1
THE PURSUIT
2
3
4
5 CONTENTS
06 THE PURSUIT 18 CAMPAIGNS 44 THE GOODS 98 THE NUMBERS 100 MODELS 102 CONTRIBUTORS
6 THE PURSUIT
ONE OF AMERICA’S OLDEST ART AND DESIGN COLLEGES PARTNERS WITH ONE OF AMERICA’S MOST ICONIC TRAVEL BRANDS The result is LIVE RIVETED, a collaboration between Ohio-based Airstream and the Columbus College of Art and Design. Creating a specially designed trailer ready for production, LIVE RIVETED concentrates on a mobile office concept blending life and work, adventure and productivity, freedom and creative expression. As a part of the design process, CCAD was charged by Airstream with four main tasks: build awareness for the brand through innovative communication, generate authenticity and passion, enhance the customer experience, and take pride in the quality of the Airstream product. The resulting projects incorporate all nine majors across CCAD’s campus. Over the course of the Spring 2014 semester, a cross-pollination of creative ideas occurred between faculty and students, artists and designers, company executives and the general community. Highlighting both project-based learning and corporate/academic partnerships, LIVE RIVETED delivers an innovative product for Airstream while showcasing the diverse talents of CCAD.
7
8
INTRODUCING
AIRSTREAM PURSUIT
9
10
COLLABORATION AND CROSS–POLINATION: DIFFERENT MAJORS WORKING TOGETHER AND INSPIRING EACH OTHER
11
12
13
14
15
16
17
18 C A M PA I G N : LIVE RIVETED
THE IT LIST HOMEPAGE: A TRAVEL-BASED SOCIAL MEDIA HUB Users share their dreams, ideas, and experiences with fellow travelers. Constantly updated feed delivers the latest travel buzz from friends and strangers.
STUDENTS Paul Welsh Luke Kramer Zach Fugate
MAJORS Advertising & Graphic Design
19
20
SEE YOUR TRIP
the easton mall It lIst SEARCH
AS YOU PLAN
Welcome It lIsters Each and every one of us have somewhere we’d love to go and
Powered by Google Maps, users create their It List and pin their destinations anywhere across the country.
something we’d love to do, and now we ask that you share that with us. We understand the pressure. We’re putting you on the spot, but we want you to tell us if you could go anywhere in the U.S. and do anything, what would it be?
hoW to properly It lIst Search where you want to go and what you want to do.
Find the location that be suits you and pin it to the map.
colarado skI country
Colorado
2
Ski doWn blaCk diamond
>
21 the easton mall It lIst SEARCH
tell us your top It lIst destInatIon dEnVEr, Colorado
Ski doWn a blaCk di
pin my loCation
Live Riveted
Build Your List
It List Giveaway
Live Riveted
Welcome, Marie
sort by:
Select ...
COLORAdO SkI dOwN A BLACk dIAmONd SEARCh 1
mY ITLIST COLARAdO SkI COUNTRY
ChRISTY SpORTS
201 University Blvd, Denver, CO (303) 321-3885 · rental.christysports.com
2
COLARAdO SkI COUNTRY
3
COLORAdO SkI ANd GOLd
4
REI SkI RESORT
5
NATIONAL SkI pATROL
201 University Blvd, Denver, CO (303) 321-3885 rental.christysports.com
2
1
pIN TO mY ITLIST 3
201 University Blvd, Denver, CO (303) 321-3885 · rental.christysports.com
5 4
201 University Blvd, Denver, CO (303) 321-3885 · rental.christysports.com
201 University Blvd, Denver, CO (303) 321-3885 · rental.christysports.com
201 University Blvd, Denver, CO (303) 321-3885 · rental.christysports.com
Live Riveted
Build Your List
It List Giveaway
Live Riveted
Welcome, Marie
sort by:
Select ...
mY ITLIST SEARCh
1
mY ITLIST
SkI IN COLORAdO
Colarado Ski Country 201 University Blvd, Denver, CO (303) 321-3885 · rental.christysports.com
2
CAmp AT ThE GRANd CANYON
3
EAT dEEp dISh IN ChICAGO
4
GAmBLE IN VEGAS
5
SING kARAOkE IN NAShVILLE
3
1
Mather Campground 1 Village Loop Rd, Canyon Village, AZ (928) 638-7888 · reserveamerica.com
4
5
2 7
Lou Malnati's Pizzeria 439 N Wells St, Chicago, IL (303) 321-3885 · loumalnatis.com
6
Bellagio Hotel 3600 S Las Vegas Blvd, Las Vegas, NV (702) 693-7111 · bellagio.com
Wanna B's Karaoke 359 Bar St, Nashville, TN
9 8
22
Live Riveted
1
edit Contestant profile @felixdrums
SOCIAL MEDIA BUZZ: THE IT LIST GIVEAWAY
Buil
23
Build Your List
It List Giveaway
Live Riveted
Welcome, Marie
sort by:
Select ...
