SUMMARY The Viral Campaign Intervention for the Contamination Blues Performance Campaign involves three main phases. The first phase will include posters 1-4 (numbers have been included for the detailed design but will be removed for the campaign). These posters will highlight “the problem” of contamination and how it impacts the users on the individual level (e.g. loss of work, and exposure to carcinogens). The second phase will include posters 5-8 being placed next to “the problem” posters as a means to emphasize “the solution” which in this case is teamwork and cooperation. The genre used of this work is a play on cold and flu medication. Posters 1&5 have been designed as complements, as well as, 2&6, 3&7, and 4&8. The final phase will involve the integration of poster 9 which will direct the users to an online video. Upon watching the video and answering a skill testing question, users will be randomly selected to win a t-shirt or a travel mug with the logo of the campaign on it. All lab members who participate will win a prize to reinforce the message to encourage engagement. The main objective of this intervention is to reduce safety incidents through the recognition of the importance of teamwork, cooperation, and openness with regards to contamination issues. The buy in has been designed at the individual level both through work productivity and safety. The video for this program purposefully ties these two issues together and highlights the importance of safety in terms of glove box contamination issue and impact to fellow co-workers as paramount.
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