form, patterns which is mesmerising for the wearer. Her store at V R Bengaluru also accommodates other enchanted collections which is inspired by various themes and every piece has a unique story attached. Her designs have won numerous Indian and International design awards to her credi.She passionately follows her heart and love for design.
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Exclusive CZ Jewellery
102, Motiwala Building, Shop No. 2, Ground Floor, Dhanji Street, Mumbai - 400 003. Tel: +91-22-2344 2176, +91-22-2344 2177 Email: punyagold@rediffmail.com
EVENTFUL
Gemological Science International (GSI) wins Stellar Innovator of the Year from NJA Awards. jewelry students to learn under GSI Knowledge Centre. GJF accords recognition and award through the National Jewellery Awards (NJA) platform annually to stimulate talent, honour innovation and creativity of the jewellers& designers to boost the industry.
T
Gemological Science International wins The Stellar Innovator of the Year award in the 7th Edition of All
India Gems and Jewelry Federation. The mega event was sponsored by GSI with special sponsorship for top 10
“NJA is one of country’s most prestigious awards that honors the work of designers and manufacturers in various categories, GSI is proud to be associated with GJF and provide scholarship to the top 10 winners.” said Mark Gershburg, Founder.
Divya Khosla Kumar and Tapasee Pannu wearing Narayan Jewellers at IIFA Green Carpet 2017 D
ivya Khosla Kumar and Taapsee Pannu look elegant yet stunning in Narayan Jewellers at the IIFA Green Carpet 2017 in New York. The gorgeous Divya Khosla kumar is wearing a scintillating Diamond and Ruby choker whereas Taapsee Pannu in her exquisite diamond jewellery is looking graceful. Narayan Jewellers by Ketan and Jatin Choksi based out of Vadodara have an exquisite range of Luxury Jewellery crafted for the modern women keeping intact the essence of tradition since 1940. The collection ranges from traditional bridal jewellery to contemporary designs in diamond, emerald, sapphire and gold.
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EVENTFUL
SGL launches its second lab in Mumbai at The Capital, BKC
C
ontinuing its expansion in the Indian market London based SGL has announced the launch of its 2 nd Lab in Mumbai, 10 th in India and 14 th on its global charter. This time it is at The Capital the new found hub of the diamond industry and in vicinity to Bharat Diamond Bourse. In its 10th year, SGL aims to continue to provide reliable and standard gemmological evaluation for diamonds and coloured stones through its 14 laboratories located in several countries around the globe.On this special occasion, the Directors of SGL, Shirin Bandukwalla and Chirag Soni speak about how SGL expanded its base in India at 10 different locations, 2 in Saudi Arabia and one in Dubai, to bring
fourth international diamond grading to the worldwide gems and jewellery industry. SGL Director Shirin Bandukwalla said “ We are happy to announce the launch of our new India headquarters at The Capital BKC, this centre will also serve as a laboratory for certification of loose diamonds, given its vicinity to the BDB.” SGL has co-developed scientific instruments which can detect lab grown diamonds in loose as well as jewellery. The company has operated on a transparent policy to display the technology at trade shows to create awareness and organized several demo sessions at their laboratories worldwide
Chirag Soni, Director – SGL said Our newly launched office at The Capital, BKC, will be a one stop solution for analysing the origins of loose diamonds and their certification. It is very strategically located to serve the diamond district with faster and reliable services confronting the lab grown diamond issue which is on the industry radar’.
for their customers to experience the reliability first hand. The new lab now offers diamond screening, loose diamond as well diamond jewellery certification at the new facility.
‘Around The Neck’ by Preeta Agarwal P reeta Agarwal, Jewellery Specialist, Journalist & Photographer launched her third jewellery coffee table book ‘AROUND THE NECK - a visual treat on trending necklaces. A second edition in the ‘The Jewellery Book’ series by the publisher, this book takes the reader through various aspects that go into the design and manufacturing of
necklaces, complimented with spectacular illustrations from 55 internationally renowned jewellery brands. The book was unveiled by Premkumar Kothari, Chairman- GJSCI and Nirupa Bhatt- MD- GIA ( India and Middle east) in the presence of other WJA members. This book takes you through an in-depth detail on the elements that come together to complete a necklace. Taking silhouette, size, symmetry, mechanism and assemblage as the five principles of necklace design we have studied creations by numerous internationally renowned jewellery designers and houses. An exclusive chapter has been dedicated to some of the rarest necklaces from the world, each backed with its own special story. Preeta Agarwal with over 11 years of experience in the fine jewellery has compiled solicitously to cater to the ever growing demand for necklaces.
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EVENTFUL
Retail Gurukul workshop on ‘Best Retailing Practices’ gets encouraging response The workshop focused on how to gain higher profits by using best retailing practices.
Some of the participants said: • Vishwanath Pethe from WHP jewellers found the workshop useful as it served as a recall, recollect refresher, a combination of theory and practice.
A
round 25 key retailers from across India participated in workshop on ‘Best Retailing Practices’ by Shivaram, founder of Retail Gurukul in association with Anil Prabhakar, a well-known watch and jewellery consultant, on 29th July 2017. The workshop was conducted at The Orchid hotel in Mumbai. Enhanced profitability can no longer be dependent on increasing gold rates year after year. Often significant portion of the inventory is more than six months old. The consumer is changing, the market situation is changing and so is competition. Proactive jewellers who will adapt their business practices will not only survive, but thrive and prosper. This workshop targeted owners/ promoters, jewellery designers, senior managers of retail chains, manufacturers and anyone who want to gain profit from retailing. Around 25 retailers who had come from 22
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• “I learned many new things that I was not aware of. It gave me a clear direction that will help me in policy making, “said Shrey Contractor from Ahmedabad. • “I learnt the importance of adopting the core concepts that we tend to forget in our working lives,” said Prashant Surana. • “No nonsense, practical and emphasised on action,” said Sanjay Kalsi from Delhi about the program. • “I will recommend this program to all jewellers who want to grow their business,”said Arvind Soni from Kolkata. • “It forced me to think,”said Prashant Mandelia from Jamnagar.
various parts of India like Ahmedabad, Mumbai, Jamnagar, Ranchi, Solan, Jaipur, Kolkata, Chennai and Delhi, were part of the workshop. At the end of the workshop, all the retailers unanimously agreed on the workshop being enlightening and helpful. “We are enthused by the participation of the retailers and would conduct such workshops in other cities as well,” said A Shivaram on the occasion. “A. Shivaram’s expertise is in Operations and Merchandising. I thank him for inviting me to speak on soft issues such as People and Promotions. We complement each other. Good participation from the jewelers is a positive sign. It shows that they are now willing to invest in time and resources to gain knowledge and insights from professionals. Such programs are the need of the hour and we will do our best to share our knowledge and experience for the benefit of jewellery retailers,” said Anil Prabhakar.
C E N T RE STAGE
COLOUR CRAFT BY ADAWNA Adawna enthralls with its stunning collection of multicolour jewellery. An array of sparkling rings, earrings and bracelets, the entire collection reects the core of exclusive designs and artistry which the brand is adored for. The assortment is a fusion of Swarovski crystals and semiprecious coloured stones set in the glitter of sterling silver.
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C E N T RE STAGE
AISSHPRA GEMS & JEWELS PRESENTS NAZAKAT COLLECTION ‘Nazakat’, a Bridal collection for the Demure Indian Bride is handcrafted in 22k yellow gold with the finesse of Jadau-Kundan craftsmanship where each masterpiece is a reflection of a bride’s emotions. Comprising of a magnificent range of Chokers, kanthas, cuffs and earrings, studded with various polishes and precious stones like rubies, emeralds and diamonds as well as intricate Meenakari that adds a dollop of colour.
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C E N T RE STAGE
HAND ADORNMENTS FROM ANAQA JEWELS A classic melange of fancy clutches and edgy bangles. Each product from the collection combines vivacity and hues of rich Indian aesthetics with a blend of contemporary touch. Embellished with Swarovski crystals and vibrant coloured stones, this latest range encapsulates panache that women can aunt.
