34th edition of IIJS : A game changer
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old glitters, diamonds sparkles, jewellers winds up with a new hope IIJS 2017, the talk of the town mesmerised every one with its splendid success. Every jeweller had a reason to celebrate IIJS. From day one the magic begins with visitors cramming the stalls and aisles. The myth that GST could affect the business which was hovering around pre-IIJS was broken with the victory of IIJS this year. IIJS 2017 registration received was 35000+ approx against 33500 last year. Gold, mass produced, couture section have done well, so has Machinery. Designs played the key role with its innovation and creativity. Light weight jewellery ruled the trends but antiques and bridal jewellery were in focus too. Diamond segment was another section which attracted the jewellers with its sparkle. Colour stone, platinum, pearls played shared its own success story. Exhibitors across the various Halls also revealed that the GST had no impact on the business at the trade fair. The all new renovated section accommodated in Hall 2 is worth visiting. The revamped stalls, spacious, well illuminated add sparkle to the show. The jewellery showcased ranged from elusive pieces to
ethnic to tribal to patriotic jewellery pieces. The machinery expo which was held at Hotel Lalit also witnessed good footfall. Every kind of machinery and innovations made its way to the show. Speaking on the lines of IIJS success, Rajendra Jain, MD - Swarovski Gemstones India said, “GST which was implemented on July 1st , 2017 did bring some kind of fear to all and we started preparing for the slow pace, but I was proved wrong with the first day of the show, the crowd was commendable and this created positivity. Every exhibitor was happy to find a serious buyers and every retailer had some thing new and unique designs to order. The IIJS this year was great success not just for the gold, but silver, platinum, etc. This was one the best show for Swarovski and its branding partners as well.