Hort Couture 2019 Buyers Guide

Hort Couture 2019 Buyers Guide

®

What’s New… Our focus is greater than ever on finding amazing plants and delivering them from the best partners in the business. Our company is better equipped now to bring value, dependability and quality to the market than ever before.

New Varieties… New Ideas We have over 30 new varieties for 2019. Culinary Couture is a major focus for our company. We have new, innovative tomatoes, peppers, herbs, edible flowers and a huge array of new breeding in kale and other Brassicaceae crops. We now have NO POT requirement for the brand, only our stylish Lady Couture tag!

New Relationships A great plant starts with a great liner. Our URC program is now based at Innovaplant in Costa Rica and all sales of URC go through Ball Horticulture as well as all Seed sales. You will find all of our varieties on Ball WEBTRACK. We are grateful for this new relationship that strengthens are supply chain and breeder network. The future of Hort Couture is very bright and the IGC will benefit from our brand even more.

Rooted Starter Plants are now shipping from Peace Tree Farms, Wenke Greenhouses, Wenke Sunbelt & Meadowlands Propagators (Canada). These liners are available from our original broker network.

304-466-2660 / fax 304-466-2476 / www.hortcoutureplants.com

Statuesque

™ angelonia

Modern breeding is mostly focused on fitting more plants on carts for the box store grower. At Hort Couture we are looking for innovation and new varieties that will excite the consumer. Our Statuesque Angelonia is a great example of this. They are the largest size and flowers of any varieties in the market. We describe them as a heat tolerant delphinium looking annual for containers and landscape applications.

Blue

Pink

Monarch Promise

™ asclepias

Monarch Promise is an annual in a category all Its own.

Beyond the beautiful foliage, incredible heat tolerance, gorgeous flowers and perfect form in the mixed container, Monarch Promise brings so many lovely Monarch Butterflies into your garden areas.

The uses for this plant in the annual beds, borders and pots is endless. Have fun and help create much needed pollinator areas with this fun flower.

Grow warm like a Lantana in production. Wonderful POP available!

Boutique

™ bacopa

Our Tie Dye White Bacopa is a remarkable variety that not only is unique in its good looks but its performance in the heat in the deep south and over into Texas has become legendary. This is the Bacopa you want for summertime beauty. The tie dyed flowers are prolific, large and shine on the benches in retail.

Little Lava

™ begonia

This sweet little Begonia boliviensis is fun sized for pots and baskets. It has tremendous flower power, bright orange flowers all through the season and is extemely heat tolerant and easy to grow. You will fall in love with this plant, we promise!

Kimono

™ calibrachoa

Our Kimono Calibrachoa have been a big hit in the market with their rich dark eye zones, compact habit and superb performance across North America not only in greenhouse production but also once they go home with the consumer. The dark centers make the flowers really glow in the afternoon sun. Kimonos are also tolerant of pH rises and keep blooming well into fall.

Black Dragon

Blue Dragon

Obi Lavender

Tokyo Sunset

Under the Sea

ÂŽ coleus

The most fun Coleus on the planet are our UNDER THE SEAÂŽ Collection. We have been selecting now for seven years to bring you the cutest little crustacean critters for your pots and planters. From the giant leaves of Fishnet or King Crab down to the little baby Sea Monkeys, there is something for everyone to love here!

Bone Fish

Copper Coral

Electric Coral

Fishnet

King Crab

Lime Shrimp

Pink Reef

Red Coral

Sea Monkey Apricot

Sea Monkey Purple

Sea Urchin Copper

Sea Urchin Neon

Sea Urchin Red

Sea Weed

Yellow Fin Tuna

Glitterati

™ geranium

Hort Couture is redefining the fancy leaved Geranium with new interspecific breeding that combines the free flowering and mounding habit of an Ivy type with the fancy leaves of heirloom types but with larger more vibrant flowers. All Glitterati have outstanding summer performance and early flowering. Consumers find these irresistable on the benches and will be back next year asking for them again.

GARDENSTAR™ Flame Violet

GARDENSTAR™ Flame Scarlet

GLITTERATI™ Diva Queen

GLITTERATI™ Ice Queen

Budacious

™ gomphrena

These taller growing Gomphrena are amazing in the landscape and make a taller filler or flowering thriller for the container. Intense color, very drought tolerant and bloom very late into seaon. They can also be cut before frost as a dried flower. There are so many uses for Budacious- we are still learning what an amazing annual this truly is. All varieties grow 18 inches tall with large flower heads. Floriferous and easy!