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C E N T RE STAGE
MONTAGE FROM AURELLE BY LESHNA SHAH Montage presents master pieces from Aurelle by Leshna Shah that are unique in themselves and the art, of marrying the elements that form these pieces , is a sheer stroke of a genius. Mysteriously playing with ingenious stone settings and diverse cuts, the collection mirrors the charm of an elaborate mosaic. This means - one piece with many styles. The multi-functional pieces can be adorned in various ways individually and combined.
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COV ER STO RY
34th editi
A game
Gold glitters, dia jewellers winds up
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on of IIJS
changer
monds sparkles, with a new hope
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I
IJS 2017, the talk of the town mesmerised everyone with its splendid success. Every jeweller had a reason to celebrate IIJS. From day one the magic begins with visitors cramming the stalls and aisles. The myth that GST could aect the business which was hovering around pre-IIJS was broken with the victory of IIJS this year. Designs played the key role with its innovation and creativity. Light weight jewellery ruled the trends but antiques and bridal jewellery were in focus too. Diamond segment was another section which attracted the jewellers with its sparkle. Colour stone, platinum, pearls played shared its own success story. Exhibitors across the various Halls also revealed that the GST had no impact on the business at the trade fair. The all new renovated section accommodated in Hall 2 is worth visiting. The revamped stalls, spacious, well illuminated add sparkle to the show. The jewellery showcased ranged from elusive pieces to ethnic to tribal to patriotic jewellery pieces. The machinery expo which was held at Hotel Lalit also witnessed good footfall. Every kind of machinery and innovations made its way to the show. Speaking on the lines of IIJS success, Rajendra Jain, MD- Swarovski Gemstones India said, “GST which was implemented on July 1st , 2017 did bring some kind of fear to all and we started preparing for the slow pace, but I was proved VOL 2 ISSUE 4 | JEWELBUZZ
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wrong with the first day of the show, the crowd was commendable and this created positivity. Every exhibitor was happy to find serious buyers and every retailer had something new and unique designs to order. The IIJS this year was great success not just for the gold, but silver, platinum, etc. This was one the best show for Swarovski, its associates and for its brand partners as well.” Saunak Parikh, Convener of the National Exhibitions Sub-Committee of GJEPC which organized the show. It was the largest ever not only were in terms of the record numbers, but also because there was steady and brisk business throughout the halls on all the five days, he added. “Overall the show was very positive,” Parikh said in an exclusive interaction with gjepc.org. Stating that it would take some time to compile all the feedback and get an actual estimate of the volume of business, Parikh asserted that it was definitely large. The steady traffic witnessed from the first day, reflected the mood of the market, he said.
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“Sales at the retail level were good during the last few months, and many retailers were seriously restocking in preparation for the forthcoming season,” Parikh pointed out. “There were good sales reported from all segments, and while exhibitors in the gold
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jewellery segment did extremely well, those in the diamond jewellery segment were also extremely satisfied. Most reported finalising deals for the jewellery on display as well as further orders,” he said, adding, “It is a reflection of the current situation in India -- the market is doing reasonably well.” He averred that there on the whole there is no impact of the introduction of GST on business at the show. “Most of the participating jewellers have accepted the new system and are beginning to implement it.” As reported earlier, this year there were significant changes in the IIJS Premiere floor planas a result of which the show could accommodate 60 new companies and also provide extra space to some existing exhibitors. The increase in exhibitors, taking the number to over 2,200 was accompanied by a big jump in visitors too – this year the total swelled to well over 35,000 as compared to 33,500 last year, the organizers said. IIJS attracted visitors not only from all over the country, but now has a steady flow of trade members from other countries in the Indian subcontinent, as well as the Middle East, South East Asia and the Far East. “The show is an important one for the trade from these countries,” Parikh said, noting that this year in addition to the regular numbers from the Gulf countries, there was a rise in the number of jewellers from Turkey who came to the show. 38
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Commenting on another big change this year, Parikh said, “The changes within the Halls were very well received.” He pointed out that the improved facilities, more space for easier movement and smoother flow ensured an enhanced experience for all. However, it may be difficult to fully clear the exhibitor waiting list as there are certain constraints at the existing venue, just as the organizers have to ensure adequate security even if it means a slightly longer entry and exit time for visitors. Another key aspect of the show was its transition to a near-cashless mode of business, with even the reduced number of last minute, on the spot registrations making digital payments on site. “Next year we are aiming to increase digitalization and take, not just the payments part, but many other processes online too.”
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IIJS Premium Show: Stellar year of innovation, creativity, & above-all, inspiring….. The 34th edition of IIJs was an event of joy and happiness not only among the exhibitors, but also the visitors. This edition included a wide range of innovative and creative designs. . Never failing to impress, the 2017 proved to be the stellar year for the jewellers with innovation, creativity and serious business trade. The 2017 edition has taken the IIJS to a different level. GST which was a great boon in disguise too played a vital role in success of the show. With price points evened out across India , the trade seemed to be at ease with a commendable restoration of buying sentiments. Serious buyers took over the window shoppers as the designs allured the customers.
GST: A great boon in disguise Before the fixing of the GST rate, there was uncertainty among the jewellers but for everything turned clear as water with GST rate at 3% bringing transparency, efficiency and accountability in the trade. It is further boosted the confidence of the jewellers and encouraged them to go ahead with their purchases generating optimistic vibe at the show.
Trends: Though the trendsetters of the show were mainly lightweight jewellery and they were in great demand, the bridal and antique jewellery
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were not out of focus either. Dr B Govindan of Bhima Jewellers says, “ the collection this year is unique and versatile and we are looking for antique collections.” The gold segment roaring with business. Every stall be it gold section or diamond section, colour stone section had its own charm and share of clients. Each stall was seen flaunting with its special collections. Bridal collections, candor designs, Aesthetic patterns, theme based pendants etc added glamour to the show.
International Pavilion The all new renovated section accommodated in Hall 2 is worth visiting. The revamped stalls, spacious, well illuminated add sparkle to the show. The jewellery showcased ranged from elusive pieces to ethnic to tribal to patriotic jewellery pieces.
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“IIJS is a great event for the entire industry as a whole with many participants seen joining the exhibition each year. GJEPC should start creating regional chapters hosting events zone-wise to encourage local artisans and jewellers to participate.” - Manoj Dwivedi, Joint Secretary, Dept. of Commerce, Ministry of Commerce & Industry, Govt. of India “I am overwhelmed with the ever increasing response for IIJS and this kind of participation has taken this show and the Indian gems and jewellery industry to a different level altogether. We are working towards the introduction of Jewellery parks on the lines of IT parks across India in the prominent gems & Jewellery areas. We are looking for a bigger venue to host the next IIJS to accommodate more Jewellery enthusiasts who wish to participate in IIJS.” - Praveenshankar Pandya, Chairman, GJEPC An exceptional edition of IIJS this year, where every exhibitor is happy . The success of the show was beyond expectation. Compared to previous year there is an increase of 20% visitors footfall. Just yesterday there were 26,000 people on floor which is an astounding figure. - Sabyasachi Ray , Executive Director, GJEPC “This our 14th year at IIJS and the show as it all that a jeweller is looking for. A one pit stop for exquisite jewellery collections from every segment. It is not just jewellery hunting, the exhibition is also a great platform to meet and greet new suppliers, understand the national and international trends and also building up business relationships.” - Rajesh Kalyanaraman, Executive Director, Kalyan Jewellers The show is very positive right from initial hour of the start and lot of momentum is building up. One of the most successful editions.” - Sachin Jain, President, Forevermark “A commendable show with great footfalls. Platinum collection is also receiving good response. IIJS is a great platform that brings together the buyer and the seller under one roof.” - Vaishali Banerjee, MD, PGI
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Eminent personalities from the jewellery industry visits JewelBuzz stall at IIJS 2017. An memorable moment for JB. Thank you everyone for the support.
