APRIL - MAY 2021 by Jignesh Lapasiya

April - May

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Vol : 11 • Issue : 03 April - May 2021

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CONTENT

BUSINESS

TECHNOLOGY

3D Printing; The next big thing in Printing Industry

Finally in the Arena of 3D Printing - Ricoh

Sustainability doesn’t come easy Hollywood Monster

The Effect of Decorative Foil Stamping on Consumer Attention

GUEST COLUMN

14 18

Re-board appraises the fiber paper board over synthetic materials and ensures durability. The future looks promising Debbie Mckeegan.

TREND

Liquid Metal: Multicoloured cold foiling through screen printing

IN FOCUS

Recycling plastics sets the goals for sustainability - DGrade.

SPOT LIGHT

Industry’s development is our growth- AND Global Sales Corporation

TECHTALK

30 34

Nessen Cleary; The features to look out in a large format RIP. SAi’s New Flexi 21 Software stepped its foot in the market.

April - May 2021 | SCREENTEX |

BUSINESS

3D Printing; The next big thing in Printing Industry development of new products. The latest 3D printers such as the new Mimaki 3DUJ-22 are much more affordable. Customers with a high demand for 3D prints are increasingly investing in their printers to get their businesses back on track as soon as the pandemic improves. • The ongoing success of the construction industry has provided opportunities for outlets catering to the architectural design and real estate industry with 3D prints to establish themselves. Many of these companies are not printer shops but are model makers. Therefore, they have been part of the construction industry for a long time which makes it easier to understand and serve such an important and the only market continuing during the Covid situations. This has made it harder for printers to work on what they’re supposed to do but can’t get their hands on it. • Lack of attractive 3D content to print as the 3D print is not popular with everyone.

•

There have been various examples of innovative 3D stands, spectacular POS applications, and 3D car wraps in the past years where 3D printing technology offers many creative options. Even European printers have spent significant time and money exploring 3D printing. With the increase in the spread of Covid-19 globally in the early stages of 2020, 3D printing technology was helping to save lives. Masks and visors were being 3D printed, this technology has been the savior for printers during Covid-19 and will be more in demand in the further phases of the covid situations. This provides new business opportunities for some printers.

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There are two reasons why printers experience issues with 3D printing and these are based on the current market and technical issues. What market-related reasons have attributed to 3D printing technology not being successful for printers?

•

With shops, cinemas, theatres, and trade shows closed in several countries, the main and legit opportunities for 3D print applications have been stopped until the pandemic improves. • The technology industry is struggling and looking forward eagerly to restore its supply chains, slowing down the

What technical and educational issues have attributed to 3D printing technology not being successful for printers?

•

PSPs’ workforces are usually good with 2D data, but 3D data can prove difficult. While anyone working in pre-press can educate themselves about 3D data as it takes both time and effort. It may even require new computers where the files can become very large as there’s no space left on the old ones. • Most of the 3D print end customers are not knowledgeable

BUSINESS about 3D data. In 1990 wherein 2D pre-press data making the files printable takes a long time, and most customers are not willing to wait. • A 3D print is usually a finished product. It requires a lot of high-skill finishing, including deburring and lacquer/paint or color foil wrap before it is ready to be delivered to the customer. • Printers that can work in 4C so don’t usually offer as reliable a color gamut as a 2D digital print. • The ability to print spare parts with 3D printers on a wide scale has not been established yet. Even if technologies like HP´s Fusion Jet can create an output with lots of different materials, most of the 3D printed parts are neither suitable nor ever intended to be useful in the real world. As the printed spare parts´ material quality is not the same as the part it is supposed to replace. Solutions for printers looking to explore 3D printing... and

beyond For printers with preexisting customers or for those looking to explore a new market, 3D printing still offers new business opportunities to exchange knowledge and increase their network in the

printing industry. Once the economy has recovered from COVID-19 these opportunities will be even more in numbers. For other printers, it may be beneficial to understand the structure of the industry and think about what 3D printing provides. It’s an art of bringing the on-screen life look alive that previously only existed as digital data. However, this is not so different from home decorations or other interior designs. Both lines of applications may require printers to change their original industry but 3D printing offers end customers who are willing to buy and looking for more unique and sustainable goods. Online shopping has become normal for customers with all the perfect visualizations known from the start. Most printers should have most of the equipment they need to re-focus on apparel and home décor already available. Venturing into those industries therefore should require much less of an investment than buying a 3D printer. But just as much dedication!

April - May 2021 | SCREENTEX |

BUSINESS

Sustainability doesn’t come easy - Hollywood Monster

PVC is the third most widely used plastic in the world and one of the most environmentally damaging plastics, as toxic, chlorine-based chemicals from the production, use, and disposal of PVC are released into the environment and build up in the water, air, and food chain. However, PVC is also a commonly used material in certain types of print work, including printed banners, which is one of the main types of applications that Hollywood Monster produces. As such, from 1 March, Birmingham-

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based Hollywood Monster will produce all internal and external banner work – annual output of around 350,000sq m of material – on PVC-free Kavalan from CMYUK. The managing director of Hollywood Monster, Simon Mckenzie said the company keeps sustainability as the heart of the company’s business and, despite the challenges faced amid Covid-19 over the past 12 months, the company remains committed to its green goals. “Not only are we working

with CMYUK to help us to replace our traditional materials with the most advanced eco-materials, but we have also decreased our carbon footprint along with our customers whilst reducing the amount of waste in the supply chain,” McKenzie said. “We are proud of our growing reputation as eco-pioneers within the digital wide-format printing industry.” In terms of the alternative product which launched last year, it will now be working with Kavalan that meets all the required safety and strength standards. Besides having a stringent environmental accreditation. CMYUK has partnered with ‘How to Recycle’, as a further benefit to Hollywood Monster, an initiative that ensures that after use, Kavalan will end up as a 100% recycled product, as opposed to being dumped into a landfill. Mckenzie also stated, “We have immense confidence and trust in this product“. They have been testing and championing the process for over a year, and now is the time to make a change. “We have been asked for a viable alternative to PVC by our clients, and they trust us to deliver“. “It’s performing good costwise too and economies of scale will rapidly turn Kavalan into a cost-neutral exercise. It is the fair thing to do, and we are gratified to be leading our way into becoming fully sustainable“. “We have made it a priority to put sustainability right at the heart of our business.”