It List Giveaway You could win a trip of a lifetime and knock off some of those items on your It List by entering in the It List giveaway Contest.
Create an account
2
edit My ItList
Learn More
3
add video Submission
Live Riveted kicks off the campaign by sending one lucky winner and a guest on the It List trip of a lifetime. Contestants submit a short video describing why their It List should be chosen. Site visitors view the submissions, vote for their favorites, and browse for content submitted by friends and fellow travelers.
24
INTERACTIVE ADVENTURE
A touch-screen map designed for public spaces that groups the favorite destinations of It LIst users.
25
HOLD YOUR IT LIST IN YOUR HANDS
A removable magazine poster lets users create a tangible It List and pin destinations by hand.
26
27 C A M PA I G N : VENTURE
AIRSTREAM VENTURE: BREAK AWAY AND SEEK SOMETHING GREATER Bringing together cutting-edge technology and the natural world, the comforts of home, and the necessities of business.
STUDENTS Corey Schorling Seth Deere James Carpentar
MAJORS Advertising & Graphic Design
28
29 A versatile platform meeting the needs of businesses and individuals alike. Enables any company to expand their global reach and network connectivity. Possible use as: - Promotional tool - On location research vessel - Event flagship - Point of Purchase experience - Mobile educational tool - Mobile medical station
A NEW VENTURE TOOL: THE GOOGLE POWERED MOBILE SMART-OFFICE.
CONNECT TO BUSINESSES
CONNECT TO THE FLEET
CONNECT TO THE CLOUD
30
AIRSTREAM STANDARD BEDROOM KITCHEN BATHROOM 1-2 OCCUPANTS
31
VENTURE OPTIONS SLEEPING KITCHEN OFFICE CONFERENCE ROOM
SALES FLOOR
OFFICE FLOOR PLAN
32
JOURNEY WITH THE GOOGLE CONVOY A fleet of Google Airstream Ventures brings partnership and inspiration to companies around the nation. The fleet leaves Jackson Center, Ohio for Google’s headquarters in Mountain View, California. From there, the Google Convoy goes cross-country to Google’s offices on 76 Ninth Avenue in New York City.
33
POWERED BY GOOGLE AND THE AIRSTREAM VENTURE
First imipressions matter: this flagship trailer is towed by Google’s self driving car. Modeled on the standard layout, it demonstrates both the live and work capabilities along with Google’s cutting edge technology.
34
35
GOOGLE FIBER USE THE CONVOY TO DEMONSTRATE ALL THE BENEFITS OF FIBER TO POTENTIAL CUSTOMERS RIGHT WHERE THEY LIVE.
GOOGLE VENTURES WORK WITH OTHER BUSINESS TO FUND DIVERSE PROJECTS AND ADD VARIETY TO THE FLEET.
GOOGLE MAPS TAKE CUTTING-EDGE TECHNOLOGY AND GOOGLE NAVIGATION TO CREATE A UNIQUE VARIANT FOR THE CONVOY.
GO 36 C A M PA I G N : R OA D S H OW
The Roadshow showcases the talent and diversity of the CCAD community. Taking the Airstream Pursuit on the road, the Roadshow works to recruit High School Students, promote art careers and study, and highlight the unique collaboration between an academic institution and a major corporation.
37
CCAD Arrival • In-clas Presentation • AirStream Tour - Students are given an Admissions ticket and that’s how they learn more about the AirStream, and know where is located • Alumni gives presentation about their career after CCAD • Documentation videos on the AirStream Project • Student Testimonials • They meet the Young Professional who rides in the AirStream • Students are interviewed to be put on Social Media.
38
Repeat Help them schedule a tour
Send Interested Students Material explaining CCAD’s Majors
Send EBlasts to those who signed up for email.
Poster Round 3 • Reminds Students to go to CCAD Website.
CCAD Arrival • In-class Presentation • AirStream Tour - Students are given an Admissions ticket and that’s how they learn more about the AirStream, and know where is located • Alumni gives presentation about their career after CCAD • Documentation videos on the AirStream Project • Student Testimonials • They meet the Young Professional who rides in the AirStream • Students are interviewed to be put on Social Media.