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REP ORT
14TH EDITION OF IIGC FOCUSES ON ‘BUILDING ETHICAL BUSINESS’
T
he 14th edition of India International Gold Convention 2017 was organised from 11 -- 13 August, 2017 in Goa by Foretell Business Solutions in association with India Bullion and Jewellers Association (IBJA). More than 400 delegates participated from 20 countries and 55 speakers expressed their viewpoints in the panel discussions and various other programmes. The participants consisted of banks, refineries, bullion dealers, jewellers, trade bodies like GJF, GJEPC, Indian Association of Hallmarking Centres, AGRM, research and precious metals consultants like IGPC, Metals Focus, GFMS Thomson Reuters, commodity exchanges like MCX, India INX, intentional organizations like LBMA, OECD, DMCC, SBMA, WGC, RJC, LME and many others. Delegations from African countries like DRC and Ghana excited the local refiners who are consistently looking for smooth supply of feedstock (dore) to run their refineries. The theme of the programme was “Building Ethical Business for Sustenance”. The term “Ethical Business” stands for regulation, compliance, and adoption of best business practices which could take Indian gold market to a new height and hence derives acceptance among stakeholders and end consumers. Ministry of Finance along with Ministry of Commerce, Reserve Bank of India, Ministry of Consumer Affairs and other stakeholders are coming out with a comprehensive gold policy. It is proposed that while forming policies, the industry consultation be done on a regular basis. All the associations and federations (IBJA, GJF, GJEPC, AGRM, IAHC along with other stakeholders such as World Gold Council, FICCI, Assocham and Exchanges) have agreed to work together to present their suggestions periodically.
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KEY RECOMMENDATIONS THAT EMERGED FROM THE CONFERENCE. IMPORT OF GOLD ARTICLES FROM FTA COUNTRIES UNDER CONCESSIONAL CUSTOMS DUTY Since July 1, 2017 about 21tons of gold coins and articles valued at approxUS$800 million have come in at NIL BCD under India – South Korea Comprehensive Economic Agreement, with the following impact: • Govt. has already lost revenue of approx. US$80 million due to under-collection of BCD and is now incurring a revenue loss of approx. US$ 4 million per day. The importers have benefitted by a similar sum. • Banks and Nominated Agencies have stopped importing gold bullion. • Domestic refining industry has become inoperative since the import is sold in the domestic market at highly discounted prices of more than the 0.65% refining margin. • Refiners that have the ability to divert contracted mine Dore supply have commenced doing so. Smaller refineries that buy Dore on spot basis have stopped buying Dore. • Economic activity in India in this sector has come to a standstill. • Refineries are saddled with refined output that they are unable to sell; a default in payment obligation for mine Dore received is merely a matter of time. • The country is experiencing grave reputational risk, which will discourage its ability to attract foreign investment in the value-add manufacturing sector. • Employment generation is under grave threat.
Manoj Dwivedi, IAS, joint secretary, Ministry of Commerce and Industry, Government of India welcomed the suggestion and kindly agreed to schedule a stakeholder meeting twice a month. Govt. needs to move swiftly to address this matter and going forward, assure that the items do not feature in the list of permissible items under any FTA. REFUND OF GST ON GOLD EXPORTS Gold and gold articles are placed at 3% GST. Considering the high value nature of the product and narrow margins, it is proposed that government may consider refund of 90% of the duty paid on the imported gold within 7 days of export of gold article or 80% of the duty paid against the shipping bill at the time of exports. This would greatly relieve the industry from locking capital and increase competitiveness in the export market. Where record of duty paid is not specifically available, the duty refund be computed basis the BCD prevailing on the date of export.
OPTIONS IN GOLD Government may permit nominated banks and financial institutions having exposure to gold bullion to participate and hedge their risks in Indian commodity derivatives markets. Other banks and financial institutions with no exposure to gold and silver may also be permitted to participate in the Indian commodity derivatives market as service providers. SPOT EXCHANGE IN GOLD Banks’ participation in spot exchange is must to lend credibility, provide liquidity, ensure compliance with KYC norms and also to reach out to customers in remote locations. Hence, Government may permit banks and financial institutions to be an integral part of the spot exchange eco-system. INDIA GOOD DELIVERY The industry has come out with a draft guideline on India good delivery standards in consultation with various stakeholders. The guidelines are modelled along the LBMA guidelines on technical and responsible sourcing
guidance parameters. However, on other parameters, the guidelines have been modified to suit the local needs and market conditions. The draft is placed in IBJA website (www.ibja.in) for stakeholder consultation and has also been presented to various ministries for their views. The second draft incorporating the suggestions would be released by end of September 2017. The industry appeals to the government to encourage and support the initiative by recognising the final set of guidelines and also by advising regulatory bodies (such as Reserve Bank of India and Securities Exchange Board of India) to accept ‘India good delivery’ bars amongst their constituents such as banks and commodity exchanges. GOLD MINING INDIA Based on exploration and prospecting, it is estimated that from 20+ mines, an annual dore of about 100 tons could be mined from India. It is appealed to the government to come out with specific guidelines on gold mining in India.
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D ESI G N E R
REVOLUTIONISING AND INSPIRING DESIGNS BY GAUTAM BANERJEE & ARCHANA BEHEDE
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autam Banerjee Jewellery is a brand synonymous with elegance, grace, and modernity celebrated with traditional sensibilities. Jewellery designer Gautam Banerjee’s 30 years of expertise in the field, led him to create the brand - `Grautam Banerjee Jewellery’ in 2012. The unique creations by Gautam Banerjee and co-founder Archana Behede have now set the standard in India’s flourishing designer jewellery industry. One of the aspects that sets Gautam Banerjee Jewellery apart from the rest is its beautiful and intricate designs that focus on the customer’s needs. Classy and bespoke, jewellery by Gautam Banerjee Jewellery is designed to enamor the onlooker. With a plethora of jewellery designs, Gautam and Archana promise of exclusivity and authenticity.
AN INSPIRING HERITAGE! Out-of-the box, yet elegant and oneof-a-kind, Gautam Banerjee’s jewellery pieces epitomize the passion for jewellery which the brand customises especially for its clients. The brand’s heritage is inspired by nature and its free flowing vibe. The raw materials required to create the designs are procured from the international markets with prime focus on its quality. The designs are made in gold and manufactured in a way that gives a 3D effect to them. It is something that you would want to cherish forever. With original and exclusive designs which are hand-sketched and hand crafted, the brand Gautam Banerjee creates jewellery as a piece of art and not just as an investment.
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Gautam Banerjee is synonymous with innovative and unconventional creations. He started his career at the tender age of 16. Having initially gotten vigorous training for five years, he then started his own jewellery design firm. He has designed for a variety of brands in India and overseas. Purity and authenticity are his hallmark. He feels jewellery design calls for intense creativity and devotion. Gautam nurtures young designers at ‘The Gautam Banerjee’s Academy of jewellery designing’.