GUEST COLUMN

Re-board appraises the fiber paper board over synthetic materials and ensures durability.

Paper filaments are a really sustainable wellspring of material, offering a serious level of recyclability, and can be an exceptionally essential piece of a roundabout economy. The round economy, as characterized by the Ellen MacArthur Foundation, upsets the customary mechanical ‘takemake-squander’ economy. It depends on the standards of planning out waste and contamination, keeping items and materials being used, and recovering common frameworks and assets. A shut circle framework utilizes reusing and renovation to limit the contribution of new assets. Paper fiber circularity

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depends on economical woods, the executives giving new filaments to fuel reusing measures. Ranger service to the executives, as far as we might be concerned in the Nordic nations, is a custom tracing all the way back to a period the greater part of Europe was canvassed in woods. After practically the whole consumption of woodland resources in Scandinavia, it turned out to be certain that timberlands should have been gotten by exacting standards of lead to ensure natural surroundings and the up-andcoming age of crude materials. Replanting two trees when one

was collected established the framework for what we call – after over 100 years of continuous refinement – feasible ranger service the executives. Did you know? A tree isn’t essentially gathered to make paper. The bigger logs are utilized to deliver building and development material. The smaller piece of the tree and wood from diminishing is utilized to make paperboard and paper. The excess branches, tops, bark and sawdust, are utilized to create environmentally friendly power. A pure paper fiber can be reused somewhere in the range of five and multiple times – the most

GUEST COLUMN elevated paper fiber ‘reuse esteem’. Securing the paper fiber all through its lifecycle will guarantee a higher reusing esteem is kept up when gathered and reused. Everybody that participates during the time spent utilizing paper strands, for example, Re-load up, has a chance and a commitment to add to the reusing esteem by making dynamic strides. The inquiry numerous convertors pose is the way they can contribute. The following is an improvement visible on how Re-board and Reboard converters can add to help circularity. Fashioners should consistently consider an application or item’s end use. The creator’s job is critical, giving eco-accommodating arrangements dependent on end use and material properties. When all is

said in done, we accept we will see more plans composed of various materials like aluminum, recyclable plastics, MDF, paper, etc. to make the totally adjusted item. To build the lifetime of unadulterated Re-load up applications, we suggest that the ceilings are covered. The continuous entrance of water over the long run is the best shortener of a paper item’s normal life expectancy. One method of accomplishing this is to add elastic feet, aluminum floor trim or wheels to the item to lift the paper from the beginning to shield it from water. When adding portions of an alternate material to upgrade the end use, it’s fundamental to plan it to effortlessly eliminate prior to reusing. Re-board surfaces can

“clean up” yet on item surfaces that require continuous washing, we suggest overlay on specific pieces of the application to help toughness. is improving its sustainability footprint. And with new efficiencies being developed all the time, the future for digital looks bright – and colourful.

April - May 2021 | SCREENTEX |

GUEST COLUMN

The future looks promising - Debbie Mckeegan.

Covid-19, the reason for the global pandemic that brought a drastic fall in the world’s economy for the year 2020, but has also delivered many new commercial opportunities in the market of the textile industry. As we re-emerge from what we all hope will have been a oncein-a-lifetime event - how does the future look? With the changing probability of lockdowns taking place - it sometimes appeared that prospects for progress in digital textile printing were at best marginal and steeped in uncertainty. And yet, surprisingly, that was not the case. Here’s a summary of the market brought to you from many of the world’s leading sources for textile industry analysis:

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In August 2020, Grand View Research had estimated USD 146.5 Billion for the global textile printing market in 2019 and was still to be foreseen to raise over USD 260 Billion by 2025. a further analysis expected it to register a CAGR of 8.9% over the foreseen period. Changing consumer preferences on the adoption of printed textiles in the Asia Pacific and the Middle East is anticipated to have a positive impact on market growth. Grand View Research says that the speedy growth and a flourishing demand for digital printing technology within the apparel and advertising industries which coupled with an increase in demand for

sustainable printing - is anticipated to have a positive impact on product demand over the forecast period. The arrival of digital printers was fueling the market growth that accelerated and resulted in the speed of delivery. The reduction in the per-unit cost of printing along with the shortening lifespan of products is also likely to complement market growth. Grand View adds that rapid technological developments in the textile printing industry coupled with the introduction of singlepass and high-speed large printers. This combination has resulted in the up-gradation of traditional textile printing machines. In June 2020, Research and Market said that despite the

GUEST COLUMN COVID-19 crisis and the looming economic recession, the textile printing market worldwide will still grow by a projected 7.7 billion square meters, between 2021-2027, driven by a revised compounded annual growth rate (CAGR) of 3.6%. It’s observable in studying the market research of 2020 that we can expect a continuing rise in the astounding success stories of digital textile printing and as it begins to make an impact on conventional print routes. In May 2020, Allied Market Research predicted the global digital textile printing market to be valued at $8.8 billion by 2027 which was $2.2 billion in 2019. It also predicted the growth at a CAGR of 19.1% from 2020 to 2027. Allied went on to conclude that the market will witness significant growth owing to the increasing demand for printed textiles. Furthermore, the rise in per capita disposable income in emerging nations had come to light with rapid change in fashion trends for new printed garments is expected to boost the market growth during the forecast period. Interestingly Allied also commented, that the growing application of textile printing in vehicle wrapping and automotive interior decoration is antedated to boost the segment growth in the automotive sector. An unstoppable trend and exemplary progress were predicted at every turn when all the sectors of the digital textile sector were reviewed in 2020. In July 2020 Research & Markets said that the global digital textile printing inks market, valued at $1,112.0 million in 2019, was projected to reach $2,665.7 million by 2027, growing at a CAGR of 11.6% from 2020 to 2027. Interestingly, this report