Outrageous Orange

Prismatic Purple

Radiant Red

South of the Border

™ ipomoea

All four of our Sweetpotato Vine varieties are like nothing else in the marketplace. Chihuahua is the plant that started our company and is still a top seller as the most compact Ipomoea available. We have excellent stock production and we are very confident that you will love all four of these beauties.

Black Bean

Chipotle

Chihuahua

Refried Beans

South Beach

™ lantana

Our Lantana breeding brings the most compact genetics in the market. Unique colors, free flowering and require no pinching so they flower much earlier that other varieties. Be sure to plan this into your production for the easiest Lantanas you will ever grow.

Compact Gold Bullion

Compact Coral

Compact Heat

Compact Hot Pink

Compact Mango

Compact Purple Sky

Jewels

™ lewisia

Jewels are an easy to grow, year-round product for the innovative grower. Amazing color, evergreen foliage and perennial in many regions. Jewels are perfect for early Spring sales and long blooming. Mixed colors in seed.

Nautica

™ lobelia

Bring the heat with our Nautica Lobelia. The breeding criteria is to develop large flowered, mounding varieties that exhibit pubescent leaves that refract heat. This keeps Nautica looking cool all summer. Early flowering, strong stems and bright unique colors only add to the excitement about our Lobelia collection.

Blue Skies

Flow Blue

Lilac Pink

304-466-2660 / fax 304-466-2476 / www.hortcoutureplants.com

Double Trouble

™ petunia

These double picotee Petunias will cause fights in the aisles at the garden center, arguments at the register overcustomers wanting to pay more. They are truly Double Trouble! Amazing performance, huge flambouyant flowers and rich grandiflora fragrance make these something really special. We are redefining the double petunia with this new breeding project that has performance in heat like nothing in the market.

Cambridge Corsage

Dublin Double

London Loop

Turnberry Twist

Kensington Knot

Glamouflage

™ petunia

Glamouflage is one of our best introductions ever. These perfect growing Petunias combine electric leaves with big, bright flowers. Every combo looks cooler with a Glamouflage as a component. The NEW Pink Lemonade is very early flowering and has bright golden variegation. All three have tremendous summer performance.

Blueberry

Pink Lemonade

Grape

Panache

™ petunia

The only vegetative Petunia grandiflora varieties in the market. Large flowers, sweet fragrance and a graceful habit like no other varieties. We get rave reviews from growers every year. The ultimate basket petunia!

Aubergine Halo

Blue Denim

Coral Reef

Lemonade Stand

Little Black Dress

Marshmallow

Tickled Pink

Venetian Red

Blue Zebra Looking for a Wow flower to get your Spring sales started?

There is nothing like Blue Zebra. The rich blue veins create an effect that customers can’t resist. Considered one of the most beautiful Primula ever bred, this plant loves cool growing early in the season and combines well with our Party Girl Primrose, Hip Hop Violas and other early spring favorites make our Spring Bling Color program the kickstarter for your season.

One of our favorite Hort Couture plants!

™ primula

Party Girls

™ primula

Party Girls are an amazing breeding development. These double primula are seed grown so they are a great savings compared to other double varieties. The Party Girls are way beyond just a double primrose. They have beautiful pictoee edges, unique color combinations and huge flowers. One of a kind is an understatement when it comes to the Hort Couture Party Girls!

Surprise Blue

Bachelorette Button

Rave Orange

Valentines Day

Mannequin

™ salvia

The first polyploid Salvia farinacea on the market. Blue Mountain is an amazing landscape annual or a perfect thriller for the container garden. Up to four times the size of Victoria Blue Salvia. The NEW Blue Valley has the huge flowers of Mountain but on a compact plant. Superb heat tolerance, early flowers and perennial in warmer zones. A must have!

Blue Mountain

Blue Valley

White Mountain

Crushed Velvet

™ senecio

Crushed Velvet is the biggest Dusty Miler on the market. It is a polyploid with big stature and large, soft leaves that are heavily corrugated and have a thick coat of indumentum that makes them glisten in combos or the landscape. Big enough to be a thriller in pots, Crushed Velvet is super easy to grow and is a standout plant. Grown from cutting instead of tissue culture like other newer varieties in the market.

Hip Hop

™ Viola

Looking for the perfect plant to get people in the store for Easter? Our Hip Hop Violas are one of our favorite Hort Couture flowers. Great for both early spring and fall production, the elongated flowers are so different. Nice growth habit in production and long blooming on the benches or in the mixed container.