GAUTAM BANERJEE
Gautam and Archana’s collection is apt for brides as their extravagant designs and manufacturing techniques are the USPs of the collection. Both the designers have their main focus on bridal collection along with special occasions like cocktail parties. Indulging their clients with more exclusivity and creativity, the brand is known for its pendants, earrings, bracelets, watches, neck pieces and bangles among others. Apart from the designs mentioned for the brides, a variety of accessories for the grooms like kurta buttons made of gold or diamond and diamond kalgis that can be worn on the turban or used
ARCHANA BEHEDE
as pendants or brooches, are also available. The designs boast of precious stones like amber, opal, Baroque pearl, and other exclusive gemstones. Designing and customising is a passion for Gautam Banerjee and Archana Behede. This passion reflects in the exquisite jewellery pieces on display at the studio. The brand specialise in themes and customise it according to outfits and parties. All the jewellery work is done manually and through hand sketches. Gautam and Archana strive to create
Archana Behede’s passion for design made her join ‘the Gautam Banerjee’s Academy of jewellery designing’. Having excelled at the course, she chose to deepen her insights into craftsmanship and production. Besides working with reputed jewellers in Mumbai, she took formal training in manufacturing, diamond grading and gemology. She was approached by her Guru, Gautam asking if she would like to cofound Gautam Banerjee Jewellery and the rest is history.
designs that are traditional and yet have a touch of modernity that make them a preferred choice among fashionstas. The brand has come a long way, gaining immense popularity in the field of jewellery designing. Archana Behede, in partnership with Gautam Banerjee, has earned recognition as a result of her huge role in the success of the jewellery studio in Pune. The brainchild of Gautam Banerjee and Archana Behede, the signature jewellery is all about real diamond pieces. The works are inspired by nature and they work mostly on various coloured stones. VOL 2 ISSUE 4 | JEWELBUZZ
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EVERY DAY EXTRAORDINARY Exclusive Interview with Rajendra Jain, Managing Director, Swarovski Gemstones - India ‘Great Man’ theory of leadership continues to mystify all. Underlying this theory is the assumption that if the right man for the job emerges, he will almost miraculously govern the situation and lead a group of people into success. While we get to meet such leaders rarely but there are times when an extraordinary individual steps out from the crowd, serving as an epitome of leadership and Rajendra Jain, MD, Swarovski Gemstones India is one among such leaders. In an exclusive interview with JB, he talks about the Swarovski as a brand statement and how branding partners add value and are able to leverage the sophisticated branding services and support to build their business.
TELL US ABOUT YOUR BRAND AND BRANDING PARTNERS With so much focus placed on a jewellery industry catering to millions of people, it comes as no surprise that the Indian market has become a major success story for Swarovski Zirconia. The Swarovski Gemstones Business has applied extensive branding & marketing activities to generating strong brand awareness, and is proud of its current high-profile presence in India’s fine and bridge jewellery industries. Significantly, it has succeeded in creating a separate brand category for Swarovski Zirconia, one that has a captivating appeal of its own and stands apart from all other stone categories on the market. Swarovski also places extreme emphasis upon the development of close partnerships with its customers in order to provide them with personalized product solutions and services. Through trend forecasting, concept and design consultancy, application and technical support, and a range of communication services, business partners are provided with a completely balanced tool kit to effectively integrate Swarovski Zirconia into their designs, product development, production and marketing processes.
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The industry as a whole is supported through various initiatives, such as events and media cooperation. This attention to detail has contributed to making Swarovski Zirconia a favorite category amongst retailers as well as the all-important end consumers in the Indian market. IIJS 2017 WAS REMARKABLE FOR SWAROVSKI AND ITS BRAND PARTNERS. YOUR VIEWS. Swarovski Gemstones, India the most talked brand unveiled its genuine gemstones and Zirconia innovations at the IIJS 2017 and their branding partners received the privilege to launch their Jewellery collection with Swarovski`s latest innovations at the same platform. As said good design is soul of the Jewellery piece and Swarovski adds life to every piece. Swarovski Zirconia embedded Jewellery collection showcased by Swarovski’s branding partners at the IIJS was very much appreciated and well received at the IIJS. Every Swarovski branding partner reported excellent response to the Jewellery at display and was overwhelmed with the orders they received including from some of the top retailers. Swarovski Gemstones along with its branding partners created an enticing aura at the IIJS 2017 and it became one of the best show for both.
DO YOU SHARE YOUR DESIGN CONCEPTS WITH YOUR BRANDING PARTNERS? For more than a decade, Swarovski has supported the fine and bridge jewelry sector with exclusive access to the research department of Gem Visions, our celebrated in-house trend and design service. Now a highly respected source of inspiration for designers and media specialists, Gem Visions strives to provide innovative solutions and creative ideas in keeping with the latest global trends. The return of the jewel to its original role as magical amulet or talisman is one of the most powerful, influential and farreaching trends in today’s jewelry world; a universal concept, with relevance to every country and culture, that continues to strengthen and evolve, with new brands devoted entirely to spiritual associations and fresh interpretations of age-old symbols. Now, as always in tune with, or one step ahead of directional trends, Swarovski Gemstones presents the special Gem Visions book on Talismans and Symbols, an in-depth, entertaining and illuminating study of this fascinating subject, a review of varied interpretations of the theme from across the globe. Looking to the future, the Gem Visions team sets out a wealth of ideas, themes and inspirations for modern-day talismanic jewels. Most of all, the book highlights the current awakening
of consciousness, and the escalating desire for luxury with “soul”. It explains our craving for small, precious objects to keep with us at all times, to reassure and protect, offering a sense of continuity and connection to a power beyond our world and ourselves. RECENTLY SWAROVSKI ZIRCONIA PLATINUM JEWELLERY WAS LAUNCHED BY ONE OF JEWELLERY BRAND. WHY DID IT TAKE THIS LONG FOR SWAROVSKI TO BE BEFRIEND PLATINUM? First time in India PURE PLATINUM launched “AAYRA” Jewellery collection in Platinum, embellished with SWAROVSKI ZIRCONIA at the IIJS 2017. AAYRA became the first branding partner of Swarovski in the Platinum Jewellery category. AAYRA by Pure Platinum most trusted platinum Jewellery brand, presented a new Jewellery collection embellished with SWAROVSKI ZIRCONIA, offering more options to the consumers in platinum Jewellery and creating a style statement wherever they go. It is a prestigious association based on trust and is confident about consumers love for platinum Jewellery with SWAROVSKI ZIRCONIA. AAYRA received an excellent response for the platinum Jewellery collection studded with Swarovski Zirconia from customers, as Swarovski has created a wide range of design opportunities and added a brand value to the product. They plan to take the brand to a much higher level in future, in association with Swarovski.
SWAROVSKI BRAND PARTNERS SPEAK The iconic brand is perhaps the most recognizable fashionistas. As said ‘good design is soul of the jewellery piece and Swarovski adds life to every piece. Swarovski’s ground-breaking collaborations and trusted partnerships have always sparked the imagination of designers, fashion & jewellery brands, couturiers, artists and architects with its crystals, zirconia and gemstones becoming part of truly sensational experiences, both personal and cultural. Swarovski Gemstones branding partners combine and collaborate, resulting the birth of new product offspring that consumers go crazy for and that enhance the reputation of each as a valuable purveyor of products. VOL 2 ISSUE 4 | JEWELBUZZ
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SWAROVSKI BRAND PARTNERS SPEAK We are proud to be associated with such a renowned company. Our association with Swarovski is more than a decade to produce quality products. The spark and brilliance of SWAROVSKI ZIRCONIA stones really enhances our designs to a higher level. A clear indication of the brand mark on the stones further assure the quality of product used by Emerald. Emerald is one of the biggest consumer of SWAROVSKI ZIRCONIA stones in India for Jewellery manufacturing and see that every new innovation developed by Swarovski is adopted to enhance the beauty of our Jewellery. We are continuously launching new stones introduced by Swarovski & also planning to release innovative concepts together. The association can be simply termed as Each & Every unique studded products of Emerald is enriched & beautified by SWAROVSKI ZIRCONIA. - K. SRINIVASAN, MANAGING DIRECTOR, EMERALD JEWEL INDUSTRY, COIMBATORE
SURYA GOLDS established an ingredient branding partnership with SWAROVSKI GEMSTONES from more than 15 years. Our each & every product in gold Jewellery is exclusively Made with SWAROVSKI ZIRCONIA only. Company like yours, with a brilliant team of dedicated workers and with friendly work environment can only aim for high results. Working with Swarovski has been a real honor and we value each and every transaction and deal. SWAROVSKI & SURYA GOLDS successful business story is an inspiration for the entire gold jewellery industry. And we remain proud to continue our association with Swarovski in future. We wish you all the success for many more years to come. - RAMESH SHOOR, DIRECTOR, SURYA GOLDS PVT LTD., MUMBAI
RKR is privileged to be named as brand partner of Swarovski. Using the Swarovski Zirconia brings in reputable name and defines quality in our products. Swarovski new cuts and colors help us to make new patterns and bring in different color combinations to our ever traditional gold. Our new collection in this show would be fluence cuff and kada bangle set with Swarovski Zirconia classic cuts and to another new product line we have used new innovation colours from Swarovski. Hope, a lot will be professionalized on immediate implementation of GST among the jewellery segment and at the time of IIJS which shows positive impression. - S.V. SREENIVASEN, MANAGING DIRECTOR, RKR GOLD, COIMBATORE
We have been using SWAROVSKI ZIRCONIA in our jewellery since 2008, and must say that it has transformed the way our jewelery looks. A myriad of shape and color options bundled with excellent marketing support allows us to make better products and be more competitive in the marketplace. Collection Q is our latest offering. Our design team has worked on minutest detail with use of the best technology available in the field. I am confident the creativity will be appreciated by everyone. - PARESH JAIN, Director, VEERA GOLD, MUMBAI
Swarovski is one among the world’s leading brand in gem and jewellery industry. They are synonymous with high fashion. The inclusion of style and fashion quotient to retailing of gems and jewellery is attributable to Swarovski. Their presence in various countries across the globe, speaks in itself about their popularity among the masses. We use SWAROVSKI ZIRCONIA stones in all our products. Customers prefers it from other ordinary stones. Undoubtedly Swarovski enhances the appeal of the ornaments. - MAHENDER KUMAR TAYAL, MANAGING DIRECTOR, ANMOL JEWELLERS, HYDERABAD
“Kubik” is one of our brands which is exclusively a Swarovski Zirconia and precious color stone jewellery collection. Swarovski gives it a look and feel of diamond jewellery. Swarovski has been our valued partner over couple of years now, and the jewellery has been accepted by many customers. This jewellery gives them an experience of taking over the world with their beauty radiating like diamonds. - SANJAY SANGHI, MANAGING DIRECTOR, SANGHI JEWELERS PVT. LTD., HYDERABAD
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SWAROVSKI-GEMSTONES.COM
A NEW DIMENSION OF BRILLIANCE A unique laser-engraved quality seal places SWAROVSKI ZIRCONIA in a class of its own, making each stone unique in composition, guaranteeing proof of quality.