highlighted that despite a general reduction of ink costs as a proportion of prime printing costs (from 49% down to 31%), volumes demanded increased significantly over the forecast period. Equally, as far as Digital Textile Printing Machinery was concerned, according to Persistence Market Research - the global market for digital textile printing equipment was expected to attain a value of US $2.25 billion by the end of 2028, growing at a CAGR of 14.9 during the forecast period. The growing penetration of digital textile printing equipment in the textile industry, owing to the enhanced quality of printing offered by digital technology, is expected to drive the market during the forecast period. Persistence said that from the world of high fashion and fast fashion clothing to sportswear, from accessories to furnishings, the boom in digital printing on textile has been contributing to transforming the dynamic streams underlying these sectors in terms of productivity, creativity, and application. Digital textile printing equipment technology has opened up the doors for the upgrading players of the industry by encouraging them in photographic reproduction, creation of complex designs, and experimentation with brand new applications. Persistence concluded, that the expansion of the printed T-shirt sector is directly tied to the evolution of direct to garment (DTG) technology, a phenomenal movement that has grown rapidly, foreseeing the ability to satisfy demand from the mass market for original and personalized

items. In summary - despite the pandemic, digital textile printing, whether DTG or Roll 2 Roll continues to grow apace and forming alliances to benefit the customers as well as themselves. With a wide range of machinery available, from entry-level scanning machines to single-pass high speed/ high volume plants the consumers are faced with an attractive business proposition irrespective of their size of business models. Whether re-equipping existing textile plants or simply starting up from scratch, the digital textile printing agenda has captured the imagination of the textile industry as it rises from the economic fall down of the pandemic. What hasn’t been measured yet is the impact of the “sustainability agenda” and how it may embrace the accelerating digital textile industry. It will be much more interesting to revisit this analysis next year to have a look at the massive growth in the textile print industry. Digital textile printing technology offers an environmentally viable solution to the climate crisis and how the conventional textile industry advances, will be a fascinating period in the development of our industry.

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TEXTILE PRINTING CHEMICALS TRUSTED NAME IN PRINTING TECHNOLOGIES WORLDWIDE

E C I

R OU TO T O

BEST

UALI

SE P T B

MANUFACTURER OF

• WATER BASED WHITE / CLEAR PASTE • BINDER / THICKENER • DISCHARGE • ADHESIVES • PLASTISOL ( Solvent / Waterbase ) • PIGMENT ( Regular / AZO Free ) www.crownintco.com INDIAN SUBCONTINENT MANUFACTURER (JOINT VENTURE)

Cheran’s Digital / Oval Textile Printing Machine (PIGMENT)

Key Features Print Heads Printing Resolution Rip Software Speed

Sales and Serviced by 2015

Industrial Printing Heads 600*800dpi,600*1000dpi,600*1200dpi Wasatch ,photo Print A4 400pcs/hr , A3 280 Pcs/hr

TREND

Liquid Metal: Multicoloured cold foiling through screen printing

Jacek Stencel, CEO of Polish screen printer Pasja, lifts the lid on the secrets of cold foiling.s. What are the best applications for multicolour cold foiling? This effect – we call it LQM (liquid metal) – is possible to achieve through the use of screen printing technology, so it can be applied to a very wide range of substrates to create an exceptionally creative finish. Pasja is a company that specialises in print finishing and special effects printing, and uses this technique to make spectacular metallic, holographic and raised relief effects on a wide range of products

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for strong marketing or branding campaigns, packaging, book and magazine covers, business cards, promotional materials, envelopes, stickers, plastic tags or badges. It can be successfully

applied on all kinds of “difficult” substrates too, such as selfadhesive materials, plastics, glass, metal or wood. In 2016, I set myself the challenge of offering my customers a new high-quality metallic solution with all the

TREND freedom and flexibility offered by screen printing. Liquid metal is the result. What effects can you achieve? We can apply very precise metallic elements in high definition, with good registration and process repeatability. Additionally, we can create a variable but controlled thickness for each layer. Liquid metal is easy to overprint by standard and special effects inks – or by varnishes for achieving more impactful effects when we want to add to the reflective foil surface. Interaction between 3D embossed metallic or holographic objects with uncoated or deeply matt laminated substrates can generate attentiongrabbing and haptic effects for the end-user. What are the differences and benefits of hot foiling vs cold foiling? Liquid metal offers a broader range of opportunities in comparison to hot foil blocking and its digital foiling counterpart. Screen printing the relief provides embossing without debossing the back side of the sheet. This can be achieved more economically than conventional foil blocking due to

the more competitive rates for creating tooling. There is also a benefit attached to reduced temparatures in processing allowing for a wider range of substrates. Thanks to this we can design even double-sided applications with very precise images on relatively thin or thick materials. There is no problem with transparent or opaque selfadhesive stickers with 3D images too. Covers made from coloured and translucent polypropylene materials with the full range of metallized or holographic foils to choose from. Only variable data printing or single versioning is problematic, but for this market’s expectations digital solutions are more efficient for sure. What equipment do you use to carry out this process? Our existing fully automatic and semi-automatic screen printing lines need to be connected with the foiling unit. This can be operated in-line or off-line. It provides many opportunities for highvolume production, but is also lean enough for short runs and mock-ups. At Pasja we run student workshops, which have resulted in some imaginative and

unique artistic expressions of this technology. What are the best techniques and tricks when using the liquid metal embosser? We love it when our team’s collective experience in graphic and special effects printing comes together with ambitious clients. All the technological aspects, such as screen mesh definition, emulsion type, ink viscosity, drying process and embossing tension power, are very important – especially when a multilayered job is realised from a very complex design. When does it become viable to use your method instead of Scodix or MGI varnishes? Liquid metal is faster and cheaper any time you don’t need to apply variable data, and the required print volume is more than 50 to 100 sheets each version. Also when varnishing or printing on the top of each layer, or few layers are required. Liquid metal is also better when you need apply it on substrate thicker than 0.6 mm – up to 10 mm, when you need to apply it on plastic like polypropylene and polycarbonate, or uncoated paper, self-adhesive foils, wooden or metal plates, and on objects like covers, paper bags and brochures.

