07
MATERIALITY+ Immater-iality 2012 -concept -client / site -circulation -design view
01
CIENT KPOP entertainment company which is expecting to expand their business to world Since the mid-2000s, the K-pop music market has experienced double digit growth rates. In the first half of 2012, it grossed nearly US$3.4 billion and was recognized by Time magazine as "South Korea's Greatest Export" Time. 2012-03-07. Retrieved 28 April 2013.
02
CONCEPT The merging of two dynamic : The Eastern and Western culture.
Material, Materity
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Immaterity, Contents
Solid Concrete Clear Firm
Void Vague Open Soft
Western
Orient, East
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04
CONCEPT
Material, Materity the Western
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Immaterity, Contents the Orient, the East
“
True life is lived when tiny changes occur. Lev Tolstoy
�
Circulation
client moving plan
Trainer moving plan
05
VIEW Lobby video wall
06
VIEW Training Room Conference Room video wall
Training Room Conference Hall