Bluebunny

Cranbunny

Honeybunny

Razbunny

Jewelry

…other amazing annuals from Hort Couture

Alternanthera Chardonnay

Angelonia PINSTRIPE™ Vintage Pink

Calocephalus Silver Tumbleweed

Cyperus A Lil in Da Nile

Euphorbia BLING™ White

Homocladium Ribbons & Curls

Kalanchoe Cupcake

Pseuderanthemum Stainless Steel

For cultural assistance or more information about our varieties visit www.hortcoutureplants.com.

CulinaryCouture

â„¢

Welcome

culinary couture

How do you change the world? Innovation is the answer. At Hort Couture, we are dedicated to having an unprecedented collection of edibles that will change the trajectory of the home garden. Our industry is stagnant in providing the growers, retailers, chefs and consumers the same mundane commodities. Those days are over. We hope you enjoy this catalog and the cutting edge, novelty edibles that we are bringing to the marketplace.

304-466-2660 / fax 304-466-2476 / www.hortcoutureplants.com

Garnish‌ violas bred for excellence in the kitchen but also in the container garden or bed.

Garnish

™ edible flowers

Edible flowers are an important part of the modern culinary experience. We have the finest in new breeding selected for taste, shelf life and amazing aesthetics. The category will continue to grow as consumers become more confident in growing their own food. We have some amazing projects coming in the GARNISH™ category. There are eight colors of Violas and four colors of Nasturtium in the collections.

Chrysanthemum GARNISH™

Viola GARNISH™

Nasturtium GARNISH™

“The Garnish brand is one of the product lines that really makes Culinary Couture different. We want the consumer to realize with all of our varieties that it is possible to combine beauty and taste with nearly all edible herbs, flowers & veggies. Our company hallmark is to marry these traits and the results have exceeded anything we could imagine.”

Mixology

™ patio tomatoes

Radical innovation in tomato breeding gives birth to the MIXOLOGY™ Tomatoes. This tomato series revolutionizes the patio tomato. Dwarf, indeterminate, colorful fruit and amazing taste make these perfect for container gardening. The Bloody Mary types even sport bright golden foliage that shines as a thriller in containers.

Apple Martini

Bloody Mary

Cosmopolitan

Hair of the Dog

Dirty Martini

“These are flavorful tomatoes that redefine the entire patio tomato market. The retailer has a wonderful opportunity to entice their customers with a new category of tomatoes. The flavorings in Mixology are sophisticated, aromatic and sweet.”

Fruit Cocktail

™ tomatoes

We are proud of the unqiue breeding we offer in our novelty tomato collection. With amazing breakthroughs in flavors, our FRUIT COCKTAIL™ series is something that you will want to have on the menu or your production plan. All are heavy producing with fruity undertones and high brix levels. Innovative!

FRUITCOCKTAIL™ Cherry

FRUIT COCKTAIL™ Mandarin

FRUIT COCKTAIL™ Melon

Pesto

™ basils

PESTO™ Basils represent the most significant improvement in basil in 30 years. We have evaluated thousands of seedlings looking for high oil content, disease tolerance, summer performance and, of course, the most beautiful basils on the planet. We know you will love these special varieties!

Bambino Green

Bambino Purple

Black Patina

Holy Basilica

Macchiato

Millefiori

Nero de Genovese

Thai Baby

Edibliss

™ brassicas

We are the market leader in taking the Brassica from edible to ornamental edible. We call this Brassicology™The science of making cole crops sexier! We have some amazing projects coming in the EDIBLISS™ category.

“The mixing of ornamental and culinary brassicas is a project that will change the trajectory of our company.

These have a place at the grower, retailer, farm and table.”

Broccoli Burgundy Spires

Cabbage Heavy Metal

Cabbage Golden Dragon

Cabbage Ruffles

Cauliflower Cumulus

Cauliflower Irish Skies

Chard Swiss Chocolate

Kale Italian Black

Kale Italian Blue

Kale Italian Lace

Kale Italian Pink

Kale Blanc

Kale Cabernet

Kale Merlot

Mustard Moonshine

Headstart

™ kale

HEADSTART™ represents the development of kale that has a morphology more like a cabbage and is the superstar of the new innovations from Culinary Couture. By developing kale varieties which form branches that create a head, several remarkable things happen to kale that revolutionize the product. First, the tightly packed, soft leaves are much more tender than anyone can imagine for a kale. Consider the analogy of what the tender shoots on the inside of a celery plant taste like compared to the outer pieces and add to this that the sugar content is now concentrated into a smaller leaf area making our kale varieties sweeter than anything in the market. Currently, kale production consists of stripping the course leaves and packaging. These new kale varieties can be neatly packaged and displayed without leaf damage, less sanitary issues and easier, more efficient production and logistics.