April - May 2021 | SCREENTEX |

IN FOCUS

Recycling plastics sets the goals for sustainability - DGrade. was being done to recuperate and reuse it he accepted he could truly have an effect. She joined in 2017, coming from a Fashion Retail foundation, and having had direct information on what an inefficient and un-eco cognizant industry Fashion can be.

DGrade was set up by Kris Barber in 2010 in Dubai to address the tremendous issue of plastic contamination and a longing to give practical answers for materials. Having been a Surfer and seeing plastic contamination in the seas, and with 30 years of textile assembling he chose to change his concentration from conventional manufacturing to exclusively reused items. In a country where more than 10M containers are being delivered each day thus little

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We are quick to leave the planet in a superior spot for the people in the future. We are not tied in with ‘pushing plastic’ we are just keen on equpinning people in general with current realities about plastic and attempting to guarantee that what is being made is being utilized and discarded dependably and is being reused. This is the thing that keeps us motivated. Kris has 30 years of material assembling experience. He knows how extraordinary the worldwide interest for polyester is and furthermore perceives how this interest is developing. We realize how much greener it is to deliver polyester from reused PET than to make it routinely and we likewise realize that cotton is a very land and water hungry yield, making it less economical than polyester. Our interaction utilizes 20% less water, half less energy, produces 55% less fossil fuel byproducts and utilizes up no oil (which is a limited asset), than making virgin polyester. Assembling this it seemed well and good for us to switch all our consideration and ability into making our Greenspun (tm) yarn. We can supply all over the world and our main market is

in UAE but we have supplied our products to clients as far as USA, Australia, Europe and Asia. Myths and false news! There are such countless myths about plastic being implied in the media which are not situated in logical realities. Numerous individuals would prefer not to tune in to current realities or potentially they are reluctant to acknowledge that plastic is quite often the greenest packaging alternative. Far superior than Glass, Aluminum or paper. Eg: To make only one plastic jug we should fabricate 24 glass jugs to make back the initial investment ecologically, and glass utilizes far more energy and the world’s resources to create and to reuse in com¬parison to plastic. To fabricate only one plastic bag, you would need to reuse a paper pack multiple times and a cotton shopping pack an incredible multiple times to be just about as harmless to the ecosystem as a LDPE 5c transporter. Changing from plastics to paper or cotton is accomplishing more harm than great. There are 2.5 Billion tons of untreatable harmful muck put away all throughout the planet (generally China) It is destructive to creatures and people. This is the buildup from the production of Aluminum since its origins. Plastics have changed our lives. Such countless things we underestimate today wouldn’t be conceivable without them - and they lessen our carbon impression from various perspectives which

IN FOCUS go undetected and unreported. We should simply esteem and reuse them and most unquestionably don’t litter them into our seas and indigenous habitat. Recycling Lethargy! In principle, individuals can’t be tried to invest the work to reuse – there are heaps of talk and no activity. In the event that individuals are genuinely worried about plastic litter and contamination of our current circumstance quit discarding it with no thought for isolation and reusing. You don’t see monetary orders littering the roads since they have a worth, individuals need to quit considering plastic to be expendable waste, yet as a significant asset. Seeing individuals’ appearances when they understand our garments are produced using reused plastic!! At the point when we go into Schools and Businesses to show them what we do, the fervor and inspiration we produce is unimaginable. In the momentary we might want to have the option to utilize a portion of our PET piece to

return into the packaging business, allowing organizations here the chance to furnish their clients with bottles made utilizing rPET (recycled PET). In the medium term, we plan to be the world’s first jug to yarn maker. To do this we will require genuine venture, and backing from various partners. We accept that UAE is the ideal spot to do this with the Government’s vision and support and we accept we can accomplish it. Longer term, and once we have the completely settled, we would want to have the option to set up the business in Countries everywhere around the world. Our primary effect has experienced our Simply Bottles Schools Initiative, which we run FOC for any school that needs to join. With more than 200 schools partaking in this program we have brought issues to light about plastic being an asset not a waste material, instructed students understudies, instructors

and guardians about reusing and recuperating a large number of containers which have been kept from going to landfill. We have a solid organization of specialists, including waste administration organizations, government bodies, enterprises and associations who we work intimately with. We routinely go to expos and partake in workshops/online courses which keep us side by side updated of new innovation and developments. We know, from an assortment of statistical surveying, that consumers are hoping to purchase from and work with organizations with fair green certifications. There is developing worry over the measure of waste in the design business and a worry about the carbon impression. Individuals searching for economical choices from brands delivering greater apparel that endures longer and made in a greener manner. It will not be a decision for brands going ahead, they should offer reused and feasible alternatives. It is crucial that people take responsibility for the recycling of plastic and put it in the correct receptacle.

