Essential Design for CCS

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Jinseok Kwon jinseokkwon@hotmail.com +82 (0)10 6788 4237


0 :KDW LV Âľ(VVHQWLDO 'HVLJQÂś" Do you think which one is the same with the middle one? I have thought the B is the same, because they are made of the same material, wood. Many Asians, including Koreans, are more likely to choose the B. This is because their cultures emphasize essential things. I have focused on untilizing this tendency and building my own design process using it. All products are manufactured by someone. It means that the reason why they are produced is comprehensible to us. Essential Design is a strategy to understand essential purposes of products and services and to offer creative and reasonable design solutions. I strongly believe this strategy is helpful to make our lives better.

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I saw this question in 2009 and I also thought the B is the same with the middle one. I struggled to find the reason why many Asians think that. I finally realized that it’s because of their culture and values emphasizing the essence.

Essential design is progressed in two ways. One is analyzing the essence of a product. The other is finding the essence of a behavior. The first one, ‘The essence of a product’ is progressed through some questions, such as why some products are manufactured and what people want to do by using these products.

All products we use should be designed by someone. It means we can understand the purpose (essence) of products. Essential design is a design strategy to understand the essence of everything and dividing into two things that should be changed and should not be.

On the other hand, the other one, ‘The essence of a behavior’, is progressed to find some desires that we have missed or forgot. I think if we find them, we can design products really needed.

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Finding Problems

Comprehending essences

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Essential Design’s process is divided into 4 steps. I find problems in the first step, and I comprehend essential purposes of them in the second step. In the second step, Essential Design can be divided into 2 types. One is ‘the essential of a product’, the other is ‘the essential of a behavior’. It is important to decide the directions of each design project in the second step. In the third step, in order to design products differentiated and devoted to essential purposes, I modify functions by adding or removing. It’s the key point to divide into two things that should be changed and should not be, in this step. In the final step, prototypes are tested and modified to make them really needed.

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Testing prototypes & Proposing the solution

Adding & Modifying functions

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It is always important to find problems to be solved through broad and vague approaches in the first step.

The second step is simplifying the problems and finding essentials of them. This step is for materialization and making products devoted to essentials.

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In the third step, some functions are newly added and modified. This step is helpful for products to get distinctive characteristics.

Finally, prototypes representing various alternatives are tested to seek the best solution.

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1 &RPSRUW $LUSRUW Taking a break does not necessarily mean sitting and doing nothing. We often do various things while taking a rest - for example, using a computer, reading a book, or eating something. Comfort Airport, an airport seating system, was designed based on this notion. Passengers often spend long periods waiting for flights at airports. In addition, many feel tired after long distance flights. Public chairs are installed throughout airports to provide places for relaxation. Comfort Airport offers more. It is a convertible chair that makes airports more comfortable and convenient. While Comfort Airport can be used as a regular chair, it can also be easily transformed into a table on which people can use computers and mobile devices. In a grouped table configuration, it can also serve as a place to converse with friends or family. With its backrest and table folded down, it can be transformed into a daybed on which passengers can lay down for a nap.


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traveling to neighboring airports

using conveniences at airport

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Passengers often spend long periods waiting for flights at airports. In addition, many feel tired after long-distance flights. In order to provide places for relaxation, public chairs are installed throughout airports. Taking a rest, however, doesn’t mean ‘sitting and doing nothing’. This is why Comfort Airport is designed.

The adjustable table & backrest design

People do really various things, while taking a rest. For example, they use a computer or mobile phone, read a book, talk with someone, or eat something. To design a bench, which offers a comfortable space for taking a rest, I have considered many things people do when having a break.

The foldable backrests are fixed on the bottom of table. This feature helps passengers do various things conveniently. They especially help them use their laptops or other mobile devices comfortably.

Sometimes, tables are useful to take a rest comfortably, for example eating something, using a laptop or reading a book. Every backrest of bench is adjusted and users can use it as a table when they need. It would help them do many things more conveniently.

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The rotatable table design

The extensible seat design

Sometimes, sitting face to face is better than sitting side by side, when people have a conversation or a meal together. This rotatable structure is designed for this idea. Passengers can make their own space by rotating parts of the bench. That means passengers can talk more conveniently with someone by sitting side by side or face to face.

Passengers often take a nap when waiting for a long time at airport. Many people are, however, reluctant to lying on a bench, because they take too many seats when they do that. It is true that when they take a nap, lying is more comfortable than sitting on a bench. This extensible seat design helps passengers take fewer space when they are having a nap. And it means they can sleep more comfortably.

The cylinder shaped axis is for a convertible function of the bench. The rotatable structure is helpful for users to get a place with a large table and to have conversations.