Our innovation with these type kales reaches into Curly, Tuscan and Russian kale types to provide the consumer with gorgeous colors, tastes and textures that will please anyone’s culinary requirements.

This innovation is the first ever kales developed in the world of this type. Neon is bright colored and very easy to grow.

Zest

™ herbs

There is almost no differentiation of improvement in the marketplace in culinary herbs. Many are still offering the same varieties from decades ago. Culinary Couture is changing the pallette with improved varieties that will give your customers better results, more vibrant dishes and improved production. ZEST™ will spice up any menu or garden.

Allium Chubby Chive

Arugula Crimson Lace

Cilantro Confettii

Fennel Licorice Towers

Parsley Italian Stallion

Sage Intensia

Sage Silver Sabre

Santolina Kalamata

Oregano Enduring

Thyme Perpetual

Patio Perfect

™ peppers

Bring your customers something new for their containers this Spring with our veggies that are perfect for containers, vertical garden spaces and patios. Eggplants, cucumbers and peppers that are unique, beautiful and slower growing are all part of our PATIOPERFECT™ brand. The HC pepper breeding is very unique!

Demon Red

Heat Waves

Pillar

Aromatique™

Count Dracula

“Consumers love to try new hot peppers. Contact us for images to create excitement on your social media platforms with our amazing new pepper offerings. We are excited to bring so many cool things to the market”

Hot Flash‌ Superb flavoring and strong performance in a wide variety of colors.

The best Habanero series you will find!

HealthSmart

™ peppers

Culinary Couture has many unique products to help the independent grower and retailer. The new HealthSmart™ Peppers have great potential. These Chili peppers have the reputed ability to inhibit the conversion of sugar when ingested after a meal. This has huge inplications for TypeA diabetic individuals.

Though not approved yet by the FDA, they are approved by similar agencies in other countries most recently in Japan.

This is a very exciting discussion about how our food can be the key to health and the garden center has a wonderful opportunity to have a place at the table for this discussion. Our industry can grow with a clean, healthy, local food message. HealthSmart™ comes in hot, medium and mild strains and they have a nice chili pepper flavor. Be sure to make this a part of your 2019 planting plan. .

HEALTHSMART™ Mild

HEALTHSMART™ Medium

HEALTHSMART™ Hot

Hot Stuff

™ lettuce

HOT STUFF™ Lettuce is a revolutionary product that brings heat tolerance and product longevity to a new standard. The Hot Stuff series grows beautifully into small manageable heads with high leaf count and compact morphology that will take heat and humidity unlike any lettuce varieties every developed. Your customers will see the difference and be back looking for more! All summer lettuce production in the home garden or commercial field is now a reality.

Baby Green Crunch

Baby Red Ball

Baby Green Frills

Baby Red Crunch

304-466-2660 / fax 304-466-2476 / www.hortcoutureplants.com

Baby Coral Crunch

How to Buy: Ball Seed Company Eason Horticulture Fred Gloeckner Co McHutchison Ball Superior CAN

West Chicago IL Ft Mitchell KY Harrison NY Wayne NJ Kleinburg ONT

800-879-2255 800-214-2221 800-345-3787 800-943-2230 905-893-7101

Propagation: Rooted Liners Rooted Liners Rooted Liners Rooted Liners CANADA Unrooted Vegetative Unrooted Coleus Unrooted Geraniums

Peace Tree Farm PA Wenke Sunbelt GA Wenke Greenhouses MI Meadowlands Propagation AB Innovaplant Costa Rica Athena Brazil Vivero Mexico

Contact Us: Phone Fax Email

304-466-2660 304-466-2476 jim@hortcoutureplants.com NEW! Petunia GLAMOUFLAGEâ„¢ Pink Lemonade PPAF

Merchandising‌ Hort Couture offers a very comprehensive assortment of marketing and merchandising tools. Our brand has great style and the visual merchandising opportunities are endless. Call us anytime to discuss how we can assist you in making your Hort Couture displays the highlight of your store.

We are the only brand of annuals and culinary plants that is exclusive to the independent grower and retailer. We are proud of our commitment to support our industry and its small business spirit.

Hort Couture 1212 Lake Drive Daniels, West Virginia 25832