07 (im)materiality

07

MATERIALITY+ Immater-iality 2012 -concept -client / site -circulation -design view

01

CIENT KPOP entertainment company which is expecting to expand their business to world Since the mid-2000s, the K-pop music market has experienced double digit growth rates. In the first half of 2012, it grossed nearly US$3.4 billion and was recognized by Time magazine as "South Korea's Greatest Export" Time. 2012-03-07. Retrieved 28 April 2013.

02

CONCEPT The merging of two dynamic : The Eastern and Western culture.

Material, Materity

+

Immaterity, Contents

Solid Concrete Clear Firm

Void Vague Open Soft

Western

Orient, East

03

04

CONCEPT

Material, Materity the Western

+

Immaterity, Contents the Orient, the East

“

True life is lived when tiny changes occur.

Lev Tolstoy

�

Circulation

client moving plan

Trainer moving plan

05

VIEW Lobby video wall

06

VIEW Training Room Conference Room video wall

Training Room Conference Hall