April - May 2021 | SCREENTEX |

SPOT LIGHT

Industry’s development is our growth- AND Global Sales Corporation

It’s been 25 years since Mr. Dipesh Gada and Mr. Nilesh Savla, the mainstays of the industry, have been working in the same Industry. In 1996 when these two companions worked together in the same organizations. However, before long I understood that they have acquired sufficient experience and information to set up their own business and take things under their influence. It was 2011 when they met up and shaped up their business where they named the organization as AND Global Sales Corporation. It was the experience and earlier information that assisted them with building the restrained air

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needed during the beginning of a business. It’s a significant accomplishment in their lives as the pillars of the company where they acquired trust and reputation in the business while defeating the little good and bad times they looked toward the beginning. Customers were the ones who gave loads of certainty and extraordinary help when they were confronted with little difficulties. Technical knowledge about the plastic and polymers alongside the assembling and providing assisted them with developing their business. They accept that the solid bond they

have with their suppliers and customers got their business this far. Being a connection between the manufacturers and the clients is the thing that keeps the interaction going in a smooth way. As per them even the 10 years of journey providers are ready to go with them which shows how predictable they are with their administrations. During the beginning there were difficulties of the market going all over, overseeing the new staff, getting a suitable spot to carry out and maintain the business. They felt that keeping up the connection between the providers and the clients

SPOT LIGHT is the most challenging thing they confronted. Considering developing the business, they don’t point towards any valuable achievements. Their principal target is to develop the business and explore the business beyond what many would consider possible. Their motto is to furnish clients with their requirements and settle the issues straightaway. Quick reactions to the clients has driven them being a reference to others. Opportune conveyance and great quality is the thing that they center around close by giving products in all together as per their required sizes. Coronavirus turned into the justification for the value climb of the raw materials which delayed the supply of orders. 10%-15% of the market was influenced where they didn’t allow their customers to be in distress due to the pandemic and consistently remained propelled in light of the fact that they accept there’s a brilliant sun rising each day. The packaging, display and advertising industry have a high potential to assume control over the market in the coming years where the youths and brilliant minds of the business will thrive their range of abilities and give this industry a very different name. Utilization of plastic is

expanding step by step where the principal issue is how to utilize the plastic? Plastic if very much utilized and appropriately arranged, that will save our current circumstance and that way those plastics can be reused in a superior way at a superior spot. They anticipate plastic as a choice to paper and wood where the trees have been forfeited to deliver these materials. Every one of those pre-owned plastics can be additionally utilized in making streets and tracks which will stay for many years. Spreading these urgent data, they like to build up the country and make an effect in the natural world. They don’t

discover anybody as their rival since all that happens is the market is growing and the country is developing. Also, AND Global intends to grow their business and might want to add some more providers and items in their portfolio. Joint endeavor with huge organizations is the thing that they anticipate in their impending excursion in the business. As per them, acquiring information is the significant viewpoint that assists you with filling in the business. Remembering that they continue putting resources into the most recent advancements. Going to exhibitions and taking part in those lets us refresh ourselves with the forthcoming patterns of the market which is further helped by social media marketing. They accept that development ought to never stop, as it’s a critical part of each effective organization.

Eat Healthy, Think Positive, Do hard work. It’s Success and Happiness Magnet.

April - May 2021 | SCREENTEX |

TECHTALK

Nessen Cleary; The features to look out in a large format RIP.

Every digital printer, whether it’s a cheap desktop printer or a multimillion-pound machine, it requires a RIP - or Raster Image Processor - to translate whatever is to be printed from a computer file to the precise dots that a particular printer is capable of producing onto a substrate. This is just as true for large format printing, but for the modern large-format, RIP offers quite a lot more capability than others. Many of the RIPs that are currently available will be based on Adobe’s PDF Print Engine which will be guaranteeing a very basic level of capability, such as the ability to open a wide range of file formats and output it to printable PDFs. The latest version, APPE 5.5 features an algorithm for sharper lines and more readable small text known as the Fine Line Rendering Algorithm. However, in the last two years, several wide-format RIPS

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have surfaced that are based on Global Graphics’ Harlequin RIP including Durst Workflow, Roland VersaWorks 6, Mutoh VerteLith, and Mimaki RasterLink 7. Many printer vendors sell RIP of their own, often at a little or non-profit cost which helps in differentiating one printer from another. In the past, these RIPs have just been branded versions of third-party RIPs but increasingly printer vendors are developing the RIPs they own. However, you may find that they are limited to only running printers from that manufacturer so that you have to replace the RIP when you switch to a different hardware supplier. Those RIPs from dedicated software developers should offer a lot more features, which will help in future-proof business as it grows and takes on new devices. The other advantage of buying a RIP from a dedicated

developer is that you only need to train printer operators on one type of software which will drive output to all the different printers and cutters. The caution is that you may need to take out a separate subscription for the RIP to receive updates and new features. Many RIP vendors will offer several versions of their software, such as a basic RIP for an entrylevel printer, an intermediate level for bigger and more productive printers along with a more expensive edition for running multiple printers at once, typically up to four machines. The vendor must have a reasonably powerful server to drive output to several printers, but it should allow you to balance the print jobs between all the printers. There are certain functions that most of the basic RIP should be capable of, though some may be better than others, and offer more mechanization of

TECHTALK different automotive processes. This includes printing one job whilst RIP processing the next, which is essential to sustaining productivity by keeping the printer printing and not waiting around for the next file. Equally, it should be permissible to prioritize jobs in the print queue which could be to finish an urgent print job or to feed a constant flow of work to other processes such as a cutting table to prevent bottlenecks elsewhere in the production. Also, it should be possible to archive each job, complete with all the settings used, so that you can quickly reprint the job later. Also, every RIP should be able to automatically group different print jobs together and pour them onto a sheet or roll to make the best use of the media with the minimum amount of waste. The RIP should also be able to process automatically such as create crop marks, grommet holes, and eyelets as well as cutting files that can be sent to a cutting table. Every RIP will also offer a specific degree of color management. At its most basic, this might mean the ability to read ICC profiles to determine the optimum amount of ink to lay down plus the curing or drying for any given media. The RIP should come up with a library consisting of media profiles that can cover all

the substrates you might want to use, and in some cases, you will be able to edit those profiles to get better results or to reuse a profile for a similar media search for the future stages. There are more advanced systems that will also allow you to create your own media profiles, which are handy if you want to use them as nonstandard media. Such features typically support X-Rite’s range of spectrophotometers so you should check for support if you are using a different brand such as the Barbieri LFP range. Likewise, it’s better if there’s an option to optimize the ink usage by tweaking the color separations and saturation levels. This separation can lead to dramatic savings in ink costs. Another important feature of color management is the ability to convert spot colors, which is particularly useful for packaging and some retail POS applications. In the later phases, some RIP software will also include a degree of editing. This can be anything from making lastminute changes or corrections to a file to save having to send it back to the customer, all the way up to full-blown design capability. The ability to design images using the printer

