Formative Evaluations

Page 1

FORMATIVE EVALUATION

EXPERT REVIEW

USABILITY TEST

EDITORAL REVIEW

Review Phase

# of Reviewers

Main Purpose

1. Expert Review

2-3 Subject Matter Experts

Message Accuracy

2. Usability Test

3 users, 1 facilitator

Program Usability/Reactions

4. Editorial Review

2-3 Editors

Program Readability

Arndtsen Group Performance Campaign


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