The height of tables is adjustable, which helps passengers take a rest with comfortable positions. When tables are lowered fully, the seats can be extended and the passengers can pose variously, like a lying position.

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USB ports

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Wi-Fi speed (mbps)

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JFK Terminal 5

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- Wifi service in airport has been an important thing to evaluate the its service quality. - PCWORLD.COM / Feb. 2012

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The more popular smart devices become, the more people make use of them for their business, journey and others. For instance, travelers reserve their hotel or transportation, and receive information about how to be their destination or how long does it take. Also they spend their waiting time using them.

The electric outlet design It is important for people to recharge their own smart devices easily in order to use theirs conveniently. Therefore, electric outlets should be considered as a key factor to make airports comfortable. This feature will make passengers use their devices more easily, because many of them have trouble in recharging theirs repeatedly when traveling.

Recently WiFi service at airport has been one of the most important things to evaluate service quality, because it’s the easiest way that strangers receive their necessary information. Therefore, space for using smart devices will be an important thing.

If people open a circle shaped cap, they can find electric outputs and USB sockets easily. Passengers are able to spend their time using their mobile devices.

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2 %LO OLYH In these days, the number of single-person households has drastically increased in Asia. Their residential environments are narrow, and their spaces for living, cooking and eating are not separated. They have only 1 or 2 rooms in their houses and the average size of their houses are about 23~33 square meters. Therefore, efficient use of space is essential for their lives. The biggest advantage of built-in furniture is the ability to utilize space efficiently. ‘Bil-live’, a built-in kitchen system, is created based on this idea. It’s designed to offer a kitchen system, efficient and comfortable, to a single-person household. It is composed with refrigerators, tables and electric ranges which are convertible. Now, through Bil-live, users can store their food ingredients appropriately and take them out easily. Also they can cook and have their meals comfortably at the same space.


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The number of SPHs is not limited but increasing quickly. Especially, it is remarkable in Korea. It is estimated that it would reach about 5,880 thousands in 2020.

The biggest advantage of built-in furnitures and appliances is that they are useful to use space more efficiently. This advantage would be worth more in particular to Korean SPHs, who have only 22~32 square meters averagely.

The average size of SPHs’ houses is small and narrow with only a few rooms. It means that their space for living, cooking and eating is not separate and It is, therefore, essential to use their space efficiently.

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In order to design a kitchen system occupying space only when it is being used, I have pondered various transformation methods, like a slide type, a rotation type and a folding type. Also, I’ve tried designing a cooking space in which users can take food ingredients out and trim them without moving a lot.

Many people have experiences to have problems when they take something out from a refrigerator fully filled. In the case of a built-in refrigerator, this problem becomes much worse. The rotatable structure is chosen to solve the weakness.

Finally, I have designed an L-shaped space and picked rotating type and slide type to make the space efficient and neat. In the case of a eating table, a slide type has been used to make the space enough wide. 21


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In Korea, sitting on the floor is very common while eating a meal. This is because they keep their floor clean. This lifestyle is helpful for more people to have meals together in the same place at the same time. If floor can be kept clean, sitting on the floor during meals will help people use their space more efficiently.

Less space is needed when people are sitting on the floor because they don’t need chairs. Sitting on the floor is useful to make a place more efficient. Also, it makes higher space empty, so people can use this space for other purposes.

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Food materials

Cooking Table Electric Ranges

Cooking oil & Condiments

Side dishes

Table for Eating

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One of problems in this project was a relationship between a rotatable structure and its exterior design. To use circle-shaped trays, the exterior shape should be cylinder-shaped. On the other hand, if doors of refrigerator were flat, the exterior shape should be square-shaped. To solve this problem, various ideas which came from lots of sketches were considered.

Single-person households’ lifestyles are quite different from lifestyles of other households. For example, it’s recommended that condiments, like cooking oil, be consumed entirely within 2 months. SPHs, however, use less amount of condiments, so they have problems to consume them in this period. An appropriate storage system which is helpful to store condiments much longer is needed, by making a dry and cool environment. Also, technologies which maintain optimal environment are necessary for the households’ lifestyles.

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By spreading a cooking table and electric ranges, users can make their cooking space. The refrigerator, for food ingredients, is at almost the same height of the cooking table. It makes users easily take out food ingredients and trim them. This structure helps users cook comfortably at small space.

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By pulling the table, users can make a space for their meals. The refrigerator for side dishes, is situated at almost the same height of the eating table. It helps users take out their side dishes more easily. It also helps users put aside remaining dishes into the refrigerator after meals. Sitting on the floor occupies smaller space, so people can use their space more efficiently and effectively.