software might be engaging to smaller print shops and RIPs such as SAi’s FlexiSign cater to this market. But this depends on just how much work you want to do at the RIP stage next to the printer. Many larger companies might be working better off with a workflow that can split some functions away from the printer operator to a preprint studio so that the printer operator can concentrate on the actual printing. Most of the major RIP developers offer workflows rather than RIPs, such as Onyx Thrive and Caldera PrimeCenter, while Agfa has taken its Apogee prepress workflow and created a version specifically for large format users called Asanti. Justly, Esko’s Automation Engine workflow, which is also widely used to drive large format printers due to its CAD capabilities that were designed just for the packaging. Of course, the additional option is to simply build your workflow by integrating different packages. You could, for example, use a relatively basic RIP to drive each printer, with a dedicated imposition program to take care of nesting, and separate programs for color management, pre-flighting, and so on. In conclusion, the modern large-format RIP is much more than just a RIP, no longer just software to drive a printer. Eventually, the profit margin for most print shops depends on how many jobs you can produce along with the number of various jobs you can perform all day at once, and the RIP software plays a comprehensive part in how quickly you can prepare those jobs and get them to work that will include a process following the print queue, printed, and on their way to finishing.

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TECHTALK

SAi’s New Flexi 21 Software stepped its foot in the market.

SAi’s most recent rendition of its Flexi across the board plan to create programming, incorporates more highlights than any time in recent memory for both the beginner and progressed client. Salt Lake City, Utah, USA – SAi today delivered Flexi 21, the most element rich rendition of its lead signmaking programming. The 64-bit RIP framework is designed to meet the requesting plan to create difficulties of sign &amp; show also, huge organization print suppliers for both fledgling also, further developed clients, while proceeding to be profoundly profitable with quick handling speeds. SAi’s Flexi 21 plan and RIP print programming currently upholds multi-facet/white and stain ink layered printing. With this adaptable and incredible asset, Flexi can produce white or stain ink on the fly or from the white layer in the predefined plan. Clients can handle how the ink is imprinted in

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both the Flexi Design and Flexi RIP Production Manager capacities. This “sandwich” mode printing upholds printing various layers, for instance, a base layer of white, shading in the center and stain on top. With the capacity to review the white channel heretofore, clients save RIP and print time and maintain a strategic distance from squandered materials. Flexi 21 likewise incorporates variable information printing. Clients printing a bunch of reports with generally shared components, can change certain content or pictures from one report to another. The Flexi 21 variable information printing instrument will allow you to plan the print layout with an example record, select the component that will change per archive and afterward indicate the information to be utilized. This element upholds variable information pictures (counting raster documents, straightforward pngs and most eps and PDFs), text, QR codes, information grid, scanner tags, and braille. Made as an across the board answer for configuration, print, print-andslice and direct-to-vinyl creation work process, Flexi 21 additionally incorporates a large group of cutting edge highlights including:

Flexi 21 Now Supports Variable Data Printing Jig Templates – Allows clients to plan and save dance formats that will definitely match the dance on the printer bed for imprinting on different parts, for example, telephone cases. Upgraded printing while at the same time RIPping – Users presently don’t need to sit tight for the print work to get done with tearing to begin printing, this takes into account quicker preparing time. Exclusively cut line names and tones – Users would now be able to characterize their own, specially, cut line spot tones and give the custom names, working on the cutting interaction. Adobe Illustrator® layer support – Multi-layer Illustrator or PDF documents can be part into various positions which at that point can be prepared as spot colors like white and stain. Custom inkset – Inkset channels and profiles can be modified to various tone modes, if your printer upholds custom ink. G7 Certification – Recognizes dark equilibrium and creates linearization that is consistent with G7 shading norms. SAi Flexi is the business chief for making an assortment of uses, for example, vehicle wraps, flags, signs, delicate signage and substantially more. With a low month to month working expense, a SAi Flexi membership incorporates free programming redesigns, email, and telephone backing and all the plan what’s more, creation highlights SAi Flexi has consistently been known for.

TECHNOLOGY

Finally in the Arena of 3D Printing - Ricoh

What made Ricoh Keystone to 3D printing? Ricoh has been an international leader in 2D production printing since 1936 when a step towards innovative 3D technology was a natural step for Ricoh. Ricoh set foot into the market by supplying inkjet heads to 3D printer manufacturers and used the technology within their group on the products & manufacturing options. Aiming at the 3D printing accessibility, Ricoh launched variously additional manufacturing services in 2019 through an online quote and order platform. “More than a printer - a partner”

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The mission statement of Ricoh states that they are very different from a traditional service bureau. From a unique selection of two crucial materials, SLS (Selective Laser Sintering) and FDM (Fused Deposition Modelling) materials, we have taken a sincere approach to the role of 3D printing as a manufacturing tool. Ricoh’s certified engineering services are modified to meet the customer’s needs to full production capabilities using accurate industrial manufacturing technology. Do you see additive manufacturing (AM) with color

laid down integrally? There are technologies where color and even Pantone matches are printed as part of the material composition; however, these tend to be for representational models only. Ricoh has specialization in the production of end-use parts and has an extended range of printing technologies that focuses on high-performance engineering materials for end-use applications. These do not currently offer the ability to apply color during print. If customers require parts to be colored, the functions are further carried out by a post-print process such as a spray painting. How do you see full-

