J-ZINE EDIT - BLACK FRIDAY (November 2023)

JZINE

BLACK FRIDAY 2023 EDIT

#Blackfriday #BlackFridays #blackfridaydeals #blackfridayspecials #blackfridayoffer #blackfridaysales #blackfridayshopping #BlackFridaySavings #blackfriday202 #RetailTherapy #loveshopping #shoponline #shopping #birthdays #gifts #presents #spoilyourself #ShoppingSeason #letsgoshopping #christmas #christmaspresents #christmasgifts #christmasiscoming ONLINEDOORSOPEN 00h00-24h00

24NOVEMBER

J-ZINEEDIT

Editor-in-Chief / Founder Jason Aarons jason@jewelleryafrika.com

+27 (0)774 400 6677

Brand Curation & Promotion Josie Lehy josie@jewelleryafrika.com

+27 (0)62 513 2431

Global Curator Niyati Mendapara Niyati.mendapara@gmail.com

Digital Marketing Partner

Lynne Wilson Digital Marketing lynne@lynnewilson.co.za

+27 (0) 82 332 8290

Marketing/PR Bongani Dlamini / Sophia Tau bongani@jewelleryafrika.com sophia@jewelleryafrika.com

J-Zine Edit Free Subscriptions jzine@jewelleryafrika.com

General Enquiries hello@jewelleryafrika.com

WelcometoyourfirstJ-Zine-TheBlackFridayEdit!

TheJ-Zineeditisanincrediblyexcitingmetamorphosisand organicgrowthfortheJewelleryAfrikabrand.

Ithas evolvedfromtremendousfeedbackfromconsumers, designersandindustrysupporters-onourcontinentand internationally. Youspoke.Weheardandwelistened.Itisa dynamicstepforwardinouronlinedigitallearningcurve,and wearethrilledtobeon-brandincuratingandbringingAfrikan jewellery/jewellerydesignevencloserandmoreaccessibleto theworld-toseeit,loveit,buyitandwearit!

SoBlackFridayisanaturalsynergyforustolaunchJ-Zine. Regardlessofwhetherornotyou’reaseasonedretail therapist,ourexclusivecurationof10Afrikandesignersand theirofferingsaremust-havesforyour24November shoppingbags!Inthisedit,you’llalsodiscoverjusthow refreshing,free-spirited,boldandincrediblybeautiful,Afrikan Bohojewelleryis;whilegemstonesborninAfrikacontinueto rocktheworld. WhatdoYOUthinkofJewelleryAfrika’sJ-Zine?Whatdoyou want toseemoreof?I’dreallylovetohearfromyou.Popme apersonalemail-jason@jewelleryafrika.com.Let’schat!

Jason Editor-in-Chief

AfrikanBohobliss

In the kaleidoscope of ever-evolving fashion trends, one trend is going to be stealing the spotlight in 2024 - Afrikan Boho Jewellery. This eclectic and vibrant trend has captured the hearts of fashionistas around the globe, infusing a breath of fresh air into the world of accessories.

The Boho renaissance Bohemian fashion has been a perennial favourite, and it's now experiencing a renaissance like never before. The Afrikan Boho jewellery trend, in particular, brings together the free-spirited essence of bohemian style with the rich cultural tapestry of Afrika, creating a fusion that's as captivating as it is unique.

Materials matter

At its heart is the celebration of traditional Afrikan materials. Expect to see an array of stunning creations crafted from beads, shells, wood, and semi-precious stones. The meticulous craftsmanship and attention to detail make each piece a work of art, telling a story of heritage and creativity.

Colours which pop

Afrikan Boho jewellery is all about vibrant hues that pop and catch the eye. From the warm earthy tones of terracotta to the bold brilliance of turquoise, the colour palette draws inspiration from the breathtaking landscapes of the Afrikan continent. These accessories are not just adornments; they're statements that demand attention.

Cultural fusion

What makes Afrikan Boho jewellery truly special is its ability to seamlessly blend diverse cultural elements. Expect to see Maasai beadwork alongside Ghanaian brass, creating a melting pot of traditions that transcends borders. This trend is a celebration of unity in diversity, inviting wearers to embrace the beauty of global cultural exchange.

DIY delight

It’s allure isn't limited to high-end designer pieces. Many fashion enthusiasts are embracing the DIY spirit, creating their own bespoke accessories inspired by this trend. Craft stores are starting to buzz with activity as hobbyists explore their creativity, adding a personal touch to the global phenomenon.

So, whether you're a fashionista on the hunt for the next big thing or a creative soul ready to embark on a DIY adventure, Afrikan Boho Jewellery is the trend to watch and wear in 2024. Get ready to infuse a bit of Boho Bliss into your accessory collection! Watch this space!

J-ZINE - BLACK FRIDAY 2023 EDIT

J-Zine‘s Bohopicks

EmbracingthefreespiritofBoho,wewentsurfing -albeitontheweb-andpresentoursuper-seven AfrikanBohofindsespeciallyselectedforyou!

Afrikarocks

J-Zine was delighted when EGL - South Africa’s independent Gemological Laboratory – shared their latest ‘Out of Africa‘ Gemstone Report with us.

There are some fantastic ‘Did-you-knows’ which we found fascinating and which of course, made us think of the old ada “you’re never too old to learn’!

Did you know Afrika produces many large fine-quality gemsto including the ‘Estrela de Fura’, a 55.22ct ruby from Mozambiqu which achieved the highest price ever paid for a coloured gemstone after just 90 seconds of the bid opening?

Mozambique (and Nigeria) also produce a unique and highlyprized variety of tourmaline, coloured by copper. The list of rare stones originating in Afrika is extensive, including grandidierite, taaffeite and alexandrite to name a few. Other popular gemstones such as ruby, sapphire, emerald, aquamarine, garnet and quartz also call Afrika their home.

Of course, no list of Afrikan gemstones would be complete without mentioning tanzanite. This form of deep blue-to-violet zoisite is found exclusively in the east Afrikan country of Tanzania. Meanwhile next door in Kenya, a new variety of green grossular garnet was discovered in the Tsavo National Park after which tsavorite was named.

Afrikan gemstones are in abundance, but it is clear that whether a collector’s item or a fashion choice, these gemstones are a great reminder of the vast richness and variety of the continent.

And don’t forget, getting a professional and reputable certified grading for your gemstones is essential! Give EGL a call on +27 (0)11 334 4527 or WhatsApp: +27 (0)83 656 9013.

Email: admin@egl.co.za www.egl.co.za

‘EstreladeFura’,a55.22ctrubyfrom Mozambique.Sothebys.

Thecall ofthewild iswearable

The essence of Afrika’s diverse wildlife is gathering and in 2024, there’s going to be a stampede celebrating the majesty of lions, the grace of giraffes, and the elegance of elephants in Afrikan and Afrikan-inspired jewellery design.

These pieces tell stories of resilience and strength, reflecting the spirit of the Afrikan savannah. Gleaming gold and silver morph into intricately detailed lion mane cuffs, and delicate pendants mirror the graceful curves of a giraffe's neck. Elephants, revered for their wisdom, inspire chunky, yet refined, bracelets that command attention.

Materials are varied and very much what you like and want to wear. Styles are elegant, fun, funky, bold and statement.

This trend is more than just adornment; it's a celebration of Afrika's rich biodiversity and a nod to the harmony between its people and the animal kingdom.

Each is a connection to the wild that ignites excitement and pride. J-Zine is embracing this trend, as a testament to the enduring beauty of Afrika's fauna and the skill of its passionate jewellery designers and equally as passionate and proud buyers.