Hit social media •YouTube •Face Book •Twitter
39 Send Administration the “Roll-Out” Kit
Poster Round 1 • Teaser about the road show and where to see our social media
Art Instructors inform students about CCAD’s Visit
Hit social media •YouTube •Face Book •Twitter
Poster Round 2 • Gives Date when CCAD will be there.
40
Poster 1
ML7i e
and
dents
The Columbus College of Art & Design is going on tour across the country to talk about the opportunities each of the nine majors offers, as well as showcasing the kind of real world projects students are currently taking part in as well as what we have planned for the future. Keep an eye out for more information. To see what we are doing at other schools check out the CCAD Road Show Show at roadshowshow.com
#CCADROADSHOW
41
Poster 3 Hit social media •YouTube •Face Book •Twitter
CCAD Roadshow @CCADroadshow • Aug 11 met us on the tour? now visit us on campus in Columbus #CCADroadshow #CCAD #Columbus #vlog bit.ly/1c2y24ju Expand Reply Delete Favorite More
Poster Round 2 • Gives Date when CCAD will be there.
Hit social media •YouTube •Face Book •Twitter
Help students schedule a tour
Send Interested Students Material explaining CCAD’s Majors
CCAD Roadshow @CCADroadshow • July 30 CCAD student ambassadors are bringing the art school to #Centennial high, oin in on vlog @ bit.ly/1c1y2Nu #CCADroadshow #CCAD #roadshow #vlog #tour
Expand
Reply
Delete
Favorite
More
Now that you had a taste of what CCAD is all about we know you are interested in a campus tour and a further look into what exactly its like to continue your education with us. Keep up to date with the CCAD Road Show to see what we are doing at other schools and to here from more CCAD alumni.
#CCADROADSHOW
Poster 2
Send EBlasts to those who signed up for email.
Poster Round 3 • Reminds Students to go to CCAD Website.
The Columbus College of Art & Design is going on tour across the country to talk about the opportunities each of the nine majors offers, as well as showcasing the kind of real world projects students are currently taking part in as well as what we have planned for the future. Keep an eye out for more information. To see what we are doing at other schools check out the CCAD Road Show Show at roadshowshow.com
#CCADROADSHOW
42
FACEBOOK ROADSHOW: THE INTERACTIVE EXPERIENCE
YOUTUBE 43
PHOTOS OF TH
96 THE NUMBERS
HOW DOES IT COMPARE TO AN APARTMENT? We also built a comparable budget assuming the professional might live in Boulder, Colorado. Given costs of rent, insurance, and a hefty travel budget as well, an apartment in Boulder isn’t as cost-effective as living in the Airstream Pursuit. She would barely cover costs and save only $1200 per year.
HOW MUCH WORK WOULD A PHOTOGRAPHER HAVE TO SELL TO LIVE AND WORK IN HER AIRSTREAM PURSUIT? We calculated the number of photos she needed to sell to live in an Airstream Pursuit versus an apartment. We assumed an average selling price of $2000 per photograph. To cover her Airstream Pursuit for a year, the photographer must sell 21 photographs. If she lives in an apartment, she must sell 26, an increase of over 24%.
97
COULD SOMEONE REALLY AFFORD TO LIVE AND WORK IN THE AIRSTREAM PURSUIT? We researched an annual budget of operating costs based on a real-life mobile professional (photographer, designer, researcher, scientist, etc). Assuming a salary of $54,000, she would spend about $41,400. That means an annual savings of $12,600, making it easy to live and work in the Airstream Pursuit.
IT’S NOT ONLY FEASIBLE. IT’S EASY. IT’S RIVETING.
98 MODELS
CLASSIC Entertain in style, dine in comfort, and relax in peace. With spacious floorplans and extra storage, the Classic neve sacrifices luxury for convenience.
SPORT The lightweight, compact Airstream Sport is perfect for those who hitch-up and go. Live large with nothing less than a personal declaration of independence.
INTERNATIONAL SERENITY Find your inner zen during during outdoor adventures with a trailer interior inspired by Eastern minimalism.
LAND YACHT Collaborating with Tecnoform S.p.A., the Land Yacht features a truly yacht-like interior fit for the water-lover who wants to stay anchored on land.
99
FLYING CLOUD The Flying Cloud combines lightweight ruggedness with total practicality, designed with clean, comfortable, and contemporary styling throughout.
INTERNATIONAL STERLING Collaborating with designer Christopher C. Deam, the International Sterling embraces simplicity while providing all the neccessities.
EDDIE BAUER An original concept to bring out the outdoorsman in all, perfect for those who prefer to spend their days outside the trailer.