TECHNOLOGY color modeling evolving in AM solutions? As 3D printing is now becoming an important manufacturing tool that offers a wide range of different materials for end-use applications, the potentiality for the colors to be applied on the parts and other raw materials’ source needs to evolve to allow widespread use. In injection molding, we can apply exact color references during the molding process to match customer requirements. Today, when 3D printing in manufacturing-grade materializes, we have to do the injection molding via post-processing solutions which turns out an increased manufacturing cost. This makes the technology difficult to justify for applications where color is important. “Injection molding is a reliable and cost-effective way to manufacture at medium to high volumes.” There are technologies where the color is applied but the material selection tends to be poor. The market is currently split in terms of two printing methods, 3D printing for end-use with high-performance materials and 3D printing for visual models with little part performance. We believe

the two shouldn’t be mutually exclusive and the ability to add specific colors should be either at the raw material stage or during the print process where multicolored parts can be achieved which is the next new stage of 3D printing. What is the size and scale of your 3D modeling operation? Ricoh’s 3D printing operation has a global presence along with dedicated sites in the UK, US, and Japan which all are specializing in different

areas of AM. Our headquarters in Japan is the heart of our 2D and 3D hardware development. Ricoh is constantly researching and developing the technologies in the future as they have an indulged culture of knowledge shared between each of their sites. Over £1.35 million has been invested in the last couple of years to create a cutting-edge 3D print center at our 50-acre site in Telford. The site would be having a range of technologies and specialisms that cater to the European market. Dedicated production cells drive process control standards for key sectors, including medical and automotive. This year, we added medical standard ISO 13485 to our suite of ISO certifications. These standards assure our environmental and information security along with quality management capabilities. Our portfolio of hardware includes SLS, FDM, and Multi Jet Fusion with a range of technical services and back-office technology. Our range of systems helps us to be flexible enough to test and

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TECHNOLOGY

develop new materials and also create non-standard components along with their parts. This specified area was designed to include dedicated production and powder processing areas, which limits the contamination and allows the team to cater to the requirements and standards of key market sectors. We pride ourselves on being more than a printer – our technical specialisms cover post-processing and metrology solutions, as well as material characterization, design support, and quality assurance services. We believe in a collaborative approach with our customers, working alongside them, and developing our capabilities to make sure every AM project is as successful as it can be. What is 3D printing’s application to visual marketing? With 3D printing, companies can create small and large visuals that are not just images but real 3D representations of a product brought to look alive. It has long been associated with visual prototyping, as it allows for the cost-effective and rapid manufacture of parts that can arrive

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on the board table in hours. It can be used for a whole host of visual marketing applications – from concept selection through to product sign-off. There is no other technology today that offers such an efficient product development cycle that encourages an iterative design process where a series of visual prototypes are created for product selection. All of it would be completely cost or time-prohibitive through traditional manufacturing. It’s often said that the life of a visual model is seven seconds by the time it lands in the hands of decision-makers. We believe aesthetics and function can

and should be comprehended in one part, so we’ve sharpened our technologies and specialisms to take apart from concept right through to production. How do you see your role in manufacturing automotive parts progressing? 3D printing is the natural fit for automotive applications due to its capabilities in customization and lightweight, as well as material properties including flame retardancy and chemical resistance. Here at Ricoh with the 3D technology, we’re already seeing advanced mechanization geared specifically towards the automotive path with Ricoh Japan leading the development of bumpers and large-scale components as single pieces using FDM. Our uniquely created polypropylene material is also in high demand in automotive due to its outstanding mechanical properties and impact resistance. However, with the volume demands of automotive, 3D printing is still very much a prototyping tool used for fit, form, and function testing. There are some scenarios where 3D printing is viable for the manufacture of

TECHNOLOGY

end-use components that are fitted to the vehicle, but these tend to be small series, hidden parts, or highend niche vehicles. The automotive industry has always been the early adopters – pioneers even for manufacturing innovation. Many original equipment manufacturers (OEMs) have in-house 3D printing technologies but in most cases, the technologies are limited to what is available in the market today. So with expensive in-house operations, it becomes difficult to introduce new technologies as they keep on getting evolved at every upgrading stage. Due to our technology, material, and post-processing development programs, the role of a technical service bureau is only expected to grow in the automotive sector. As materials develop and price decreases through widespread adoption, Ricoh is confident enough to see more and more end-use 3D printed parts in the automotive sector. This production of the 3D printed parts resulted in growth in areas such as aftermarket and customization for key markets such as disability vehicles. Customers themselves are creating the demand for customized 3D printed parts on vehicles with an increasing desire for customized 3D printed parts

on vehicles. This technology becoming more known through the mainstream media and younger generations who have access to education as well which will create a generation of consumers who are looking for bespoke and niche products. How will AM affect printers in the future? We have requested customers who specifically want to understand and be conscious about the price point of AM for a part that they already have manufactured via traditional methods wherein on a shortterm basis, we see the evolution

of AM lying in education and understanding this technology. The benefits of AM going far beyond part-for-part price comparisons to the design of truly innovative products that can be only manufactured by this technology. The supply chain benefits of time-to-market and on-location production via digital warehousing which reduces stock and storage demands and performs truly sustainable manufacturing with minimal material waste. Until customers start to understand and apply all the end-to-end benefits of 3D printing, the widespread adoption and the growth of enduse parts will get slow down. We see a big part of our role lying in educating our customers and giving them the tools to fully harness the power of this transformative technology. In the long term, integration alongside well-established factory application systems that schedule, monitor and maintain is vital for any technology to fit seamlessly into manufacturing ecosystems, and this is where we see the true evolution of 3D printing technology taking place.

