2020 Hort Couture Look Book

Hort Couture

®

2020 Look Book

Welcome‌

2020.. a time to reflect on the direction and vision of our genetics, marketing and philosophies. We are so proud of the novelty genetics that provide to the marketplace from small, independent breeders that along with small growers and retailers are the backbone of our wonderful industry. Consumers want better- better plants, relationships and knowledge. There is so much potential for the independent in the marketplace right now to thrive and grow. Our passion is to make the IGC successful!

This year we celebrate the 10th Year Anniversary of our amazing UNDER THE SEA Coleus. To celebrate this we have added more color and form into the collection. This is such a fun and easy to grow product that helps differentiate the market. We also have some other amazing new introductions in Cleome, Gomphrena and Nicotiana.

We hope you will bring our genetics to your company in 2020. There is no company that will work harder to earn your respect and appreciate the business more than Hort Couture.

304-466-2660 / fax 304-466-2476 / www.hortcoutureplants.com

Angelonia

Pinstripe

Modern breeding is mostly focused on fitting more plants on carts for the box store grower. At Hort Couture we are looking for innovation and new varieties that will excite the consumer. Our Antique Pink Angelonia is a basket type with gorgeous bicolor pink flowers that consumers just fall in love with on the bench for using in mixed containers. Purple Zebra is more upright but has incredible flowers that are a one of a kind.

These varieties love the heat and humidity and are so easy.

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Asclepias

Monarch Promise

Monarch Promise is an annual in a category all Its own.

Beyond the beautiful foliage, incredible heat tolerance, gorgeous flowers and perfect form in the mixed container, Monarch Promise brings so many lovely Monarch Butterflies into your garden areas.

The uses for this plant in the annual beds, borders and pots is endless. Have fun and help create much needed pollinator areas with this fun flower.

Grow warm like a Lantana in production. Wonderful POP available!

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Bacopa

Boutique

This is one of our most popular and successful varieties not just because of its unique look but because of its performance in tough conditions especially across the south. This is THE Bacopa for the heat! Well branched, early flowering and tolerant of mixed container culture. A must have from Hort Couture!

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Cleome

Crème de la Crème

Every once in a while, a new annual comes along that turns the market upside down- for 2020, it is this new Cleome. It is like nothing you have seen before and the deer hate it! It has hot purple flowers all summer that shine against the creamy leaves that just get prettier as the year goes. There is no way to properly describe just how pretty this plant is and how attracted the consumer is to it on the benches in our trials.

Order early! www hort couture plants com

Calibrachoa

Kimono

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Our Kimono Calibrachoa have been a big hit in the market with their rich dark eye zones, compact habit and superb performance across North America not only in greenhouse productioin but also once they go home with the consumer. The dark centers make the flowers really glow in the afternoon sun. Kimonos are also tolerant of pH rises and keep blooming well into fall.

Blue Dragon

Obi Lavender

Kim Chi

Tokyo Sunse

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Coleus

Under the Sea

ÂŽ

The most famous Coleus on the planet are our UNDER THE SEAÂŽ Collection. This is the 10th Anniversay of these cutest little crustacean critters for your pots and planters. From the giant leaves of Fishnet or King Crab down to the little baby Sea Monkeys, there is something for everyone to love here! Check out the NEW ones for 2020!

Barracuda

Black Coral

Bonefish

Clown Fish

Copper Coral

Electric Coral

Electric Eel

Fancy Koi

Fire Coral

Fishnet

Fishnet Gold

Fishnet Red

Golden Guppy

King Crab

Lemon Coral

Lime Shrimp

Lion Fish

Pink Reef

Pink Tuna

Red Coral

Red Reef

Sea Snapper

Sea Monkey Apricot

Sea Monkey Purple

Sea Urchin Copper

Sea Urchin Neon

Sea Urchin Red

Sea Weed

Sea Weed Red

Yellow Fin Tuna

Geranium

Glitterati

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Hort Couture is redefining the fancy leaved Geranium with new interspecific breeding that combines the free flowering and mounding habit of an Ivy type with the fancy leaves of heirloom types but with larger more vibrant flowers. All Glitterati have outstanding summer performance and early flowering. Consumers find these irresistable on the benches and will be back next year asking for them again.