2,5 mm
Magnification x 12
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SWAROVSKI BRAND PARTNERS SPEAK
Pranda Group has been associated with Swarovski Gemstones from more than two decades. To fulfill our customer’s demands of supplying quality Jewelry Swarovski Gemstones plays a vital role as finest Ingredient of Jewelry, blended with impeachable Pranda craftsmanship. Swarovski are reliable suppliers of Pranda Group ushering ever evolving innovative product lines with precision cuts and consistent supplies enhancing our product lines to a new high. Its always a pleasure and privilege to be associated with Swarovski. - VINOD TEJWANI, MANAGING DIRECTOR, PRANDA JEWELRY PVT LTD, MUMBAI Swarovski! A glorious heritage. A commitment to excellence. A never ending quest for beauty, elegance, perfection, creativity, craftsmanship all these and more. A trendsetter for all brands in the luxury, lifestyle and jewellery segment, Swarovski has in many ways redefined the ways in which we have approached our business and our customers. - PRAVEEN JAIN, DIRECTOR, BLUE LOTUS JEWELLERY, MUMBAI
It gives Neptune Gold immense pleasure to say that we’re working with Swarovski from past seven years. We had a wonderful experience using Swarovski Zirconia stones for casting studded jewellery. Due to the use of Swarovski Zirconia we are able to establish our self in branded chains of stores and also helping us to creating brand value across rural, urban, semi urban India. In rural India there are not many supplier of jewellery set with Swarovski Zirconia, Hence, our rural customer are very much satisfied with our Swarovski Zirconia studded jewellery. - HEMANT MODI, DIRECTOR, NEPTUNE GOLD, MUMBAI
SWAROVSKI ZIRCONIA has been adding colour & Sparkle to jewellery for the last 50 years. They are redefining trends in the jewellery industry with their unconventional looks, we are proud to be branding partners of Swarovski. PARAS JAIN, PARTNER, M M JEWELS, AHEMEDABAD
When we think of world’s best quality stones, the only name which comes in our mind is Swarovski Zirconia. It has been ingrained in the minds of Indian Jewellery industry both among jewellers and customers for the last many years. Swarovski is today the industry leader due to their versatility in colours, shapes and sizes makes it the most convenient stone to beautify our Jewellery. - MANISH BHINDI, DIRECTOR, BHINDI MANUFACTURERS, RAJKOT
SWAROVSKI ZIRCONIA is one of the best things to have happened to the Studded Jewellery Industry. Their consistent quality, precision and brilliance makes it the best stones for the highest grades of jewellery manufacturers. Each and every piece of our jewellery is studded with SWAROVSKI ZIRCONIA. - ASHOK AGARWAL, PROPRIETOR, KAILASHNATH & CO, HYDERABAD
We always wanted to offer the best to our customers and when we thought of creating an innovative and eminent line of Platinum Jewellery, we chose to go with Swarovski - the best brand we can offer to our customers, hence we associated with Swarovski and launched Aayra, India’s first platinum Jewellery brand embellished with Swarovski Zirconia. We have received an excellent response for the jewellery range at IIJS 2017. Our clients liked the collection and we hope to take the brand to much higher level in future. - VIJAY POKARNA, DIRECTOR, PURE PLATINUM JEWELLERY PVT. LTD.
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BEING HUMAN
JEWELLERY
THE JOURNEY SO FAR…. Being Human Jewellery which was launched in conjunction with Style Quotient Jewellery was launched in 2016. Bollywood actor Salman Khan unveiled its unisex range. Prasad Kapre, the CEO and Director of Style Quotient Jewellery Pvt Ltd, in an exclusive interview with JB talks about the journey of the brand this far, how his pioneering marketing strategies helped the brand to attain international recognition and launch of its latest collection in gold. HOW WAS THE EXPEDITION OF BEING HUMAN JEWELLERY SO FAR ? It was incredible journey. Being Human Jewellery was launched on 11th oct 2016. The line is inspired by core values such as love, caring, sharing, joy, helping and hope. The design philosophy balances Khan’s unique style and International fashion trends, with 65 percent making up a women’s range. Apart from brick-andmortar outlet chains like Shoppers Stop and Kapson’s, the jewellery is also available through the Being Human app and online retailers. Very soon after the launch, demonetisation jolted the indian jewellery industry and for a startup company like ours the impact was more. As there was nothing much happening in the Indian jewellery industry, I decided to change my strategy and started looking at the overseas market. In Jan 2017, we launched the jewellery range in Nepal as it was the low hanging fruit for me. I also started my discussion with middle east and UK. YOU ARE VENTURING INTO MIDDLE EAST AND UK, CAN YOU SHARE SOME DETAILS ON THIS? Yea, very soon we are going to launch in middle east, we have tied up with prominent retailers of middle 54
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east and will be launching in all six countries of Middle East at one go.. To begin with we will have 40 stores and which will be expanded to 100 stores .UK we have we have identified the Indian retailers in the Indian locality and in the early week of Septmenber we will be launching in UK along with Salman which also coincided with Salman Khan’s Dabbang 2. We will be soon lunching in US and Canada. I am also in talks with for entry into European market and New Zeeland and Australia market are also on cards. So, it has been a fantastic journey when concerned with the overseas market. HOW IS BEING HUMAN JEWELLERY IN THE DOMESTIC MARKET? Coming back to the domestic market, from February onward the Indian market started returning to normalcy ( after the announcement of demonetisation) and when the brand slowly started performing well, another hurdle of GST hit the sale. Currently our entire focus is on north and west and very soon we will be reaching out to the South market and in East. We have identified 22 states where we want to be very active. In 22 states going to have 30 distributors. We are looking at 100 retail outlets and currently we have 45 outlets and eventually we want to have 200 across the country and 500 across the world. And this the way we wish to expand. TELL US ABOUT THE DESIGN CONCEPTS. We have a great potential in the international market and we have lot to learn too. We have also expanded on the diamond jewellery line we have 15 collection now from six at the time of launch . We have gone into plain gold jewellery. BH was always perceived as diamond brand and so we decided to get into the gold segment. Salman always says it should be affordable and that is why we went into gold. Minimal yet bold pieces catering to the fusion taste of young customers is their design philosophy and IIJS was an apt platform to introduce ‘All gold’ line of jewellery at the trade level. We have also introduced fashion jewellery with price range from Rs 200- 1500. It was a good decisions and we have rcvd good response. IS BEING HUMAN JEWELLERY ON FOR MEN? No, Not at all. That is the wrong perception. Being Human Jewellery is a unisex collection and that is why we decided to rope in actress Jacqueline Fernandez. Infact the collection is more for women than men.