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TECHNOLOGY

The Effect of Decorative Foil Stamping on Consumer Attention

Packaging plays a crucial role in communicating product benefits to consumers. Oftentimes, designers use high visibility enhancements to differentiate packaging within the competitive array. Although luxury brands commonly use enhanced graphical and printing techniques to convey high quality products, many private label package designers are also utilizing enhancements to attract attention to their products. A consumer study by the researchers of Clemson University sought to understand how

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incorporating foil stamping to the primary panel of fast moving consumer good packaging will affect consumer attention and purchase preference. Through the collection of quantitative data, consumer attention and purchase preference were evaluated. Three different products were selected for evaluation for the study: popcorn, cereal, and boxed pasta dinners. A total of 172 participants completed the study, which took place in a realistic and immersive shopping environment (CUshop™). Two eye tracking metrics were collected using mobile eye

tracking technology. Participants completed a qualitative survey, which recorded basic demographic information. Significance tests were conducted to test for statistical differences in consumer attention behavior as well as purchase decision between the foil and control packages. It was determined that foil stamping did significantly affect consumer attention towards the respective product compared to the control, yet the effect was not consistent. Eye tracking metrics varied across the products and categories tested; some foil stamped samples positively

TECHNOLOGY affected consumer attention, others negatively and some had no effect whatsoever. Results show that foil stamping can be a highly strategic influencer (both positively and negatively) on consumer attention and purchase decision. However, it is recommended that this enhancement be tested within an in context environment to ensure it benefits the brand and product within the competitive array. The preconceived knowledge or belief about a particular product may also lead to increased attention during the shopping experience, suggesting that the ability of a stimulus to command attention is a criterion for information processing. Packaging design also uses marketing stimuli such as brand names or unique designs (e.g. foil stamping) to attract and/ or maintain consumer attention, supported by the fact that 90 percent of consumers make their purchase decisions after looking only at the front of the package and 85 percent purchase an item without considering alternative products. Shoppers “buy with their eyes” in retail environments, supporting the importance of embracing a strategic design philosophy along with an in-context evaluation of the attention the design receives from the target audience. Specific

stimulus characteristics that prompt consumer response are color, size, the incorporation of complex stimuli, and the degree of novelty of the stimulus. Embossing, holography, and foil stamping may directly impact each of these attributes, creating a rich, elegant effect that has the potential to separate a package from its competitors. The foil stamping technique can be applied to fiberboard, metal, or plastic substrates in which brand identity, text, and/ or images are typically foil stamped on a package. The use of foil stamping in a consumer environment can increase the probability that shoppers change or interrupt existing patterns of choice and behavior, demonstrating a positive effect on consumer attention by exhibiting characteristics that contrast with other stimuli within the same product category (e.g. cereal or beverages). Since foil stamping is intended to enhance the premium image of a package, it should be tested in a retail environment to evaluate its effect. This study investigated the use of foil stamping on three different products, cereal, popcorn, and boxed pasta dinners, to determine if it generated a positive impact on consumers by increasing their

attention and decreasing the time to find the package compared to identical packages without foil stamping. This study utilized eye tracking technology, a technique that measures a person’s point of gaze, providing insight into what draws observers’ attention and their resulting cognitive processing. This technology follows the eye of the subject, tracking its movements while looking at an object or area. Currently, eye tracking is used in many aspects of market research, including TV advertisements, billboards, websites and packaging. Though there are many metrics that eye tracking and other biometric devices measure, this study used two core metrics for packaging, time to first fixation (TTFF) and total fixation duration (TFD). TTFF reveals the time between when a participant views an area of analysis (AOA) until the stimuli is viewed. Is it typically desired that the object being studied exhibit a shorter TTFF than the control as it is indicative that this stimuli was faster to find. The study reported here hypothesized that foil stamping would decrease the TTFF compared to the non-foil stamped control packaging. TFD represents the

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TECHNOLOGY total amount of time spent observing the stimuli, meaning that a higher value is typically desired. Qualitative researchers use eye tracking as a way to chart human perception. Even though the participants may not be aware of where they looked, a researcher can collect eye tracking information and form opinions concerning different areas of interest (AOI) on an object, specifically a package. Packaging designers can gather data to show which areas of the package attract the most attention and, equally as important, those where attention is absent. Conclusion Packages with foil stamping in this study show mixed results. In some instances foil stamping affected consumer attention in a positive way, while in some cases it had no effect, and in a few cases it may have negatively impacted the product in terms of consumer attention. For instance, the TFD was significantly higher for both cereal products tested, and the TTFF was significantly lower for both of the boxed pasta dinner comparisons, a positive indication of faster product identification. Purchase preference for the extra raisin cereal was

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significantly higher when foil was present. The positive results of the TFD of the cereal compared to the popcorn and boxed pasta may be a result of the size of the package as well as its surface area on the shelf. Other results indicate that foil stamping may have no effect on consumer attention and could possibly even detract from the product. However, the results from this study should not be interpreted, as foil stamping is not significant. Instead, the data provide a strong case for eye tracking and consumer testing, as the effect of foil stamping may be relative to the product, category, package and location on the shelf. Thus, further testing of the effect of embellishments in packaging is critical. Since foil stamping can increase the probability that consumers change or interrupt existing patterns of choice behavior, the positive results of foil stamping in this study suggest that the stimuli used here exhibited characteristics that contrasted with other

stimuli of the same product type. However the results from this study should be considered carefully as they are limited only to the use of foil stamping and do not include color and contrast as factors that potentially increase attention. Additional research could be conducted using several different foil colors for one particular package. Designers may also want to explore how much foil stamping relative to the package size is needed to make a difference in consumer attention. By using the methodology presented in this research, designers could determine the percentage of surface area needed to make a significant difference in attention, results that would help maximize the benefit of the foil stamping while optimizing the cost. Package designers are faced with the task of providing disruptive designs in retail. In order to address this situation, they may consider adding foil stamping to a package to increase consumer attention. Based on the results of this study, it can be concluded that consumer reactions to unique packaging vary, so eye tracking may provide valuable insights on the effectiveness of embellishments similar to foil stamping. In addition, the methodology used in this research provides a guideline for conducting consumer studies. The original goal of this research was to determine the effectiveness of foil stamping for a few FMCGs. Since the results did not find that foil stamping is effective for every product category, it is expected that response to it may vary significantly, a hypothesis that requires further study.

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