GARDENSTAR™ Flame Violet

GARDENSTAR™ Flame Scarlet

GLITTERATI™ Diva Queen

GLITTERATI™ Ice Queen

Gerbera

Glamorous

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Our Gerbera breeding is something we are very proud of for the unique colors and ideas we bring to the genre. From our sun tolerant Patio & Garden™ types with their thick rubbery leaves to our Sophisticata™ Bicolors and Doubles, we have the unqiue goodies to make your Gerbera assortemnt unique and differentiated.

Gomphrena

Budacious

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These taller growing Gomphrena are amazing in the landscape and make a taller filler or flowering thriller for the container. Intense color, very drought tolerant and bloom very late into seaon. They can also be cut before frost as a dried flower. There are so many uses for Budacious- we are still learning what an amazing annual this truly is. All varieties grow 18 inches tall with large flower heads. Floriferous and easy!

Outrageous Orange

Prismatic Purple

Radiant Red

Gomphrena

Hortons Revenge

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This is one of our coolest new introductions ever! This bright yellow leaved Gomphrena is covered with deep purple flowers all summer and is very tolerant of tough planting conditions. It is such an amazing thriller for containers and one of the brightest and best new landscape annuals to hit the market in years. We promise you will love this one! Needs full sun for good coloration of the foliage.

Ipomoea

South of the Border

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All four of our Sweetpotato Vine varieties are like nothing else in the marketplace. Chihuahua is the plant that started our company and is still a top seller as the most compact Ipomea available. We have excellent stock production and we are very confident that you will love all four of these beauties.

Black Bean

Chipotle

Chihuahua

Refried Beans

Lantana

South Beach

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Our Lantana breeding brings the most compact genetics in the market. Unique colors, free flowering and require no pinching so they flower much earlier that other varieties. Be sure to plan this into our production for the easiest Lantanas you will ever grow.

Compact Gold Bullion

Compact Coral

Compact Heat

Compact Hot Pink

Compact Mango

Compact Purple Sky

Lewisia

Jewels

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Jewels are an easy to grow, year-round product for the innovative grower. Amazing color, evergreen foliage and perennial in many regions. Jewels are perfect for early Spring sales and long blooming. Mixed colors.

Lobelia

Nautica

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Bring the heat with our Nautica Lobelia. The breeding criteria is to develop large flowered, mounding varieties that exhibit pubescent leaves that refract heat. This keeps Nautica looking cool all summer. Early flowering, strong stems and bright unique colors only add the the excitement about our Lobelia collection.

Blue Skies

Flow Blue

Lilac Pink

304-466-2660 / fax 304-466-2476 / www.hortcoutureplants.com

Nicotiana

Dress Up

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Dress Up is the first vegetative Flowering Tobacco to market. It is big, beautiful and loaded with clouds of multi-colored pink flower all summer that floats like clouds above the big, tough variegated leaves. It is a thriller that commands attention and is a always loaded with blooms. A special new annual that is so different and fun!

Petunia

Double Trouble

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These double picotee Petunias will cause fights in the isles at the garden center, arguments at the register over customers wanting to pay more. They are truly Double Trouble! Amazing performance, huge flambouyant flowers and rich grandiflora fragrance make these something really special. We are redefining the double petunia with this new breeding project that has performance in heat like nothing in the market.

Cambridge Corsage

Dublin Double

London Loop

Turnberry Twist

Petunia

Glamouflage

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Glamouflage is one of our best introductions ever. These perfect growing Petunias combine electric leaves with big, bright flowers. Every combo looks cooler with a Glamouflage as a component. Pink Lemonade is very early flowering and has bright golden variegation. All three have tremendous summer performance.

Blueberry

Pink Lemonade

Grape

Petunia

Panache

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The only Petunia grandiflora varieties in the market. Large flowers, sweet fragrance and a graceful habit like no other varieties on the planet. We get rave reviews from growers every year. The ultimate basket petunia!

Aubergine Halo

Blue Denim

Coral Reef

Lemonade Stand

Little Black Dress

Marshmallow

Tickled Pink

Venetian Red

Primula

Blue Zebra

Looking for a “Wow” flower to get your Spring sales started? There is nothing like Blue Zebra. The rich blue veins create an effect that customers can’t resist. Considered on the most beautiful Primula ever bred, this plant loves cool growing early in the season and combines well with our Party Girl Primrose, Hip Hop Violas and other early spring favorites to make our Spring Bling Color program the kickstarter for our season.