INTERNATIONAL SIGNATURE The International Signature redefines upscale and contemporary sleek sophistication. Inspired by the Airstream’s aluminum exterior, the interior also echoes polished and reflective surfaces.
THE PURSUIT The result of a partnership with Columbus College of Art & Design, the Pursuit maximizes the live and work lifestyle of mobile professionals.
100 CONTRIBUTORS
IL AARON BEHNK
IL AARON KIRCHMAIER
IL ALEXIS WATERS
ID
IL
IL ALICIA WENINGER
IL ANDREW PENN
AD ARTHUR CONGO
ALEXIS RAMPA
ALICIA DURHAM
ALISSA SALLAH
IL
IL
IL
IL ANNA D’AMICO
ALEC VALERIE
ALICE SMEDKALOUA
ALISSA BREAKIRON
IL
IL ANDREW STILLNER
IL ASHLEY HULL
IL ASHLEY SMITHKEY
101
FD AUDREY SWART
IL BREE ORZECHOWSKI
IL CAITLIN QUICK
CITICIA SMITH
COURTNEY TINNEL
AD
FD
IL CHRISTOPHER NEAL
IL CODY HOLBROOK
FD DAWN MCLAUGHLIN
IL BRET BUCKLEY
CASEY VOSS
CLEOPATRA SLOUGH
IL
BRENDAN MULLALY
IL CAITLIN WOLLE
IL
IL
IL CORY SCHORING
FD DEREK FERGUSSON
AN DONALD YOAKAM
102
IL EMILY LOCKWOOD
IL EMMA PENNINGTON
FD IAN GREENBLOTT
IL
IL JARED SANFORD
JAMES DRIESEN
JAREN MALDOCK
AD JAMES O. CARPENTER
IL JEAN PAUL SENIOR
IL JONATHAN PRITT
GIANFRANCO DI PIETRO
IL
IL
IL JESUS WALLE
ERLSON NEBA
JACK KELLY
FD
IL
IL JESSICA GRIEVING
ID
AD JORDAN HOFFMAN
JOSEPH PISSAURO
103
IN
IL JOSH HENRY
KASSANDRA QUINTERO
IL KAYLA STAUGH
LARA AL-SOUDANI
IL KRISTEN MISCHLER
LAUREN PURKHISER
KATHLEEN KIRKER
IL KIT MIZERES
IL KRISTIAN BLANK
ID
IL
IL KIM DONG HYUN
IL
AD
KATHERINE FEDORCO
IL KHRISHA DEWATT
KIT VASEY
IL
IL KYLIE JENKINS
IL LAUREN RASSENFOSS
IL LEE MONDAY
104
IL LINDSAY KAUFMAN
FD LINH TRAN
MADISON WOODS
LOGAN SCHMITT
MALORY JOHNSON
FD MAYA O. EIGEL
ID MARCUS HAMILTON
IL
MIA BROWNE
MATTHEW CORDES
IL MICHAEL HILL
AD
IL MICHELLE DUY
AD
IL
IL MELANIE EITEN
MICHAEL JOSHUA TUFTS
LUKE KRAMER
ID
IL
AD
IL
MIKE SOLTIS
IL MITCH HAWK
105
IL NATE WELTON
IL NICOLE CMAR
AD PAUL WELSH
RACHEL FALLER
IL
AD
IL
IL
QISHA KENDY
IL ROQUIB AHMED
IL SCARLETT HALSTEAD
IL OLIVER OLVO
ORIANNA HIRSCHBERG
REBECCA ZOMCHECK
IL SAMANTHA LITTLE
OKELL LEE
PORGIA CECCHINI
IL
IL
IL SAM VEIRS
IL SCOTT CIPRIAN
IL SETH DEERE
106
AD
IL TAMARA CHEVLEN
THERESA HENSLEY
FD YILEI FU
IL THOMAS KIRKEBERG
IL ZACH FUGATE
SEBASTIAN BROSIUS
TOMMY COLEY
IL ZAYRA FELICIANO
TRGJAN MAPIER
AD
YU LU
IL
IN ZACHARY SCHUMACHER
1 07
INSTRUCTORS
IL ALICE FRENZ
DAVID GROFF
AD JIM LUTZ
ELAINE LUTTRULL
ID JOEL GUMDLACH
FA KELLY MALEC-KOSAK
LA
IL
JIM JOHNSON
LA JOHN CLAYTON
ID SUZANNE COTTON
AD
IN KELLY DEVORE
ID TOM GATTIS
FD TRICIA CARLOS
108
109