HOW DID THE RETAILERS RESPOND TO THE COLLECTION AND WHAT IS UNIQUE ABOUT THE JEWELLERY? Initially it was little difficult, there were certain apprehensions from the retailers as it was a clothing brand and how will it accommodate in jewellery segment but as brand was received well as Salman has got a huge fan following. According to world wide data, out of 100 brands only five survive and 95% fail. Brands require lot of marketing and consumer insights. Our value proposition is that, Being Humana Jewellery is a jewellery with a heart. If your buying my jewellery then u are building a hope in some one’s heart. Packaging played biggest ‘wow factor’ where Salman personally says thank you and this made a huge positive impact and it was a different concept done first time in the world. This was again an idea from the actor himself as he wanted to thank every customer personally and this how we came up with this concept. CAN YOU THROW SOME LIGHT ON YOUR MARKETING STRATEGIES? We are expanding and in a big way and it is very important for any brand have the right kind of promotional activities. Between 21st Sept to 15th Nov we planning for strong media plan for dailies, magazines, in Cinema, hoardings and digital media. In digital media when ever there is new collection is launched, we ask Salman to Tweet about the collection tagging us and the retailers and we get a huge response.
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P L AT I N UM
2ND EDITION OF PLATINUM BUYER SELLER MEET HELD IN CHENNAI
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he 2nd edition of Platinum Buyer-Seller Meet was held between July 5th to 7th 2017 in Chennai. The aim of the meet was to showcase new product category opportunities, as well as introduce new designs developed by manufacturers for the upcoming festive season. The first day of Platinum Buyer-Seller meet begun with the ‘Season of Love’ awards, where the key retailers and their staff, who promoted the campaign with enthusiasm and contributed to the sales of platinum jewellery, were felicitated. The ‘Season of Love” is an annual exclusive in- store platinum programme, where customers commemorate their love in true platinum style. The 2017 edition of ‘Season of Love’ was celebrated across all leading platinum jewellery retailers across India, from May 15 to June 15 June 2017 and had extraordinary offers available for customers on the purchase of platinum jewellery. 56
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“January - June 2017 has been exceptionally strong in platinum retail sales.We would like to thank all our retailers who participated in “Season of Love” so positively, and added to the sales of platinum jewellery during the campaign. Platinum brings in a new, young consumer for the retailer; one that is informed and engaged with the category providing them with a real opportunity for incremental growth. This was evidenced during the campaign where the number of participating retailers grew from 140 doors last year to 600+ doors this year. The Platinum Buyer-Seller Meet this year took place at the right time, after the ‘Season of Love’, when retailers are ready to stock up for the season. The Buyer-Seller meet is an opportune time for retailers and manufacturers, to understand the platinum market. This year our manufacturing partners presented an exciting new range across Platinum Love Bands, Platinum Evara and men’s jewellery. We look forward to a year of great opportunities and growth in platinum.” Vaishali Banerjee Managing Director, India Platinum Guild International
The second edition witnessed participation from nine manufacturers, who presented a diverse portfolio of over 4500 pieces together that included a range of best sellers and new developments in core categories like Love Bands, Evara and Men’s jewellery. The event was attended by the leading PGI strategic retail partners, which saw an overwhelming turnout. The business meet also saw an increase in retailer engagement, for the newly launched collection by the manufacturers. Amongst the diamond jewellery category, the Platinum Evara range was the focus for the manufacturers, for which they presented new light weight necklaces, earring sets and earring-bangle sets. They also presented a collection of stunning pieces of couple rings and women’s rings for gifting during special occasions.
A N A LYSI S
Gold Demand Trends
2nd quarter 2017
Global jewellery demand strengthened from 2016’s low base, but fell short of longer-term levels Strong gains in India led the recovery, largely due to the weakness of 2016. Fleet-footed Chinese jewellers continue to adapt in innovative ways to shifting consumer tastes Turkey saw a strong response to a sharp drop in the local gold price. Tonnes
Q2’16
Q2’17
YoY
World total
446.8
480.8
8%
India
89.8
126.7
41%
China
145.6
137.7
-5%
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Global demand for gold jewellery of 480.8t was 8% higher y-o-y, but Q2 2016 was itself very weak; demand remained well below the five-year quarterly average of 586.2t. The H1 picture was similar: demand India. H1 Jewellery demand recovered but remained below 1,000t.
INDIA India drove global Q2 jewellery demand growth almost single-handedly. Demand shot up to 126.7t compared with just 89.8t in Q2 2016. The strong recovery had been widely expected after exceptional import figures were reported, hitting an all-time high of 104.6t in May as the market stockpiled gold ahead of the June GST rate announcement. Expecting a punitive GST rate, jewellers and consumers alike crammed their purchases into the first two months of the quarter,
A N A LYSI S
slowing down once the government confirmed that a 3% rate would be applied. Another brief flurry at the end of June, before the rollout of GST in July, pushed local prices to a premium of around US$3-4/oz above the international price, although some traders reported paying a premium as high as US$10/oz in some instances. Indian prices rose to a small premium in June as GST rollout drew near. Demand was boosted by festivals, weddings and improved rural sentiment. Akshaya Tritiya – a key goldbuying festival in the Hindu calendar – boosted gold jewellery demand in the usual way. But the timing of the festival this year, falling as it did over a weekend and coinciding with a dip in the gold price, proved particularly encouraging. Estimates suggest that Akshaya Tritiyarelated sales were up by around 30% y-o-y. Rural sentiment improved further as the government continued to replace the currency that was plucked from the system by demonetisation in November. Although the pace of remonetisation has slowed
(particularly as digital transactions have gained popularity) the value of currency in circulation has recovered to around Rs15.4trn – around 86% of the pre-demonetisation value. This greater liquidity has boosted rural purchases, along with expectations of a good monsoon rainfall and the positive impact of a higher number of auspicious wedding days in the Hindu calendar (26 auspicious days in Q2 this year, compared with just 8 in Q2 2016). Outlook muted for H2. Although the 3% GST rate was lower than many in India had anticipated, we expect the new tax is likely to cause some short-term disruption as manufacturers, retailers, importers and consumers adapt to the new regime.1 As consumers and importers brought forward their purchases to Q2, demand will likely be subdued for a few weeks. Stock is plentiful across the supply chain and consumers who have recently purchased are unlikely to do so again in the short term. As the market digests this gold, and adapts to GST, we feel the market environment should become more settled towards the end of the year. This, we believe, should be helpful for gold demand – particularly as the key October festival season approaches. Source : World Gold Council
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WHY WHY DIVINE DIVINE SOLITARIES SOLITARIES IS IS THE THE MOST MOST PREFERRED PREFERRED CHOICE CHOICE OFOF INDIA’S INDIA’S TOP TOP JEWELLERS? JEWELLERS? Divine Divine Solitaires Solitaires offers offers an excellent an excellent value value proposition proposition to the to the endend consumer. consumer. Their Their Buyback, Buyback, Easy Easy Upgrade Upgrade & PYDS & PYDS Policies Policies are are unique unique andand Transparent..Every Transparent..Every Divine Divine Solitaires Solitaires comes comes withwith oneone yearyear freefree insurance insurance giving giving consumers consumers adequate adequate safety safety andand peace peace of mind. of mind.