One of our favorite Hort Couture plants!

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Primula

Party Girls

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Party Girls are an amazing breeding development. These double primula are seed grown so they are a great savings compared to other double varieties. The Party Girls are way beyond just a double primrose- they have beautiful pictoee edges, unique color combinations and huge flowers. One of a kind is an understatement when it comes to the Hort Couture Party Girls!

Surprise Blue

Bachelorette Button

Rave Orange

Valentines Day

Salvia

Mannequin

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The first polyploid Salvia farinacea on the market. Blue Mountain is an amazing landscape annual or a perfect thriller for the container garden. The Blue Valley has the huge flowers of Mountain but on a compact plant. Superb heat tolerance, earl flowers and perennial in warmer zones.

A must have from Hort Couture!

Blue Mountain

Blue Valley

White Mountain

Crushed Velvet

Senecio

Crushed Velvet is the biggest Dustry Miler on the market. It is a polyploid with big stature and large, soft leaves that are heavily corrugated and have a thick coat of induemdum that makes them glisten in combos or the landscape. Big enough to be a thriller in poots, Crushed Velvet is super easy to grow and is a standout plant. Grown from cutting Instead of tissue culture like other newer varieties in the market.

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Viola

Hip Hop

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Looking for the perfect replacement to get people in the store for Easter? Our Hip Hop Violas are one of our favorite Hort Couture flowers. Graet for both early spring and fall production, the elongated flowers are so different. Nice growth habit in production and long blooming on the benches or in the mixed container.

Bluebunny

Cranbunny

Honeybunny

Razbunny

Jewelry

…other amazing annuals from Hort Couture

Acalypha Jungle Cloak

Alternanthera Chardonnay

Begonia Little Lava™

A Lil in Da Nile

Cyperus

Euphobia BLING™ White

Hemizygia Candy Kisses

Homeocladium Ribbons & Curls

Psuederanthemum Stainless Steel

CulinaryCouture

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Welcome

culinary couture

How do you change the world? Innovation is the answer. At Hort Couture, we are dedicated to having an unpresedented collection of edibles that will change the trajectory of the home garden. Our industry is stagnant in providing the growers, retailers, chefs and consumers the same mundane commodities. Those days are over.

We hope you enjoy this catalog and the cutting edge, novelty edibles that we are bringing to the marketplace.

304-466-2660 / fax 304-466-2476 / www.hortcoutureplants.com

Basil

Pesto

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PESTO™ Basils represent the most significant improvement in basil in 30 years. We have evaluated thousands of seedlings looking for high oil content, disease tolerance, summer performance and, of course, the most beautiful basils on the planet. We know you will love these special varieties!

Bambino Green

Bambino Purple

Black Patina

Holy Basilica

Macchiato

Millefiori

Nero de Genovese

Thai Baby

Brassica

Edibliss

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We are the market leader in taking the Brassica from edible to ornamental edible. We call this Brassicology™The science of making cole crops sexier! We have some amazing projects coming in the EDIBLISS™ category.

“The mixing of ornamental and culinary brassicas is a project that will change the trajectory of our company.

These have a place at the grower, retailer, farm and table.”

This is just a sampling of the colorful and delicious edibles that we offer in the Brassicaceae family:

Broccoli Burgundy Spires

Cabbage Heavy Metal

Cabbage Golden Dragon

Cabbage Ruffles

Cauliflower Cumulus

Cauliflower Irish Skies

Chard Swiss Chocolate

Kale Italian Black

Kale Italian Blue

Kale Italian Lace

Kale Italian Pink

Kale Blanc

Kale Cabernet

Kale Merlot

Mustard Moonshine

Edible Flowers

Garnish

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Edible flowers are an important part of the modern culinary experience. We have the finest in new breeding selected for taste, shelf life and amazing aesthetics. The category will continue to grow as consumers become more confident in growing their own food. We have some amazing projects coming in the GARNISH™ category. There are eight colors of Violas and four colors of Nasturtium in the collections.

Chrysanthemum

Viola

Nasturtium

The Garnish brand is one of the product lines that really makes Culinary Couture different. We want the consumer to realize with all of our varieties that it is possible to combine beauty and taste with nearly all edible herbs, flowers and veggies. Our company hallmark is to marry these two traits and the results have far exceeded anything we could have imagined.

