Brand History
Brand History
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American Apparel Inc. is an online-only retailer and former brick-and-mortar stores operator based in Los Angeles, California. Founded by Canadian businessman Dov Charney in 1989, it was a vertically integrated company that ranked as one of the largest apparel manufacturers and marketers in North America. American Apparel advertising campaigns have become as synonymous with the brand name as the signature natural beauty and individuality that first put us on the map.