Available Available at 135 at 135 premium premium jewellers jewellers in 89incities 89 cities across across IndiaIndia For Trade For Trade Enquires, Enquires, Contact Contact : (022) : (022) 66264880 66264880 / 08108441129 / 08108441129 / 9967889989. / 9967889989. To track To track current current diamonds diamonds prices, prices, download download the Divine the Divine Solitaires Solitaires App. App.
WATC HE S
Source: Groomandstyle.com
Just a way to tell time…. Luxury watches for women that rule 2017
Our previous edition talked about most expensive watches for men and this issue we are back with luxury watches for women which is also a statement and a piece of jewellery. So, while it must be functional, it also must be attractive. Featuring outstanding quality, craftsmanship and design, these watches are some of the top timepieces available and the ultimate way to adorn one’s wrist. IWC PORTOFINO AUTOMATIC DAY & NIGHT 37 The IWC Portofino Automatic Day & Night 37 watch is both functional and stylish. Meeting practicality needs, it features a 42-hour power reserve when fully wound, 24-hour secondary time display, and 3 bar water resistance. When it comes to aesthetics, a dark blue alligator leather strap and stainless steel case set with 66 diamonds make a polished statement. A white mother-of-pearl dial with 12 diamonds also adds to the overall elegant design.
AUDEMARS PIGUET ROYAL OAK QUARTZ The Audemars Piguet Royal Oak Quartz features a sophisticated and stylish design. Its 33mm case is made from titanium and boasts a gorgeous, polished platinum bezel set with 40 brilliant-cut diamonds. The bracelet is also made of titanium and features polished 950 platinum links. This clean and sharp design allows for the smoked blue dial and its “Grande Tapisserie” pattern, white gold applied hour-markers and Royal Oak hands to take centre stage.
VACHERON CONSTANTIN TRADITIONELLE SMALL MODEL The Traditionelle Small Model watch by Vacheron Constantin is just stunning. Set with a luxurious 1475 diamonds, this chic timepiece is as special as can be. While the diamonds are naturally the standout feature, the rest of this watch’s sophisticated design is also impressive. The case, which is 30mm in diameter and 5.98mm in thickness, is made of 18K white gold, as is the dial and strap.
PATEK NAUTILUS 7010/1R-011 While the Patek Nautilus 7010/1R-011 features a glamorous design, its aesthetics are far from ostentatious. The stylish rose gold timepiece possesses a 32mm case set with 46 diamonds. Silvery opaline makes up the dial and the hour markers boast applied gold and a luminescent coating. When it comes to functionality, a quartz movement and 60m water resistance ensure correct time and durability for this watch.
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JEWELBUZZ | VOL 2 ISSUE 4
just2dial - 9819953885
w : muktigold.com e : muktigold@gmail.com e : muktidiamonds@gmail.com t : +91 9821237189 +91 9819603187 +91-22-3352 8316
WATC HE S
BLANCPAIN QUANTIEME RETROGRADE 3653-2954-58B The Quantieme Retrograde by Blancpain is a self-winding watch with a moon-phase complication. Even if you’re not particularly interested in the moon and its phases, you’ll still find this timepiece a worthy and whimsical purchase. The case is made of 18ct red gold, and the bezel features one row of diamonds. The dial is made of mother-ofpearl and it is also set with diamonds while Ostrich leather makes up the strap.
ROLEX PEARLMASTER 29 The Pearlmaster is Rolex’s crowning jewellery watch. This Everose Gold model was created in patented, 18ct pink gold alloy and features a beautiful chocolate dial. The unique face boasts hour markers fashioned from 18ct gold and a bezel set with diamonds. The luxury timepiece is also a certified Swiss chronometer and equipped with the Rolex calibre 2235, which is a selfwinding, mechanical movement.
CHOPARD IMPERIALE 36 MM WATCH The Chopard Imperiale watch is the ultimate in refined design. Its sophisticated style boasts an 18ct rose gold and stainless-steel bracelet as well as a chic 36mm case. The generously proportioned silver-toned dial is fitted with finely curved hands, inspired by the age of Empires, and Roman numeral markers. Completing this exquisite design is an amethyst set in the crown that evokes the imperial purple of the Byzantine court.
PIAGET LIMELIGHT GALA The Limelight Gala watch by Piaget is described as radiant, spirited and seductive. The design blends contemporary and classic styles to create an elegant and exciting timepiece. Two elongated horns adorn the 32mm white gold case, enhancing its shape with a line of graduated round diamonds on the bezel. Bold roman numerals and a satin strap are also essential features of this chic design.
JAEGER-LECOULTRE RENDEZ-VOUS TOURBILLON Combining the art of fine watchmaking with high jewellery, the Rendez-Vous Tourbillon watch by Jaeger-LeCoultre is a dazzling spectacle. The well-sized design features a 5-bar water resistant case that is 39mm in diameter and 12.35mm thick. Made of white gold, it houses an automatic, self-winding movement and gemset dial with Rhodium-plated numerals. Boasting an impressive 1209 diamonds all up, this tourbillon watch is as glamorous as it is precise.
CARTIER TANK SOLO Cartier is a name synonymous with luxury jewellery and timepieces and, as such, naturally finds itself on this list of top watches. The Tank Solo is a well-known Cartier watch that’s favoured for its modest and modern design. An instant classic, the watch features a rectangular face and slanted roman numerals. A steel case also houses sword-shaped hands in blued steel and connects to a steel bracelet.
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JEWELBUZZ | VOL 2 ISSUE 4
E X HI BI T I O N S - I N DI A
COUTURE INDIA
Delhi Jewellery & Gem Fair
Jewellery Wonder
9 - 11 September 2017
9 - 11 September 2017
16th- 17th Sept, 2017
Hotel Taj Palace, New Delhi
Pragati Maidan, New Delhi
Pragati Maidan, Delhi
Gem & Jewellery Information Centre/ Indian Jeweller Magazine
UBM India Pvt. Ltd
Jewellery Market
coutureindia.show coutureindia@indianjeweller.in +91-22-2675 6066
jewellerywonder.net jmsales@jewellerymkt.com; jewellerymkt@gmail.com
+91-22-6172 7182
+91-99710 88668
India International Jewellery Week (IIJW)
Sparkle International 2017
Jaipur Jewellery Show 22 - 25 December 2017
24th -25th, Sept 2017
15-17 Deember 2017 Surat International Exhibition & Convention Centre, Surat
Jaipur Exhibition & Convention Center(JECC)
The Southern Gujarat Chamber
JJS Committee
St Regis, Mumbai GJEPC www.iijw.org iijw@gjepcindia.com +91 22 6544 4600
www.sgcci.in sparkle@sgcci.in +91 261 3090157
jaipurjewelleryshow.org info@jaipurjewelleryshow.org +91-141 272 5647
Gem & Jewellery India International Exhibition
11th Jewellers Association Show
5 - 7 January 2018
23-25 March, 2018
31st Aug - 3rd Sep 2018
Gujarat University Convention Centre.