Table for eating

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Design Sketches for styling

L shaped cooking space


Transparent doors & Interior

Eating space for space saving


3 -DUL ‘Jariki[d3ariki]’ is a Korean word which means drinking water placed on the bedside for night use. I‘ve thought it’s one of actions to make a bedroom comfortable. We all have a desire to have a comfortable and convenient bedroom. Many actions, such as placing a humidifier, preparing water or setting up lamps, are also for it. Jari is designed based on this desire. It’s a small-size water purifier combined with a humidifier. Through it, people can drink water more easily when they feel thirsty in their sleep. They also can make their room air be healthier. Recently in Korea, a small-size water purifier is becoming increasingly popular. By the way, smallerization of appliances doesn’t mean just they’re smaller. They can change more things. The place that they can be installed in would change, and users and functions would. Jari will be a good proposal about smallerization.


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We often place drinking water before sleeping to handle sudden thirst easily. By the way, this action is from a desire to make our residential space pleasant and convenient. The reason why we put a humidifier or an alarm clock in our bedrooms is the same. Jari has been designed based on this action and our desire.

Recently in Korea, the small-size water purifier is becoming increasingly popular. It occupied 26% of Korean Market in 2013. It is because the number of single-person households is increasing and their residential space are getting smaller. The smallerization of appliances doesn’t mean that they’re just being smaller. I have focused on this change and I’m expecting that the water purifiers don’t need to be only in the kitchen any more in the future. I also think Jari would be a good product especially for a single person household.

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In order to bring a water purifier into the bedroom, something new is needed. For this reason, I considered behaviors to make our bedroom comfortable and pleasant, and I focused on a humidifier. It has two common features with a water purifier. One is that they are appliances using water, and the other is that they have built-in filters to make water clean.

The shape is inspired from a bamboo. The reason is that Jari is motivated from a Korean word and it has functions humidifying and filtering water. Therefore, I tried to find image portraying Asia and pure water. A bamboo is so straight, so that it represents some values, like honesty, fidelity and integrity. It is also used as various implements in Asia. The water running on it is pure water image that Korean people easily imagine.

Water, at the bedroom, will be used to make indoor water environment clear in users’ sleep, and it also be used to help users drink water easily in their sleep. If you are with Jari, your sleeping environment would be more pleasant and your morning will be fresh more.

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Jari has a user-interface combined with graphic and physical UI to reduce mistakes even while asleep.

By turning the front circle button, user can set drinking water temperature.

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By turning this wheel button on the top, user can set desired humidity.

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4 0DJLF :LQGRZ It's true that air purification systems make indoor air fresher. But it doesn't mean that they make users feel fresher. I have wanted to design an air purification system which really do so. One of the best ways to feel fresher is going somewhere fresh, but people can’t do that every time. In this situation, Magic Window will be valuable. It shows anywhere users want to be, and it provides the same atmosphere and climate including the wind, humidity, temperature, scent, fragrance and sound to make them feel they're really there. Do you want to breathe the freshest air? With Magic Window, go to Amazon! Also, if you want a romantic dinner with your lover, you can go to a city which has a nice night view. In the future, you can be anywhere you want to be only with Magic window and without efforts.


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It's true that air purification systems make indoor air fresher. However, it doesn't mean that users become refreshed. I have wanted to design an air purification system which provides functions to make users’ feelings really fresh.

I thought one of the best way to feel fresher is going somewhere. But we cannot do that every time. In this situation, Magic Window will be very valuable. It shows anywhere users want to visit, and it provides the same atmosphere and climate, including the wind, humidity, temperature, scent, fragrance and sound, to make them feel they're really there.

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Mirror of Erised and SONY 4K Ultra Short Throw Project

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Magic Window is inspired by Mirror of Erised in Harry Potter story. In the story, it shows someone whom users want to be with. Based on this story, I’ve designed an air purification system which makes us feel as if we are somewhere we want to be.

The operation is inspired by Sony’s 4K Ultra Short Throw Projector. I have thought through the advanced beam projection, every window can be a magic window which shows somewhere users want to be.

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Only showing a landscape view is not enough. In order to feel that you’re really somewhere, you should hear and smell together. Magic window provides all environments, like wind and atmosphere, to feel users are really there.

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Aichinger House

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The shape of Magic Window is inspired from Hertl Architekten’s Aichinger House. Using triangles, I’ve tried to visualize a window with curtains. The shapes of LEDs are inspired from lights shining through chinks of curtains.

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If you want to breathe the freshest air, you can go to Amazon with Magic Window in anytime.

Do you want to have a romantic dinner? Go to a city which has a nice night view. With Magic Window you can be anywhere without efforts.

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