SUMMARY The Viral Campaign Intervention for the Contamination Blues Performance Campaign involves three main phases. The first phase will include posters 1-4 (numbers have been included for the detailed design but will be removed for the campaign). These posters will highlight “the problem” of contamination and how it impacts the users on the individual level (e.g. loss of work, and exposure to carcinogens). The second phase will include posters 5-8 being placed next to “the problem” posters as a means to emphasize “the solution” which in this case is teamwork and cooperation. The genre used of this work is a play on cold and flu medication. Posters 1&5 have been designed as complements, as well as, 2&6, 3&7, and 4&8. The final phase will involve the integration of poster 9 which will direct the users to an online video. Upon watching the video and answering a skill testing question, users will be randomly selected to win a t-shirt or a travel mug with the logo of the campaign on it. All lab members who participate will win a prize to reinforce the message to encourage engagement. The main objective of this intervention is to reduce safety incidents through the recognition of the importance of teamwork, cooperation, and openness with regards to contamination issues. The buy in has been designed at the individual level both through work productivity and safety. The video for this program purposefully ties these two issues together and highlights the importance of safety in terms of glove box contamination issue and impact to fellow co-workers as paramount.
A detailed design outlining the dissemination of a non-instructional performance intervention.
DISSEMINATION
CONTEXT AUDIENCE
MEDIA DEVELOPMENT
Indifferent Performers Novice Performers Veteran Performers Supervisors
PRINT: 9, 10”X12” Posters.
DEMOGRAPHICS: A multicultural target audience of male and female graduate, doctoral and post-doctoral chemistry students between the ages of 20 and 40.
ONLINE: 1, 90 second video & skill testing question to win t-shirts or travel mugs
LOCATIONS
PHASES & TIMEFRAME
High Traffic Lab Areas
1. “The Problem”
2. “The Solution”
Posters 1-4 3 weeks
Posters 5-8 3 weeks
“Problem” posters up in high traffic areas. One poster per area for three weeks.
“Solution” posters placed beside problem posters. Two posters per area for three weeks.
✘ Next to the Glove Box ✘ Coffee Station ✘ On the Lab Computers
OBJECTIVE Recognize the benefit of cooperation, teamwork and openness in reducing safety incidents.
©2013 Jessica Haak. All rights reserved.
3. “Talking about it” Video 1 Poster 9 3 weeks Links to online video and giveaway, for three weeks added below posters.
A detailed design outlining the dissemination of a non-instructional performance intervention.
DISSEMINATION
PRIZES PRODUCT
PHASES 1
Products designed & developed
2
Provide link to website to all lab members in week 7 of the campaign.
3
Skill testing question available on the group website.
4
Winner provided with either a tshirt or travel mug (randomized based on quantities).
T-Shirts
SKILL TESTING QUESTION 1. In the video what is the last caption? Answer: Don’t put your work, your coworkers, or yourself at risk.
Travel Mugs ©2013 Jessica Haak. All rights reserved.
Symptoms may include: poor results, leading to poor reviews, general feelings of research anxiety, and/ or personal injury.
Good Results
Poor Results
“And that’s just the results. There are also carcinogens to worry about!”
Poster 1
Symptoms may include: poor results, leading to poor reviews, general feelings of research anxiety, and/ or personal injury.
1H
NMR of Glove Box CDCl3 “I don’t feel so good!” –Jeffrey Quesnel, PhD Candidate Poster 2
Symptoms may include: poor results, leading to poor reviews, general feelings of research anxiety, and/ or personal injury.
Risk Factors ✗ Working alone ✗ Diagnosing problems alone ✗ Poor communication
Poster 3
Symptoms may include: poor results, leading to poor reviews, general feelings of research anxiety, and/ or personal injury.
The review committee said my research results are, and I quote, “irreproducible” and “dangerous”.
Poster 4
Side Effects May Include: Increased productivity, feelings of joy, actual free time and a carcinogen free working space.
Good Results
Poor Results
“The team advantage worked for me! I’m sure it can work for you!” – Jeffrey Qusenel , PhD Candidate Poster 5
Side Effects May Include: Increased productivity, feelings of joy, actual free time and a carcinogen free working space.
The Team Advantage 500mg daily
“If only I had started my team advantage pills sooner! Think of all the time I could have saved and the exposure to carcinogens I could have prevented!” –Jeffrey Quesnel, PhD Candidate
It’s PURE!
Poster 6
Side Effects May Include: Increased productivity, feelings of joy, actual free time and a carcinogen free working space.
Instructions
The Team Advantage VALUE PACK
Take 2 collaboration pills, 2 teamwork pills, and 2 open communication pills daily, with your coffee, juice, tea or any other lab preferred beverage. Missed pills may lead to glove box contamination.
500
Contact a supervisor if you feel an uncontrollable sense of joy. In some cases patients have reported feeling guilty for being too productive.
Tablets
Poster 7
Side Effects May Include: Increased productivity, feelings of joy, actual free time and a carcinogen free working space.
I followed the team advantage, which meant that I got my report in early AND I had time to go outside.
Poster 8
Everybody wins! Get your Free T-shirt or Travel Mug Today.
1
Go to ContaminationBlues.com
2
Watch the Video
3
Answer the Skill Testing Question
4
Receive an E-mail on How to Collect your Free Prize
Watch & Win Free Giveaway Poster 9