Chennai Trade Centre, Chennai
JECC, Sitapura, Jaipur
MJDMA and UBM India
Jewellers Association
Gujarat Gold Jewellery Show GGJS - 2018
GGJS & Gold Oranmanets Wholesale Jewellers Association
chennai.jewelleryfair.in
jasjaipur.com
www.ggjs.co.in
syed.thamim@ubm.com
info@jasjaipur.com
ggjsevent@gmail.com
Tel: +91 44 45530072/73
+91-141-2563829
+91-79 - 2640 5757
68
delhi.jewelleryfair.in marketing.jewellery@ubm.com
JEWELBUZZ | VOL 2 ISSUE 4
EXHIBITIONS - GLOBAL
International Jewellery London (IJL) 3 - 5 Sept 2017 Olympia London Reed Exhibitions jewellerylondon.com ijl.helpline@reedexpo.co.uk +44 (0) 20 8271 2144
The 60th Bangkok Gems & Jewelry Fair 6 - 10 Sept, 2017 Challenger Hall 1-3, IMPACT Muang Thong Thani, Bangkok Department of International Trade Promotion (DITP)
23 - 27 Sept 2017 Viale della Oreficeria FIERA DI VICENZA vicenzaoro.com
www.bkkgems.com
info@vicenzaoro.com
bkkgems@ditp.go.th
+39 0444 969111
+66 (0) 2507 8392, 8393
Singapore Jewellery & Gem Fair
15-18 November 2017
21-25 November 2017
27 - 30 October 2017
Dubai World Trade Centre
Baharain International Exhibition & Convention Centre
Marina Bay Sands, Singapore, Singapore UBM Exhibition Singapore Pte Ltd singaporejewellerygemfair.com clara.leong@ubm.com
VicenzaOro - Dubai
DV Global Link LLC dubai.vicenzaoro.com exhibitor@vicenzaorodubai.com +971 (4) 308 6431
International Jewellery Tokyo 24-27 January 2018 Tokyo Big Sight, Japan IJT Show Management, Reed Exhibitions Japan Ltd. www.ijt.jp/en ijt-eng@reedexpo.co.jp +81-3-3349-850
JEWELBUZZ | VOL 2 ISSUE 4
Jewellery Arabia
Arabian Exhibition Management Fawzi Al Shehabi jewelleryarabia.com benedetta.galletti@arezzofiere.it +65 6592 0888
+65 6592 0888
70
VicenzaOro
JCK TUCSON Jan 31 - Feb 3, 2018 JW Marriott Starr Pass Resort & SPA, Tucson, AZ JCK tucson.jckonline.com (203) 840-5684
46th Istanbul Jewellery Show 22 -25 March, 2018 CNR Expo (Istanbul Fair Center) UBM march.istanbuljewelryshow.com sales-ijs@ubm.com
3,18,375
10,31,664
5,91,822
1,01,190
1,08,704
1,94,290
9,92,658
1,57,649
65,279
2,32,583
Jaipur Gems
Joyalukkas
Kalyan Jewellers
Khanna Jewellers
Kirtilals
Mahesh Notandas Fine Jewellery
Malabar Gold and Diamonds
Manubhai Jewellers
Mehrasons Jewellers
Minawala Jewellers
2,57,136
16,62,201
7,55,855
2,61,316
3,79,800
10,97,484
3,21,621
OM Jewellers
PC Jeweller
PNG Jewellers
Prince Jewellery
Reliance Jewels
Tanishq
TBZ original
3,25,199
11,23,632
465,907
2,69,477
29950
130717
1275
1172
5690
26462
16,91,005 7,54,678
2102
55132
1233
4740
162
80755
48298
nil
2764
21066
2217
15,361
29767
36968
9605
244857
27464
2,55,776
1,25,836
82,603
2,35,955
65,137
171894
10,00,325
1,93,764
1,08,684
1,01,404
5,99,387
10,37,710
3,27,253
1,60,931
10,19,866
87,078
1,65,622
247308
32297
143658
1735
1214
6718
29028
2198
57742
1774
5201
167
88340
52265
nil
2828
23975
2611
16,273
30721
30416
9760
249969
28052
252479
Instagram July ‘17 Aug ‘17
3157
23101
129
251
1691
5134
36
1786
1239
490
65
1247
3537
77
3099
168
8841
687
848
384
3665
780
6140
6148
2696
15882
23649 3333
14
296
340
367
nil
nil
1295
6
nil
279
3674
nil
77
nil
nil
982
31
6
3994
177
nil
22
2838
16440
523
321
366
374
nil
nil
1371
6
nil
292
3778
nil
78
nil
nil
1037
31
8
4312
182
nil
24
Youtube July ‘17 Aug ‘17
135
271
2012
5275
36
1819
1354
503
66
1278
3639
79
3097
168
8982
712
857
406
3701
781
6254
6232
Twitter July ‘17 Aug ‘17
1086
1497
15
149
220
678
nil
2078
184
27
39
670
445
149
271
839
399
126
263
210
396
590
nil
1132
1125
1571
17
155
351
699
nil
nil
186
30
40
162
462
175
178
808
406
129
270
191
422
602
nil
1145
Pinterest July ‘17 Aug ‘17
7,23,302
25,77,631
3,83,643
5,34,622
15,27,921
34,21,223
5,17,284
3,69,819
90195
4,79,541
1,30,955
5,02,566
21,09,081
3,88,534
2,29,780
2,49,618
12,14,665
21,04,681
7,08,416
3,90,508
20,37,036
6,72,000
3,97,708
513345
Total Followers
72
JEWELBUZZ | VOL 2 ISSUE 4
Disclaimer : The above list is an indication of social media presence of top brands based on data collected. JewelBuzz does not take responsibility of any errors unintentionally occurred. Retailers and Brands can send their social media details to be featured in the list. JewelBuzz reserves the right to add or delete any name from the list.
1,25,426
Nirav Modi
81559
1,60,988
NAC Jewellers
9,81,315
86,984
Farahkhan Fine Jewellery
Hazoorilal Jewellers
1,64,176
Being Human Jewellery
GRT Jewellers
226,111
Amrapali Jewels
2,26,571
FaceBook July ‘17 Aug ‘17
Name of the Brand/Retailer
A MONTHLY INDEX TRACKING THE SOCIAL MEDIA PRESENCE OF LEADING JEWELLERY BRANDS IN INDIA.
SM INDE X
Trendsetter of a Tradition
68/72 , GANPAT BHAVAN, 1ST FLOOR, SHOP NO.104, DHANJI STREET, MUMBAI - 400 003. TEL NO. 022 - 23411486, 23465694 www.skjewellers.com sanjayskjeweller@gmail.com
WWW.PENITUP.COM
S. K. JEWELLERS
AD INDEX
ADVERTISEMENT’S INDEX Sl No
Name of the Advertiser
City
1
Aarya 24KT
Mumbai
25
2
Alankar International Pvt. Ltd
Mumbai
11
3
Bangkok Gems & Jewelry Fair
Thailand
71
4
Bhindi Manufacturer
Rajkot
29
5
BVC Logistics
Mumbai
75
6
Dassani Brothers
Mumbai
2
7
Divine Solitaires
Mumbai
61
8
Do - It Impex Pvt. Ltd.
Mumbai
76
9
Emerald Jewel Industry India Ltd
Coimbatore
10
Euro Cubic Creations Pvt. Ltd.
Mumbai
Cover Gate Fold
11
Hasmukh Parekh Jewellers
Kolkata
39
12
IBJA Gold
Mumbai
23
13
Jewel Goldi (An SRK Group Company)
Mumbai
9
14
Mark Bangles
Mumbai
17
15
Mukti Gold & Diamond
Mumbai
65
16
Palak Jewellers Pvt. Ltd.
Mumbai
41
17
Pure Platinum Jewellery Pvt. Ltd.
Mumbai
57
18
Raj Jewellers
Mumbai
53
19
Royal Chains Pvt. Ltd.
Mumbai
31
20
RM Jewellery
Bangalore
21
RSBL Spot
Mumbai
69
22
S K Seth Co.
Mumbai
77
23
S. K Seth Jewellers
Mumbai
21
24
S. K. Jewellers
Mumbai
73
25
Sangam Gems & Jewels LLP
Mumbai
59
26
Shilpa Lifestyle
Rajkot
27
27
Shilpi Jewellers Pvt. Ltd
Mumbai
19
28
Shringar House of Mangalsutra
Mumbai
3
29
Silver Emporium Pvt. Ltd.
Mumbai
37
30
Solanki Jewellers
Mumbai
67
31
Swarovski Gemstones Business
Mumbai
51 & 78
32
Tiara Fashion Jewellery
Mumbai
62 & 63
33
Trident Corporation
Mumbai
12 & 13
Disclaimer : The above list is not an indication of ranking or any other preference and not part of the agreement. JewelBuzz does not take responsibility of any errors unintentionally occurred.
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4&5
6&7
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