OUGD504
WHAT IS DESIGN FOR PRINT
= good print
JAMES KEEFE / LEVEL 5
BRIEF
THE BRIEFWHAT IS DESIGN FOR PRINT?
For this brief I made the decision to target my finished deliverable towards students at college level that are interested in learning and having ago at some of the hands-on methods of printing.
Produce an appropriately designed ‘info-pack’ of things to know, consider or remember in order to produce successful Design for Print. You should use the seminars and tasks from the module as a starting point for your own individual/ independent investigation of the methods, processes and formats that can be used to create innovative but practical solutions to print based design briefs and all aspects of printbased delivery.
BACKGROUND/ CONSIDERATIONS You are graphic designers, everything you produce should be designed, considered and effective. You need to be in complete control, even if it’s carefully arranged to look casual! Don’t ignore your knowledge of layout but expand upon it! The content should be ordered and informative with clear example of what you mean, the style your own, derived from the study of the work of other designers.
CONCEPT RESEARCH
Through researching online and attending workshops I gained a better understanding of the workings of processes. This was beneficial to explain the processes simply making them easy to understand and follow.
I wanted the content to be relevant to the target audience so I visited a college class to conduct a survey to find out what processes they would be interested in having ago at. The results provided me with the blueprints for the content of the book.
The main element of research for this project was to extensively research print, from processes to finishes, stock, format... This was carried out through books, internet, workshops, stock samples and print visits.
I wanted my book to be functional and usable, something you can refer to when having ago at the processes, almost like an instruction manual. I decided to have pull-out sections at the end of each process so you can take this with you when printing to avoid the book getting damaged.
Through practical investigation into print processes I identified the best way to learn was to get your hands dirty and have ago yourself. This lead to the concept for my project; My aim was to create a simple and user friendly guide to hands-on printing processes.
CONTENT
BLOCKPRINTING
-TOOLS/MATERIALS -PREPARING THE ARTWORK -PREPARING THE WOODBLOCK -PRINTING
LINO-CUT PRINTING
-TOOLS/MATERIALS -PREPARING THE ARTWORK -PREPARING THE LINO -PRINTING
The data collected from the surveys informed the content. The most popular processes that the students were interested in were block printing, linocut, screen print, letterpress and emboss/de-boss.
SCREENPRINTING
-TOOLS/MATERIALS -PREPARING THE ARTWORK -PREPARING THE SCREEN -PRINTING
LETTERPRESS
-TOOLS/MATERIALS -PREPARING THE ARTWORK -PREPARING THE TYPE -PRINTING
EMBOSSDEBOSS
-TOOLS/MATERIALS -PREPARING THE ARTWORK -PREPARING THE PLATE -PRINTING
SPECIFICATIONS 297mm FONTS:
DIMENSIONS (MM):
Archivo Black
BOOK
Helvetica Regular STOCK:
200mm
200X180 PULL-OUT
297X420
Mediterranean Blue Coloured 120GSM Natural Green Coloured 120GSM Pastel Gold Coloured 120GSM Salmon Pink Coloured 120GSM Bright Yellow Coloured 120GSM
BOOK
The sizing of the book is to display the text to be easily read at a comfortable distance and to allow the pull-outs to be folded into thirds to sit in the center of the margins. The choice of stock aids in seperating the different processes to make them easy to refer to.
180mm
PULL-OUT
420mm
PRODUCTION PULL-OUT
BOOK
The book was printed digitally to control cost and the covers were mounted onto navy mount board for a heavier weight.
I printed each section separately to allow the colours of the stock to be visible from the spine. The binding method is a Coptic bind to allow the book to lay flat when reading for better functionality.
The pull-out sections at the end of each process are folded to the dimensions: 140mm x 160mm The dimensions allow them to fit within the margin guides of the page. The pull-out is attached with velcro dots so they can be easily removed.
The production of the book was done by hand to reflect the content of the book. This helped to control costs and to maintain the quality of the finish.
CONTEXT USE
BOOKSHELF
BOOKSHOP
Some examples of the use in the context, the book is designed to be a gift that can be used to refer to when having ago at printing or learning about the process of specific printing methods.
WORKSHOP
STUDIO
PRODUCT