Creativity and Entrepreneurship Textbook

BE creative curious Confident RESILIENT Collaborative AND in action ESP103 Spring 2024 Creativity, Innovation and Entrepreneurial Thinking

WELCOME

ESP103 spring 2024

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Authors: Dr. Kerri Cissna, Dr. Rebecca Crews, Dr. Greg Dern, David Eyman, Dr. Molly Holinger, Jim Johnson, Beth Troy, and Geoff Zoeckler Editors: Dr. Rebecca Crews, Brenda Homan, and Beth Troy Art Director and Designer: Jim Johnson

ACKNOWLEDGMENT This book is a collaborative effort of the ESP 103 teaching team Dr. Kerri Cissna, Dr. Greg Dern, David Eyman, Dr. Molly Holinger, Jim Johnson, Beth Troy, and Geoff Zoeckler - and the First Year Integrated Core (FYIC) Director, Dr. Rebecca Crews. The process of making this book is unique to the FYIC and Entrepreneurship (ESP) Department, derived from seven years of teaching thousands of students the principles of creativity, innovation, and entrepreneurial thinking. The philosophy of always improving will lead to ongoing revisions of this text.

Our team would like to, first and foremost, thank our generous donor, Diane Drewery. Without her generous support, this book would not have been possible. We are excited to bring an updated, Farmer School of Business creativity, innovation, and entrepreneurial thinking model to our students, and Diane helped us meet this goal.

Our team would also like to thank all of their families who offered their support throughout this process.

Our team would like to thank the Dean of the Farmer School of Business, Dr. Jenny Darroch, and the Chair of the ESP Department, Dr. Tim R. Holcomb. We are grateful for your unwavering support.

Finally, we would like to thank all of our students. We are honored to work with you. You are the inspiration to continue to improve this course and the program.

Copyright © 2023-2024 by the First Year Integrated Core. All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, contact the authors through the First Year Integrated Core.

introduction Welcome to the First Year Integrated Core (FYIC) and ESP 103: Creativity, Innovation, and Entrepreneurial Thinking! Entrepreneurship is best learned through experiential methods, and creativity is something you must have experience with, through practice. You can’t learn to swim from a textbook, and it's the same for entrepreneurship!

The word “entrepreneur” originates from the French verb, entreprendre, which means “to do something,” “to take on risk,” “to initiate/start/begin.” Over time, the word entrepreneur has become a noun, referring to someone who undertakes a project and creates something new, bearing most of the risks and enjoying most of the rewards. An entrepreneur is commonly seen as an innovator, a change agent, a source of new ideas, goods, services, and/or businesses. Entrepreneurship is the process of discovering new ways to combine resources in order to solve a unique problem.

The content and activities in this book supplement the course content you’ve been reading, by allowing you to fully engage with creativity, innovation, and entrepreneurial thinking in a meaningful way. This solidifies the learning and allows you to transfer its application to real life scenarios.

Creativity is a habit that you can strengthen by being in action. Just like you would go to the gym to build muscles that make you stronger, cultivating creativity takes commitment, time, and focus. Once you strengthen these creative muscles through the creative problem solving process, you can apply them to all areas of your life to create more meaning and purpose for your family, work, community, volunteer organizations, and society at large.

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Table of contents Be Creative Chapter What Is Creativity?........................................................................................................................3 Why Is Creativity Important?........................................................................................................5 Who Is Creative?...........................................................................................................................9 How Can We Develop Our Creativity?..........................................................................................13 Conclusion & Reflection..............................................................................................................19 Activities.....................................................................................................................................21 Be Curious Chapter What Is Curiosity?.......................................................................................................................35 Why Is Curiosity Important?.......................................................................................................38 Who is Curious?..........................................................................................................................43 How Can We Develop Our Curiosity?..........................................................................................47 Conclusion & Reflection.............................................................................................................54 Activities.....................................................................................................................................55 Be Confident Chapter What Is Creative Confidence?....................................................................................................71 Why Is Creative Confidence Important?....................................................................................75 Who is Creatively Confident?.....................................................................................................79 How Can We Develop Our Creative Confidence?.......................................................................85 Conclusion & Reflection.............................................................................................................91 Activities.....................................................................................................................................93 Be Resilient Chapter What Is Resilience?....................................................................................................................111 Why Is Resilience Important?....................................................................................................115 Who Is Resilient?.......................................................................................................................122 How Can We Develop Our Resilience?......................................................................................128 Conclusion & Reflection...........................................................................................................133 Activities...................................................................................................................................135 Be Collaborative Chapter What Is Collaborative Leadership?...........................................................................................147 Why Is Collaborative Leadership Important?...........................................................................151 Who Are Collaborative Leaders?..............................................................................................156 How Can We Develop Our Collaborative Leadership?..............................................................160 Conclusion & Reflection............................................................................................................164 Activities....................................................................................................................................165

Creative Communication What Is Creative Communication?...........................................................................................180 When Do We Use Creative Communication?............................................................................184 How Do We Develop Creative Communication?.......................................................................186 What Tools Can We Use To Communicate Creatively?........................................................... 192 Conclusion & Reflection...........................................................................................................204 Activities...................................................................................................................................206 Creative Problem Solving What Is Creative Problem Solving?..........................................................................................216 What are Examples of Creative Problem Solving?..................................................................221 When Do We Use Creative Problem Solving?..........................................................................227 How Do We Use Creative Problem Solving?............................................................................228 Conclusion & Reflection..........................................................................................................233 Activities..................................................................................................................................234 References......................................................................................................................................270

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Thank you to Lily Zoeckler (17), Maddy Zoeckler (15), and Bella Zoeckler (13) for providing inspiration for many ideas in the “How can we develop our curiosity” section of the chapter.

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