Herbs

Zest

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There is almost no differentiation of improvement in the marketplace in culinary herbs. Many are still offering the same varieties from decades ago. Culinary Cuture is changing the pallette with improved varieties that will give your customers better results, more vibrant dishes and improved production. ZEST™ will spice up any menu or garden.

Liners only on cutting varieties.

Allium Chubby Chive

Arugula Crimson Lace

Cilantro Confettii

Fennel Licorice Showers

Parsley Italian Stallion

Sage Intensia

Sage La Crema

Santolina Kalamata

Oregano Enduring

Thyme Perpetual

Kale

Headstart

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HEADSTART™ represents the development of kale that has a morphology more like a cabbage and is the superstar of the new innovations from Culinary Couture. By developing kale varieties which form branches that create a head, several remarkable things happen to kale that revolutionize the product. First, the tightly packed, soft leaves are much more tender than anyone can imagine for a kale. Consider the analogy of what the tender shoots on the inside of a celery plant taste like compared to the outer pieces and add to this that the sugar content is now concentrated into a smaller leaf area making our kale varieties sweeter than anything in the market. Currently, kale production consists of stripping the course leaves and packaging. These new kale varieties can be neatly packaged and displayed without leaf damage, less sanitary issues and easier, more efficient production and logistics.

Our innovation with heading kales reaches into Curly, Tuscan and Russian kale types to provide the consumer with gorgeous colors, tastes and textures that will please anyone’s culinary requirements. Neon is bright colored and very easy to grow variety with sweet small heads that are soft and perfect for the plate.

Lettuce

Hot Stuff

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HOT STUFF™ Lettuce is a revolutionary product that brings heat tolerance and product longevity to a new standard.

The Hot Stuff series grows beautifully into small manageable heads with high leaf count and compact morphology that will take heat and humidity unlike any lettuce varieties every developed. Your customers will see the difference and be back looking for more! All summer lettuce production in the home garden or commercial field is now a reality.

Baby Green Crunch

Baby Red Ball

Baby Green Frills

Baby Red Crunch

Baby Coral Crunch

Pepper

Patio Perfect

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Bring your customers something new for their containers this Spring with our veggies that are perfect for urban containers, vertical garden spaces and patios. Eggplants, cucumbers and peppers that are unique, beautiful and slower growing are all part of our PATIOPERFECT™ brand. The pepper breeding is exceptional and very unique!

Aromatique™

Count Dracula

Demon Red

HealthSmart™

Heat Waves™

Hot Flash™

Jamaican Rainbow

Pillar®

Shanghai Surprise

Tapas Padron

Tomato

Mixology

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Radical innovation in tomato breeding gives birth to the MIXOLOGY™ Tomatoes. This tomato series revolutionizes the patio tomato. Dwarf, indeterminate, colorful fruit and amazing taste make these perfect for container gardening. Fruit Cocktail™ varities are the first tomatoes with high brix and fruity undertones in the flavors. Wow!

MIXOLOGY™ Apple Martini

MIXOLOGY™ Bloody Mary

MIXOLOGY™ Cosmopolitan

MIXOLOGY™ Hair of the Dog

MIXOLOGY™ Dirty Martini

FRUIT COCKTAIL™ Wild Cherry

FRUIT COCKTAIL™ Mango Madness

FRUIT COCKTAIL™ Watermelon

HEARTSMART™ Basket Beauty

PATIOPERFECT™ Campari Pink

How to Buy: Ball Seed Company Eason Horticulture Fred Gloeckner Co McHutchison Ball Superior CAN Griffin Supplies

Merchandising:

West Chicago IL Ft Mitchell KY Harrison NY Wayne NJ Kleinburg ONT Tewksbury MA

800-879-2255 800-214-2221 800-345-3787 800-943-2230 905-893-7101 800-888-0054

Propagation: Rooted Liners Rooted Liners Rooted Liners CANADA Unrooted Vegetative Unrooted Coleus Unrooted Geraniums

Peace Tree Farm PA Plant Peddler IA Meadowlands Propagation AB Innovaplant Costa Rica Athena Brazil Vivero Mexico

Contact Us: Phone Email

304-890-6565 jim@hortcoutureplants.com

We offer a full line of branded containers, tags, POP, Shirts, Aprons and many other items to help sell our amazing plants. Visit our website for ordering information or contact your broker.

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